• Korean Journal of Organic Agriculture
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• v.16 no.4
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• pp.391-408
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• 2008

The overall focus of this study was to identify marketing and promotion strategies that can maintain and enhance environmentally friendly farm and organic production and processing activities. This is particularly important as the volume of environmentally friendly farm and organic produce that is generally available is increasing, and significant players, such as Organic Marketing Initiatives(OMI) and conventional marketing co-operatives, are becoming involved in the market. The rapid increase in production of environmentally friendly farm products and organic food is creating new and more complex challenges for marketing, from vegetable box schemes large co-operatives supplying the precise quality and volume required by supermarkets. A possible strategy for many farmers is to co-operate in regionally or nationally operating marketing initiatives. The main objective of any public relations(PR) activity should to enhance publicity and to improve an OMIs image. No promotion, no perception of OMI performance.

• Environmental and Resource Economics Review
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• v.16 no.3
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• pp.629-641
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• 2007

Chinese government has implemented the West Development Strategy since 1999 to boost the region's growth and prevent the environmental degradation. Until now, the regional economy and living standard in Western China have been greatly improved, while it also indicated by the State Council that the ecological environment still deteriorated with part improvement, and pressure of water shortage increased. The paper focus on the relationship of GDP per capita and the volume of industrial waste water discharge of all the 12 provinces in Western China from 1989 to 2004, by the expanded EKC model in the cubic form. Results show that they mainly have down trend in the whole sample space but small up trend in the recent years. That means controlling of industrial wastewater discharge is still an important task to be insisted in the Western China.

• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.1029-1032
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• 2010

국가경쟁력의 원천으로서 사이언스 파크가 구축되고 발전하고 있다. 대덕특구에 이어 대구와 광주, 그리고 세종시에도 사이언스비지니스파크(SBP)가 계획 중에 있다. 이 가운데 지방정부가 계획하여 운영해온 50년 역사의 리서치트라이앵글은 우리나라의 게획에도 매우 중요한 역할을 할 것이다. 이같은 과거 경험과 미래 50년을 준비하는 RTP의 경험을 토대로 우리나라가 계획하는 세종, 대구, 광주의 세지역에 대한 시사점을 도출하고자 한다. 핵심요인으로는 연구역량, 리더십, 창의적 비즈니스 모델, 삶의 질 환경 등을 중심으로 고찰하고 있다.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.5
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• pp.615-625
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• 2004

This study was attempted to segment the male consumers' market for men's suit based on brand preferences and to identify the group differences in apparel purchasing behaviors and demographic features and to suggest basic information applicable to marketing strategy. 705 men were selected for the study; they were in their twenties through forties, and they lived in Seoul and its suburbs. 655 survey questionnaires were collected and used for analysis. Using the SAS package, frequency, factors, reliability, correlation, genealogical group analysis, distribution analysis, the ($\chi$$^2$-test and the Duncan test for verification were actualized for analysis. The findings of this study were as follows: First, male-suit consumers tend to prefer the national brand(61.07%), licensed brand(19.39%), volume character brand(7.63%), prestige character brand(6.56%), and directly imported brand(5.34%) in order. Second, there were significant differences in apparel shopping orientations, purchasing behavior variables and demographic variables among the 5 classified groups.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.35 no.3
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• pp.268-274
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• 2007

In general, rocket or satellite circuit designers focus on reducing temperature of electronic devices in order to enhance electronic unit's reliability. This paper describes the quantitative analysis result of activation energy as well as device temperature effects to the system reliabilities. The quantitative analysis result shows that activation energy of device has more effects on system reliability than temperature does. And this paper suggests a strategy for enhancement of reliability during devices placement on PCB with simulation results.

• Journal of Educational Research in Mathematics
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• v.9 no.1
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• pp.205-215
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• 1999

Main stream of '90s mathematics education in the U.S must be the NCTM Standards. Since it was published in 1989, much focus has put on it and numerous research has been tried to apply it to real mathematics classes. But there hasn't always good fame. Some schools have already taken the curriculum based on it and recently the negative results have been exposed. Not a few parents, teachers and experts became to be worry about that. In this situation, 1 suppose it is worth to review the original purpose of Standards, look into the recent problems related to it's application and think of improvement or alternatives. This article mainly includes first two issues and particularily considers what problems are to have to be reconsidered in Korea. The following four are what I draw as problems: Basic operations; constructivism; texts and work books; trial and error strategy and group activity.

• Journal of the Korean Home Economics Association
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• v.42 no.1
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• pp.153-166
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• 2004

The purpose of this study was to examine the internet shoppers' new purchase behavior, to examine the general purchase behavior(i.e., purchase pattern, preference), and to examine the related factors to promotion strategies(i.e., e-mail, event) of internet shopping mall. Focus group interviews were done with 40 internet shopping-mall users on May, 2003 for the data collection. Data were analyzed by content analysis and descriptive statistics(i.e., frequency, percent). The results of this study were as following. First, competitive price, accurate product and service information and convenience were considered as important factors in the new purchase behavior among internet shoppers. Second, the more frequent purchasing time through the internet shopping mall were on weekdays rather than weeekends and the most preferred information search engine were category type, item type, and price type in order. Third, e-mails from internet shopping mall were most likely opened by internet shoppers, that is to say, e-mail can be the efficient communication tool as well as the possible promotion strategies. Specifically, the title of email was considered as an important factor to approach the target consumers.

• Proceedings of the Korea Database Society Conference
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• 2008.05a
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• pp.211-224
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• 2008

As a lot of information and media are given to users in Internet space nowadays, users feel disoriented or "lost in space" intensively. So it is suggested that we have the system to reduce information overload and to propose effective and efficient information. In this study we present a visualizing technique which uses fisheye views on data adjacency to combine global context and local details for presentation of many results in limited space. Data Adjacency on graph theory is applied to set up degree of interest which is main focus in fisheye views. Graph theory is useful to solve the problem resulted from various combinational optimization, especially it has advantages to analyze issues in information space like Internet. To test the usability of the proposed visualization technique, we compared the effectiveness of different visualization techniques. Results show that our method is evaluated with respect to less time and high satisfaction for a task accomplishment.

• Journal of Information Technology Applications and Management
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• v.14 no.4
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• pp.17-30
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• 2007

In recent years, pair programming has become a widely used approach for development of information systems. According to a worldwide survey, 35 percent of 104 development projects reported using pair programming. However, previous studies have shown rather mixed results in terms of the effectiveness of pair programming, comparing to individual or independent programming. This paper, therefore, uses a lab setting to control some of the variables that appear to have caused conflicting results in earlier studies. Writing SQL Queries for given problem statements is selected as the task the subjects to solve. One key issue addressed is the distribution of work load among the pair programmers and the independent programmers. Another is communication among co-workers as would occur in a real-world system development environment. The results of this study indicate there is no significant difference in task performance pair programming and independent programming.

• Journal of Information Technology Applications and Management
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• v.14 no.4
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• pp.199-219
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• 2007

This research analyze the impact factors that affect the PI resistance of securities brokerage salespersons during Process Innovation in securities companies focusing on the broker's individual personality. After reviewing some related literatures, a survey was conducted at a domestic securities company with the derived factors from a focus group of securities salesmen with over 10 year work experience. The results show that broker's individual propensity to innovation, individual customer relationship and individual flexibility are closely related to the PI resistance. By controlling such factors for salespersons, securities companies can boost the ability to meet and control the changing situation and management innovation.