• Title/Summary/Keyword: Cultural Product Development

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Strategies in China Heavy-Duty Truck Market from the Perspective of Design Thinking - A Case Study of Sichuan Hyundai

  • Zhang, Qingqing
    • International Journal of Advanced Culture Technology
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    • v.6 no.3
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    • pp.105-116
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    • 2018
  • As an international company in the automotive industry for years, Sichuan Hyundai has encountered serious difficulties since its entering into China. With huge investment and great ambition to conquer the China commercial vehicle market, successive setbacks have put the company in jeopardy. Design thinking, emphasizing "user-driven innovation" can help to look for effective and possible solutions from a very strong and effective perspective. This thesis first provides a comprehensive look of the economic background of China in order to get a overall understanding of the market. Then the paper did an analysis of Sichuan Hyundai from the perspective of design thinking. By identifying the reliability bias of Sichuan Hyundai, key problems such as the product, advertisement and cultural communication were discussed. With a emphasis on the intuitive thinking, the paper provides some feasible solutions and also implications for the future development.

Analysis on the Choice of Subjects of University Students Using QFD( I ) (QFD를 이용한 대학생들의 교과목 선택에 관한 분석( I ))

  • 임영문;이정기
    • Journal of the Korea Safety Management & Science
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    • v.2 no.3
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    • pp.117-128
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    • 2000
  • Initially, QFD (Quality Function Deployment) was introduced in 1972 to help design supertanker in Mitsubish's shipyards in Kob, Japan and formally defined by the American Supplier Institute in 1987 as a system for translating consumer requirements into appropriate company requirements at every stage, from research, through product design and development, to manufacture, distribution, installation, and marketing, sales and services. Although QFD has complex and tedious procedure to complete, since 1972, it has now been used by Japanese, American, and European because of its fruitful merits. The objective of this paper is to provide and analyze the trend on the choice of cultural subjects of university students using QFD. The data are collected by questionnaires. The samples for this study are randomly chosen from the universities in Seoul, Kangnung, and Samchok during 3 months (2000. 3 ∼ 2000. 5). The results of this study will play an important role not only for service of students but also for opening of subjects.

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Breaking Limitations: Constraints and Strategies of Indonesian Migrant Entrepreneurship in Taiwan

  • Rita Pawestri Setyaningsih;Paulus Rudolf Yuniarto;Yuherina Gusman
    • SUVANNABHUMI
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    • v.15 no.2
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    • pp.187-213
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    • 2023
  • As migrants develop businesses abroad, entrepreneurship needs specific strategies due to some barriers when establishing and doing businesses. This paper examines the kinds of problems that have been faced in Indonesian migrant entrepreneurships in Taiwan and how the entrepreneurs cope with the difficulties. They use structural and cultural strategies for survival, seize the opportunities for self-development, and develop future careers. Research result shows that the limitations of Indonesian entrepreneurships in Taiwan are related to institutional issues, migrant status, business regulations, resource-providing institutions, language barriers, competition among migrants and locals, and capital. Hence, migrant entrepreneurs must conduct strategic actions to continue their businesses by developing innovations to grow and survive. Some measures include changing from offline to online marketing especially when the COVID-19 pandemic hit, product diversification using migrants and local people's assistance and networks, and setting competitive prices. This paper is based on qualitative research. The data were obtained through interviews in East Java-Indonesia and in Taiwan in 2022. The data were analysed using the descriptive analysis with sociological perspectives.

Development Simulation of Textile Using Geometric Patterns Found in the Design Mural Paintings of Goguryeo Dynasty Tombs (고구려 고분벽화에 나타난 기하학문양을 이용한 텍스타일 디자인 개발 시뮬레이션)

  • Jung, Hyung-Ho;Kim, Eun-Jung;Bae, Soo-Jeong
    • Journal of the Korean Society of Costume
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    • v.59 no.6
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    • pp.72-81
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    • 2009
  • The purpose of this study is to develop geometric patterns which can be reinterpreted in a modern sense and textile designs which can be commercialized in the mural painting of Goguryeo Dynasty's tomb. Of 42 tombs where genres and portraits could be observed, the costume style of Goguryeo dynasty could be mainly observed in the tombs built in the 4th and 5th centuries. Since geometric patterns found in the portrait could be represented in a modern sense, this study was intended to develop the patterns of a necktie which is one of cultural products by applying geometric patterns in the mural painting of Goguryeo Dynasty's tomb in the 5th century with many patterns distributed. The scope of patterns was limited to a square, a triangle, a circle, and a diagonal line which were the basic of geometric patterns found in the mural painting. The methods of study were literature review and empirical study. Adobe Photoshop CS3 was used to edit geometric patterns found in the mural painting of Goguryeo Dynasty's tomb in the 5th century. By extracting a square(${\square}$), a triangle(${\vartriangle}$), a circle(${\bigcirc}$), and a diagonal line(${\diagdown}$) from edited images, predicted images were proposed before products were made. Finally textile designs were made through the simulation of edited design patterns in the necktie and handkerchief. This study will contribute to the positive effects on the development of cultural product designs applying the characteristic of geometric patterns and the construction of Korean image.

Examination on Rational Interpretation Criteria and Signification of Visual Symbols (시각기호의 의미작용에 대한 이해와 해석범주에 대한 고찰)

  • Huh, Jin
    • The Journal of the Korea Contents Association
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    • v.12 no.7
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    • pp.94-101
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    • 2012
  • Design reflects the time and cultural trends and thus can have different symbolic significance and functions depending on the perspective. While this is evident, corporations still insist that designers achieve viewers' complete understanding and satisfaction in their designs. Also, they refuse to accept the designers' interpretation on the grounds that they are subjective and incomplete interpretations even when in fact they are of superior intellectual standard. This problem is also found among the designers dealing with the clients. Thus, as long as all they are willing to accept is the fallibility of each other, the clash between designers and users is inevitable. To solve these problems, we need to have more objective and logical framework for achieving collective understanding on the interpretation of designs and symbols from the very stage of their development. The graphic design is a tangible product that represents the cultural phenomenon and needs to be interpreted as visual symbols. This makes the graphic design a semiological subject. Thus, a semiological approach will enable more analytical interpretations of polysemy of visual symbols. In this light, this study seeks to apply a semiological approach to suggest criteria for interpreting graphic designs as symbols. The criteria will serve as a useful tool for rational evaluation as well as strategic design development.

Development of character culture products that are fused with local culture resources (지역 문화자원과 융합한 캐릭터 문화상품 개발)

  • Park, Seon-Gyeong;Chang, Seok-Joo
    • Journal of Convergence for Information Technology
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    • v.9 no.4
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    • pp.8-13
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    • 2019
  • In this paper, based on the production technology and infrastructure of local cultural contents, it is determined that reconstruction and commercialization of local culture resources are necessary due to absence of character brand products centered on storytelling. It is expected to contribute to the expansion of the supply of advanced ceramic products along with the foundation of various contents production as it becomes the foundation to establish the developed business base through the differentiation strategy of the character product development based on the storytelling. In addition, due to the manual production, only a small amount of production can be produced and the production period is lengthened. On the other hand, the production period of gypsum mold is shortened by making mock-up through 3D program and 3D printing, It was effective in developing a wide variety of pottery products.

A Case Study of Chair at Railroad Vehicle (철도차량의 의자에 관한 비교연구)

  • Lee, Sae Hwan
    • Journal of the Korea Furniture Society
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    • v.23 no.4
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    • pp.467-478
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    • 2012
  • Interurban railway is expanded by transportation that population can be centralism and cope efficiently in traffic jam by augmentation of vehicles in the city. Railroad chair departs in space of an existent simple rest and products that can raise human body standard and size by powerful engineering vicinity, quality of the material, psychological satisfaction etc. of users are developed steadily. Specially, study of space that can use various materials efficiently with bodily size government official because various of man and woman old and the young etc.. are using in occasion of the train is urgently required. Specially, railroad chair is a product that material and standard, structure, human body engineering, a finish etc. is studied variously. In the case of advanced nation, in case of design a chair operating time of railroad, is placed as all standards orderly and harmonious because is considered exercise dynamics etc.. and designs. The other side, in the case of our country, study expert of chair is short real and is depending on technological data of overseas railway vehicle. Chair for railroad must consider removal of short-range, long distance. That have to be consider to a lot of uncomfortable such as psychological satisfaction of user because the domestic Motor Companies are defining in fair development study and many researchers but the railroad chair company are not accumulated professional manpower and technological know-how. Railway vehicle can recognize that overseas visitors as well as native is important element as space that space is exposed internationally by product that Public personality which used cultural value is strong. Therefore, wish to plan valid spec relationship presentation of various design and specification, function etc.. and contribute to railroad chair development design process lists and analyzes van instances of railway vehicle chair of inside and outside of the country through this study.

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Development of science program using astronomical data in the history of Korea

  • Lee, Ji Hye;Shin, Dong Hee
    • The Bulletin of The Korean Astronomical Society
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    • v.37 no.2
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    • pp.96.1-96.1
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    • 2012
  • Science we have perceived as genuine science is based on western scientific enterprise, that is, western modern science(WMS). The K-12 science curriculum in Korea absolutely contains WMS content. Elkana(1981) criticized the indifference of comparative science in the field of science, whereas there have been a lot of comparative studies of art, religion, ethics, and politics. Science is the product not only based on 'western' culture but all cultural around the world including Korea. People have consistently observed and tested for such a long period of time all over the world. Traditional science of Korea can be related to multiculturalism, which has become important in many fields. Korea has a lot of great scientific enterprises, such as astronomical instruments of Chosun Dynasty and ancient data of natural phenomenon in Samguk-saki or Samguk-Yusa. It is expected that students will consider them as more 'objective' and 'realistic' things rather than 'artistic' and 'distinguished' things. Astronomy was also very important in the East because they believed sky as king, which results in the development of a lot of astronomical data and instruments in Korean history. In this study, we developed three units of science programs using astronomical enterprises in Korea: 1) Activities with our sundial, Angbuilgu:, 2) data interpretation of natural phenomenon in ancient Korea, 3) experience in Gyeongbokgung Palace. From these programs, we expect that students will develop a profound understanding and take pride in our science.

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Characteristics of Postmodernity in Chinese Animation Films

  • Cao Yijun;HyunSeok Lee
    • International Journal of Internet, Broadcasting and Communication
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    • v.16 no.1
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    • pp.297-306
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    • 2024
  • At a specific juncture in industrial development, animation emerges as a product imbued with discernible features characteristic of the mechanical replication era. Through the integration of technology, it continually gives rise to postmodern cultural traits. Notably, the trajectories of postmodernism in China and Western Europe exhibit divergence. Following the reform and opening up, both postmodernism and modernism found acceptance and became interwoven. Chinese animated films, influenced by postmodernism, actively challenge traditional animation norms, exemplifying postmodern characteristics such as deconstruction, intertextuality, indeterminacy, collage, and diversity. This article endeavors to delve into the discourse surrounding postmodernism in both Western and Chinese contexts. It aims to scrutinize the manifestation of postmodern features, particularly with regard to ethnic elements, traditional mythological texts, and gender representations in Chinese animated films. Consequently, it becomes imperative to contemplate the affirmative adaptation and independent development of postmodernism within the unique Chinese milieu. Building upon an analysis of noteworthy traditional animated film genres and developmental trends in China, this study focuses on animated films from the 21st century, specifically Monkey King: Hero is Back, Big Fish & Begonia, Dahufa, White Snake and Nezha: Birth of the Demon Child. The paper seeks to explore the overarching characteristics of postmodernity reflected in the linguistic environment of postmodernism in China.

Research on the ancient iron technology of Jungwon, the center of iron industry (제철산업의 중심 중원에서 고대 제철기술을 탐구하다)

  • Do, Eui Chul;Lee, Eun Woo;Seok, Je Seop;Jang, Min Seong
    • Korean Journal of Heritage: History & Science
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    • v.48 no.1
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    • pp.148-165
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    • 2015
  • Iron was one of the most influential factors for formation and development of ancient countries. The diffusion of ironware had increased agricultural productivity and brought about military technical revolution. Needless to say, the rise and fall of the countries depended on the possession of stable iron production. Raw materials and fuels are the key factors for mass production of iron and a transportation route is essential to supply the goods. Jungwon area satisfies the three factors. There are many iron manufacture sites such as Jincheon Seokjang-ri Gusan-ri, and Chunju Chilgeum-dong Tangeumdae earthen ramparts in the Jungwon area. In order to study the ancient iron manufacture technique, reconstitution experiment was carried out using restored furnace which was made based on the Jincheon Seokjang-ri B-23 furnace. Some notable results were identified with the experiment as in the followings. Firstly, a roasting process has a connection with the decrease of hardness of the iron ore. Secondly, melting of the blast pipe as well as the formation of product within the furnace had a crucial effect on the cessation of the experiment. Thirdly, reduced iron in various locations within the furnace prove that there was enough reducing environment during the working. Not only melting point but also properties of iron can vary depending on the carbon contents. For the reason, formation of approximate environment in which iron can react to the chalcoal is the most important factor in terms of iron manufacture.