Journal of Korean Clinical Health Science (한국임상보건과학회지)

The Korean Society of Clinical Health Science (한국임상보건과학회)
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A Study on Fashion Lifestyle and Color Interests in Accordance with Group University Students' Lifestyle (Focused on Students in Health and Nursing Fields)

대학생들의 집단별 라이프 스타일에 따른 패션라이프스타일 및 컬러 관심도 (간호, 보건계열 학생들을 중심으로)

  • Heo, Nam-Moon (Department of Functional Art & Design, Daegu University) ;
  • Choi, Sung-Suk (Department of Dental Hygiene Suseong College)
  • 허남문 (대구대학교 생활조형디자인학과) ;
  • 최성숙 (수성대학교 치위생과)
  • Received : 2016.03.25
  • Accepted : 2016.04.07
  • Published : 2016.06.30
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Abstract

Purpose. This study pourpose to fashion lifestyle and color interests in accordance with group university students' lifestyle focused on students in health and nursing fields. Methods. This study administered a structured questionnaire to 321 random subjects who currently major in health and nursing fields and who reside in Daegu city. For the collected data, using the SPSS 18.0, the following analyses were implemented: frequency analysis, factor analysis, K-means clustering analysis, t-test, and ${\chi}^2$-test. Result. In terms of lifestyle, seniors had shown more active groups than passive groups in comparison to their juniors. The active group in terms of lifestyle has shown higher interest in the importance of apparel and fashion leadership in comparison to the passive group. The active group in terms of lifestyle has also shown higher interest in color in comparison to the passive group. Conclusion. A fashion leader leading by examining the fashion life style and color interest in accordance with the lifestyle to target college students to investigate a variety of consumption patterns made according to personal preference consists of a smooth communication between businesses and consumers needed for product development.

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