• Title/Summary/Keyword: Cultural Tour

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Hotel Preference Attributes and Ubiquitous Tourism Information Systems (호텔선택속성이 유비쿼터스 관광정보서비스만족도에 미치는 영향: 호텔 종사자를 대상으로)

  • Seo, Chang-Gab;Park, Hyun-Jee
    • The Journal of Information Systems
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    • v.20 no.2
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    • pp.37-55
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    • 2011
  • Ubiquitous tourism information systems are more and more required to provide cultural contents comprising material heritage, performing art, folk tradition, handicraft or customs of everyday life, along with traditional tourist information about hotel facilities and infrastructure. This study attempts to investigate the effect of tourists' hotel preference attributes in terms of their satisfaction with ubiquitous tourism service. In so doing, 145 questionnaires were used to analyze the satisfaction of u-tourism service and the hotel preference attributes through the field survey. The questionnaires were collected from hotel employees who had experienced the ubiquitous tourism service. It is found that some of hotel-preference attributes positively influence u-tourism satisfaction but not all of them did. Service and differentiation attributes had an impact to u-tour and u-hotel function. And beverage attributes, to u-tour function, and convenience attributes, to u-hotel function. These findings mean that the hotel built u-tourism infrastructure gain a competitive advantage than the otherwise hotel.

The Study on the Effect of Eco-Tourist's Attitude, Behavior and Satisfaction on Tour Expenses at Suncheon Bay (순천만 생태관광객의 태도와 행태, 만족도가 관광소비에 미치는 영향)

  • Park, Eun-Byul;Kim, Hyun;Choi, Hee-Sun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.42 no.1
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    • pp.50-63
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    • 2014
  • Eco-tourism has been recognized as a form of sustainable development that simultaneously satisfies the need for environmental preservation and the activation of local economies. Although some research findings relating to its positive environmental and social effects have been published, there is still controversy regarding its pros and cons in terms of its actual economic benefits, and little research about how they can be increased. Thus, the following research analyzes how the tour activities, attitudes and satisfaction of 314 actual visitors was related with their consumption behaviors, by surveying tourists to Suncheon Bay, a highly popular destination with a large number of visitors. The results are as follows. First, if the tourists were involved in a link-up tour, had prior eco-tourism experience, or had researched information on SunCheon bay eco-tourism before their visit, these were all positively correlated with consumption behaviors, and increased the amount of money they spent. In particular, among tour spending activities, accommodation cost is shown to be highly correlated with tour activities. Second, Free Independent Tourist(FIT) tended to show more positive tour attitudes than package tourists, spending more on accommodation and experience programs. The visitors to SunCheon Bay showed strong environmental attitudes, followed by social and cultural attitudes, and economic attitudes, in that order, and tourists with positive attitudes had a high rate of participation in experience programs. In addition, program participants showed a willingness to donate, and high satisfaction. Therefore, the following thesis proposes that Free Independent Tourist(FIT) should be induced to increase their contribution to the local eco-tourism economy, and highlights the need to develop various experience programs, aggressive advertisements and educational activities.

A Study on how to activate the Gwacheon National Science Museum's regional tour program (국립과천과학관의 지역순회프로그램 활성화 방안 연구)

  • Yoo, Kyung-Suk
    • Journal of Digital Convergence
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    • v.18 no.6
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    • pp.443-450
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    • 2020
  • This study was started to find a way to activate the regional tour program of the Gwacheon National Science Museum, which covers a relatively wide area among public service organizations with the theme of science. In addition to the permanent exhibition program, the Gwacheon National Science Museum has been conducting tour programs in Gyeonggi and Gangwon Province since 2018 for residents in underprivileged regions who are unable to visit the Science Museum for geographic and environmental reasons, but it lacks awareness and effectiveness compared to other areas such as culture, welfare for the elderly, and education. As a result of the study, the first was an opportunity for a very special experience. The second was the joy of the few, A total of 3 upper units and 5 lower units were derived. This has positive effects such as increasing interest in science and expanding opportunities for experience. but it can be seen that it is urgent to supplement such as systematic promotion and improvement of the quality level of contents through professional artists.

Installation Status of Information Facilities and Condition of Walking Road Influencing to Psychological Safety of Walking Tourists - Focusing on the Course No. 16 of Jeju Olle Trail, Sarabong·Byeoldobong Walkway in Jeju and the Course No. 8 of Bougil, Gyeongpo Lake Walkway in Gangneung - (도보여행자의 심리적 안전에 영향을 미치는 도보길 환경과 정보시설물의 설치 현황 - 제주올레 16코스와 사라봉·별도봉 산책로, 강릉바우길 8구간과 경포호 산책로를 대상으로 -)

  • Byun, Kyeonghwa;Kim, Young-duk
    • Journal of the Korean Institute of Rural Architecture
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    • v.18 no.3
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    • pp.25-34
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    • 2016
  • The purpose of this study is to investigate installation status of information facilities and condition of walking road influencing to psychological safety of walking tourists. For this purpose, four roads for walking tour are selected; the course no. 16 of Jeju Olle Trail, Sarabong Byeoldobong walkway in Jeju and the course no. 8 of Bougil, Gyeongpo Lake walkway in Gangneung. Facilities installed on roads for walking tour are classified into four facilities; safety facility, information facility, amenity facility, local cultural facility. In order to consider installation status of information facilities and condition of walking road influencing to psychological safety of walking tourist, a field experiment was conduced focusing on the course no. 16 of Jeju Olle Trail. Thirteen cases were happened as confusing situation while walking tour. Of the 13 cases, the situation of being lost and wandering on the trail accounted for six cases. In contrast to the expectation that the situation of being lost and wandering would occur only at a crossroads, it is not that such situation took place at specific places like a crossroads or where direction signs were inaccurate. Walking tourists of this field experiment also confronted situations of having lost confidence about continuing the ongoing direction, of having anxiety over walking a walking trail, of feeling discomfort caused by walking and of being offended by uncomfortable or messy areas of walking trial. These confusing situations are happened inappropriate installation of direction sign, so direction sign is needed to install more carefully and detailed.

Market Segmentation and Purchase Behavior for Consumers Purchasing Korean Cultural Fashion Items - Focused on Inbound Japanese Tourists - (한국패션문화상품 소비자에 대한 시장세분화와 구매행동연구 - 방한 일본관광객을 중심으로 -)

  • Lee, Jin-Hwa
    • Fashion & Textile Research Journal
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    • v.8 no.4
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    • pp.427-432
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    • 2006
  • The purpose of this study was 1) to segment the market of inbound Japanese tourists based on the importance of tour activity that tourists perceived and 2) to examine the behavior of each segmentation purchasing cultural fashion items in Korea. Data were collected using a self-administered questionnaire survey in Seoul. Clustering analysis, Chisquare, and ANOVA test were used to conduct the data analysis on 288 out of 400 questionnaires. The inbound Japanese tourists market was segmented into 3 groups; culture oriented group, shopping oriented group, and multi-activity group. Three groups were significantly different in terms of age, income, purchase amount, purchase criteria, and degree of shopping satisfaction. Marketing strategies for segmented markets were discussed.

A Study of the Development of Tour Commodities for '98 Kyongju World Culture Exposition (`98 경주 세계 문화 엑스포를 중심으로 한 관광상품 개발)

  • You, Young-Jun
    • Journal of the Korean association of regional geographers
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    • v.5 no.1
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    • pp.91-100
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    • 1999
  • The purpose of this study is to make a plan for the development of new tour routes for '98 Kyongju World Culture Exposition. The result of this study is as follow: First, over 40% of tourists from Kyongsang-buk-do Province vote for Kyongju Area as the most favorite tourist-oriented city in this province. And they are visiting Kyongju mostly in April(22.6%) and in May(17.8%). Second, cultural assets in Kyongju area are located at Inkyo-dong(16.8%), at Bohwang-dong(9.4%), at Topjong-dong(8.1%). at Mt. Namsan area(11.8%, 6.9% for Naenammyon, and 4.9% for Dodong-dong), and at the vicinity of Kyongju City(53.9%). Third, tourism enterprises in Kyongju Area are located mostly at one place-Pomun Lake Resort area. This fact have had bad influence on the influx of tourists. Lastly, current tour routes are limited mostly to the heart of Kyongju City. So, other attractive tour routes must be developed also in other tourism circles such as the East Sea Tourism Circle and the Northern Province Tourism Circle, which belong to the 6 tourism circles designated by Kyongju City but are now excluded from the current tour routes. In conclusion, this study proposes "98 Kyongju World Culture Exposition with Themes" related to the 6 tourism circles. The themes proposed are as follows: (1) The exploration of the historical places of the Shill a Kingdom in the heart of Kyongju City including Mt. Seoak area and Pulkuksa Temple area. (2) Smile with a new millenium in Pomun Lake Resort area. (3) The exploration of the Buddhist culture in Mt. Namsan. (4) The harmony between nature and culture in the East Sea Tourism Circle and the Northern Culture Circle.

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A Proposal of the Direction of Cultural Welfare Based on ICT: Focusing on Experience Center for Arts and Culture (ICT기반 문화복지의 방향성 제시: 문화예술체험관 중심으로)

  • Lim, Young-June;Lee, Young-Suk
    • Journal of Digital Contents Society
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    • v.18 no.8
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    • pp.1567-1576
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    • 2017
  • This study presented the direction of cultural welfare based on ICT. For this purpose, it examined the direction of government policies and the status of cultural welfare services and it analyzed art galleries and museums focusing on experiences of cultural welfare services in a home and abroad. As a result, the museum has many changes depending on the media environment, unlike art gallery. In the age of media 1.0, the audience has experienced in real museums. As time goes by, in the age of media 2.0, the customer has opportunity to experience in virtual museums. It seems that there are many differences factor of a media environment, target (exhibits), accessibility, consumption and information. Finally, this study suggested the environmental change factors of Korean ICT cultural welfare service through this. In the future, it will be necessary to continue research on the possibility of expanding cultural welfare services for cultural enjoyment to the underprivileged.

Strategies for the Implementation of Cultural Heritage Night Travel Program Using Cognitive Inspection (인지시학을 적용한 문화재 야행(夜行) 프로그램 구현 전략)

  • Park, Seong-Ho
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.103-113
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    • 2022
  • As globalization progresses and localization takes place, interest in local culture is increasing. In line with this trend, the Cultural Heritage Administration has been promoting the Cultural Heritage Night Tour Project as a night-type cultural property tourism content since 2016. Cultural property nightlife, part of the regional regeneration project, creates new added value by converging and combining various historical and cultural-related contents centered on local cultural heritage. Although the "cultural nightlife" has been greatly activated, it is judged that changes are needed to continue. This is because fixed nightlife programs are positive in terms of establishing a nationwide network, but there is a limitation in that they cannot be standardized and expanded to various forms. Therefore, in this study, the meaning and limitations of nightlife programs were identified, and cognitive theory applicable to nightlife programs was considered. Through this process, it was confirmed that cognitive poetry's 'circular for dynamic semantic composition', 'surreal foreground', and 'adventures in time and space' can be applied to nightlife programs. As a result of combining cognitive poetry with nightlife programs, it was possible to present a strategy for implementing nightlife programs differentiated from existing nightlife programs.

A Study on the Awareness of Visitors to King Mu Trekking Course Program of Iksan (익산 무왕길 탐방프로그램 이용자의 인식에 대한 연구)

  • Park, Yool-Jin
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.36 no.4
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    • pp.80-93
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    • 2018
  • The following results could be obtained from the research on awareness and satisfaction of the tourists who joined the program 'A Journey in Search of King Mu's Road'. With regard to awareness of the site tour program, tourists replied that they participated in the program mainly because of their interest in education for their children. They expressed great needs for the municipal government office to maintain walkways, signboards and guide maps as well as to reinforce safety facilities as a measure to increase satisfaction with the site tour on the part of visitors and tourists. In terms of satisfaction with operation and management of the site tour program, the contents of the program were highly appreciated while it turned out necessary to rediscover garden culture resources and to develop and operate an expanded internal tour course for tourists to look around inside the relics by utilizing the recently excavated Baekje historical resources. As a consequence, it might be expected possible to experience and educate the local history and garden culture thanks to the historical culture and environmental values that have been preserved in the Baekje cultural circles. Moreover, the importance of walking trips will be recognized for its effects to allow those who get tired from daily life to come into contact with nature, practice self-reflection and care for their health as well.

Differences in Tour Characteristics and Ecotourism Preferences by Cross-cultural Traits : A Comparison of Korean, English, Japanese, and Chinese Speaking Tourists visited Jeju Island (문화적 특성에 따른 여행특성과 생태관광선호 차이 : 제주를 방문한 한국, 영어권, 일어권, 중어권 관광객간 비교)

  • Kang, Mihee;Park, Chanwoo;Lee, Yeongjoo;Kim, Seongil
    • Journal of Korean Society of Forest Science
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    • v.97 no.3
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    • pp.316-325
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    • 2008
  • This study was done to compare socio-economic characteristics and travel pattern, preferences for ecotourism facilities and programs of domestic and international tourists who visited to Jeju Island. On-site survey was carried out during July, 2006 and a total of five hundred and fifty five (555) individuals' data were analyzed. Survey results showed that there were significant differences between socioeconomic characteristics and travel patterns as well as preferences of both parties. Even among international tourists from countries with different languages showed different characteristics. These different characteristics among tourist groups imply that tour route design and program development should be accordingly considered to provide satisfactory experiences.