• 한국의류산업학회지
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• 제23권2호
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• pp.186-199
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• 2021

SNS (social networking service) plays an important role in delivering information regarding fashion brands and providing a space for communication between fashion retailers and SNS users, as well as between users. This study primarily focuses on exploring the relationships among the motivation of SNS users and social comparison, clothing purchasing behaviors and the difference in the relationships according to individual characteristics. An online survey was conducted on Chinese female consumers in their 20's and 30's who had experience in fashion SNS. A total of 297 women completed online survey. The results of the study revealed that: (1) consumers who have stronger motivation of information seeking and interpersonal communication through fashion SNS reached more active upward comparison and peer comparison accordingly; (2) upward comparison had a significant effect on conspicuous consumption and bandwagon, while peer comparison had no significant effect; and (3) the self-esteem of fashion SNS users significantly moderated the effect of social comparison on conspicuous consumption and conformity consumption. This study contributed to expanding the knowledge on the relationships among the motivations of SNS users and social comparison, and shed light on Chinese SNS users' characteristics and purchasing behaviors in the fashion SNS context. This study also provides vital implications to fashion brands and retailers.

• 한국의상디자인학회지
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• 제13권1호
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• pp.147-158
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• 2011

This study analyzed the effective and suitable promotion method to increase visitors on the internet fashion soho shopping mall by surveying of female university students. The methods were in-depth interviews for 20 students and questionnaires for 363 students. The results indicated that the main routes of visiting the internet fashion shopping mall were keyword search window, banner advertisement window, and open market. Others were price comparison sites, the rank shop, fashion magazines or internet news, information in e-mail, broadcasting sponsor advertisements, name cards, and leaflets. So the effective methods to increase the number of visitors is to implement keyword advertisements, banner advertisements, and enter the open market to expose the brand names and item information. Being on price comparison sites or rank shops, advertisements in the fashion magazines, internet news or e-mail, broadcast sponsorships, and distribution of leaflets or name cards were also effective methods.

• 한국의류학회지
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• 제31권7호
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• pp.997-1007
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• 2007

The denim fashion is a style of clothing showing trends towards globalization in that it is most favored and most frequently purchased and worn by youngsters throughout the world. However, it differs from region to region in its shapes, colors, silhouettes and coordination, reflecting a feature of regionalism. Male denim fashion data were collected from large cities of the East and the West for an analysis in terms of design and coordination. It was found that a common point originated from the features of the clothing itself as well as from a common culture shared among those of similar ages while differences came from various factors such as aesthetic sentiments and lifestyle of each ethnic group, willingness to accept the fashion trends, and the ways of expressing oneself by means of clothing and their attitude towards clothing. It was noteworthy that the denim fashion in Europe and America, Beijing and Seoul differed largely owing to their different tastes for expressing themselves. A comparison study of the regional denim styles may lead to a better understanding of a worldwide phenomenon of the common fashion trends and regional differences in aesthetic appeal and the fashion preference.

• 한국의상디자인학회지
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• 제15권3호
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• pp.1-17
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• 2013

The purpose of this study was to identify the relationships among self-esteem, physical appearance comparison, media concern, sociocultural attitude toward appearance, body attitudes, and life satisfaction. Data were collected from a convenience sample of 232 female undergraduate students. Data were analyzed using factor analysis, correlation, and multiple regression. The result showed that there was a correlation between physical appearance comparison and media concern. Self-esteem, physical appearance comparison, and media concern had an indirect influence on body attitudes through sociocultural attitude toward appearance. Self-esteem and physical appearance comparison had a direct effect on body attitude. All variables did not have an influence on life satisfaction, except self-esteem.

• 한국의상디자인학회지
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• 제13권2호
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• pp.1-11
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• 2011

As a result of comparison analysis on body types of Korean women in their twenties and Korean women residing in Japan, the following results had been found. 1. The comparison of 49 items in physical measurements between the Korean women in their 20's and Korean women residing in Japan resulted in the differences in 33 items. 2. The comparison of the factor analysis results for physical measurements did not reveal big differences. 3. The comparison of the physical shapes according to the grouping resulted in three types each for both groups, with different features for individual types. Women residing in Korea were classified into tall and normal body, normal height with obese body, and short and thin body. Women residing in Japan showed different characteristics with tall and obese body, short and thin body and normal height with obese body. As a result of this study, identical ethnic group was found to take on different body types resulting from sociocultural differences and difference in eating habits if their place of residence differs for a long time.

• 한국임상보건과학회지
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• 제4권2호
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• pp.556-565
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• 2016

Purpose. This study pourpose to fashion lifestyle and color interests in accordance with group university students' lifestyle focused on students in health and nursing fields. Methods. This study administered a structured questionnaire to 321 random subjects who currently major in health and nursing fields and who reside in Daegu city. For the collected data, using the SPSS 18.0, the following analyses were implemented: frequency analysis, factor analysis, K-means clustering analysis, t-test, and ${\chi}^2$-test. Result. In terms of lifestyle, seniors had shown more active groups than passive groups in comparison to their juniors. The active group in terms of lifestyle has shown higher interest in the importance of apparel and fashion leadership in comparison to the passive group. The active group in terms of lifestyle has also shown higher interest in color in comparison to the passive group. Conclusion. A fashion leader leading by examining the fashion life style and color interest in accordance with the lifestyle to target college students to investigate a variety of consumption patterns made according to personal preference consists of a smooth communication between businesses and consumers needed for product development.

• 복식문화연구
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• 제10권1호
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• pp.13-27
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• 2002

Applying H. Gans' taste culture theory to the comtemporary fashion phenomena this study had an object to classify the fashion phenomena in Korea and Japan from 1995 to 1999, and look into and compare them. First of all, the characters of each fashion group of the two countries show that the details of the Korean traditional costume are grafted into the most popular style in each season in Korean high fashion and oriental look used the formative method far Japanese traditional costume and Tokyo street style are reflected in the Japanese high fashion. Mass fashion in Korea equally comes under the influence of European high fashion, Korean street fashion, and Japanese mass fashion, And mass fashion in Japan reflects European high fashion and japanese street fashion. The Street fashion in Korea was affected by Korean entertainers'fashion, 'Tongdaemun market fashion' in Seoul, and Japanese street fashion. And street fashion in Japan is also affected by the pursuit of powerful personality, the absolute imitation if Japanese entertainers' fashion, and 'Tongdaemun market fashion'. All of two countries exercise considerable influence over mass fashion each other.

• 대한가정학회지
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• 제41권8호
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• pp.33-53
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• 2003

A Study on the color comparison of Korean Saek-dong and Italian futurist fashion It is generally recognized that the color scheme and its characteristics as a product of living culture are strongly reflected in clothing. This study concentrates on the color comparison of Korean Saek-dong which has been used in traditional Korean clothing and Italian futurist fashion which showed dynamic characteristics and brilliant colors. The purpose of this study is to investigate the external format, emotions, functions and meanings of the colors in Korean Saek-dong and Futurist fashion, and to find similarities and differences between them. The results of the study are as follows. The similarities between them are harmony of vivid colors like a rainbow, no-use of black color and expression of rhythm through repeated geometrical shapes. They have been used as festive costumes and have implied meaning of happiness and pleasure. The differences, in the external formats, are as follows. Korean Saek-dong has striped patterns including the color white, and has regular distances among the stripes. But, Futurist fashion includes luminous or fluorescent colors and metallic colors. In addition, it has repeated motifs of geometrical shapes and geometrically divided areas. While Saek-dong expresses Sangsaeng through the conceptual use of color, Futurist fashion shows simultaneity, speed and dynamics through spiritual functions of crossing and inter-penetration. In emotional aspect, Saek-dong expresses pleasure of children's mind and Futurist fashion expresses pleasure of city. In functional aspect, Saek-dons expresses a concept of ceremonial beauty, which is spiritual and symbolizes good auspices, holiness and sorcery. So it is used for ceremonial costume. But, Futurist fashion reflects the harmony of colors created from modem and urban images and shows the willingness and emotion of solving futuristic avant-garde, modernity, dynamics, transformation and bellicosity. So it is used for daywear. While Saek-dong represents succession of tradition, Futurist fashion represents resistance of tradition in cultural aspects.

• 한국의류학회지
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• 제41권1호
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• pp.153-169
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• 2017

The rapid growth of the Korean fashion industry has contributed greatly to the establishment of various fashion associations that have appeared since the 1960s. Seoul Fashion Week celebrated its 20th anniversary; there is now a crucial opportunity for the role of Korean fashion associations to the world's top five fashion collections. This study examines and compares the various roles of Korean fashion associations and the fashion associations of France, Italy, USA, and UK. Based on the comparison results, suggestions for the roles of Korean fashion associations are as follows. The following three roles are important in both Korean and foreign associations: stable operation of collections, the creation of various funds to support fashion designers, and foster new designers through linkage with the education programs for textiles and design. Mutual cooperation among various associations is essential to achieve future goals. The specific activities of foreign associations are highly suggestive for direction. In addition to the pursuit of members' rights, it is also desirable to conduct various social activities. It is necessary to create various events that ordinary citizens and students can enjoy in addition to achieving the goal of promoting and selling products at the Seoul Fashion Week. In order to overcome various difficult situations facing Korea and to prepare for a great leap forward for the fashion industry, Korean fashion associations should spare no effort to overcome mutually conflicting interests and understand other perspectives from a macro perspective.

• 복식문화연구
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• 제26권3호
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• pp.409-426
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• 2018

This study explores the effect of moral identity on attitude toward and purchase intention of upcycled fashion products by comparing purchasers and non-purchasers. Data from 127 purchasers and 307 non-purchasers collected through a survey was analyzed using descriptive statistics, confirmatory factor analysis, model invariance check, and multiple-group comparison tests using Amos 23.0. Results indicate consumers with purchase experiences of upcycled fashion products showed a higher level of moral identity (internalization and symbolization), positive attitude toward upcycled fashion products, and purchase intention than did consumers with no purchase experience. In model tests, internalization affected attitude toward purchasing upcycled fashion products, whereas symbolization affected purchase intention, regardless of purchase experience. The effect of symbolization on purchase intention was consistent with prior studies focusing on charity behaviors that are highly visible to others. These findings demonstrate that fashion products are visible and symbolic, so it should be carefully considered in ethical consumption studies. From these results, researchers may obtain insights on the process of how consumers apply moral identity to their purchase intention regarding upcycled fashion products. Likewise, marketers may enhance satisfaction of consumers with a high level of symbolization by putting special tags and logos that clearly highlight the products' upcycled nature.