• Korean Journal of Air-Conditioning and Refrigeration Engineering
• /
• v.21 no.3
• /
• pp.201-208
• /
• 2009

Our government will make a plan regulating the cooling limit temperature of the summer season to 26 degree and the heating limit temperature of the winter season to 20 degree for energy saving. Where, the key point of this politic pursuit can be the charge system on heating and cooling cost. We have suggested new cost allocation methodology as a worth evaluation method in the precedent study, and preformed the worth evaluation and cost allocation on four kind of warm air produced from a heating system as an example. In this study, we applied the suggested method to four kind of cool air, and preformed the worth evaluation and cost allocation on each cool air. As a result, similarly to the precedent study, the more energy a customer saved, the more cooling unit cost decreased, and the more energy a customer consumed, the more cooling unit cost increased. From this analysis, we hope that the suggested methodology can offer a theoretical basis to the energy charge policy of government, and induce the spontaneous energy saving of consumers.

• International Journal of Advanced Culture Technology
• /
• v.8 no.3
• /
• pp.300-306
• /
• 2020

This study analyzes the distributor's inventory model in a two-stage supply chain consisting of the supplier, the distributor and the end customer. The supplier will allow a credit period before the distributor settles the account with him in order to stimulate the demand for the product he produces. It is also assumed that the distributor pays the shipping cost for the order and hence, the distributor's ordering cost consists of a fixed ordering cost and the shipping cost that depend on the order quantity. The availability of the delay in payments from the supplier enables discount of the distributor's selling price from a wider range of the price option in anticipation of increased customer's demand. As a result, the availability of a credit transaction leads to an increase in inventory levels. On the other hand, in the case of deteriorating products in which the utility of the product perish over time, the deterioration rate with time plays a role in reducing inventory levels. In this regard, we analyze the effect of the length of the credit period and the degree of product deterioration on the distributor's inventory level. For the analysis, we formulate the distributor's annual net profit and analyze the effect of the length of credit period and deterioration rate of the product on inventory policy numerically.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.5
• /
• pp.501-512
• /
• 2011

This study examines the possible differences in satisfaction level according to the attributes classified as product, price, and service among women apparel consumers with the experience of buying global and domestic SPA brands. Data were collected through a survey of 270 women consumers aged 20s and with SPSS 15.0. The results are as follows: The exploration of the difference in product, price, and service attributes between the global and domestic SPA brands revealed that for product attributes, domestic brands scored higher in management quality, while global brands scored higher in design. In addition, for price attributes, domestic brands scored higher in promotion, while global brands scored higher in price value. When it comes to service attributes, only in regards to store policy was there a significant difference, with the score of global brands higher than domestic brands. The analysis of the difference in shopping orientation on domestic SPA brands showed significant difference only in customer convenience for the category of service attributes, while on global SPA brands, there were significant differences of the design for product attributes, promotion for price attributes, and customer convenience for service attributes.

• Journal of Korea Society of Industrial Information Systems
• /
• v.21 no.2
• /
• pp.59-72
• /
• 2016

The main objective of this study is to provide the behavioral model of co-creation by customers and explorer influential factors of participation from the customer's perspective. To achieve the research goals, we employed grounded theory and conducted intensive interviews of 8 customers who had writing product reviews experiences with Beauty Net. The study results indicate that the most important influential factors of participation from the customer's perspective are: (1) Co-creation platform; (2) Co-creation policy; and (3) Individual characteristics.

• Journal of Digital Convergence
• /
• v.10 no.4
• /
• pp.173-179
• /
• 2012

In this study, gieopjung S corporations around the country the customer's perceived image of S corporations and relationships affect the relationship between commitment and see it through the marketing strategy was to become the foundation of the relationship of the findings customers commitment to S corporations used to think showed significantly affect impartiality. Growth of corporate commitment to the relationship between S corporations also affect to some extent because of the image rather than just winning and how much that technology can be seen to affect the Saints. In addition, does not affect the reliability of several factors, innovation, enterprise-wide chief executive officer, and so on image based on careful consideration of a more customer-oriented company with a reliable image of the future must be concerned with is improving.

• Journal of Digital Convergence
• /
• v.7 no.4
• /
• pp.127-140
• /
• 2009

This dissertation aims to empirically analyze the factors that determine the market competitiveness that would enable SaaS enterprises to survive. The contents of this dissertation includes; (l)analysis of factors that determine market competitiveness of domestic SaaS enterprises, (2)structural analysis of factors that determine the market competitiveness of SaaS enterprises on the their performance. Results of analysis of this dissertation are as follows. First, the factors that determine market competitiveness of SaaS enterprises were found to include (l)enterprise management competence, (2)competence for technological possession, (3)reliability and safety, (4)customer management competence, and (S)competence to cope with external environment of the enterprise. Second, the outcome of structural analysis of factors that determine the market competitiveness of SaaS enterprises on the their performance illustrated that (l)enterprise management competence and (2)competence for technological possession has structural relationship of imparting influence on the (6)enterprise performance by the full medium of (3)reliability and safety, (4)customer management competence, and (5)competence to cope with external environment of enterprise.

• Journal of Digital Convergence
• /
• v.8 no.2
• /
• pp.161-176
• /
• 2010

Mobile internet has been emerged as a key IT infrastructure while mobile internet service equipments such as smart phones have been introduced in this mobile market. These mobile internet services would be more widely spread in shorter period because the wired internet services are already popular in our life and mobile internet services have the typical characteristics that ubiquitous has. This study investigates the research model for mobile internet services based on previous researches and tests it via questionnaire. The findings are that some of features such as joy and sufficiency are statistically significant as expected.

• The Journal of Economics, Marketing and Management
• /
• v.12 no.1
• /
• pp.29-38
• /
• 2024

Purpose: The purpose of this study is to explore the perceptions of millennials and Generation Z regarding AI applications in marketing, an area that has been rarely explored in previous researches. This study formulated research questions how millennials and Generation Z perceive the impact of brand image, AI-assistant customer service, affective factor, immersive experience, cognitive factor social factor and competitiveness of products and brands on overall attitude through the lens of AI applications in marketing. Additionally, this study also explored the influence of overall attitudes on satisfaction, intention to use, and loyalty towards AI applications. Research design, data and methodology: To gather data, this study employed an online survey conducted in collaboration with a reputable research organization. This study utilized factor analysis, ANOVA, and regression analysis for data analysis. Results: The findings revealed that the impact of brand image, AI-assistant customer service, and competitiveness on attitude demonstrated significance in both millennials and generation Z cohorts. The study identified that cognitive and social factors significantly influenced attitudes among millennials, whereas affective and immersive experiences showed significance in influencing attitudes among Generation Z. Conclusions: The findings offer valuable managerial implications, shedding light on the application of AI in marketing with distinct perspectives between millennials and Generation Z.

• Journal of Digital Convergence
• /
• v.11 no.12
• /
• pp.201-211
• /
• 2013

This study compares Customer Satisfaction Index(CSI) and the weight for each dimension by applying various methods of weight calculation and attempts to suggest some implications. For the purpose, the study classified the methods of weight calculation into the subjective method and the statistical method. Constant sum scale was used for the subjective method, and the statistical method was again segmented into correlation analysis, principal component analysis, factor analysis, structural equation model. The findings showed that there is difference between the weights from the subjective method and the statistical method. The order of the weights by the analysis methods were classified with similar patterns. Besides, the weight for each dimension by different methods of weight calculation showed considerable deviation and revealed the difference of discrimination and stability among the dimensions. Lastly, the CSI calculated by various methods of weight calculation showed to be the highest in structural equation model, followed by in the order of regression analysis, correlation analysis, arithmetic mean, principal component analysis, constant sum scale and factor analysis. The CSI calculated by each method showed to have statistically significant difference.

• Journal of Digital Convergence
• /
• v.10 no.8
• /
• pp.81-90
• /
• 2012

This study is to establish the effects on B2B(Business-to-Business) industrial product market of the Marketing Communication which used in B2C(Business-to-Customer) has influences on Trust and Trust has influences on Long-Term Orientation through survey targeting 177 wholesale and retail dealers of Air-Tool distribution. Accordance with these conclusions, The Trust that the customer felt for Supplier was a positive influence on Long-Term Orientation. Also advertising of marketing communication is useful for increasing the Trust. Thus, to increase Long-Term Orientation on B2B, supplier needs to increase Trust and to find another marketing communication factors increased Trust is needed.