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Electronics and Telecommunications Research Institute (한국전자통신연구원)
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Value of Number Portability on Internet Phones

  • Ku, Jung-Eun (Department of Information Communications Technology Management, University of Science and Technology, Technology Strategy Research Division, ETRI) ;
  • Lee, Sang-Woo (Department of Information Communications Technology Management, University of Science and Technology, Technology Strategy Research Division, ETRI) ;
  • Hyun, Tchang-Hee (Technology Strategy Research Division, ETRI)
  • Received : 2009.08.25
  • Accepted : 2009.11.12
  • Published : 2010.02.28
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Abstract

Even though Internet phone service (IPS) continues to evolve in terms of quality and competitive pricing compared with the public switched telephone network (PSTN), the number of Internet phone subscribers is still low in South Korea. The Korean government decided to apply number portability to the IPS market in 2008. This study expresses its value in monetary terms with a contingent valuation approach. With this methodology, this study investigates the willingness of 316 current PSTN subscribers to pay for IPS, using a specific survey method called double-bounded dichotomous choices, to obtain more accurate data. The results show that the calculated value of Internet phone number portability positively impacts consumer welfare.

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References

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