• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.24 no.5
• /
• pp.670-673
• /
• 2020

Recent advances in artificial intelligence have allowed for easier sentiment analysis (e.g. positive or negative forecast) of documents such as a finance reports. In this paper, we investigate a method to apply text mining techniques to extract in the financial report using deep learning, and propose an accounting model for the effects of sentiment values in financial information. For sentiment analysis with keyword detection in the financial report, we suggest the input layer with extracted keywords, hidden layers by learned weights, and the output layer in terms of sentiment scores. Our approaches can help more effective strategy for potential investors as a professional guideline using sentiment values.

• Journal of Fashion Business
• /
• v.18 no.4
• /
• pp.80-96
• /
• 2014

The purpose of this study is to consider the expression of costume through the review of cinema costumes and to provide the model of cooperation between fashion and movie industry by analysis of collaboration with fashion brands in the movie . The subjects are the 1974 film directed by Jack Clayton and the 2013 version by Baz Luhrmann. Cinema Fashion was studied by analyzing the costumes of the two main characters, Gatsby and Daisy, in each scene. Gatsby's costume appeared as a model of traditional American classic suit, sensitive G-G look that symbolizes social success and traditional casual style that reflects upper-class life style. Daisy's costume expressed pastel toned luxury flapper look, oriental art deco style, and prestigious jewelry representing high class. The collaborations with fashion brands were carried out with Ralph Lauren and Cartier in 1974 film, and Brooks Brothers, Prada, and Tiffany in 2013. The value of prestige brands that matched the images of the movie was utilized, but marketing strategies for the promotion of fashion goods were not enough in 1974 version. On the other hand, in 2013 film, the effects of collaboration of the movie and fashion brands were forecasted sufficiently and marketing campaigns for promotion were performed in a various ways. The characteristics of collaborations were as follows: (1) the usage of prestige brands value, (2) collections planning and promotion using the stories of a movie, (3) the usage of multidirectional digital media, and (4) multi-dimensional promotion using entertainment factors. In collaborations with the movie, fashion brands could make cooperative relationship to produce the positive effects for promotion and prestige image strategies and draw attention of the people to the movie and fashion.

• Journal of the Korean Academic Society of Industrial Cluster
• /
• v.4 no.1
• /
• pp.1-13
• /
• 2010

The T-DMB which was developed by the convergence of digital broadcasting technology and communication technology provides us with very good quality of music like CD, and provides TV services in a super express train like the KTX whose velocity is over 300 Km per hour. The T-DMB is diffusing toward the world as a technology which is be able to provide the various convergent services of broadcasting and communication through mobile phone, PDA, dedicated terminal, and so on. A business model needed for the diffusion of the T-DMB toward the world was established and utilized to expand the T-DMB into Vietnam in the paper. In addition, this paper describes a case for the establishment of the T-DMB system in order to provide the paid services in Vietnam. It is expected that the expansion of the T-DMB into Vietnam will make a great contribution to the diffusion of the T-DMB toward the world.

• Information Systems Review
• /
• v.13 no.2
• /
• pp.17-41
• /
• 2011

A review of the related literature indicates that consumers' risk perceptions are largely affected by product involvement. This study investigates the impact of product involvement on required trust level and the online merchant choice. We developed a conceptual model that depicts the nomological relationships among product involvement, required trust level, and the online merchant choice, and formulated three hypotheses based on the conceptual model. An empirical study designed to accomplish the research objectives has been conducted using a questionnaire survey with 230 students in a university in Korea. The findings indicated that high-involvement products have higher trust level as required by consumers than low-involvement products, that consumers buying high-involvement products prefer digital storefronts, and that consumers buying low-involvement products prefer B2C e-marketplaces. The paper offers implications for academics as well as practitioners, based on the research results.

• The Korean Journal of Community Living Science
• /
• v.22 no.4
• /
• pp.655-668
• /
• 2011

Although consumer ethical behavior related with illegal copies of digital software has been considered to be an important issue, not many studies have attempted to examine the issue. Firstly, this study attemped to explain the moral judgment and intention to make illegal copies of smart phone applications for college students. Secondly, psychological factors such as moral intensity and perceived risk related to making illegal copies were tested to be significantly different in individual characteristics such as experience of ethical education and past experience of making illegal copies of software, sex, age and household income. Thirdly, the effect of related factors such as psychological factors and individual characteristics was estimated to significantly influence moral judgment and intention to make illegal copies. Two step method(using LIMDEP program) was applied to estimate the model as a structural equation model. According to the results of this study, magnitude of consequences, financial risk and performance risk were found to be significantly different in income groups(less than middle class vs more than middle class). Prosecution risk was found to be significantly different in gender groups(female vs male). In addition, social consensus, financial risk, performance risk and prosecution risk were found to be significantly different in ethical education groups(experience vs no experience). Furthermore, moral judgment for making illegal copies of smart phone applications was found to be significantly influenced by income, ethical education, magnitude of consequences, temporal immediacy and social consensus. And intention to make illegal copies of smart phone applications was found to be significantly influenced by moral judgment, age, financial risk, performance risk and prosecution risk.

• Journal of Industrial Convergence
• /
• v.19 no.6
• /
• pp.1-10
• /
• 2021

This study sought ways to strengthen the competitiveness of local governments using public diplomacy, especially in Chungcheongbuk-do, at a time when it is urgent to revitalize the local economy by attracting investment from domestic and foreign companies due to changes in the global supply chain. The main issues that have recently emerged in the global business environment include strengthening the localization of the global value chain, diversifying reshoring and supply chains, and creating an efficient global value chain through digital transformation. Therefore, this study emphasized the necessity of a strategy for public diplomacy based on these changes, and derived the response conditions and detailed strategies of Chungcheongbuk-do through SWOT analysis. In addition, based on the ABCD model, we set up a Chungbuk-type public diplomacy strategy and suggested strategic implications for upgrading Chungbuk's competitiveness.

• Journal of Digital Convergence
• /
• v.12 no.4
• /
• pp.357-366
• /
• 2014

This study has been implemented to explore the method to improve job satisfaction and service quality of its staff by figuring out the effect of job satisfaction of geriatric hospital staff on service quality. For this reason, we conducted a questionnaire survey on April 2 to May 22, 2013 to target 300 people ten geriatric hospital workers in Busan Metropolitan City area, was utilized to study the final total of 276 parts. Firstly, It was found that work satisfaction, wage satisfaction and colleague satisfaction have an effect on job satisfaction, and Secondly, satisfaction and fellow satisfaction of business, were analyzed to affect, but had no effect conservative satisfaction Thirdly, for the effect of job satisfaction on the service quality, it was found that job satisfaction has an effect on service quality. Therefore, it can be concluded that service quality for patients can be improved only if job satisfaction of staff is improved, and by reducing stress caused by overwork of staff and boosting their morale through reasonable wage and compensation.

• Journal of Digital Convergence
• /
• v.11 no.12
• /
• pp.145-154
• /
• 2013

This research draws the factors of managerial performance that was verified by research model and hypothesis after considering research type, factors of performance and research model. The result of this research is as below. Firstly, psychological traits, capabilities of CEO is positively correlated with cost superior tactic and organizational effectiveness Secondly, entrepreneurial capability of CEO is positively correlated with organizational effectiveness for and managerial capability of CEO is positively correlated with cost superior tactic and technical capability of CEO is positively correlated with organizational effectiveness. Thirdly, technical resource is positively correlated with product innovation differentiation tactic, and organizational effectiveness and finance resource is positively correlated with marketing differentiation tactic and organizational effectiveness, and marketing capability is positively correlated with product differentiation tactic, marketing. Fourthly, product innovation-differentiation tactic, marketing differentiation tactic, and cost superior tactic are positively correlated with organizational effectiveness.

• Journal of Digital Convergence
• /
• v.11 no.12
• /
• pp.201-211
• /
• 2013

This study compares Customer Satisfaction Index(CSI) and the weight for each dimension by applying various methods of weight calculation and attempts to suggest some implications. For the purpose, the study classified the methods of weight calculation into the subjective method and the statistical method. Constant sum scale was used for the subjective method, and the statistical method was again segmented into correlation analysis, principal component analysis, factor analysis, structural equation model. The findings showed that there is difference between the weights from the subjective method and the statistical method. The order of the weights by the analysis methods were classified with similar patterns. Besides, the weight for each dimension by different methods of weight calculation showed considerable deviation and revealed the difference of discrimination and stability among the dimensions. Lastly, the CSI calculated by various methods of weight calculation showed to be the highest in structural equation model, followed by in the order of regression analysis, correlation analysis, arithmetic mean, principal component analysis, constant sum scale and factor analysis. The CSI calculated by each method showed to have statistically significant difference.

• Journal of Digital Convergence
• /
• v.11 no.12
• /
• pp.113-120
• /
• 2013

The victory of Barack Obama in the presidential reelection, in which he got closer to voters by scientific election strategy based on data, is making a new paradigm of this scientific election mechanism. But it is within bounds to say that Korean election has developed based on emotional confrontation, rather than on the confrontation of policy or personal qualification. This study suggests a Big data-based election campaign strategy in an effort to reduce the harmful consequences of Korean election and to settle down a desirable campaign culture. To do so, this study examines the actual status and problems of Korean politics and election campaign. And then it designs a Korean election strategy model using Big data as an alternative to break through the problems. Last, it discusses the plan to utilize Big data.