• Journal of Global Scholars of Marketing Science
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• v.12
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• pp.29-57
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• 2003

Customers of local monopolistic department store can switch their store more easily than ever due to the rapidly changing environment in distribution system represented by multi-store-strategy of large department stores, increase in discount store and growing non-store retailing system. Consequently, local department stores which enjoyed their business with little competition are forced to study and understand the customer switching behavior. This work is intended to understand the switching behavior characteristics of monopolistic local clepartrrent store users. For the end, previous researches are reviewed firstly, then characteristics of store-switching behavior of custorrers amid rapidly changing distribution environment are studied in view of the relations of dissatisfaction factor, switching barrier, switch intention and custorrer characteristics such as shopping orientation, variety-seeking behavior, degree of openess to competition and sociodemographics. Study shows that; 1) dissatisfaction factor is related to customer characteristics (shopping orientation and degree of openess to competition), 2) switching barrier recognition is related to customer characteristics (degree of openess to competition and sociodemographics) and dissatisfaction factor, 3) intention to switch to expected competitor is related to customer characteristics (shopping orientation, degree of openess to competition and sociodemographics) and switching barrier recognition. Accordingly, switch control strategy of the monopolistic local department store facing competitors' entry into market, must be made, specifically, in a way to understand customer characteristics and to make deliberate effort to reduce customer dissatisfaction.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.10a
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• pp.22-25
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• 2000

With the dawn of the 21st century, the corporate business environment started to witness the unprecedented, intense competition on global basis. As a result, the kind of corporate business activity that can respond swiftly to the new changes emerged as one of the most critical factors to increase corporate competitiveness. Being reborn as a strategy-focused organization means seeking innovation. And the strategy not involving innovation is just meaningless. It is this innovation that lies at the heart of the corporate strategy, and that is the only way for continuation of the corporation. The most important pending issue facing companies today is to bolster corporate competencies fit for new business environment, to develop corporate culture required for getting competitiveness edge back, and ultimately to put the company on the continued growth path. Corporate culture, as the very underlying belief and philosophy, is not just woven into the fabric of the corporate management strategy and into the way the company is doing its business. It also, as a regulation and norm for its employees to stick by, affects the way they think and behave. This paper aims at presenting the role of the corporate culture in working out problems encountered by companies today, like corporate innovation, instilling vitality to the organization, beefing up the underlying corporate capabilities, and making transformation required by the changing business environment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.4
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• pp.1074-1080
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• 2008

This paper presents a state-of-the-art survey in ASP/SaaS Industry and the development strategy of ASP/SaaS business models which are issued as a new software distribution method recently. First of all, SaaS(Software as a Service) is defined as the evolutionary concept of ASP(Application Service Provider) and then the survey results of domestic ASP/SaaS providers and users are presented. In order to cope with recent and rapid If development environment, the development strategy of the ASP/SaaS business models is proposed. The development strategy suggested in the paper is used as a guideline for ASP/SaaS providers to enter into the new ASP/SaaS business and improve their competition.

• Journal of the Korea Society of Computer and Information
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• v.17 no.3
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• pp.193-201
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• 2012

For the competition of current corporations, the necessity of image-making strategy differentiating themselves from others are more highlighted than simple technology development or previous sales technique. Thus the corporations need more advanced management measures of corporate image to secure new capabilities. This study figured out previous studies on corporate image, deduced factors to be considered for improving continuous corporate image, analyzed structural relationships among them, and suggested political implications through systematic management strategy about improving corporate image that current corporations need.

• Journal of the Korea Society of Computer and Information
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• v.20 no.4
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• pp.119-130
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• 2015

This study empirically analyzed at domestic manufacturing and service firms to find any moderating effects of enterprise management strategies and information-oriented development strategies between enterprise characteristic factors and IT adoption performance. Task characteristics were analyzed based on information provision extent, system quality and perceived effects while environmental characteristics based on competition extent, external pressure, environmental uncertainty, etc. As a result it was found that strategic suitability factors had a moderating effect between adoption performance and task characteristic variables such as system quality and perceived effect, environmental characteristics such as competition level, external pressure and environmental uncertainty. However, strategy suitability was found not to have any moderating role between task characteristic information provision extent and adoption performance. These findings indicate that enterprises need to plan and implement corporate management strategies and information-oriented development strategies in close coordination for new IT adoption and spread.

• Journal of Convergence for Information Technology
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• v.7 no.2
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• pp.17-24
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• 2017

As the fourth industrial revolution era, lots of new convergence products are being launched but most of them are disappearing due to intense competition. In particular, small and medium-sized businesses(SMBs) don't have a lot of management capabilities, so they focus on performance and quality rather than considering specific marketing strategies when planning a product. However, if the strategy isn't included when new convergence products are planned, it can be difficult to enter the initial market and mainstream market. In this paper, we examined the risk factors that may occur in the process of transition from the initial market to the mainstream market, from chasm marketing perspective. Through this analysis, to launch new convergence product and go beyond chasm at the same time, we have analyzed the chasm marketing and social network perspective, and then suggested four marketing strategies. When SMBs make new convergence product enter into mainstream market, these marketing strategies will be favorable to them which want to position at the dominant advantage of the market in the fierce competition.

• Maritime Security
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• v.1 no.1
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• pp.119-148
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• 2020

The purpose of this study is to examine the perceptions of neighboring countries on the gray zone and to explore Korea's maritime strategy. The concept of gray zones appears in various ways from country to country. In international relations, the gray zone is a comprehensive space between war and peace. The gray zone in the ocean is an unstable space in which competition between the US and China is represented and proxy wars are possible, and the gray zone needs strategic management. This study summarizes the concept of gray zones in the maritime security field, examines the gray zone strategies of neighboring countries, and suggests Korea's gray zone strategies. In particular, the recognition of the gray zone itself is the core of the problem, and it is necessary to strengthen information sharing to clarify the problem about the gray zone and accurately recognize the gray zone situation. The CMG(Complex Maritime Geostrategy) framework attempted in this study is expected to be helpful in understanding the nature of various gray zone issues around Korea and preparing for a geostrategy based on the analysis.

• Journal of Fashion Business
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• v.14 no.3
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• pp.35-51
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• 2010

This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.

• Proceedings of the Technology Innovation Conference
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• 1992.12a
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• pp.119-155
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• 1992

Traditionally, the target of manufaturing technology strategy was derived in a efficiency, cost and productivity. So most activities of the manufacturing brought focus into the engineering technology, equipments and research and improvement of new products to maximize the efficiency. As a resell of this legacy, most of the activities of manufacturing has been executed on the method of quality improvement, development of new equipment to incense the efficiency and the research of materials for new products. Those trends, however overlook the operation management activities which is very important as a assets in competitive strategy. But the market enviornment of morden manufacturing companies faced to the uncertainty and complexity. So they need capability of competition which requires new concept of manufacturing technology strategy to grasp the competitive advantages. In this point of view, this paper deal with the empirical study in korean manufacturing technology strategy of the electic and electronic industry. For the empirical study, check list was made to survey the 98 manufacturing companies. The analysis procedures are as below. First, identify the manufacturing technology group an product structure group by each variable. Second manufacturing technology variables are segmented into product technology and vertical integration, suborder and infrastructure, to analyse the decision making pattern which derive the strategy groups. Third, by the fitness analysis between product structure group and manufacturing technology group, the economic results of a growth rate of sale and a profit rate of sale are tested. In this approach, fitness analysis between product structure group and manufacturing technology group show, as a whole, the no significant values in economic results of the company. But investigating the statistical values shows the trend that econmic result of the complany is somewhat higher when the degree of fitness of manufacturing technology strategy by product structure has high value. Concluding the remarks, the competitive advantages of company lies not in the efficiency of manufacturing systems but in the way of the structure and decision making pattern of the manufacturing system. And the cons i stoney between strategy target and manufacturing technology strategy, and the consistency of manufacturing technology strategy and product structure are the term of competitive advantages.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.4
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• pp.179-187
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• 2019

This study aims to investigate the effects of market commonality and resource similarity on price competition and the recursive consequences in the Korean lodging market. Price comparison among hotels in the same geographic market has been facilitated through the development of information technology, rendering little search cost of consumers. While the literature implies the heterogeneous price attack and response among hotels, a limited number of empirical researches focus on the asymmetric and recursive pattern in the competitive dynamics. This study empirically examines the price interactions in the Korean lodging market based on the theoretical framework of competitive price interactions and countervailing power. Demonstrating superiority to the spatial lag model and the ordinary least squares in the estimation, the results from spatial error model suggest that the hotels with longer operational history pose an asymmetric impact on the price of the newer hotels. The asymmetry is also found in chain hotels over the independent, further implying the possibility of predatory pricing. The findings of this study provide the evidence of a hierarchical structure in the price competition, with different countervailing power by the resources of the hotels. Theoretical and managerial implications are discussed, with suggestions for future study.