• 한국의류산업학회지
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• 제5권4호
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• pp.372-378
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• 2003

The purpose of this study is to compare the self consciousness of one's body cathexis with other people's. The sample subjects were 97 females between 18 and 24 years old. They were measured on November 1999 with the anthropometric measuring, and their front and side photographs were taken. First, we investigated the size recognition of 5 body parts and ready-made clothing, the consciousness of the size of 5 body parts and body proportion for subjects. Second, we organized panel group consisted of 30 females in twenties majoring the Clothing & Textiles. The consciousness of panel group to the subject's body proportion was investigated by using the front and side photographs of subjects, and was compared with self consciousness of subjects. Data were analyzed by frequency analysis and correlation analysis. Most of subjects recognized their status, bustgirth and waistgirth larger than their real size, but they recognized their hipgirth smaller than their real size and their weight similar to their real weight. And subjects were conscious of their status and bustgirth small, their weight, waistgith and hipgirth proper or a little big, and their body proportion normal or a little unbalanced. The self consciousness of one's body cathexis was related to heights of each part especially, and subjects had a tendency to appreciate their body proportion positively if they recognized themselves tall and thin. Upon comparison of the consciousness of subject's body between subjects themselves and panel group, the appreciation of panel group was better than those of subjects themselves. And we also certified the difference of consciousness of one's body cathexis between oneself and other people. The consciousness of other people was related to the size of each body part, but the self consciousness was predicted that it was more related to the psychological factor including satisfaction or preference.

• 한국의상디자인학회지
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• 제19권4호
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• pp.59-73
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• 2017

This study examined the effects of media exposure and involvement on objectified body consciousness and appearance management behaviors. The subjects were 325 female university students in Daejeon and Chungnam Province. The research method was a survey, and the questionnaire was composed of media exposure and involvement, objectified body consciousness, appearance management behaviors, and subjects' demographic characteristics. The data were analyzed by descriptive statistics, Cronbach's ${\alpha}$, factor analysis, and regression analysis using SPSS program. The results were as follows. First, female university students used mass media for about 3.76 hours a day and showed a high level of media involvement. Second, three factors (body surveillance, body shame, and appearance control belief) emerged regarding objectified body consciousness with female university students showing a high level of objectified body consciousness. Third, six factors (make-up, plastic surgery, weight control, fashion, hair, and skin care) emerged regarding appearance management behaviors with female university students showing high intention to perform various appearance management behaviors. Fourth, media exposure and involvement had important effects on objectified body consciousness and appearance management behaviors, and media involvement was a more important variable than media exposure. Fifth, objectified body consciousness had important effects on appearance management behaviors. Body shame had more important effects on skin care, weight control, and plastic surgery behaviors, while body surveillance had more important effects on fashion, make-up, and hair management behaviors than other objectified consciousness factors. The implication of this study was that media involvement is a more important variable affecting objectified body consciousness and appearance management behaviors than media exposure, and among objectified body consciousness dimensions, body shame has important effects on more active appearance management behaviors like weight control and plastic surgery behaviors.

• 한국의류학회지
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• 제35권11호
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• pp.1333-1345
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• 2011

This study establishes public self-consciousness, sociocultural attitudes toward appearance, and objectified body consciousness as causal variables to identify their direct or indirect effects. This study is an aggregate analysis of existing studies that reveals the relations of how these factors turn to be the image management behaviors. A survey was conducted on 962 women from the ages of 20 to 59 who live in the Daegu and Gyeongbuk areas. The data analysis was performed through programs such as AMOS 16.0 and SPSS 18.0 for Windows. The findings are as follows: first, public self-consciousness had a direct effect on the sociocultural attitudes toward appearance and on objectified body consciousness, whereas it affected image management behaviors directly or indirectly. This means that as women become aware of others' attention, they recognize the social importance of appearance, internalize ideal social standards, and observe and evaluate their own bodies from a third person's viewpoint regarding the standards for a body required by society; in addition, these procedures lead them to manage their image behaviors. Second, the sociocultural attitudes toward appearance had a direct influence on objectified body consciousness; however, they had an indirect effect on image management behaviors. This demonstrates that body consciousness plays a role as a mediator between the sociocultural attitudes toward appearance and the image management behaviors. Third, it appeared that objectified body consciousness directly affected image management behaviors. Objectified body consciousness was identified as a causal variable that exerts immediate influence on image management behaviors where the more objectified body consciousness women objectified themselves as the body standards that created further image management behaviors.

• 복식문화연구
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• 제19권6호
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• pp.1272-1287
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• 2011

The purpose of this study were to investigate the influences of objectified body consciousness and body esteem on the weight and hair management behaviors of females. The questionnaires were administrated to 632 female residents of the Gwangju city, Korea. The SPSS for Windows 18.0 Statistics Package was used for data analysis. To verify the formulated hypotheses, descriptive statistical analysis, factor analysis, reliability analysis(Cronbach's ${\alpha}$), regression analysis, path analysis were used. The results were as follows. First, objectified body consciousness was divided into three factors: body shame, body surveillance, and appearance control beliefs. objectified body consciousness turned out to have positive influences on overall weight management behaviors and hair management behaviors. Second, objectified body consciousness appeared to have positive influence on overall body esteem. When the influences were further examined, body surveillance turned out to have significant positive influence on body esteem, whereas body shame and appearance control beliefs seemed to have few significant influences on body esteem. Third, body esteem appeared to have significant positive influence on all weight management behaviors and hair management behaviors. Fourth, it was found that objectified body consciousness had direct impact on the weight management behaviors and hair management behaviors without mediation body esteem.

• 한국의상디자인학회지
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• 제19권1호
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• pp.147-162
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• 2017

The purposes of this study were to investigate objectified body consciousness and appearance management behaviors, and to analysis the differences on this two variables between Korean and Chinese consumers. The subjects were 700 Korean and Chinese female university students. The research method was a survey and the measuring instruments consisted of objectified body consciousness scale, appearance management behaviors items, and subjects' demographics attributions. The data were analyzed by frequency analysis, cross tabs analysis, $x^2$ test, Cronbach' ${\alpha}$, factor analysis, t-test, and regression analysis, using SPSS statistical program. The results were as follows. First, three factors(body surveillance, body shame, and control belief) were emerged on objectified body consciousness, and Korean students showed the higher level of objectified body consciousness than Chinese students. Second, Korean students had much more experience and a higher intention to perform various appearance management behaviors than Chinese students. Third, body shame and control belief factors had important effects on appearance management behaviors of both country students. However, body surveillance was an important factor on only Korean students' appearance management behaviors. This study showed that objectified body consciousness is an important variable to affect appearance management behaviors, and there are many differences on objectified body consciousness and appearance management behaviors by cultural environments.

• 대한치위생과학회지
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• 제3권2호
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• pp.67-77
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• 2020

This study investigated the effects of body consciousness and body esteem on interpersonal competence. A structured questionnaire was distributed to 220 dental hygiene students during July 1-31, 2020. The findings show that the subjects scored means of 3.32±0.26, 3.33±0.53, and 3.49±0.45 out of 5 in body consciousness, body esteem, and interpersonal competence, respectively. There were negative correlations between body surveillance and body shame (r=-0.303, p<0.001), as well as between two subfactors of body consciousness. Body shame was positively correlated with subfactors of interpersonal competence such as relationship initiation (r=0.217, p<0.01), claim for displeasure (r=0.218, p<0.01), and conflict management (r=0.231, p<0.01). Under the category of body esteem, body function esteem had positive correlations with conflict management (r=0.293, p<0.01) and consideration for others (r=0.141, p<0.05). Body consciousness and body esteem had effects on interpersonal competence, with an explanatory power of 13.4%. Higher body consciousness (β=.16, p=0.016) and body esteem (β=.22, p=0.02) were associated with greater interpersonal competence. These findings demonstrate that college students' objectified body consciousness and body esteem have an impact on their interpersonal competence. This raises the need to develop and apply a program to help students have positive perceptions of their bodies and establish their own individuality and body images to enhance their interpersonal competence.

• 한국의상디자인학회지
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• 제16권4호
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• pp.63-77
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• 2014

The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance and objectified body consciousness on male consumer' appearance management behavior. The subjects were 648 males aged from 20 to 59 years old, and the questionnaire consisted of sociocultural attitude toward appearance, objectified body consciousness, appearance management behavior, and subject' demographic characteristics. The data were analyzed by descriptive statistics, Cronbach's ${\alpha}$, factor analysis, and regression analysis. The results were as follows. Three dimensions(appearance importance awareness, slimness importance awareness, and internalization) were emerged on sociocultural attitude toward appearance. Three dimensions(body shame, body surveillance, and control belief) were emerged on objectified body consciousness. Five dimensions(skin, hair, body, fashion, and plastic surgery management) were emerged on appearance management behavior. In sociocultural attitude toward appearance dimensions, appearance importance awareness and internalization had important effects on appearance management behavior. In objectified body consciousness dimensions, body shame and control belief had important effects on appearance management behavior. This results concluded that sociocultural attitude toward appearance and objectified body consciousness are important variables to understand on male consumer' appearance management behavior.

• 한국의상디자인학회지
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• 제19권3호
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• pp.127-142
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• 2017

The purpose of this study was to investigate the clothing and cosmetics purchasing behaviors of middle aged male consumers according to objectified body consciousness. The subjects were 329 male adults aged from 40 to 59, and measuring instruments consisted of objectified body consciousness, clothing and cosmetics purchasing behaviors, and subjects' demographics attributions. The data were analyzed by factor analysis, cluster analysis, multiple response analysis, cross tabs analysis, and $x^2$ test using the SPSS program. The results were as follows. First, three factors (body shame, body surveillance, and control belief) emerged on objectified body consciousness. Second, subjects were divided into 2 groups (objectified group and non-objectified group) by objectified body consciousness. Third, these two consumer groups showed many differences regarding clothing and cosmetics purchasing behaviors. The objectified group showed many more positive clothing and cosmetics purchasing behaviors than the non-objectified group in terms of purchase motives, selection criteria, information source, purchase place, and purchase cost per month. These results show that objectified body consciousness is a useful variable for understanding adult male clothing and cosmetics purchasing behavior and to segment the male consumer market effectively.

• 패션비즈니스
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• 제16권6호
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• pp.1-20
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• 2012

This study aims to define the influences of an individual's talent types and body consciousness factors on high((intense)-level appearance management behavior in 367 adults(female 172 and male 195). The present study is the first to consider both human talent type and the body consciousness on the high level-appearance management behavior correlates to appearance management behaviour. According to the result of the analysis, plastic surgery on body forms or faces are done by few people. However, straightening teeth, ear piercing, removal of spots or imperfections, and eyebrow tattoos are conducted by many consumers without much resistance. It is rather widely accepted, despite the fact that it can cause pain, discomfort, and side-effects. Furthermore, although excessive acts such as muscle training, dieting, weight managing, and oriental treatments can lead to side-effects, the standardized efficient beta value turned out to be high for these treatments. Thus, this study suggests that both the interpersonal talent among 8 talent factors and 2 body consciousness factors contributes to the reinforcement of the self-identity through high level-appearance management behaviors, but except risky plastic surgery. Therefore, this study supports the previous researches that body consciousness composed of self-source, which is desires and efforts to achieve the ideal body, and external-source, which is the internalization of other people's feedbacks.

• 자연과학논문집
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• 제17권1호
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• pp.89-101
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• 2006

The purpose of this study is to analyze the design preference according to the body consciousness for 20~26 years old male. The consciousness of body size and the satisfaction with body proportion were investigated. And the relationship between the body consciousness and the design preference was analyzed. Most subjects thought their body size was proper generally and their body proportion was proper or a little unsatisfied. The subjects preferred 'Round neckline', 'loose sleeve', and 'loose and long tops'. They didn't like the style that tops are under pants on the waist. They also preferred 'loose and long pants'. When the subjects chose clothing design, especially 'V-neckline tops' and 'short pants', they considered their height. They also considered their girth size and it meant they thought much of looseness. There was not any preference in clothing design according to the consciousness of height. The most significant relationships between the size consciousness and the preference in design was found in tops more than pants. The higher satisfaction with their body proportion was connected with the higher preference in some design. From all these result, it was found that the preference of clothing design could vary according to the consciousness of body size. The results from this study could give the important tips to improve the satisfaction with the clothing for each person.