• 제목/요약/키워드: Competition Strategy

검색결과 836건 처리시간 0.023초

Exploration of Optimal Product Innovation Strategy Using Decision Tree Analysis: A Data-mining Approach

  • Cho, Insu
    • STI Policy Review
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    • 제8권2호
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    • pp.75-93
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    • 2017
  • Recently, global competition in the manufacturing sector is driving firms in the manufacturing sector to conduct product innovation projects to maintain their competitive edge. The key points of product innovation projects are 1) what the purpose of the project is and 2) what expected results in the target market can be achieved by implementing the innovation. Therefore, this study focuses on the performance of innovation projects with a business viewpoint. In this respect, this study proposes the "achievement rate" of product innovation projects as a measurement of project performance. Then, this study finds the best strategies from various innovation activities to optimize the achievement rate of product innovation projects. There are three major innovation activities for the projects, including three types of R&D activities: Internal, joint and external R&D, and five types of non-R&D activities - acquisition of machines, equipment and software, purchasing external knowledge, job education and training, market research and design. This study applies decision tree modeling, a kind of data-mining methodology, to explore effective innovation activities. This study employs the data from the 'Korean Innovation Survey (KIS) 2014: Manufacturing Sector.' The KIS 2014 gathered information about innovation activities in the manufacturing sector over three years (2011-2013). This study gives some practical implication for managing the activities. First, innovation activities that increased the achievement rate of product diversification projects included a combination of market research, new product design, and job training. Second, our results show that a combination of internal R&D, job training and training, and market research increases the project achievement most for the replacement of outdated products. Third, new market creation or extension of market share indicates that launching replacement products and continuously upgrading products are most important.

Marketing service activation strategies for the floral market products in the cyber shopping mall environment (사이버 쇼핑몰 환경에서 꽃시장 상품의 마케팅 활성화를 위한 서비스 전략)

  • Shin, Seong-Yoon;Lee, Hyun-Chang
    • Journal of the Korea Society of Computer and Information
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    • 제18권8호
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    • pp.149-156
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    • 2013
  • TAmong various forms of online shopping with the development of online shopping and the rapid growth of IT technology, the intense competition also more deepen. The strategies for differentiated marketing and features for competitiveness of businesses in the online and offline shopping areas are required that our marketing target be settled the flower marketing by analyzing. In case of the flower market, the movement of the market from offline market to online market has been occurred and processed concurrently. Market entry and competitiveness of small companies is becoming very difficult because larger companies have been formed national market networks. Therefore, in this research, we suggest ways to enhance flower delivery service to the market from the top ranked site analysis, market situation analysis and service strategy plan for the activation of the online flower market. Also, we describe how to realize the above mentioned strategies through a site building. We can expect to strengthen flower market activation and competitiveness through the flower delivery service enhancement.

Effects of Dissolved Inorganic and Organic Nutrient (Nitrogen and Phosphorus) on the Growth of Dinoflagellate Alexandrium affine (와편모조류 Alexandrium affine의 생장에 미치는 용존태 무기 및 유기 영양염(질소와 인)의 영향)

  • Oh, Seok Jin;Kim, Ji Hye;Park, Kyung Woo;Kim, Seok-Yun
    • Journal of the Korean Society of Marine Environment & Safety
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    • 제27권5호
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    • pp.630-638
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    • 2021
  • In this study, we investigated the effects of dissolved inorganic and organic nutrient on the growth of dinoflagellate Alexandrium affine (LIMS-PS-2345). The maximum uptake rates (ρmax) and half saturation constants (Ks) calculated from the uptake kinetics experiment were 77.0 pmol/cell/hr, 17.6 μM for nitrate and 15.5 pmol/cell/hr, 3.88 μM for phosphate, respectively. These results suggested that this species has high inorganic nutrient demand and a low affinity for inorganic nutrients. During the utilization of organic nutrients for A. affine, growth rates of experimental groups added by organic nitrogen (urea and glycine) and phosphorus (adenosine triphosphate and glycerol phosphate) were above 70 %, compared to the experimental groups added by inorganic nutrients. Thus, A. affine may need to utilize organic nutrients to understand the dominant strategy and advantageous position in the interspecific competition within low inorganic nutrient environments.

A Study on the Advancement of Domestic Logistics Enterprises to the Specialty Logistics Market in accordance with Changes in the Logistics Industry (물류산업 변화에 따른 국내 물류기업의 특화 물류시장 진출에 관한 연구)

  • Shin, Seok-hyun
    • Journal of Korea Port Economic Association
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    • 제37권2호
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    • pp.55-71
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    • 2021
  • While major alliance container carriers in the post-corona era are enjoying the largest boom in history with their fleet reduction strategy, shippers companies are in a state of deteriorating import and export price competitiveness due to increased logistics costs, and forwarders who act for shipping companies' logistics services are also experiencing the burden of rising freight rates It is in a state of overheated competition and worsening profits for attracting shippers. For this purpose, research data, literature studies, statistical data and data from overseas specialized networks were used as prior research. Online surveys and telephone interviews were conducted, and as a result, four areas of cold chain (including perishable cargo), project logistics, UN procurement logistics, and dangerous goods logistics, which were found to be particularly in high demand, were analyzed to suggest entry strategies.

Industrial Structure and Development of Welfare State : Using Fuzzy-set Analysis (산업구조와 복지국가 발달 관계에 관한 연구 : Fuzzy-set 질적 비교분석을 활용하여)

  • Jung, Yuiryong
    • The Journal of the Convergence on Culture Technology
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    • 제5권1호
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    • pp.27-36
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    • 2019
  • The industrialization theory that industry and economic development of country has an important influence on the development of the welfare state had become a major theory explaining the development of the welfare state. However, the theory of industrialization faced criticism that the size of public welfare was relatively weak even in advanced industrial countries where industrialization developed. To complement and explain these limitations, The theory of democracy that the welfare state could be expanded as a strategy for election competition, and the theory of power-resources theory that welfare states could develop when the power of unions and left parties demanding welfare states were strengthened. This study uses Fuzzy-set analysis for the data of OECD countries adding industrial structure variables to existing theory of the development of welfare state. The result suggests that the proportion of manufacture such as industry structure of country is important for the development of welfare state.

A Study on Undulated Planes of Architectural Landscape Methodology - Focusing on Yokohama International Ferry Terminal and Rolex Learning Center - (건축적 랜드스케이프 디자인 방법 중 곡면바닥구성에 관한 연구 - 요코하마 터미널 및 롤렉스 러닝 센터를 중심으로 -)

  • Nam, Soohyoun
    • Journal of the Architectural Institute of Korea Planning & Design
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    • 제34권5호
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    • pp.129-138
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    • 2018
  • The purpose of this study is to analyze and evaluate the significance of undulated planes of architectural landscape methodology, to assess if the methodology had potential to be a sustainable architectural model, to be experimented in future. To achieve this purpose, the historical origins and changes of the landscape is discussed to analyse how it influenced modern architecture. Then the effects of panoramic sensibility derived from the picturesque garden is analysed to evaluate the influence it had on the change of the perception of space and modern architecture and landscape design strategy. Then 1980s and 1990s' symposiums and landscape theories are examined. To find pivotal moment of merging landscape and architecture, the design schemes of Bernard Tchumi and OMA for La Villette competition are selected as manifestations to show co-existence of landscape and architecture. Afterwards Yokohama ferry terminal is analyzed to present the undulated planes deployed for the union of landscape and architecture, to the affect of uninterrupted spatial connectivity. The impact of undulated plane on interior is explored in analysis of Rolex Learning Center, consequently changing the relationship within functions of the interior and the role of circulation. Finally, the spatial characteristics and significance of undulated plane is explored. The spatial characteristics are, the relationship beyond the visual connection through seamless connection; the multiple access paths and discard of transition space thereby diminishing boundaries; the environmentalization of architecture by spatializing circulation and promoting in-hierarchy. The significance of undulated planes are, the synthesis form of architectural typology; the cultivation of public sense; the closest spatial type to the space of appearance referred to by Hannah Arendt.

Resource Allocation for Heterogeneous Service in Green Mobile Edge Networks Using Deep Reinforcement Learning

  • Sun, Si-yuan;Zheng, Ying;Zhou, Jun-hua;Weng, Jiu-xing;Wei, Yi-fei;Wang, Xiao-jun
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제15권7호
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    • pp.2496-2512
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    • 2021
  • The requirements for powerful computing capability, high capacity, low latency and low energy consumption of emerging services, pose severe challenges to the fifth-generation (5G) network. As a promising paradigm, mobile edge networks can provide services in proximity to users by deploying computing components and cache at the edge, which can effectively decrease service delay. However, the coexistence of heterogeneous services and the sharing of limited resources lead to the competition between various services for multiple resources. This paper considers two typical heterogeneous services: computing services and content delivery services, in order to properly configure resources, it is crucial to develop an effective offloading and caching strategies. Considering the high energy consumption of 5G base stations, this paper considers the hybrid energy supply model of traditional power grid and green energy. Therefore, it is necessary to design a reasonable association mechanism which can allocate more service load to base stations rich in green energy to improve the utilization of green energy. This paper formed the joint optimization problem of computing offloading, caching and resource allocation for heterogeneous services with the objective of minimizing the on-grid power consumption under the constraints of limited resources and QoS guarantee. Since the joint optimization problem is a mixed integer nonlinear programming problem that is impossible to solve, this paper uses deep reinforcement learning method to learn the optimal strategy through a lot of training. Extensive simulation experiments show that compared with other schemes, the proposed scheme can allocate resources to heterogeneous service according to the green energy distribution which can effectively reduce the traditional energy consumption.

A Study on the Perception of Orient in Huangseong-Shinmun(皇城新聞) (황성신문의 '동양(東洋)' 인식에 관한 연구)

  • Park, Jeoung-sim
    • The Journal of Korean Philosophical History
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    • 제59호
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    • pp.425-453
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    • 2018
  • This paper study about the Perception of Orient in Huangseong-Shinmun(皇城新聞). The Orient as a Non-Western is recognized as a geographical concept which represented Japanized culture and which breaked up Sinocentrism. Huangseong-Shinmun thought Korea, China, and Japan as the main countries which constitute Orient. And this paper regarded these three countries which is Yellow race are main area which countervail Western. Especially this paper thought Japan as the leading power which fulfilled Oriental peace. So Huangseong-Shinmun theorized nations of the same race, region and language(同種同州同文論). But Orientalism is just means which Japan used to rationalized the imperialistic invasion. Nevertheless Huangseong-Shinmun thought that periods are the era of racial competition. This is the limit Huangseong-Shinmun did'nt recognize the strategy which Japan concealed the imperialistic invasion.

A Study on Research Trend in Field of Busan Port by Social Network Analysis (SNA를 활용한 부산항 연구동향 분석에 관한 연구)

  • Kim, Mi-Jin;Park, Sung-Hoon;Kim, Yu-Na;Lee, Hae-Chan;Yeo, Gi-Tae
    • Journal of Digital Convergence
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    • 제19권2호
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    • pp.117-133
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    • 2021
  • This study aimed to identify its research trends using social network analysis(SNA). The results of the analysis showed that, for degree centrality, Busan Port(0.223) was the keyword that had the highest centrality, followed by DEA(0.060), AHP(0.056), and container terminal and port competitiveness(0.049). Busan Port(0.245) also had the highest betweenness centrality, followed by DEA(0.048), container terminal(0.044), AHP(0.039), and Busan New Port(0.032). The trend analysis inferred that efficiency analysis(DEA), strategy selection, and competition analysis(AHP) were the keywords with a high centrality for Busan Port to gain a competitive edge with global ports. However, research on the Fourth Industrial Revolution, which is emerging as a key issue, was insufficient. In the future, research using social data, such as mass media and social networks, is necessary.

A Study on the Opening of Commercial Arbitration Services in China: Focusing on the Provision of Arbitration Services by Foreign Arbitration Institutions through Commercial Residence in China (중국의 상사중재서비스 개방에 관한 연구 - 외국중재기관의 중국 내 상업적 주재를 통한 중재 서비스 제공을 중심으로)

  • Ha, Hyun-Soo
    • Journal of Arbitration Studies
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    • 제30권4호
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    • pp.31-50
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    • 2020
  • The leading foreign arbitration agencies have established a representative office in China since 2015 to improve their arbitration agencies' problem being neglected by foreign parties. The Chinese government has enacted a system in which mediation services can be provided in China. The Chinese government seems to expect that if foreign arbitration agencies enter China and compete with Chinese arbitration agencies, Chinese arbitration agencies will also have an opportunity to develop through competition. In addition, it seems to reflect the expectation of Chinese parties that rather than using a foreign arbitration agency under foreign countries as the arbitration site to settle disputes, it would be more advantageous to arbitrate in China as the arbitration site with a foreign arbitration agency. The Chinese government has adopted a strategy to gradually open China's commercial arbitration service market to foreign arbitration agencies. Regarding the scope of arbitration services, China opened an arbitration service market limited to non-profit activities and foreign arbitration agencies in 2015 and then opened it to commercial activities in 2019. Also, the provision of arbitration services by foreign arbitration agencies is limited to foreign-invested companies registered in the Shanghai Pilot Trade Zone and parties in China, which are the counterparties of disputes between them. It will take a little more time to see how much the Chinese government will expand the number of parties that can use foreign arbitration agencies in the future.