• Title/Summary/Keyword: Exploratory Analysis

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Firework plot as a graphical exploratory data analysis tool for evaluating the impact of outliers in skewness and kurtosis of univariate data (일변량 자료의 왜도와 첨도에서 특이점의 영향을 평가하기 위한 탐색적 자료분석 그림도구로서의 불꽃그림)

  • Moon, Sungho
    • The Korean Journal of Applied Statistics
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    • v.29 no.2
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    • pp.355-368
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    • 2016
  • Outliers and influential data points distort many data analysis measures. Jang and Anderson-Cook (2014) proposed a graphical method called a rework plot for exploratory analysis purpose so that there could be a possible visualization of the trace of the impact of the possible outlying and/or influential data points on the univariate/bivariate data analysis and regression. They developed 3-D plot as well as pairwise plot for the appropriate measures of interest. This paper further extends their approach to identify its strength. We can use rework plots as a graphical exploratory data analysis tool to evaluate the impact of outliers in skewness and kurtosis of univariate data.

Cross-National Comparison of Twitter Use between South Korea and Japan: An Exploratory Study

  • Cho, Seong Eun;Park, Han Woo
    • International Journal of Contents
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    • v.8 no.4
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    • pp.50-55
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    • 2012
  • This study compared cross-national Twitter use between Korea and Japan. The main exploratory variables were a) cultural traits and b) disclosure of geographic information. Twitter use was measured by the degree of reciprocity and the numbers of Tweets, followings, and followers. Data were collected using API-based software and analyzed with independent samples t-tests. Content analysis was conducted to validate the findings. The results indicate that Korean and Japanese users employ their own communication strategies reflecting their cultural orientation.

Experimental Study of Keyword-Based Exploratory Testing (키워드 기반 탐색적 테스트의 실험적 연구)

  • Hwang, Jun Sun;Choi, Eun Man
    • Journal of Software Engineering Society
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    • v.29 no.2
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    • pp.13-20
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    • 2020
  • The exploratory test was introduced as a desirable test method due to its fast development cycle, but it is not actively adopted because documentation and analysis of the test range are required for application. On the other hand, keyword-based testing has been introduced as a way to save resources and facilitate maintenance, but it is difficult to plan tests in advance due to the large number of variables such as data, settings, interactions, sequence and timing. However, in keyword-based testing, you can create a test case based on keywords by presenting clear criteria and methods for creating keywords and applying the exploration testing process. In this paper, we propose a model that automates exploratory tests based on keywords. To verify the effectiveness, we compared the general keyword-based test(KBT) and keyword-based exploratory test(KBET), and compared with the exploratory normal test case(ETC) and keyword-based exploratory test(KBET).

Use of Emoji as a Marketing Tool: An Exploratory Content Analysis

  • Mathews, Stanley;Lee, Seung-Eun
    • Fashion, Industry and Education
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    • v.16 no.1
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    • pp.46-55
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    • 2018
  • The purpose of this exploratory study was to enhance the understanding of how brands tilize emojis in their marketing practices. A content analysis was conducted utilizing Google News as a search tool to access articles containing information pertaining to the use of emojis by brands. The combination of keywords used for the search were "emoji", "business", and "marketing". The search was narrowed down to the period of January $1^{st}$, 2014 - November $29^{th}$, 2017. This method generated a total of 604 trade publications with 55 of them providing information pertaining to specific brands and their use of emojis in their marketing strategies. A content analysis of trade publications has revealed that a variety of marketers have utilized emojis in their brand marketing practices. The entertainment, service, and food/drink industries have predominantly utilized emojis in their marketing practices, and their primary purpose for using emojis was to increase consumer engagement. Brands applied most of these emoji marketing strategies to an online or digital setting, whether it was social media pages, mobile applications, or any other form of computer-based marketing. Although there are limitations to this exploratory research in terms of its methodology, the findings of this study provide interesting insights into the potential of emojis as a marketing tool.

An Analysis on the Spatial Patterns of Heat Wave Vulnerable Areas and Adaptive Capacity Vulnerable Areas in Seoul (서울시 폭염 취약지역의 공간적 패턴 및 적응능력 취약지역 분석)

  • Choi, Ye Seul;Kim, Jae Won;Lim, Up
    • Journal of Korea Planning Association
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    • v.53 no.7
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    • pp.87-107
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    • 2018
  • With more than 10 million inhabitants, in particular, Seoul, the capital of Korea, has already experienced a number of severe heat wave. To alleviate the potential impacts of heat wave and the vulnerability to heat wave, policy-makers have generally considered the option of heat wave strategies containing adaptation elements. From the perspective of sustainable planning for adaptation to heat wave, the objective of this study is to identify the elements of vulnerability and assess heat wave-vulnerability at the dong level. This study also performs an exploratory investigation of the spatial pattern of vulnerable areas in Seoul to heat wave by applying exploratory spatial data analysis. Then this study attempts to select areas with the relatively highest and lowest level of adaptive capacity to heat wave based on an framework of climate change vulnerability assessment. In our analysis, the adaptive capacity is the relatively highest for Seongsan-2-dong in Mapo and the relatively lowest for Changsin-3-dong in Jongno. This study sheds additional light on the spatial patterns of heat wave-vulnerability and the relationship between adaptive capacity and heat wave.

The Analysis by Postretirement of baby boom generation

  • Kim, Pan-Jin
    • The Journal of Economics, Marketing and Management
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    • v.5 no.2
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    • pp.33-39
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    • 2017
  • As the aging population geworsened by the a of the low fertility rate in the wake of the birth of the low birth rate, the rapid increase in the retirement age of the baby boomers in the wake of the birth of the Korean War is a significant indication of the separation of the aged and the role of the economically rich and the role of the role of the economically rich. Therefore, this study aims to address issues and countermeasures. The study aims to provide basic data for the future life of the baby boom generation by examining the problems and responses to the economic activity after the retirement activity of the baby boomers. The research suggests that the limit was limited to the retirement age of the baby boomer generation in order to boost the employment of the elderly. Due to the lack of exploration of the exploratory research, the lack of analysis of exploratory facts is the biggest limitation of the analysis. So, further analysis of this will lead to meaningful studies. Looking at the composition of this study, the introduction of the study included the necessity and purpose of the study. The focus on the point was on the concepts and characteristics of the baby boomer, and analyzed the characteristics of the economic activity and analyses and analyses of domestic and international cases. In conclusion, the issue was drawn up and the alternatives were sought.

The Study on Application of Data Gathering for the site and Statistical analysis process (초기 데이터 분석 로드맵을 적용한 사례 연구)

  • Choi, Eun-Hyang;Ree, Sang-Bok
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2010.04a
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    • pp.226-234
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    • 2010
  • In this thesis, we present process that remove mistake of data before statistical analysis. If field data which is not simple examination about validity of data, we cannot believe analyzed statistics information. As statistical analysis information is produced based on data to be input in statistical analysis process, the data to be input should be free of error. In this paper, we study the application of statistical analysis road map that can enhance application on site by organizing basic theory and approaching on initial data exploratory phase, essential step before conducting statistical analysis. Therefore, access to statistical analysis can be enhanced and reliability on result of analysis can be secured by conducting correct statistical analysis.

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Exploratory Spatial Data Analysis (ESDA) for Age-Specific Migration Characteristics : A Case Study on Daegu Metropolitan City (연령별 인구이동 특성에 대한 탐색적 공간 데이터 분석 (ESDA) : 대구시를 사례로)

  • Kim, Kam-Young
    • Journal of the Korean association of regional geographers
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    • v.16 no.5
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    • pp.590-609
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    • 2010
  • The purpose of the study is to propose and evaluate Exploratory Spatial Data Analysis(ESDA) methods for examining age-specific population migration characteristics. First, population migration pyramid which is a pyramid-shaped graph designed with in-migration, out-migration, and net migration by age (or age group), was developed as a tool exploring age-specific migration propensities and structures. Second, various spatial statistics techniques based on local indicators of spatial association(LISA) such as Local Moran''s $I_i$, Getis-Ord ${G_i}^*$, and AMOEBA were suggested as ways to detect spatial dusters of age-specific net migration rate. These ESDA techniques were applied to age-specific population migration of Daegu Metropolitan City. Application results demonstrated that suggested ESDA methods can effectively detect new information and patterns such as contribution of age-specific migration propensities to population changes in a given region, relationship among different age groups, hot and cold spot of age-specific net migration rate, and similarity between age-specific spatial clusters.

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Anomaly Detection in Sensor Data

  • Kim, Jong-Min;Baik, Jaiwook
    • Journal of Applied Reliability
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    • v.18 no.1
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    • pp.20-32
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    • 2018
  • Purpose: The purpose of this study is to set up an anomaly detection criteria for sensor data coming from a motorcycle. Methods: Five sensor values for accelerator pedal, engine rpm, transmission rpm, gear and speed are obtained every 0.02 second from a motorcycle. Exploratory data analysis is used to find any pattern in the data. Traditional process control methods such as X control chart and time series models are fitted to find any anomaly behavior in the data. Finally unsupervised learning algorithm such as k-means clustering is used to find any anomaly spot in the sensor data. Results: According to exploratory data analysis, the distribution of accelerator pedal sensor values is very much skewed to the left. The motorcycle seemed to have been driven in a city at speed less than 45 kilometers per hour. Traditional process control charts such as X control chart fail due to severe autocorrelation in each sensor data. However, ARIMA model found three abnormal points where they are beyond 2 sigma limits in the control chart. We applied a copula based Markov chain to perform statistical process control for correlated observations. Copula based Markov model found anomaly behavior in the similar places as ARIMA model. In an unsupervised learning algorithm, large sensor values get subdivided into two, three, and four disjoint regions. So extreme sensor values are the ones that need to be tracked down for any sign of anomaly behavior in the sensor values. Conclusion: Exploratory data analysis is useful to find any pattern in the sensor data. Process control chart using ARIMA and Joe's copula based Markov model also give warnings near similar places in the data. Unsupervised learning algorithm shows us that the extreme sensor values are the ones that need to be tracked down for any sign of anomaly behavior.

An Exploratory Study on the Effects of Innovation and Business Performance of CEO's Internal and External Activities (CEO의 내·외부 활동이 혁신과 경영성과에 미치는 영향에 대한 탐색적 연구)

  • Choi, Sung-Pyo;Uh, Soo-Bong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.11
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    • pp.302-313
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    • 2016
  • This study conducts statistical analysis based on a survey of 300 CEOs from Korean companies in order to examine the effects of a CEO's internal?external activities (information, knowledge management, learning organization) on business innovation activity (exploitative, exploratory) and business performance. Analysis results show that learning organization activity had a significant positive (+) effect on exploitative and exploratory innovation activity. In addition, knowledge management activity lacked statistically significant effects on exploratory innovation activity. Furthermore, exploitative and exploratory innovation activity was affected by CEO's internal?external activities (information, knowledge management, learning organization) and had a significant positive (+) effect on company's business performance. but it was shown that the level of influence was different. Results of this study imply that maximizing business performance through developing innovation activity by CEO's internal?external activities (information, knowledge management, learning organization) in the company, extracting activity advantageous to company's business environment based on activity perceived in the precedent study and business strategy becomes advantageous to the attainment of business performance objectives.