• Smart Media Journal
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• v.12 no.1
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• pp.92-101
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• 2023

The importance of high-definition video has increased by increase in consumer demand for realistic content. Therefore, this study presented the UHD strategy of terrestrial broadcasters for global competitiveness. First, as a practical strategy, to secure domestic market, it should secure an ecosystem through cooperation among departments, create synergy, and prioritize the UHD field to gain global competitiveness with close cooperation with expertised countries in the field. Also, after securing the domestic market by developing UHDTV focusing on cost-effectiveness on socio-cultural situation of Korea, it should utilize the finance and technology for global market. government should support global competitiveness as a control tower, strengthening global content, composing a long-term roadmap, supporting related materials, and creating and exporting our own UHDTV model

• Journal of Digital Contents Society
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• v.18 no.3
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• pp.599-606
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• 2017

'Video Commerce' has grown significantly, and is in the era of so-called V-commerce 2.0. Based on this background, this study focused on the link and the possibility of creating synergy between V-commerce 2.0 content and MCN, and examined the linkage strategy considering its characteristics. In conclusion, first, V-Commerce has evolved into the age of 2.0, centered on the characteristics of content that are oriented towards fun and sympathy, beyond the 1.0 era. Second, V-commerce 2.0 content has the characteristic of replacing the sharing and recommendation based on the nature of SNS networks as promotion and purchase enhancement. Therefore, competitiveness as 'content' is relatively important before 'commerce'. Third, V-commerce 2.0 and MCN industry have a strong connection with each other in terms of securing core competitiveness and creating a new profit model. In order to create the synergy between V-Commerce 2.0 and MCN, we proposed the use of big data to reinforce V-Commerce 2.0 customized content competitiveness, building of storytelling marketing and branding, and enhancement of live performance and interactive communication.

• International Journal of Contents
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• v.6 no.2
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• pp.14-20
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• 2010

Korean Cultural Content Industry is developing creative cultural content based on internationally acknowledged manufacturing capacity, however, in order to become cultural industry with international competitiveness, it has to be planned and made in OMSU way. This research studied and analyzed successful cases of cultural content digital restoration and excellent cases of OSMU-type that has been developed and supported by Korean Culture and Contents Agency. This study suggests the direction of growth on the basis of movement of cultural content industry and cultivating plan of human resources.

• The Journal of Sustainable Design and Educational Environment Research
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• v.10 no.3
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• pp.17-26
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• 2011

National efforts responding to climate change is directly connected to competitiveness of the urban environment. Practice in the daily life of the individual citizens is prerequisite for the paradigm shift that can be made by the reduction of the city's energy consumption and low-carbon green growth. Therefore, the comprehensive understanding combined with the educational programs is required on the issue of the ecological environment and the urban environment competitiveness. In this paper, the meaning and role of urban ecological environment will be researched first. it also takes a look at the content of curriculum and analyses domestic policies related to environmental education of primary and middle schools. In addition, video documentary on urban ecological environment will be analyzed for the development of educational media dealing with environmental training in schools. Consequently, urban ecological environment shown in video media content will be identified and the advantage of this possibility as a medium of education is to be proposed.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.45 no.3
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• pp.115-122
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• 2022

As cable TV, which has been leading the paid broadcasting market, has given the lead to IPTV, which has huge communication capital, its competitiveness is gradually weakening. This study examines the operation status of local cable TV and seeks ways to strengthen competitiveness for survival. To this end, we conducted data analysis such as related statistics, broadcasting industry survey reports, IPTV growth reports, CMB management indicators, paid broadcasting literature data, marketing reports, industry success stories, and marketing mix and SWOT analysis. As a result, four strategies for strengthening the survival competitiveness of local cable TV, namely joint purchase apartment marketing strategy, influencer marketing strategy, relationship marketing strategy, and digital marketing strategy were derived. Therefore, the results of this study can contribute to the improvement of the competitiveness of local cable TV, which has been with local residents through close content, and can be used as basic data for establishing marketing strategies for local cable TV in the future.

• Journal of Korean Society for Quality Management
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• v.45 no.4
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• pp.769-780
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• 2017

Purpose: The aim of this study is to conduct a survey of dimethylformamide(DMF) content in polyurethane(PU)-based consumer products and provide the information for the PU manufacturer and company to prepare a countermeasure for improving the quality competitiveness. Methods: This study selected PU-based consumer products(toddler shoes, children's bag, children's play mat, safety gloves), which is closely used in everyday life, and analyzed the residual DMF content in the consumer products. Results: In this study, it was confirmed that the average DMF content of toddler shoes, children's bag, children's play mat and safety gloves are 38 ppm, 119 ppm, 396 ppm and 826 ppm, respectively. In addition, most of the samples were found to meet the internationally accepted standard of 1,000 ppm and the DMF contents were reduced from at least 63 % to 85 % with a single washing process. Conclusion: The domestic PU manufacturers should seek ways to reduce the DMF through their production facility applications and introducing new materials such as water-soluble PU, and preparing the process development for their quality competitiveness.

• Knowledge Management Research
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• v.24 no.1
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• pp.147-172
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• 2023

This study aims to review the competitiveness of 'TVING', a Korean OTT player in Korean market. For this, this study extracts core business resources of TVING focusing on resource-based theory, and analyzes their competitiveness under VRIO framework. TVING has 4 tangible and intangible resources respectively and 1 human resource. Tangible resources of TVING are technology(recommendation, compression), content(original, exclusive, discriminative non-exclusive), production studio, and paid-subscribers. Intangible resources are content planing capability, distribution network(local, global), marketing promotion·PR, sales), brand preference. And human resource of TVING creates IP professionalism of the company. As a result of VRIO analysis, discriminative non-exclusive content, production studios, and domestic service channels are the most powerful resources of TVING to 'sustain competitive advantage'. Technology, original content, planning capability and IT professionalism bring 'temporary competitive advantage', while exclusive content, the number of paid-subscribers, global service network, and promotion capabilities are not core resources with staying in competitive rank stages. By the way, TVING has potential users for sales of KT and LGU+ thanks to partnership and M&A, but this is not effectively used at the organization level yet. The meaning of this study can be found in that this evaluated competitiveness by each resource of TVING and arranged its implications.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.5
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• pp.984-990
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• 2017

The domestic cultural contents industry has been growing rapidly since the 2000s. The government has designated the cultural content industry as the next generation domestic growth industry. In order to cultivate this, various regulations are made and the budget is supported. Local governments are preparing various policies of cultural contents industry. This study presents the economic ripple effect by analyzing the status level and competence of the cultural contents industry in region based on LQ(location quotient) analysis and GAP analysis. Through this, this study will examine the competitiveness of the cultural content industry with high added value in Busan and draw out the plan for activation of cultural contents. Also, this study will compare competitiveness of Busan with other regions and show the economic contribution of Busan City.

• Journal of Fisheries and Marine Sciences Education
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• v.25 no.4
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• pp.801-818
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• 2013

This paper focuses on a differentiation strategy to improve educational competitiveness of education department. The reason is that education department stand now on the brink of a precipice because of low employment rate. For this, I researched on 'employment rate' and 'curriculum nature' of educational technology department of YW university and A university, lifelong education department of S university and D university, educational psychology department of SW university which are all related to pedagogy relation department recording relatively high-employment rate. Through the date, I'd like to emphasize that competitiveness of education department depends on a differentiation strategy and that strategy must be based on the influence of education with the consideration of obligation and characterization. And we find that a influence of education can be demonstrated in two aspects : a rational scheme's side and lively culture's side. In the rational scheme aspects, diversification and specialization of curriculum content considering department characteristics and curriculum management including mentoring and sense of realism are emphasized. On the side of culture scheme, positive involvement of members, outlook on the world defined by the concepts like challenge and passion to the future, a sense of community. These discussions will be a guide role on the future researches which focuses on improving competitiveness of education department.

• Journal of Digital Convergence
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• v.19 no.1
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• pp.327-333
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• 2021

The purpose of this study is to explore what elements and measures are necessary to grasp the content influence and competitiveness of each OTT platform, which is difficult to measure only with the existing TV broadcast ratings indicator, on the same basis. In this study, based on the RACOI, the daily Top 10 list provided by Netflix was scored to determine the correlation with the viewers' reaction to TV dramas, and a meaningful comparison criterion index was derived. Based on this, the study tried to analyze the share of content provided by the top 3 OTT platforms in Korea. Spearman's correlation analysis was performed for each indicator of RACOI and the Netflix popularity score. It was confirmed that the Netflix popularity score was correlated with the digital video views indicator of RACOI. As a result of analyzing the platforms, it was found that the popularity of the content provided by Netflix and Tving was relatively high. This study did not secure the company's sales data, and there is a limitation in that long-term tracking analysis could not be performed. However, the study extracted the viewer response indicators of TV that are correlated with popularity within Netflix. It is valuable as a basic study of an extended study that compares and confirms the long-term impact of content provided by each OTT platform in the future.