• The Research Journal of the Costume Culture
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• v.21 no.6
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• pp.921-937
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• 2013

Sportswear brands in particular have been intensely competing to get an opportunity to prove the value of their new technology and products through sports sponsorship. The purpose of this study was to examine the relationship among sports involvement, the attitude toward sports sponsorship carried by sportswear brands, brand equity, and purchase intention of the products of the sponsor's brand. The study was implemented though a descriptive survey method using a questionnaire. The sample consisted of 455 men (n=289) and women (n=166) in their twenties, residing in Seoul and Gyeonggi area. Data were analyzed by confirmatory factor analysis, correlation analysis, and path analysis of structural equation modeling. The results revealed that sports involvement has an influence on the consumers' attitudes toward sports sponsorship performed by sportswear brands. Also, the sports sponsorship attitude of consumers had an influence on the brand equity and purchase intention toward the sponsor's brand products. It was notable that the attitude toward the manner of sponsoring of the sponsor than the contents itself of the sports event sponsored had an influence more on brand loyalty. Among the component factors of brand equity, brand loyalty showed the biggest impact on purchase intention. Considering the results, in order for sports sponsorship to be more effective, sports involvement of the target market should be considered more carefully.

• Journal of Korean Academy of Nursing
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• v.28 no.2
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• pp.344-357
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• 1998

This study was designed to construct a model that predicts the quality of life of family caregivers with a chronically ill patient. The hypothetical model was developed based on the findings from past studies on quality of life and on the family with a chronically ill patient. Data were collected by self-reported questionnaires from 200 family caregivers in Seoul & Kyung Gi-Do, from May 1 to July 21, 1997. Data were analyzed using descriptive statistics and correlation analysis. The Linear Structural Relationship(LISREL) modeling process was used to find the best fit model which predicts causal relationships among variables. The results are as follows : 1. The overall fit of the hypothetical model to the data was moderate [X$^2$=31.54(df=23, p=.11), GFI=.96, AGFI=.91, RMR=.04]. 2. Paths of the model were modified by considering both its theoretical implication and the statistical significance of the parameter estimates. Compared to the hypothetical model, the revised model has become parsimonious and had a better fit to the data expect chi-square value(GFI=.95, AGFI=.91, RMR=.04). 3. Some of predictive factors, especially economic status, physical ability to perform daily-life activity, period after disease-onset, social support and fatigue revealed indirect effects on the quality of life of family caregivers with a chronically ill patient. 4. The factors, burden and role satisfaction revealed significant direct effects on the quality of life of family caregivers with a chronically ill patient. 5. All predictive variables of quality of life of family caregivers with a chronically ill patient, especially economic status, physical ability to perform daily-life activity, period after disease-onset, social support, fatigue, burden and role satisfaction explained 38.0% of the total variance in the model. In conclusion, the derived model in this study is considered appropriate in explaining and predicting quality of life of family caregivers with a chronically ill patient. Therefore it can effectively be used as a reference model for further studies and suggests direction in nursing practice.

• Journal of Korean Academy of Nursing
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• v.26 no.2
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• pp.320-336
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• 1996

Health promoting behaviors of an individual are affected by various variables. Recently, there has been a growing concern over important health problems of the middle aged women. Physiological changes in the middle aged women and their responsibility for family care can result in physical and psychological burden experienced by middle aged women. This study was designed to test Pender's model and thus purpose a model that explains health promoting behaviors among middle-aged women in Korea. The hypothetical model was developed based on the Pender's health promoting model and the findings from past studies on women's health. Data were collected by self-reported questionnaires from 863 women living in Seoul, between 20th, April and 15th, July 1995. Data were analyzed using descriptive statistics and correlation analysis. The Linear Structural Relationship(LISREL) modeling process was used to find the best fit model which assumes causal relationships among variables. The results are as follows : 1. The Overall fit of the hypothetical model to the data was good expect chi-square value（GFI＝.96, AGFI＝.91, RMR＝.04）. 2. Paths of the model were modified by considering both its theoretical implication and statistical significance of the parameter estimates. Compared to the hypothetical model, the revised model has become parsimonious and had a better fit to the data expect chi-square value（GFI＝.95, AFGI＝ .92. RMR＝.04）. 3. Some of modifying factors, especially age, occupation, educational levels and body mass index (BMI) are revealed significant effects on health promoting behaviors. 4. Some of cognitive-perceptual factors, especially internal health locus of control, self-efficacy and perceptive health status are revealed significant effects on health promoting behaviors. 5. All predictive variables of health promoting behaviors, especially age, occupation, educational levels, body mass index(BMI), internal health locus of control, self-efficacy ＆ perceptive health status are explained 20.0％ of the total variance in the model.

• Journal of Korean Academy of Nursing
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• v.42 no.6
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• pp.819-832
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• 2012

Purpose: This study was conducted to identify risk factors that influence the probability and severity of elder abuse in community-dwelling older adults. Methods: This study was a cross-sectional descriptive study. Self-report questionnaires were used to collect data from community-dwelling Koreans, 65 and older (N=416). Logistic regression, negative binomial regression and zero-inflated negative binomial regression model for abuse count data were utilized to determine risk factors for elder abuse. Results: The rate of older adults who experienced any one category of abuse was 32.5%. By zero-inflated negative binomial regression analysis, the experience of verbal-psychological abuse was associated with marital status and family support, while the experience of physical abuse was associated with self-esteem, perceived economic stress and family support. Family support was found to be a salient risk factor of probability of abuse in both verbal-psychological and physical abuse. Self-esteem was found to be a salient risk factor of probability and severity of abuse in physical abuse alone. Conclusion: The findings suggest that tailored prevention and intervention considering both types of elder abuse and target populations might be beneficial for preventative efficiency of elder abuse.

• Human Ecology Research
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• v.55 no.1
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• pp.81-92
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• 2017

Father participation in child rearing is gaining its importance in the field of child development. Previous literature consistently suggests the importance of parental efficacy and educational support on children's school life. However, studies which that focus exclusively on the role of the father's role are highly limited. Based on previous literature, we hypothesized that parental efficacy would directly and indirectly affect children's school life via parental educational support at home. We aimed to expand on the previous literature by exploring the relations within fathers. Participants were 662 fathers whose children attended elementary, middle, and high school. We measured parental efficacy, educational support at home, and their children's school life were measured. Descriptive statistics were first conducted to investigate the general features of participants as well as the correlations between study variables. The research model was analyzed using structural equation modeling in AMOS 20.0. Results proved the direct effect of father's parental efficacy on father's educational support at home as well as children's school life. Fathers' educational support at home mediated the effect of parental efficacy on children's school life. Our results suggests that fathers who perceive themselves as efficient parents provides a higher level of educational support at home for their children; consequently, children of those fathers in turn adjust better in school and achieve higher grades. Also, the father's parental efficacy also indirectly exerts positive effects on children's school life via heightened educational support at home. An importance of paternal participation and support in child rearing and education was highly suggested. Relevant policy issues regarding paternal educational support were discussed.

• Journal of Environmental Policy
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• v.7 no.2
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• pp.33-48
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• 2008

The main purpose of this study is to analyze and evaluate the types of environmental awareness as an eco-friendly/non-eco consumer among Korean University students. The data of research were collected by a survey questionnaire with face-to-face interviews in South Korea. The questionnaire was consisted of fifty-six variables with five questions of demographic factors. The variables employed in the survey were drawn from the literature review and suggested by the focus group to make the questionnaire influential in studying the trends of eco-friendly consumers. Descriptive statistics and binary logistic regression modeling were used by two groups of the student consumers to find the significance of each factors; practice, habit, recognition, concern, and insistence. Environment-friendly consumers show significant difference with non eco-friendly consumers including practice, habit, and concern toward environmental issues.

• Culinary science and hospitality research
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• v.20 no.1
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• pp.1-17
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• 2014

Under the needs to study the predictors of the frontline employees' service-oriented organizational citizenship behaviors(OCBs) in the hotel industry, this study aimed to the influence of goal orientations on the OCBs. The two factors of performance goal and learning goal orientations were hypothesized to influence each dimension of OCBs(loyalty, service delivery, and participation). The data from 266 five star deluxe hotel employees were analyzed with descriptive statistics, multi-variate analysis of variance, and structural equation modeling conducted using SPSS 19.0 and AMOS 20.0. The results showed learning goal orientation positively influenced all dimensions of the OCBs while performance goal orientation positively influenced all dimensions except loyalty. These results suggest that hotel practitioners need to seek the applicants who are willingly oriented to specific goals at recruiting process. Furthermore, hotel organizations need to utilize the employees' goal approach to motivate their performances.

• International Journal of Highway Engineering
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• v.13 no.2
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• pp.195-202
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• 2011

This study develops a day-to-day dynamics modeling framework, incorporating a consistent drivers' travel time perception behavior and traffic information provision. Descriptive traffic information is updated and provided to the subscribers making a final decision on route choice. Nonsubscribers(not equipped any information devices) are assumed to obtain daily traffic information from their experience or friends or other public agencies. Drivers' route choice behavior is modeled based on boundedly-rational behavior rules. A microscopic traffic simulation model is adopted to evaluate the network system performance. Numerical experiments on a real world network have demonstrated the convergent property of the proposed model and the effectiveness of the consistent perception model.

• Journal of the Korean Dietetic Association
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• v.16 no.4
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• pp.353-368
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• 2010

The purpose of the study was to identify the relationships Total Quality Management (TQM) performance, job satisfaction, and organizational commitment among dietitians in business and industry foodservice. A total of 300 dietitians working in business and industry foodservices in Seoul and Gyeonggi province were surveyed using a self-administrated questionnaire and 203 responses were obtained. The data were analyzed using SPSS Windows (Ver. 12.0) for descriptive analysis and reliability analysis, and AMOS (Ver. 5.0) for structural equation modeling. The respondents were all female, 56.7% single, and 71.4% under regular employment. By foodservice management type, 52.7% of the foodservice operations were self-operated. The majority of the operations provided meals more than twice a day (73.9%), and 70.4% offered a non-selective menu. The dietitians of the contracted foodservices tended to have higher TQM performance scores than those of the self-operated foodservices (P<0.01). There were no significant differences in job satisfaction and organizational commitment scores by the type of the foodservice management. TQM performance was found to have a positive effect on job satisfaction, and job satisfaction affected organizational commitment for both the self-operated and contracted foodservices. A relationship between TQM performance level and organizational commitment of self-operated foodservices was not found. On the other hand, TQM performance level was the principal significant factor for increasing the organizational commitment of contracted foodservices. This research suggests that business and industry foodservices need to improve TQM performance to enhance job satisfaction and organizational commitment of foodservice dietitians and to develop specified TQM strategies that can be applied to each type of foodservice management.

• Journal of the Korean earth science society
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• v.40 no.6
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• pp.639-653
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• 2019

The purpose of this study is to investigate the science gifted students' level of interpreting the oceanic graph and of understanding the oceanic physical concept through analyzing the Temperature-Salinity (T-S) diagram and inferring the SOFAR (SOund Fixing And Ranging) channel. A total of 106 gifted students in the 3rd year of a science gifted high school, using T-S diagrams published in one of the journals of Oceanology, developed descriptive questions asking the depth of the SOFAR channel to conduct the quantitative and qualitative analysis of graph interpretation ability. As a result, there was a big difference in the level of graphs interpretation and concepts understanding for each science gifted students such as interpreting, modeling, and converting, and exposed their alternative concepts about water temperature, salinity, and density. The results of this study will be used to understand the levels of science gifted students' graph interpretation in oceanology, and to provide the basic data for improving the teaching and learning methods of oceanology and also provide basic data for teaching material development related to graph analysis.