• Journal of Information Technology Services
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• v.22 no.3
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• pp.119-139
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• 2023

Generation MZ has emerged as a significant consumer segment and trendsetter in the fashion market of South Korea. Fashion designer brands have become popular among this generation by offering a range of fashion content on social network services (SNS) based on fresh and trendy designs. Despite the growing market share of fashion designer brands in the industry, previous research has mainly focused on brand personality in line with the characteristics of traditional fashion brands. Therefore, this study aims to derive brand personality and SNS characteristics of fashion designer brands based on previous research and investigate the influence of these factors on brand preference and behavioral intention. Moreover, it examines how this influencing mechanism fluctuates based on the consumer type (i.e., innovative type vs. price-sensitive type). Based on an online survey of 256 Korean adults with experience in fashion designer brands, this study identified the influencing mechanisms on purchase intention and word-of-mouth intention. This study contributes to empirical investigations of consumer brand preference and behavior intention in fashion designer brands through the brand equity model. It also offers insight into developing a segmented brand strategy by considering the variations in the influence mechanism of behavioral intention across different consumer types.

• Journal of Mechanical Science and Technology
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• v.20 no.6
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• pp.731-737
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• 2006

Interactive Fuzzy Physical Programming (IFPP) developed in this paper is a new efficient multi-objective optimization method, which retains the advantages of physical programming while considering the fuzziness of the designer's preferences. The fuzzy preference function is introduced based on the model of linear physical programming, which is used to guide the search for improved solutions by interactive decision analysis. The example of multi-objective optimization design of the spindle of internal grinder demonstrates that the improved preference conforms to the subjective desires of the designer.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2004.11a
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• pp.169-172
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• 2004

The purpose of this study was to identify the searching method and application of intoner design trend of interior designer. The questionnaire survey were used. The subjects of questionnaire survey were 50 interior designers in 6 interior design firms. Frequency, percentage, and cross-tab were used for data analysis. The major results were as follows. 1) Interior designers thought that consumers visiting at apartment model house were concerned about interior design trend and aware of interior design reflected trend. So interior designer gave expression to interior design trend. And they needed information about interior design trend and consumer's interior design preference. 2) Interior designers found interior design trend or consumer's preference from some exhibition or fair, journal, and internet materials. 3) Interior design trend was mainly expressed in living room design. And Interior designers utilized finishing material and color in expression of interior design trend.

• Journal of Mechanical Science and Technology
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• v.19 no.5
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• pp.1080-1086
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• 2005

The preliminary design optimization of multi-stage spur gear reduction units has been a subject of considerable interest, since many high-performance power transmission applications (e.g., automotive and aerospace) require high-performance gear reduction units. There are multiple objectives in the optimal design of multi-stage spur gear reduction unit, such as minimizing the volume and maximizing the surface fatigue life. It is reasonable to formulate the design of spur gear reduction unit as a multi-objective optimization problem, and find an appropriate approach to solve it. In this paper an interactive physical programming approach is developed to place physical programming into an interactive framework in a natural way. Class functions, which are used to represent the designer's preferences on design objectives, are fixed during the interactive physical programming procedure. After a Pareto solution is generated, a preference offset is added into the class function of each objective based on whether the designer would like to improve this objective or sacrifice the objective so as to improve other objectives. The preference offsets are adjusted during the interactive physical programming procedure, and an optimal solution that satisfies the designer's preferences is supposed to be obtained by the end of the procedure. An optimization problem of three-stage spur gear reduction unit is given to illustrate the effectiveness of the proposed approach.

• Journal of Korean Society for Quality Management
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• v.31 no.4
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• pp.239-246
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• 2003

Dynamic robust design has been regarded as the most powerful design methodology for improving product quality, Dynamic SN ratio adopted in dynamic robust design combines two major quality attributes, the variability around the linear function and the slope of the linear function, into a single design metric. The principal shortcoming associated with the dynamic SN ratio is that the metric is independent of designer's preferences for the quality attributes due to priori sets of attribute tradeoff values inherent in it. Therefore, a more rigorous preference­based design metric to accurately capture designer's intent and preference is needed. A new design metric that can be used in dynamic robust design is proposed. The effectiveness of the proposed design metric is examined with the aid of a demonstrative case study and the results are discussed.

• Journal of Korean Society for Quality Management
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• v.29 no.1
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• pp.47-61
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• 2001

The ever increasing demands for enhanced competitiveness of engineered products require a "designing-in-quality" strategy that can effectively and efficiently incorporate multiple design objectives into design. Robust design can be viewed as a multi-characteristic design problem requiring tradeoffs between mean and variance characteristics. Firstly this paper analyzes the intrinsic preference of the traditional SN ratio on mean and variance, and secondly presents a new design metric for a robust design using concepts from utility theory to accurately capture designer′s intent and preference on mean and variance. The steps to apply the proposed design metric as the robust design criterion in an orthogonal array based engineering experimentation is presented with the aid of a demonstrative case study. The performance of the proposed design metric is tested, and the results are discussed.

• Transactions of Materials Processing
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• v.12 no.5
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• pp.465-472
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• 2003

Engineering design can be viewed as a decision making process, which involves the nonlinear tradeoffs task among the multiple conflicting attributes and considers the robustness of design. In order to obtain best engineering design, methodology for accurate assessment of his/her preference about the multiple attributes is required. Conventionally, intuitive procedures based on lottery questions are used to elicit the designer's preference structure: however, they can lead to inconsistent and inexact preference results due to the rank reversal problems derived from the designer's big cognitive burden. In this paper, alternatively, a design methodology based on multiattribute utility function through the pairwise comparison among alternatives is presented. The proposed procedure is applied to an actual injection mold design with the aid of the CAE simulation and the result is discussed.

• Korean Institute of Interior Design Journal
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• v.14 no.5 s.52
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• pp.245-253
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• 2005

The purpose of this study is to analyze the relationship between the personality type and the residential evaluation & remodeling preference in interior finishes and floor layouts. The subjects of this investigation were collected through questionnaire from two hundred and twelve adult residents who live in Seoul, Korea. By using the rotated component matrix of varimax method & the one way anova method of spss for windows Rel. 11.0 in my former study, there are analyzed several significances in eight personality types; E(extraversion), I(introversion), S(sensing), N(intuition), T(thinking), F(feeling), J(judging) and P(perceiving) in MBTI (Myers Briggs Type Indicator). This study shows that actual floor plans, remodeling preference plans & interior finishes materials of each personality type was analyzed several significances by Chi-Square. As results, during consulting the client in the residential projects, personality test may take precedence over everything else, and then designer can consider it for hidden client needs in the residential interiors & remodelings. Designers might understand the nature of personality in order to design wisely for clients. This method will allow the designer & consultant to more fully understand clients' preference.

• Journal of Korean Society of Rural Planning
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• v.22 no.2
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• pp.89-98
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• 2016

Due to the rapid economic development of Korea, the bridge have been built by government over the several years. Additionally, there are too many mountain and river and the bridge have been built in rural area. But bridge designers weren't considering the bridge landscape. And bridge was a negative factor in regional landscape. Because of this, this study surveyed the landscape preferences of rural bridge landscapes according to different bridge types. The results were summarized as follows: And this research include conducting a study on visual preference according to the bridge's type and background. And, the landscape of arch bridge in the river 1 is landscape of the highest preference. The the landscape of girder bridge in the river 2 is landscape of the lowest preference. In the river 1 and 2 landscape, high preference is observed in the arch bridge and low preference is noted in the girder bridge. In the mountain 1 and 2 landscape, high preference is observed in the cable-stayed bridge and low preference is noted in the girder bridge. In conclusion, the visual preference of bridge landscape depend on the background and bridge shape, the study said. Therefore, when bridge designer design the bridge, designer have to choose proper bridge shape according to the background. This research was conducted only in bridge landscape of rural area but the visual preference of bridge landscape can be changed according to the various background. And further research is needed to analyze visual preference of bridge landscape according to the various background.

• Journal of the Korean Society of Manufacturing Process Engineers
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• v.18 no.10
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• pp.34-41
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• 2019

Warpage and weld line are two major cosmetic defects in the injection molding process. These defects are very sensitive to uncontrollable parameters within the process. The optimization of the design variables can be treated with the use of robust designs. Therefore, in order to minimize the warpage and weld line, a special design method to diminish defects is required. In this study, a new robust design method using designer preference to achieve the optimal robust design conditions in the injection molding process is proposed. The effectiveness of the proposed method is shown with an example of the part of warpage and weld line.