• 유통과학연구
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• 제16권3호
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• pp.69-77
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• 2018

Purpose - As more low cost carriers are introduced, the competition between the low cost carriers to become the nation's leading low cost carrier is also being intensified. The purpose of this study is to select various choice attributes for low cost carrier and figure out important factors that customers take into account for low cost carrier selection. The study also involves in establishing the relationship between perceived value, customer satisfaction, and customer behavior Intention, in an effort to identify choice attributes that are important to customers' low cost carrier. Research design, data, and methodology - To examine these research models, samples were collected from 247 peoples who visited In-Cheon international Airport during June, 2017. Results - The results of the study showed that, 'reservation service', 'airport service', 'in-flight service', and 'price' services have a significant effect on the perceived value of the choice attributes. While 'reservation service', 'airport service', 'in-flight service', and 'flight operation service' have a significant effect on the customer satisfaction of the choice attributes, perceived value has a significant effect on customer satisfaction. Perceived value has a significant effect on customer behavior intention. Finally, customer satisfaction has a significant effect on customer behavior intention. Conclusions - Flight operation service has no significant effect on perceived value of the choice attributes of low cost carriers, which indicates that the low cost carriers have not yet been well-established in the flight operation service sector. It seems likely that low cost carrier will be able to gain a competitive advantage over other companies if they expand their routes and improve the convenience of flight connections. In addition, the results show that the price service does not have a significant effect on customer satisfaction of the choice attributes of low cost carriers. From this, we may assume that the airline ticket prices of low cost carriers are already low, and the price cannot be a deciding factor in the competitive advantage of low cost carriers. To achieve higher customer satisfaction of the choice attributes, companies should strengthen the competitiveness of 'reservation service', 'airport service', 'in-flight service', and 'flight operation service'.

• 한국조리학회지
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• 제22권8호
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• pp.78-88
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• 2016

This study conducted to find influences of selection attributes on consumer satisfaction as perceived by low-cost restaurant visiter by considering personal value. Developed survey was distributed and 428 sample who visited the low-cost franchise restaurant were employed the statistical analyze. The internal value and the external value included individual value in order to estimate the influence of the choice factor of the low-cost franchise restaurant on the quality of the product, and the choice factors were consisted of 3 variables that are quality, accessibility and service. Regression analysis was conducted to verify the relationships among the variables. As a result, the internal value (${\beta}=.236$, p<.0.01), and external value (${\beta}=.352$, p<.001) have the significant positive relationships with respect to quality. Second, the external value (${\beta}=.305$, p<.001) has the positive relationship with regard to accessibility, but the internal value has no significant relationships with level of accessibility. Third, the internal value (${\beta}=.828$, p<.001) has the significant positive relationship with regard to service, but there was no significant influences between external value and service in this study. Fourth, the internal value (${\beta}=.472$, p<.001), the external value (${\beta}=.479$, p<.001) were critical antecedents of the quality. Last, while quality (${\beta}=.858$, p<.001) has significant positive relationship with satisfaction, but it didn't show any relationships with accessibility and service.

• 수산해양교육연구
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• 제24권3호
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• pp.406-415
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• 2012

The objective of this paper was to analyze the relationships between the factors of selection attributes and the behavior intention focusing on Domestic tourists in Chuja island. This paper utilized the path analysis to investigate the factors of selection attributes affecting the visitors' satisfaction and re-visit intention through service value as mediating factor. This study showed the most important thing among the factors influencing service value in research model was 'uniqueness of island'. Finally, this paper presented that the selection attributes had affected overall satisfaction and re-visit intention through the mediation of service value. In addition, this study calculated total effect including indirect and direct effect of the choice attributes on behavior intention. This result can give the stakeholders related to Chujado island a implication for a better policy of tourism development.

• 한국조리학회지
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• 제14권4호
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• pp.456-468
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• 2008

This paper analyzes how the service quality affects customer satisfaction and loyalty, focusing on a franchise restaurant company 'Wonhalmoney Bossam'. The result shows that store locations and food cost of the menu, as an additional quality formation factor, influence customer satisfaction and loyalty rather than the main quality formation factors. This study strongly suggests the marketing preparation of menu price and the choice of locations are most significant as an additional factor. Therefore, Korean food restaurants should develop their marketing strategies from the customer's point of view, and reasonable price setting and menu selection with appropriate location will create customer satisfaction and revisit.

• 통상정보연구
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• 제6권1호
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• pp.51-74
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• 2004

The virtual space of internet has changed the existed market structure as more and more internet users have highly increased. And this situation has given a golden opportunity to the internet service firms that are supposed to meet their customers through the internet web sites. So, it is becoming a critical issues to construct and keep better web sites than their competitors to the internet service firms. This paper is intented as an investigation of determination factors of internet web site quality further, which of them are more important factors to the consumer satisfaction. For this purpose, empirical approach using factor analysis, regression analysis was used to develop dimensions of internet web site quality and to explore more important factors that internet service firms should choice to have competitiveness. Empirical results of the study presented that the determination factors of internet web site quality were composed of five factors like Responsiveness, Accessibility, Ease of use, System Performance, Communication. And we found that Communication and Ease of use are more important factors than other ones. Therefore, the internet service firms that are plan to have more competitiveness than their competitors should choice these important factors and concentrate on these ones to build excellent internet web sites.

• 보건의료산업학회지
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• 제3권1호
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• pp.33-46
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• 2009

In order to analyze possible effects of senior hospital selection factors and service satisfaction on senior hospital patients' revisit of senior hospital, this study surveyed guardians of total 204 patients hospitalized in major 4 senior hospitals in Busan. As a result, this study came to the following conclusions: First, it was found that guardians considered appropriateness of medical treatment cost as the biggest factor of choice, which was followed by kindness of doctor and hospital employees, locational accessibility (traffic convenience), and doctor's medical capacity. Second, the factor analysis about patients' satisfaction showed that the influential factors consisted of satisfaction at medical staffs, satisfaction at nursing and care, and satisfaction at facilities. Third, there was not significant difference in the overall impression of hospital and the intention of revisit depending upon sociological variables. Fourth, satisfaction at nursing and care and satisfaction at facilities had significant effects on better satisfaction at overall impression of hospital, and it was noted that the shorter admission period and the less complaint led to the higher intention of revisit. Therefore, it is necessary to improve satisfaction at medical staffs, nursing and care, and facilities rather than patients' own sociological characteristics.

• 치위생과학회지
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• 제6권4호
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• pp.243-249
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• 2006

본 연구는 치위생과 학생이 현장임상실습에 따른 만족도와 스트레스요인에 관한 것을 알아보고자 경기도와 인천지역에 위치한 3개 대학의 치위생과 3학년 183명을 대상으로 2006년 9월 12일부터 10월 19일까지 설문조사를 실시하였으며,SPSSWIN 12.0 통계프로그램을 이용하여 분석한 결과 다음과 같은 결론을 얻었다. 1. 치위생과 학생의 전공만족도는 보통이상이 86.3%, 실습만족도는 보통이상이 75.9%, 향 후 직업만족도는 보통이상이 91.8%로 나타났다. 2. 스트레스요인으로는 이상가치영역이 $3.54{\pm}1.23$으로 가장 높게 나타났고, 대인관계영역이 $1.74{\pm}1.20$으로 가장 낮게 나타났다. 3. 일반적 특성에 따른 만족도를 살펴보면, 전공만족도는 학과선택 동기(p = 0.003), 향후 직업만족도는 학과선택 동기(p = 0.036)에서 통계적으로 유의한 차이가 나타났다. 4. 만족도들 간의 상관관계는 전공만족도가 높을수록 실습만족도가 높아지고 향후 직업만족도까지 높아지는 것으로 나타났다. 5. 실습만족도에 영향을 미치는 스트레스요인으로는 역할영역,이상과 가치영역이 영향을 미치는 변수로 나타났다.

• 시큐리티연구
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• 제21호
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• pp.19-33
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• 2009

본 연구는 경호학을 전공하는 대학생을 대상으로 전공수업만족도가 진로 결정 효능감에 미치는 영향에 대해 알아보는데 있으며, 다음과 같은 결론을 얻었다. 첫째, 성별에 따른 전공수업만족도와 진로 결정 효능감의 차이에서는 전공수업만족도의 하위변인 중 학습요인, 대인관계, 적성요인, 진로요인, 진로 결정 효능감의 하위변인 중 미래계획, 목표해결, 직업정보, 문제해결에서 통계적으로 유의미한 차이가 없는 것으로 나타났다. 둘째, 소속 학교와 학년에 따른 전공수업만족도와 진로 결정 효능감의 차이에서는 전공수업 만족도의 하위변인 중 학습요인, 대인관계, 적성요인에서 통계적으로 유의미한 차이가 있는 것으로 나타났다. 셋째, 전공수업만족이 미래계획에 미치는 영향을 분석한 결과 전공수업만족도의 학습요인, 적성요인, 진로요인이 통계적으로 유의미한 영향을 미치는 것으로 나타났다. 넷째, 전공수업만족이 목표해결에 미치는 영향을 분석한 결과 전공수업만족도의 학습요인, 적성요인이 목표해결에 통계적으로 유의미한 영향을 미치는 것으로 나타났다. 다섯째, 전공수업만족이 직업정보에 미치는 영향을 분석한 결과 전공수업만족도의 적성요인, 진로요인이 직업정보에 통계적으로 유의미한 영향을 미치는 것으로 나타났다. 여섯째, 전공수업만족이 문제해결에 미치는 영향을 분석한 결과 전공수업만족도의 진로요인이 문제해결에 통계적으로 유의미한 영향을 미치는 것으로 나타났다.

• 복식
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• 제57권8호
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• pp.24-36
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• 2007

This study was performed for 235 caddies of 5 membership golf clubs in Jeonnam area to find out their attitude and usage, satisfaction and preference on uniforms $1^{st}\;to\;15^{th}$ February 2007. The result of the study could be summarized as fellows. First, 69.7% of them affirm in the inquiry of 'to feel belong' and 'to tell from others', but they showed low affirmation in other inquiries. In the case of satisfaction of wearing uniforms, they show low satisfaction in most categories such as design, color, materials, activity, and symbol. Second, the most favored color coordination is the two color coordination in the upper and bottom uniform, and the fevered design pattern is the no-pattern one with single color. The favored uniform constitutes a jacket and a trouser in spring through fall, and a parka long enough to hip line, a polo neck, a vest, and a trouser in winter Third, activity is the most important considering factor in the choice of uniform and is also the most improve-wanted factor in the presently wearing uniform. The most important factor in the characteristic of material is absorption of sweat, but there is especially high dissatisfaction in absorption. It shows that there are demands of functional design considering caddies' working environment and activities. Differentiated from other normal uniforms, the uniform should be improved for caddies to develop their specialty and to feel wearing satisfaction.

• 한국과학교육학회지
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• 제38권2호
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• pp.123-133
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• 2018

본 연구의 목적은 우리나라 예비 과학 교사들의 교직 선택 동기요인과 만족도를 조사하는 것이다. 이를 위해 우리나라 11개 대학의 예비과학교사 815명을 대상으로 설문을 수행하였다. 본 연구에 사용된 교직 선택 동기 설문지는 Richardson과 Watt(2006)의 연구에서 개발된 FIT(Factors Influencing Teaching Choice)를 사용하였다. 분석 결과, 우리나라 예비 과학 교사들의 교직 선택에 가장 크게 영향을 미친 것은 내재적 직업 가치였으며, 그 다음은 과거의 교수학습 경험과 사회적 기여에 대한 동기에 대한 응답 비율이 높아 외재적 가치보다는 내재적 동기와 이타적 동기가 높은 것으로 나타났으나 기존 연구결과에서 나타난 다른 나라들의 평균보다 낮았다. 한편, 자신이 교직에 적합한 능력을 갖고 있다는 응답 비율이 낮거나, 교직은 전문성이 요구되며 어려움이 요구된다는 응답비율이 높아 교직에 대한 자신감은 낮은 것으로 분석되었다. 교직선택에 대한 만족도를 살펴보면, 평균 5.36으로 대체적으로 만족하는 것으로 보이나, 호주, 미국 등의 응답 평균에 비해서는 낮은 것으로 나타났다. 성에 따른 차이로는 교직 선택에 대해 남자 예비 교사들은 자신이 교직에 적합한 능력을 갖고 있기 때문에 택하였다고 응답한 비율이 높은 반면 여자 예비 교사들은 타인의 영향이 더 컸다고 인식하고 있었다. 또한, 여자 예비 교사들은 남자들보다 교사직무의 행정적, 감정적 어려움 등의 직무부담을 크게 느끼고 있었다. 마지막으로 교직 선택에 대한 만족도와 가장 높은 상관관계를 보인 동기는 내재적 직업 가치였다. 따라서 예비교사들의 내재적/이타적 동기를 높일 수 있는 방안이 필요하며 성별 차이에 따른 차별화된 접근이 요청된다.