• Science of Emotion and Sensibility
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• v.13 no.3
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• pp.511-522
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• 2010

Product design is being recognized as an important source of sustainable competitive advantage. This research explores the effects of design evaluative elements on brand loyalty through design values. The results of this study are as follows. Firstly, most design evaluative elements have positive effects on design values. Aesthetic, unique, feminine, noble, and utilitarian elements of design evaluation influence three types of design values: rational, kinesthetic, and emotional. While unique design evaluative element does not have significant effects on rational and kinesthetic design values, it has significant affect on the emotional design value positively. Secondly, three types of design values have positive effects on attitudinal brand loyalty. In addition, emotional and kinesthetic design values have positive influences on behavioral brand loyalty. However, the emotional design value has an indirect effect on behavioral brand loyalty through attitudinal brand loyalty. Lastly, attitudinal brand loyalty has a significant influence on behavioral brand loyalty positively.

• Korean Institute of Interior Design Journal
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• v.19 no.5
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• pp.122-129
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• 2010

The basic premise of this study was that the elderly family would be one user type to live in apartment houses. This means that apartment houses should be designed by considering the elderly family as well as general young families. The purpose of this study was to carry out POE of apartment houses by the elderly resident and to suggest the design direction of apartment houses from the elderly's point of view. The subject was 150 elderly residents who lived in apartment houses in Jangyu new urban area, Kyungnam. The individual interview was done for this POE by six interviewers. They asked about how degree they were satisfied with 30 design elements of apartment houses. Those consisted of 8 elements related to outdoor environments, 16 ones to indoor environments, and 6 design evaluative elements for the elderly housing. The conclusions were as followings; 1) In general, the elderly subject was very satisfied with their apartment design. However, more considerations of the design evaluative elements for the elderly were needed in order to be apartment houses for the old generation. 2) Natural facilities such as small parks and walks, and local amenities should be arranged systematically to be used easily by the old residents. 3) The design solutions for reducing noise should be added. 4) The same quality of housing environment should be provided in all sizes of housing units.

• Journal of the Korean Home Economics Association
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• v.40 no.1
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• pp.135-146
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• 2002

The Purpose of this study was to identify the sensibility elements and the evaluative dimensions of internet fashion shopping mall to supply optimal experience to the customer. First, association words for internet fashion shopping mall by open-ended method and sensibility-expression-adjective feeling as navigating personally 57 shopping mall dealing with fashion products were collected. Collected adjectives were ranked after making index by frequency and diversity. Then, correlation analysis was executed to extract independent adjective and their opposite words. Semantic differential scale was made for internet-fashion-shopping-mall-evaluation. After preliminary investigation with this scale, factor analysis was implemented. 12 sensibility evaluation words were extracted. Then, 200 subjects evaluated satisfaction degree for 8 selected shopping mall. To explain the hierarchy of internet fashion shopping mall, cluster analysis was applied. The understanding of sensibility element and evaluative dimensions of internet fashion shopping mall can be utilized efficiently as basic materials when marketer plans internet shopping mall design and makes marketing strategy.

• Korean Institute of Interior Design Journal
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• v.23 no.5
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• pp.183-191
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• 2014

Children stage is an important period the foundation of growth is accomplished. During the period, children are the most sensitive to environmental effects and experiences and interactions with surroundings can make lots of effects on their physical and cognitive development. Under the background of the above contents, a representative institution of the society, which is helpful to cultivate children's reading habit, will be children library. The purposes of this research are to analyze intensively reading room among the children library's spatial organization and compare/analyze cases of children library's reading room with the elements of interior environment. The methods of research are theory study and case study. Through the on-the-site visiting and shooting, interior environment design was investigated and then, it was arranged, analyzed and evaluated. Cases were analyzed by elements of interior environment design evaluation. As the result, comfort was the highest and variety was the lowest. Especially, Songpa children library showed various factors generally through the various designs. 7 evaluative elements of children library's reading room were mutually different, but there was a certain different in relation of them. Especially, variety and flexibility must be more strengthened. So, children can interests and joy in reading room various designs are requested by getting out of library's uniformed furniture and arrangement plan.

• Journal of the Korean Institute of Landscape Architecture
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• v.37 no.1
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• pp.78-86
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• 2009

Recently, there seems to besome problems in the urban visual landscape as a result of continuous economic growth and industrial development. At the same time, the public has begun to be aware of the importance of visual resources, and the necessity for visual landscape conservation and improvement. Therefore, the development of evaluative indicators for systematic visual landscape planning and design is urgent. The purpose ofthis study is to discover evaluative models and indicators for the diagnosis of urban visual landscapes. This study included the selection of 18 physical indicators(statistical data) by literature reviews, adoption of field and questionnaire surveys at 12 autonomous districts in Seoul and surrounding major mountain valleys and river streams(i.e. Mt. Nam and Han-River). The content of the questionnaire is scenic beauty. Moreover, the linear regression analysis between the scenic beauty mean scores and the physical indicator scores figure out the scenic beauty prediction model. As this study suggests, the most important indicators in urban visual landscapes are 'Greens', 'Park' and 'the number of apartment buildings(higher than 20 stories).' Based on the results, greens and parks should be priority elements to considerin urban landscape planning and design. Moreover, since the number of apartment buildings that are higher than 20 stories has a negative correlation with the scenic beauty score, it can be used as basic data for landscape planning. For the scenic beauty prediction models and evaluative indicators suggest a direction of urban management, each indicator becomes basic data for visual landscape planning and design. In following studies, if physical indicators and case studies are added, the scenic beauty prediction models and evaluative indicators could be more synthetic and systematic. Moreover, the development of physical indicators in three dimensions(3D)(i.e. results from visual district analysis, view surface analysis) could be expected to obtain more general and varied results.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.17 no.2
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• pp.43-64
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• 2006

Five cultural websites are evaluated on their content, interface, design. system, and service elements. The Culture Portal of Korea, Korea Culture Content, Culture Arts, Korea National Heritage Online, and Culture Heritage Information Center are chosen for this study. Most websites do not have a purpose or target audience. Their focuses are not on the content they provide but on the function of interfaces and interface design. However, interfaces do not function well for users to quickly access information they want. Suggestions are made to facilitate a system's search function and interactive users' feedback.

• Archives of design research
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• v.20 no.1 s.69
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• pp.21-32
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• 2007

To quantitatively measure or evaluate aesthetic factors is not easy in comparison with physical, functional, behavioral or economic factors. Yet aesthetic factors essentially play an important role in design modeling process. Despite its importance, research on aesthetic assessment or the interaction of aesthetic influential elements is insufficient. Therefore, this study is intended to find the relationships between visual preference and aesthetic variables of perceptual-cognitive dimension and affective dimension in commercial space design. According to the result of this substantiation research, aesthetic variables that give a positive effect on the preference of commercial space design are unity, order, and clarity in perceptual-cognitive dimension and 'pleasant', 'relaxing' in affective dimension. On the other side, aesthetic variables that give a negative effect on the preference are contrast, complexity, and ambiguity that is a contrary concept of clarity in perceptual-cognitive dimension and 'exciting', 'arousing' in affective dimension.

• Journal of Korean Society of Transportation
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• v.21 no.1
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• pp.21-40
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• 2003

A traffic accident analysis method was developed and tested based on the highway alignment risk indices using geographic information systems(GIS). Impacts of the highway alignment on traffic accidents have been identified by examining accidents occurred on different alignment conditions and by investigating traffic accident risk indices(TARI). Evaluative criteria are suggested using geometric design elements as an independent variable. Traffic accident rates were forecasted more realistically and objectively by considering the interaction between highway alignment factors and the design consistency. And traffic accident risk indices and risk ratings were suggested based on model estimation results and accident data. Finally, forecasting traffic accident rates, evaluating the level of risk and then visualizing information graphically were combined into one system called risk assessment system by means of GIS. This risk assessment system is expected to play a major role in designing four-lane highways and developing remedies for highway sections susceptible to traffic accidents.

• The Journal of the Korea institute of electronic communication sciences
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• v.13 no.6
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• pp.1317-1322
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• 2018

In order to complete the AR UI design simply and quickly, the usable factors were studied in this thesis. The primary aim of interface design is to increase the usability. The various factors should be considered together when we evaluate the usability. The idealized usable working model is based on user-centered with the aim of perceiving the interests of users, operating easily and completing targets. In order to ensure the types of usable factors, literature survey method had been used and a total of 85 usable factors had been collected by this survey. To make the usable factors can adapt the augmented reality, the concept of factors should be redefined. We extract the items which is adaptable and user-centered, combine or delete the items that have the same meanings and finally select 25 usable evaluative factors. Then we take HCI professional as the object and collect the data by Heuristic Evaluation. We systematize the usable factors by Principal Component Analysis, and observe the correlation between the usable factors and classify those which have high correlation.

• Journal of the HCI Society of Korea
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• v.14 no.2
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• pp.71-81
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• 2019

As AI technology develops, its application has been extended to diverse fields. In particular, AI-enabled Chatbot services have garnered growing attention and such services are more important as a tool of communication in mobile shopping. However, research on chatbots is in its early stage and the understanding of chatbots in the context of mobile commerce is very limited. The purpose of this study is to empirically investigate consumer responses to a shopping chatbot with a focus on the effects of chatbot agent types and message types. Specifically, a $2{\times}2$ between-subjects experimental design, with the agent type (secretary/friend) and the message type (factual/evaluative) as the independent variables, was employed. The results show that although main effects of chatbot agent and message types are not found, interaction effects between chatbot agents and message types on consumer responses are significant. Specifically, when the agent type was a secretary, consumer responses to product recommendation with a factual message were more positive. On the other hand, in the case of the friend agent, the evaluative message led to more positive responses. The findings suggest that communication elements are important in the understanding of consumer responses to chatbots in mobile shopping and effective strategies for utilizing chatbots for mobile commerce should be considered.