• Title/Summary/Keyword: Communication Types

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The Impact of Airport Staff Communication Types and Nonverbal Communication Factors on Passenger Satisfaction after the Pandemic

  • Sunmi LEE
    • The Journal of Industrial Distribution & Business
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    • v.15 no.1
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    • pp.1-8
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    • 2024
  • Purpose: The purpose is to investigate the types of communication between aviation industry workers and passengers according to environmental changes following the COVID-19 pandemic. This study analyzes the impact of verbal and non-verbal communication styles of airport staff, especially those working at airline check-in counters, on passenger satisfaction. Research Design: The research design focuses on the impact of verbal communication styles and non-verbal communication factors of airline check-in counter staff, who represent the initial point of contact with passengers among airport staff, on passenger satisfaction. The survey period for sample collection was from July 1 to July 30, 2023, and the study was conducted targeting passengers boarding aircraft through Incheon Airport and Gimpo Airport. Result: First, it is important for airport staff to recognize all passengers, especially corporate customers, as corporate customers rather than simply as individuals boarding an airplane. Second, as the importance of non-verbal expressions increases due to the impact of COVID-19, physical and verbal responses are necessary. Third, it is important to check which language the passenger understands. Conclusions: Since communication through nonverbal expressions has become more important since COVID-19, airport employees need to recognize the importance of nonverbal communication. This awareness can serve as a foundation for building trust between airport staff and passengers.

A Study on Types of Strategies of Brand Communication and Analysis of a Case of Fashion Flagship Store applied with VMD Expressional Elements (브랜드 커뮤니케이션 전략유형과 VMD표현요소를 적용한 패션 플래그쉽 스토어 사례 분석 연구)

  • Lee, Jeong-Yoon;Jung, A-Young;Kong, Soon-Ku
    • Korean Institute of Interior Design Journal
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    • v.22 no.2
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    • pp.167-175
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    • 2013
  • This study aims to suggest a direction for interior space design for fashion flagship stores in the future where the brand identity can become correctly recognized by the consumers, and consumers can have various and differentiated experiences. As research method, theoretical concept review and case study on brand communication and VMD were used. Specifically, for review on brand communication, concept, strategies, and space types were explored, and, for review on VMD, concept, purpose, and expressive elements were researched. Also, the study looked at the relevance between and importance of strategy types of brand communication and VMD. Through these reviews, strategy types of brand communication and analysis criteria for VMD application were written based on the research and analysis of 8 cases in Korean and elsewhere. The results of this study is as follows: Based on marketing-oriented thinking with understanding of VMD, the plan must accurately understand the image and identity pursued by the brand, take into account the store layout, atmosphere, product concept, trend, and display, so that the store can communicate with the customers with cognitive consistency, diversity of senses, and differentiation from other companies. Currently, fashion flagship stores in Korea are concentrated on sales in expressing VMD, and, therefore, are difficult to deliver brand identity to consumers and they require diversity in expressive elements in doing so. Therefore, in the interior space design of fashion flagship stores in Korea, brand communication must enhance cognitive, behavioral, relationship, and culture marketing, and, requires confirming VMD expression in details by linking with brand communication and specific expressions based on it.

A Study on Office Layouts focusing Concentration and Communication Behavior (업무집중 및 커뮤니케이션 행태를 중심으로 한 오피스 레이아웃 유형에 관한 연구)

  • Kim Doo-Na;Ha Mi-Kyoung
    • Korean Institute of Interior Design Journal
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    • v.13 no.6
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    • pp.29-38
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    • 2004
  • The purpose of this study is to provide design guidelines on office layouts to improve workers' concentration and communication behavior while supporting work processes. Among the present office types, benzene-type was preferred the most was providing better concentration. Regarding communication, link and benzene were preferred types. In present office types, workers were satisfied in communication more than concentration. To increase concentration level, acoustical privacy was indicated as the most important factor In conclusion, to support both concentration and communication in office, the team area should be divided into smaller sub-team areas. The sub-team areas may support interaction within a group while preventing unnecessary distraction. The major circulation of work process should be formed outside of the sub-team areas to provide concentration within the groups.

The Effects of Service Providers' Conversation Types on Customers' Satisfaction in Conversation with Service Providers at Service Encounter (서비스 인카운터에서 화법유형이 서비스제공자와의 대화만족에 미치는 영향)

  • Park, Sang-June;Moon, Ga-Gyeong;Lee, Yeong-Ran
    • Korean Management Science Review
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    • v.31 no.3
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    • pp.41-59
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    • 2014
  • The marketing literature suggests that personal relationships between customers and service providers influence consumers' evaluation of goods and services. In this paper, we investigate the effects of service providers' conversation types (non-physical communication) on customers' evaluation and satisfaction in conversation with service providers. The empirical results show that the non-physical communication affect consumers' satisfaction in communication with service providers. This implies that the non-physical communication could be considered as a strategic tool when corporations need to differentiate their services from competitors to gain an advantage in competition.

An Analysis of the Communication Patterns according to the Mathematical Problem Types in Small Group (소집단 문제해결 학습에서 수학 문제 유형에 따른 의사소통의 패턴 분석)

  • Choi, Ji-Young;Lee, Dae-Hyun
    • Journal of the Korean School Mathematics Society
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    • v.12 no.3
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    • pp.247-265
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    • 2009
  • In the 21C information-based society, there is an increasing demand for emphasizing communication in mathematics education. Therefore the purpose of this study was to research how properties of communication among small group members varied by mathematical problem types. 8 fourth-graders with different academic achievements in a classroom were divided into two heterogenous small groups, four children in each group, in order to carry out a descriptive and interpretive case study. 4 types of problems were developed in the concepts and the operations of fractions and decimals. Each group solved four types of problems five times, the process of which was recorded and copied by a camcorder for analysis, among with personal and group activity journals and the researcher's observations. The following results have been drawn from this study. First, students showed simple mathematical communication in conceptual or procedural problems which require the low level of cognitive demand. However, they made high participation in mathematical communication for atypical problems. Second, even participation by group members was found for all of types of problems. However, there was active communication in the form of error revision and complementation in atypical problems. Third, natural or receptive agreement types with the mathematical agreement process were mainly found for conceptual or procedural problems. But there were various types of agreement, including receptive, disputable, and refined agreement in atypical problems.

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School child health communication activity needs in Seoul : Focused on school-based health fairs (서울지역 초등학생들의 보건의사소통 요구도 특성 : 학교 건강관련 행사를 중심으로)

  • Park, Kyoung-Ok
    • The Journal of Korean Society for School & Community Health Education
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    • v.6
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    • pp.75-87
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    • 2005
  • The purpose of this study was to describe elementary school students' health communication needs based on school-based health fairs by students' demographic characteristics and school health education experiences. A self-administered survey was conducted to a total of 851 fifth-grade students in 8 elementary schools in Seoul. For survey participant sampling, Seoul area was divided into four districts: north, south, east, and west, and two elementary schools were selected from each district by the stratified convenient sampling process. Three class 5th-grade students in each selected school finished the survey. Questionnaires and survey instruction letters were delivered to vice-principals in the designated schools and the vice-principals managed the survey process. The survey Questionnaire included demographic characteristics (sex, parent's marital status, parents' educational status, famil financial status, the person whom was with after school, and daily computer hour), health education experiences (health education at school, and school health education satisfaction), and health communication types. The health communication types were reorganized into eight types based on comprehensive literature review on health fairs (or child and adolescence. The health communication types were 'health exam and advice fair,''health promotion advertising and campaign,' 'health-related exhibition and experience fair,' 'profession visit-in-school education,' 'health-related VCR or movie festival,' 'health-related institute visits,' 'internet health counseling,' and 'telephone health counseling.' Regarding demographic characteristics, sex, family financial status, and academic performance were significant factors related to health communication need scores (p <.05). Girl, high level of family financial status, and excellent academic performance score were related to high score of health communication need. In terms of school health education experience, taking regular class for health education and satisfaction with school health education were linked to higher health communication need scores. This result discusses that experience and satisfaction with school health education largely contribute to building participants' health communication concepts and needs.

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The Influence of Dental Hygiene Student's Communication Ability and Conflict Management Types on Adaptation to College Life

  • Shin, Myong-Suk;Han, Ji-Hyoung;Hwang, Ji-Min
    • Journal of dental hygiene science
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    • v.21 no.1
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    • pp.19-27
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    • 2021
  • Background: The purpose of this study was to investigate the effects of dental hygiene students' communication ability and conflict management types on adaptation to college life improve adaptation to college life and to suggest strategies to play a role as a professional dental hygienist in clinical practice. Methods: The subjects of this study were selected by random sample extraction of dental hygiene students from two colleges in Gyeonggi and one Chungcheong area. The survey was conducted online for dental hygiene students from July 20 to October 31, 2020. In order to comply with research ethics, this study was investigated with the consent of the subjects. The sample was analyzed for the final 351. Results: Dental hygiene students' communication ability was 3.74 points, conflict management types was 3.01 points, and adaptation to college life was 3.30 points. In the type of conflict management according to the general characteristics, the problem-solving method, the avoidance method, the compromise method, and the concession method showed statistically significant differences in major satisfaction. Among the types of conflict management, the highest positive correlation (r=0.613) was shown in the relationship between the problem-solving method and the compromise method. Factors influencing the adaptation to college life were concentration, forced method, self-disclosure, conversational coherence, and social relaxation. Conclusion: This study is significant in that it derives sub-areas of communication ability and conflict management types that influence adaptation to college life. In the future, there is a need to improve the quality of dental hygienists by continuously conducting research on the types of conflict management targeting dental hygienists, and responding more proactively and actively to conflict situations in the clinical field.

Influences of Cognitive Styles on Students' Mathematical Communication by Types of Mathematical Tasks (학습자의 인지양식이 수학 과제 유형별 수학적 의사소통에 미치는 영향)

  • Bang, Sukhee;Kang, Wan
    • Journal of Elementary Mathematics Education in Korea
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    • v.21 no.4
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    • pp.621-641
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    • 2017
  • The purposes of this study were to identify the characteristics of students with different cognitive styles in the communication process according to the types of mathematical tasks and investigate the effects of their cognitive styles and types of mathematical tasks on their mathematical communication. For this, the investigator selected subjects according to the field dependent-field independent cognitive style by Witkin et al.(1977, p. 7). Mathematical tasks were developed in the areas of numbers and operations, regularity, and measurement according to the four types of Stein & Smith(1998, p. 269), which include the Memorization, Procedures without Connections, Procedures with Connections, and Doing Mathematics tasks. The selected students were divided into homogeneous groups according to their cognitive styles, and their communication processes according to the four types of mathematical tasks were observed through participation and videotaped. The videotapes were then transcribed and analyzed in protocols. The conclusions is that mathematical tasks of high cognitive level had positive effects on the activation of significant mathematical communication among the students and that differences in approaches to tasks according to their cognitive styles influenced their communicative activities in speaking and listening.

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Relationships among Children's Happiness, Personality Types and Parents-Child Communication Patterns (아동의 성격유형 및 부모와의 의사소통 유형과 행복감과의 관계)

  • Kim, Yeon Hwa;Kang, Moon Hee
    • Korean Journal of Child Studies
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    • v.29 no.6
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    • pp.35-54
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    • 2008
  • This study analyzed feelings of happiness in 550 5th grade children (273 males and 277 females) in elementary schools in Seoul and other regions. Measurement tools included personality (Eysenk, 1975), communication types (Barnes & Olsen, 1982), cognitive happiness (Waterman, 1993 and Ryff, 1989), affective happiness (Campbell et al. (1976), and eight open-ended questions about happiness developed by the author. Data analysis was by $X^2$, one-way ANOVA, stepwise regression analysis, and two-way ANOVA. Happiness of children was influenced by school grades, existence of supporters, economic level, number of siblings, and gender. Extroverted female children who had open communication with parents felt the highest degree of happiness.

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Difference of Sagunja Temperament type on Communication Ability and Interpersonal Relations Ability of University Students (대학생의 사군자 기질에 따른 의사소통 능력과 대인관계 능력 차이)

  • Jung, Mi-Young
    • The Journal of the Korea Contents Association
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    • v.17 no.9
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    • pp.385-395
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    • 2017
  • The purpose of this study is to investigate the difference between communication ability and interpersonal relationship ability according to the types of Sagunja Temperament. As a result of studying 350 university students in Busan, the first, Temperament type was chrysanthemum, orchid, plum, and bamboo temperament. Second, as a result of analyzing the differences in communication abilities by types of the Sagunja Temperament, there was the highest communication ability of bamboo substrate, and there were significant differences in plum, orchid, and chrysanthemum. The ability of interpersonal relationship according to the types of the Sagunja Temperament showed significant difference in 'first relationship', 'claiming other people's displeasure', 'emotional support and advice' excluding self-exposure and interpersonal conflict handling. Third, there was a significant correlation between communication ability and interpersonal relationship ability. In conclusion, this study proved that the difference of communication ability and interpersonal relationship ability difference according to the types of the Sagunja Temperament is statistically significant, and the significance of this study can be found that tried to reinterpret our tradition in various aspects by applying the Sagunja Temperament that matches the Korean emotion.