• Journal of Society of Preventive Korean Medicine
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• v.3 no.2
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• pp.1-23
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• 1999

The purpose of this paper is to survey the current status of service utilization in oriental medicine, to identify the determinants of consumers' decision in the service utilization, and then suggest policy implications for promoting the consumers' utilization. A multiple regression model was adopted to analyze the factors that influence consumer's decision in purchasing the oriental medical services. Data used in this research relied on National Survey Data conducted by Korea Institute of Health and Social Affairs, and sampling survey. The results could be summarized as follows.: 1. the number of visits to oriental medical institutions has shown an overall increase during the last decade since the inception of health insurance for oriental medical services. It still, however, revealed a relatively iow figure to western medical services. 2. the main factors, after controlling demographic variables, that determine consumers' selection between oriental medical services and western medical services are considered to be price, belief in effectiveness of services, waiting time for service. Implications for policy recommendation include 1. to reduce a barrier to service utilization by discounting dramatically the price of herb medicine, which is believed to be crucial in expanding market share, 2. to encourage consumer's belief in clinical effectiveness through a specialization in competitive services compared with wertern medicine, 3. to keep the affirmative image among consumers alive through an active participation of oriental medical doctors in community activities, 4 to change the health care system in favor of oriental medicine in the long run.

• Journal of the Korea Society of Computer and Information
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• v.12 no.2 s.46
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• pp.197-207
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• 2007

This thesis suggested that the 'customized' marketing would be a new strategy in terms of a marketing in the digital media age under the circumstances where a form of marketing was evolving in accordance with the convergence of digital media. Because of the media environment due to an 'individualization', the strategy would meet an individual demand of a consumer in a rapidly changing environment. The best marketing to capture a 'customer's heart' is not a brand that first entered the market, but the one that is first settled in a customer's heart. If a differentiated interactive marketing strategy is equipped, it is possible to capture a completely new market space ad create a profit over several years. In the aspect of an effect of a digital marketing, first, a concept relating to an interaction between a consumer and a producer is important. Secondly, the important one is an empathy marketing which is an emotional marketing through a brand image beyond a product. Thirdly, the author studied an orally transmitted marketing effect through digital media.

• Journal of Fashion Business
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• v.2 no.2
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• pp.11-25
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• 1998

The purpose of this paper is to investigate how the young fashion which maintains a large share of fashion market emerged in the 1960s, its characteristics and what its influences on the contemporary fashion industry are. In particular, I am going to consider the significance of the young fashion by looking at the formation of niche market, the emergence of mass market for fashion, the expansion of aesthetic categories. we will be able to see the 60s young fashion of the young generation who emerged as new consumers in mass consumer culture exerted important influences on the contemporary fashion industry. First, the counterculture of young generation who rebeled against the uniformity of mass production helped the formation of new niche market. Second, the young fashion which pursued the lower prices for fashion made a big contribution to the popularization of fashion. The young generations tendency to demand new things and rapid change coincided with that of inexpensive popular fashion people can buy and change more easily than expensive high fashion. Lastly, the playful tendency of the young fashion expanded the aesthetic boundaries of the clothing, going beyond the uniformity of modernism with the emergency of diverse fashion materials - fabric and textiles - enable by technological development and the miniaturization of forms as revealed in mini skirt.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2005.06a
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• pp.15-18
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• 2005

As consumer in optics, electronics, aerospace and electronics industry grow, the demand for ultra-precision aspheric surface lens increases higher. To enhance the precision and productivity of ultra precision aspheric surface micro lens, The development of ultra-precision grinding system and manufacturing properties for the aspheric surface micro lens are described. In the work reported in this paper, and ultra-precision grinding system for manufacturing the aspheric surface micro lens was developed by considering the factors affecting the surface roughness and profiles accuracy. And this paper deals with mirror grinding of an aspheric surface micro lens by resin bonded diamond wheel and spherical lens of BK7. It results was that a form accuracy of $3\;{\mu}m$ P-V and a surface roughness of $0.1\;{\mu}m\;R_{max}$.

• Korean Institute of Interior Design Journal
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• v.13 no.4
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• pp.74-82
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• 2004

Urbanization created by modernization and industrialization has brought tremendous growth of hotel demand with city ' development such as population’s centralization, living environment changes, consumption emphasis, and internationalization. Moreover, the hotel industry has been developed in two ways. First, it has been diversified and popularized by hotel culture. Second, the hotel industry has been upgraded form focusing oh its specific targets. In the view of Hotel design, Hotel was shown as a social and cultural value. Customer can experience the space, not normal big sizes, but being new and reflecting trends regardless of any purposes or locations. The hotels that were resulted in development of American economy and construction since the 1980 had new design concepts. These hotels were one of the examples showing pluralism requiring on modern society. In the case of Korea, Korean Architect Company have built in copying or repacked western hotel without considering Korean local conditions. Korean company just tried to make large scales, high-story buildings, and chain hotels. Nevertheless, it is the current trend to understand the customer's sensitivity and viewpoint by introducing a new style of hotel management that requires variety and different characteristics of hotel design. Therefore, the purpose of this study presents a direction of the future hotel architecture by analyzing design characters of domestic and international hotels, by collecting various consumer's requests.

• The Research Journal of the Costume Culture
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• v.15 no.6
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• pp.952-964
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• 2007

This study is about the design for environment which is central social interest in recent days. This study focused on both experimental designs which convey meanings and practical designs which can be produced within the fashion industry and then influence on the wide range of consumer, human and surrounding environment. The purposes of this study are to categorize national and global fashion designs for environment, to analyze data based on the fashion pipeline from planning to discard, to suggest systematic actions, and to establish fashion design for environment model. Through these processes, this study helps in making fashion designs for environment more understandable, and demonstrates one future direction for using environment as fashion industry's innovative strategy. This study attempts to create business and at the same time suggests design actions based on social belief. The results of this study are following. Fashion designs for environment were categorized by organic fabric, new-to-the-world fabric, reduce, multi-function, reproduce, order-made, recycle, and reuse. The results show that fashion designs for environment have been implemented throughout the fashion pipeline, and applied the concepts of design for environment including green, sustainable slow, and natural design principles. Furthermore, labelling and service from supply side, green purchasing from demand side, and integration from both sides are suggested as company's and society's systematic actions.

• CDE review
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• v.4 no.3
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• pp.26-31
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• 1998

Recent trend of popularity of CAE(Computer Aided Engineering) tools and its availability, partly contributed by significant price reduction of H/W and SW, makes us believe CAE has already established terra firma as de jure tools, enablint the design improvement in the manufacturing am. However, if your jobs are required to be working closely with engineers located in the front line of manufacturing site, CAE is observed far from popularity, still being regarded as exclusive tools for engineers holding advanced degrees. Conventional methodologies depending on knowledge that was accumulated thorough trial and errors, depending primarily on engineering tables and formulas or proprietary know-how, are preferred as the de factor standard under the roof of contemporary development shops. Samsung camera, having stared its business since early 、80, has accumulated enough technological strength to compete in the world market. As today's consumers demand more sophisticated featured-lighter weight, built-in multi zoom and miniature size fitting in the palm-from camera manufacturer, so should Samsung camera respond to ever-delicate consumer's needs with great flexibility. Consequently conventional designers, without sophisticated analytical tools, with encounter solving the critical design factors that have never been treated as seriousness-marginal safety factors induced by reduced size of parts. In the study, CAE results of boss and gears were demonstrated as examples, which confirms the facts that the simple analysis done by front line designers, can bring distinguishable effects on the potential improvements of design and on the consequential influences on the future design process-simulation before actual tooling and productions.

• KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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• v.14 no.1
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• pp.1-8
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• 2008

New concepts and solutions for the Flexible Food Packaging Design have been demanded to meet the various customer's needs and to compete with other worldwide products. Future-oriented designs beyond the basic functions of preserving and protecting contents can only meet the demands on product's reliability and consumer's satisfaction, specially considering environmental issues. This study is to describe the spiritual values of Korean Flexible Food Packaging Design on the basis of comprehensive understanding and to identify the process of changes and developments. The thesis also forecasts the future of Flexible Food Packaging. Little progress in the Flexible Food Packaging has been made because of the slow response, only to meet the increasing demand without any statistical or theoretical study. On the contrary, Korean Flexible Food Packaging Design has been developed by imitating foreigners' and made mistake of not creating original design reflecting a native traditional culture. This study researches the roles of food-classified flexible packaging to predict the near future trend of packaging industry classifying those into functional, visual, environmental and industrial aspects.

• Archives of design research
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• v.12 no.4
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• pp.161-170
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• 1999

In recent days, consumer's product selection various with diverse life style, not simply with income class. This in why diversified demand and diversified products appear in every industry, which means the success or failure of business relies on tis ability to yield the best productivity under the condition of diversification. The purpose of this study is to discuss how an automaker can create its unique identity and brand image in automobile industry and what's brand role and value, under the recognition that clarifying a target market in development process is indispensable to developing a product of higher marketability. By building and applying a product of higher marketability. By building and applying a brand-unique consistent design identity, it's intended to meet the increasing requirements of product attribute for symbolism or sensitivity so as satisfy or exceed customer expectation.

• Korea Trade Review
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• v.45 no.4
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• pp.107-123
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• 2020

The purpose of this paper is to analyze the Granger Causality relations between Korean FDI and exports in Vietnam using time-series from 2005 to 2019. Using 15-industry semi-annual data of Korean FDI and exports toward Vietnam, the Granger Causality Tests were conducted. Var and VEC models were decided after unit-root and cointegration tests of variables. Findings and implications of the empirical tests are as follows. First, unexpectedly FDI did not Grange-cause exports only in one direction. In two industries, food & beverage and medical & chemical products, there were Granger causality relations in both directions. In eight industries including print, publishig, pulp & paper, exports did Grange-cause FDI. In the rest of five industries including automative & trailer industry, there were no Granger Causality relation in both directions. Second, we presume that the both direction-causality relations are desirable phenomenon for Korea. Because Korean FDI and exports are increasing at the same time. On the other hand, substitution relationship between Korea's exports and FDI occur in the industry that exports did Grange-cause FDI. Finally, more in-depth researches considering Vietnam's consumer demand and the oriented characteristics of FDI are needed. The results of this research will contribute to understand structural patterns of FDI and exports in Vietnam and to make investment and export decisions.