• STI Policy Review
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• v.8 no.1
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• pp.87-112
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• 2017

This study analyzes patenting practices in the pharmaceutical industry and the impacts of sequential innovation. The main argument of the research is that strategic patenting is common in the pharmaceutical sector and it is legal within the context of patent law. However, when these practices have negative effects on the competition process post-grant, the practices that are legal under patent law may come into conflict with antitrust laws, which are not applied. The study brings into question whether sequential patenting practices characteristic of the pharmaceutical industry encourage or discourage innovation, and moreover, the overall functionality of the patent system. Ultimately, the functionality of the patent system creates market incentives that neglect consumer, i.e., patient, welfare; potential solutions to deal with the shortcomings are discussed.

• Korean Journal of Human Ecology
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• v.17 no.5
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• pp.903-914
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• 2008

The objective of this research was to investigate whether emotional experience and change in depression and stress in the regional children center was affected by participating in the recreation program. For the objective of research, pre-post test control group design was carried on to 21 primary school pupils and middle school students who participated in the regional children center after school. Children's emotional experience, depression and stress that children experienced while they stayed in regional children center were measured. The experimental group showed low negative emotion and high positive emotion after participating the recreation program. It can be concluded that the recreation activity in the regional children center is effective in diminishing the children's depression and stress.

• ETRI Journal
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• v.32 no.1
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• pp.169-171
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• 2010

Even though Internet phone service (IPS) continues to evolve in terms of quality and competitive pricing compared with the public switched telephone network (PSTN), the number of Internet phone subscribers is still low in South Korea. The Korean government decided to apply number portability to the IPS market in 2008. This study expresses its value in monetary terms with a contingent valuation approach. With this methodology, this study investigates the willingness of 316 current PSTN subscribers to pay for IPS, using a specific survey method called double-bounded dichotomous choices, to obtain more accurate data. The results show that the calculated value of Internet phone number portability positively impacts consumer welfare.

• Journal of Family Resource Management and Policy Review
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• v.10 no.4
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• pp.109-124
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• 2006

The purpose of this ethnography is to describe and analyse the Korean full-time housewives' everyday domestic cares. For this purpose. The 11 full-time housewives in their thirties and forties from the middle class were interviewed with an unstructured questionnaire. The findings are as follows: The full-time housewives interpret their domestic cares as including housework, financial management and consumption behavior. They have heavy responsibility to fulfil the routine housework, squeeze their financial resources and balance their family consumption and their own consumption. So, their every day lift has its own uniqueness different from their counter partners'- husband's and employed married woman's. But even among full-time housewives, there are many differences in all these three activities of domestic cares.

• Journal of Family Resource Management and Policy Review
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• v.16 no.4
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• pp.69-92
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• 2012

The purpose of this study is to describe and analyze the baby boomers' perception of and preparation for their successful aging. Seven women and three men were interviewed with the use of an unstructured questionnaire. Their perceptions of their likelihood of future successful aging were not negative, and were influenced by a range of considerations that included health, leisure, finance, volunteer services, family relationships, and elderly life without children's supports. They tried to prepare several kinds of sports, leisure activities, and volunteer services for their elderly life. However, their reasons for preparing these activities varied, and the background of their differences consisted of the family background, personal values, and experiences. Moreover, men and women responded differently to their personal experiences as they related to their elderly life. Women were likely to match their family relationship with their perception and preparation for successful aging, and men were not.

• Journal of Family Resource Management and Policy Review
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• v.12 no.4
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• pp.47-62
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• 2008

This study investigated the experience of physical violence among adolescents and the domestic variables explaining sibling violence. Data were collected from 501 adolescents in 2007 and analyzed using SPSS 16.0. The statistics used for analysis were the T-Test, two-way ANOVA, and regression. Findings indicated that 45% of the sample population had experienced sibling violence and the most common acts were "hit with hand or objects". The violence of parents toward their children, gender, and the frequency of conflict between siblings were associated with sibling violence. From these results, the study proposed that education about sibling violence should be included in social work programs.

• Journal of Families and Better Life
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• v.29 no.3
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• pp.85-97
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• 2011

The main purpose of this study was to examine the relationship between parenting styles between generations and the comparative effects of grandfathers' and grandmothers' parenting styles on the parenting styles of parents. The subjects were 299 mothers and fathers of children aged between 2 and 5 years old who attend 9 preschools in Seoul. Data were analyzed by Pearson's correlation coefficients and multiple regressions. The results show that a strong relationship exists between grandparents' parenting styles and the parenting styles of parents as grandparents' parenting styles predict parents' positive and negative parenting styles. It was also found that the influence of grandmothers' parenting styles on the parenting styles of mothers is stronger than that of grandfathers' parenting styles, but less influence of grandfathers' parenting styles on fathers' parenting styles exists.

• The Journal of Fisheries Business Administration
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• v.49 no.2
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• pp.37-48
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• 2018

This study analyzed the impact of FTA tariff elimination on the export prices for Norwegian fresh and chilled salmon, of which Korean import has significantly increased since the Korea-EFTA FTA implementation. Korea's fresh and chilled salmon market is almost monopolized by Norway, and Korea's price level is higher than other countries, so it is highly likely that price discrimination occurs. This study theoretically explained that exporters could adjust their prices by market power when tariffs are eliminated in imperfectly competitive markets. And the empirical analysis provided evidence that the exporters have made price adjustments since the FTA took effect, and similar results were found in the relative price comparison with trade statistics and Nasdaq Salmon Index. Therefore, in order to increase consumer welfare in Korean salmon market, it is required to transform the monopolistic market structure into a competitive one.

• Asia Marketing Journal
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• v.19 no.2
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• pp.25-43
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• 2017

This paper addresses the central issue of whether it is effective for a firm to discourage the purchase of its own product in order to support a social cause. The objectives of this study were: a) to examine whether a cause-related self-prevention ad would stimulate more positive evaluations compared to promotional ad, particularly when the product category is more negatively socially accepted; and 2) to determine if a negative attitude toward the product could induce a boomerang effect of a selfprevention ad. Results from three experiments revealed that socially responsible prevention campaigns against firm's own product may be more effective for the product category negatively associated with social concerns or welfare. If products are more limited in the social context, communications of product prevention are beneficial to improve the public image of the brand. However, the self-hurting approach may be inappropriate for potential customers who currently possess a strong negative attitude toward the product.

• Journal of Distribution Science
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• v.13 no.7
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• pp.85-90
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• 2015

Purpose - Global trends play a part to change the structure of the fashion industry. In particular, companies attempting to conduct innovative marketing centering on such products as SPA brands are growing into global companies. SPA stands for "Specialty Store Retailer of Private Label Apparel", meaning its activities are fully integrated from manufacturing through sales, including material procurement design, product, distribution, inventory management, and final sales. For this reason, more understanding of individual corporate profitability is very sensitive to consumer's attitudinal changes. The effects that corporate marketing activities on customer lifetime value through brand attitude were analyzed based on a structural equation model. Rust suggested value equity, brand equity, and relationship equity as customer equity driver. The study examines Chinese consumer because China is the fastest growing fashion market in the world. Research design, data, and methodology - The survey targeted Chinese college student age 20s. Only respondents who had purchased SPA brands in the past year were included for this research. A total of 303, except for 47 missing data of 350 distributed questionnaires were included in this research. The questionnaire is consists of six part to measure value, brand, relationship equity, attitude toward brand, purchase intention and demographic characteristics. This research conducted exploratory factor analysis and reliability test. To verify research hypotheses, structural equation model test was conducted. As for customer equity, diversified models in consideration of the scope of acquisition data, a method of collection of data, influencing factor, and predictability were suggested based on a net present value model. However, the history of customer equity study is relatively short, and sufficient empirical analyses have not been conducted, so more integrated analysis is required. In this study, the concept of driver suggested by Rust was applied to figure out the effects that consumer's attitude has on customer equity. The customer equity driver suggested by them consists of brand equity, value equity, and relationship equity. Results - This study reveals that value equity and brand equity have a positive influence on relationship equity. And, relationship equity has a positive influence on purchase intention through brand attitude. However, value equity and brand equity do not influence on brand attitude. Conclusion - The results of this research generated following implications. First, SPA brands need to take advantage of their value equity such as perceived low price and up-to-date fashion style to attract Chinese young consumer. Second, strong brand equity promises dominants position in the competitive market. As Chinese fashion market grows rapidly, SPA brands can consider branding strategy such as flagship store and celebrity marketing enhancing brand image. Third, the core concept of customer equity strategy is to maintain a relationship with their expecting and existing customers. The relationship equity is built by brand equity and value equity. When SPA brands serves product and service meet with individual customers, customers have intimacy to the brands.