• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.220-229
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• 2011

The present research integrates the core aspects of anger with the theory of planned behavior to investigate factors influencing online activism in a Web site. This study conducted online survey, and the sample was members who joined the V4400 Sobi-ja-heem Web site. The Web site Sobi-ja-heem was initiated by a consumer who was irritated at the cell phone manufacturer Samsung Inc. because its model, "Anycall" had major product defects such as the malfunction of the camcorder, poor tone quality, fuzziness of the screen, and broken text messages. The findings suggests that adding anger in Theory of Planned Behavior (TPB) enhances the explanatory power of the theory in predicting an intention to participate in activities to correct the issue, which indicates the possibility of combining emotion and the TPB in the prediction of online activism.

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.164-173
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• 2012

Recently, while sharing various values of an individual through fast information delivery with the consciousness change of consumers, the trend is now changing by needs of consumers from the trend that companies took the lead in the past. In addition, while jewelries are changed to fashion's consumer goods, it is time that the domestic jewelry industry also needs development of products applied with various colors and visual emotion that consumers demand. Accordingly, much interest in natural colorful gems and the consumption market are being increased in the jewelry industry. Accordingly, this research has progressed the necessity, the status analysis and consumer preference analysis of products development using Semiprecious Stone, and extracted the target market by style and needs of consumers through a consumer trend survey and image analysis survey for development of products. And, this research has set a design directionality by extracting adjectives that can be applied to design preference images by age. This study has confirmed the necessity and possibility of Semiprecious Stone products development based on the analysis of jewelry market.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.186-197
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• 2010

Recent changes show that the goals of reproduction devices have changed from accurately reproducing scenes to improving user preference. It implies that the directions in developing cameras, the most common reproduction devices, are moving from performance-centered to quality-centered, from developers to users. Accepting such changes demand new standards in evaluating reproduction devices. This paper suggests a new method to evaluate the quality of images, based on cognitive properties of users. The quality of an image is a result oriented from the interaction of various attributes, therefore some functional tests are not enough to evaluate total quality of an image. In this respect, an evaluation model which integrates various physical attributes of an image is needed, that enables a third observer to subjectively evaluate the total quality of an image. In this paper, the experiment was carried out to 127 subjects, with the 84 test stimuli and 11 evaluation factors, followed by an factor analysis. The evaluation factors to assess the quality of images in this paper includes the results by cognitions of users and the properties of reproduction, the factors not only evaluate the quality but suggest how to improve them.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.58-70
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• 2013

This study focuses on the fact that intrinsic motivation which becomes the force to promote narrative is reinforced as a polyphonic structure through the psychodynamics of fear and desire internalized in a character, and from this perspective, it analyzes character rising strategies shown in Pixar's movie, . To verify fear and desire of a character, this study uses Enneagram personality types theory as the frame of analysis and reaches the following conclusions: (1) The main character, Carl's emotion originated from fear and desire was metaphorized as Muntz and Russell each, so the inside psychodynamics and the outer event visualizing it are set as contrapuntal composition. (2) However, inversely to the enhancement of Carl's polyphonicity, that excellent strategy works as the limit that restricts the psychodynamics of Muntz and Russell to a certain range. Lastly, it is expected that this study will be suggested as a sort of methodology about character rising strategies as turned into the database to which the result of follow-up research will be added, too.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.137-148
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• 2017

The purpose of this study is to develop a children's ego-resilience measurement scale and to examine the reliability and validity of the developed scale. Subjects consisted of 289 children of age 3 to 5 attending kindergarten and daycare centers located in Gwangju city and Chonnam province. Factor analysis, correlation analysis and reliability analysis were conducted using SPSS 18.0 and Amos 18.0 programs. The children's ego resilience scale consists of 26 items of 5 factors(attention concentration, emotion control, self efficacy, empathy, peer relationship) after the exploratory factor analysis. The confirmatory factor analysis revealed that RMSEA is .059, NNFI is .901 and CFI is .913. Pearson's product moment correlation coefficient were acceptable with this study's scale and KPRC. Chronbach ${\alpha}$ were also acceptable. Thus, the developed children's ego resilience measurement scale is reliable and valid.

• The Journal of the Korea Contents Association
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• v.9 no.1
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• pp.223-237
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• 2009

We aimed at identifying the determinants of favorable UCC usage and creation by integrating emotional dimension, social influence and motivations. The finding show the significant effect of pleasure on intrinsic motivation in both Korea and U.S.A. Arousal has a positive effect on intrinsic motivation in the United States, but it has no relationship wit h intrinsic motivation in Korea. In case of social influence, subjective norm gives a significant impact on extrinsic motivation whereas proved insignificant in the United States. Image is shown to be significantly related with extrinsic motivation in both nations. Also, intrinsic motivation does not posit an effect on UCC usage and creation in Korea whereas it influences on UCC usage and is not related with UCC creation in the United States. In addition, it was observed that UCC usage has a positive and significant impact on UCC creation in both nations.

• The Journal of the Korea Contents Association
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• v.7 no.1
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• pp.207-214
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• 2007

Symbol mark started with expressing the symbolic form through the long history of human beings, in order to transmit self or group's life and thoughts, and since the Industrial Revolution, symbol mark has beer used for the business activities of enterprise, along with the acquirement of term 'CI'. The symbol mark design of A.E.G, designed by Peter Behrens in 1907 is the onset of symbol mark in the CI concept, and the concept of CI and symbol mark was introduced to our nation in the early of 1970s. Since then, until now, CI has reflected the phase of the times as a key factor of CI, while repeating numerous changes, and recently, it is a state that the expression methods of symbol mark have been varied with the popularization of trend, appealing to emotion in the whole society and culture. Accordingly, this thesis examines the corporate symbol mark through the portfolio of representative CI specializes companies from the introduction period of CI to the present, and analyze the features of the time in order to present the basis of the direction of symbol mark design for the creation of future corporate images.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.14-24
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• 2016

Recently, the sound design of the electric vehicle has emerged as one of the new research objects. This study was conducted to explore and examine major values of interior driving sound of the electric vehicle from the perspective of user experience. An exploratory study based on the ground theory extracted contextual information and quietness as independent variables, and then we analyzed the main and interaction effects of those two variables on the usefulness, emotion, and satisfaction through a $2{\times}2$ factorial experimental design. The experimental study demonstrated that the effect on the user experience of electric vehicle can be conditioned by the combination of contextual information sound and quietness. Based on the results of this study, we suggested future research agendas for the optimization of user needs which reflect individual preference of interior driving sound values.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.506-519
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• 2017

This research examines the impact of Korean boy group's misogyny issue leading to internal conflicts among female fans and external division. As a result of research, BTS's fans who are mostly female reflected their identities by problem posed by external stakeholders on this issue. In the past, most fandoms tried to protect themselves from criticism but this case shows a positive significance since they broke out from stereotypical cases. Under the vague and flexible standard, fandom can be considered the obstructing factor for Feminism which suppress and denounce Feminists' idea. It is important to pay attention to possibilities of females hide at the end of the conflict process, being unaccepted by the society for their opinions and tendencies, have uncomfortable emotion against Feminism itself, or Feminism leading to another type of aversion.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.301-311
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• 2017

The current study investigated whether individual variation in motivational activation would predict the drug-use and interacts with discrete emotions to influence the responses to anti-drug advertisements. Motivational activation tendency indicates an individual's level to approach life-sustaining elements and defend life-threatening stimuli. Discrete emotion represents joy, sadness, and fear elicited by the advertisements. The experiment proceeded using both self-reports and physiological responses with 80 subjects. Results showed that approach motivation activation can be a target for anti-drug advertisements and in order to target individuals higher in approach activation, it is necessary to use the appeal type to elicit positive emotions such as joy.