International Journal of Contents

The Korea Contents Association (한국콘텐츠학회)
권호 표지
DOI QR코드

DOI QR Code

Cross-National Comparison of Twitter Use between South Korea and Japan: An Exploratory Study

  • Received : 2012.06.05
  • Accepted : 2012.08.13
  • Published : 2012.12.28
Download PDF
⟨ Previous Next ⟩

Abstract

This study compared cross-national Twitter use between Korea and Japan. The main exploratory variables were a) cultural traits and b) disclosure of geographic information. Twitter use was measured by the degree of reciprocity and the numbers of Tweets, followings, and followers. Data were collected using API-based software and analyzed with independent samples t-tests. Content analysis was conducted to validate the findings. The results indicate that Korean and Japanese users employ their own communication strategies reflecting their cultural orientation.

Keywords

References

  1. N. Collins and L. Miller, "Self-Disclosure and Liking: A Meta-Analytic Review," Psychological Bulletin, vol. 116, no. 3, 1994, pp. 457-475. https://doi.org/10.1037/0033-2909.116.3.457
  2. C. Geertz, The Interpretation of Cultures: Selected Essays, The 2000 Edition. Basic Books, New York, 1973.
  3. W. Gudykunst and T. Nishida, "The Influence of Cultural Variability on Perceptions of Communication Behavior Associated with Relationship Terms," Human Communication Research, vol. 13, no. 2, 1986, pp. 147- 166. https://doi.org/10.1111/j.1468-2958.1986.tb00099.x
  4. W. Gudykunst, Y. Yoon, and T. Nishida. "The Influence of Individualism-Collectivism on Perceptions of Communication in Ingroup and Outgroup Relationships," Communication Monographs, vol. 54, 1987, pp. 295-305. https://doi.org/10.1080/03637758709390234
  5. G. H. Hofstede, Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations. 2nd ed. Sage Publications, Thousand Oaks, CA, 2001.
  6. B. Jansen, K. Sobel, and G. Cook, "Classifying Ecommerce Information Sharing Behavior by Youths on Social Networking Sites," Journal of Information Science, vol. 37, no. 2, 2011, pp. 120-136. https://doi.org/10.1177/0165551510396975
  7. M. Kang, B. Kim, P. Gloorr, and G-W, Bock, "Understanding the Effect of Social Networks on User Behaviors in Community Driven Knowledge Services," Journal of the American Society for Information Science and Technology, vol. 62, no. 6, 2011, pp. 1066-1074. https://doi.org/10.1002/asi.21533
  8. B. Kirkman, K. Lowe, and C, Gibson, "A Quarter Century of Culture's Consequences: A Review of Empirical Research Incorporating Hofstede's Cultural Values Framework," Journal of International Business Studies, vol. 36, no. 3, 2006, pp. 285-320.
  9. Y. Lee, J. Kim, I, Lee, and H. Kim, "A Cross-Cultural Study on the Value Structure of Mobile Internet Usage: Comparison between Korea and Japan," Journal of Electronic Commerce Research, vol. 3, no. 4, 2002, pp. 227-239.
  10. U. Matzat, "Disciplinary Differences in the Use of Internet Discussion Groups: Differential Communication Needs or Trust Problems?," Journal of Information Science, vol. 35, 2009, pp. 613-631. https://doi.org/10.1177/0165551509104232
  11. Y. M. Mei, S. T., Lee, and S. Al-Hawamdeh, "Formulating a Communication Strategy for Effective Knowledge Sharing." Journal of Information Science, vol. 30, no. 1, 2004, pp. 12-22. https://doi.org/10.1177/0165551504041674
  12. M. Naaman, J. Boase, and C-H. Lai, "Is it really about me? Message content in social awareness streams." Proc. CSCW'10, 2010.
  13. S. Sams, Y. S. Lim, and H. W. Park, "E-Research Applications for Tracking Online Socio-Political Capital in the Asia-Pacific Region," Asian Journal of Communication, vol. 21, no. 5, 2011, pp. 450-466. https://doi.org/10.1080/01292986.2011.594897
  14. U. Schimmack, S. Oishi, and D. Diener, "Individualism: A Valid and Important Dimension of Cultural Differences between Nations," Personality and Social Psychology Review, vol. 9, no. 1, 2005, pp. 17-31. https://doi.org/10.1207/s15327957pspr0901_2
  15. C. Taylor, "Twitter Users React to Massive Quake, Tsunami in Japan," Mashable. (2011). Retrieved 17 December, 2011, from http://mashable.com/2011/03/11/japan-tsunami/.
  16. M. Thelwall and D. Wilkinson, "Public Dialogs in Social Network Sites: What is their Purpose?" Journal of the American Society for Information Science and Technology, vol. 61, no. 2, 2010, pp. 392-404
  17. S. Ting-Toomey, "Intercultural Conflict Styles: A Face- Negotiation Theory." In Theories in Intercultural Communication, eds, 1988.
  18. H. Triandis, Collectivism and Individualism, Westview Press, Boulder, Colorado, 1955.

Cited by

  1. Network Analysis of East Asian Research in South Korea for the 2004-2013 Period vol.11, pp.1, 2015, https://doi.org/10.5392/IJoC.2015.11.1.052
  2. Self-Disclosure and Boundary Impermeability among Languages of Twitter Users vol.16, pp.4, 2016, https://doi.org/10.5392/JKCA.2016.16.04.434