• Journal of the East Asian Society of Dietary Life
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• v.23 no.4
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• pp.508-518
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• 2013

In this study, the influence of sub-factors of Big Five personality (extraversion, agreeableness, conscientiousness, neuroticism, openness to experience) to job satisfaction and turnover intention, and mediating effect of job satisfaction between Big Five personality and turnover intention were empirically analysed. Also the relationship between job satisfaction and turnover intention was investigated. The sample of this study were customer-contact employees of restaurant among Youngnam province. 243 questionnaires were used for the empirical analyses. According to the empirical analysis results, openness to experience and conscientiousness respectively had positive influences to job satisfaction and turnover intention. Also neuroticism gave negative influence to turnover intention. Another research finding of this study was that mediating effect of job satisfaction existed in the causal relationship of 'openness to experience' and conscientiousness to turnover intention. Managerial implications of the research findings are that restaurant managers are recommended to select employees of having much of conscientiousness and 'openness to experience', and to employ those of having much of agreeableness. In the field of restaurant industry, training is very important for employees to foster these personalities, because this industry does not have environment of hiring employees of having much of these personalities. Also training can be applied to employees of having high neuroticism for minimizing their turnover intention.

• Korean journal of communication and information
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• v.37
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• pp.418-451
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• 2007

The current study examined the relationships between the adolescent's conflict resolution style and Big-Five personality factors, self-monitoring and self-esteem. Firstly, results showed that adolescent's big-five personality model affects their conflict resolution styles with their friends and peer group. In detail, the higher the neuroticism was, the stronger became the attack and avoidance strategies. The higher the extraversion was, the higher became the collaborative strategy and the lower became the attack and avoidance strategies. The higher the agreeableness was, the higher became the collaborative strategy and the lower became the attack strategy. The higher the conscientiousness was, the higher became the collaborative strategy and the lower became the avoidance strategy. The higher the openness to experience was, the higher became the collaborative strategy and the lower became the avoidance strategy. The higher the self-esteem was, the higher became the collaborative strategy and the lower became the avoidance and attack strategies. The higher the self-monitoring was, the higher became the collaborative strategy and the lower became the avoidance strategy. Secondly, the big-five personality factors also affected the adolescent's conflict resolution styles. The extraversion, conscientiousness, and agreeableness positively affected the collaborative strategy. The neuroticism was positively related with the attack strategy, whereas agreeableness was negatively affected the attack strategy. The neuroticism and agreeableness were positively related with the avoidance strategy, whereas the extraversion was negatively affected the avoidance strategy. Limitations and suggestions for future study were discussed thereafter.

• Journal of Internet Computing and Services
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• v.17 no.3
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• pp.95-106
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• 2016

The purpose of this study was to examine how college students use Facebook and the ways in which they feel of commitment while using Facebook. The Big Five Personality Model has been considerably used in the psychology fields, and the researchers have started to explore the role of characteristic factors in influencing an individual's use of social media, such as Facebook which has become one of the most popular social networking site in the world. Therefore, the current study aims to specify the links between The Big Five Personality Model and usage patterns as well as commitment of Facebook. Two hundreds thirty five college students participated in a survey and the results are as follows: First, participants who were high in extraversion and agreeableness were more likely to do information sharing activities such as sharing posts to their friends, writing comments on the other's posts. In addition, participants who were high in openness to experience, conscientiousness, and neuroticism were more likely to do information producing activities including offering events, group, or public pages to meet people both on and offline. Second, in terms of the relationship between personality traits and commitment to the Facebook, the study found that extraversion and neuroticism were related to users' commitment to Facebook. These findings are consistent with the existing literature regarding extraversion and neuroticism were representative personality factors when it comes to commitment of media. Specifically, the study found that those who were high in neuroticism were more likely to produce information such as posting photos repeatedly or tagging their friends on posts, and also more likely to feel commitment on Facebook. These findings confirm that personality is a highly relevant factor in determining individual's behavior and the degree of commitment on Facebook. Based on these findings implications and limitations of the study are discussed.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.4
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• pp.139-151
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• 2011

Since personality lead to relatively consistent responses to one's own environment, consumers' distinct personality influences their buying behavior. In order to understand the relationship between consumer's personal characteristics and purchase behavior, the study investigated the effect of consumers' personality trait on the clothing selection criteria and preferred clothing image. Survey was utilized to collect the data and subjects were 333 high school students. Measures consisted of three main constructs: Consumer's extroversion and openness based on the Big-Five personality trait, clothing selection criteria, and preferred clothing image. The data were analyzed using PRELIS 2, LISREL 8.8, and SAS 9.2. The subjects was classified into three groups; Group 1 was a group of intermediate-level in openness and extroversion while Group 2 was a group of high-level in both personality traits. Group 3 was a group of high-level in openness but of low-level in extroversion. Clothing selection criteria were confirmed to have five constructs: other-directed, aesthetic, fashion & conformity-oriented, brand-oriented, and practical. In the buying situation, Group 1 prioritized fashion & conformity-oriented and brand-oriented criteria but regarded other-directed and aesthetic as less important than other groups did. Group 2 considered that all of the clothing selection criteria were important except practical. "The were six factors in the clothing image: elegance, simple, ethnic, masculine, active, and modem. The result showed a significant difference between groups in preferred clothing images. Group 2 liked most of the clothing images but group 3 did not. Group 3 preferred simple clothing image more than masculine or ethnic ones. Overall, the study concluded that the openness and extroversion of Big-Five personality traits could serve as a predictor of clothing selection criteria and preferred clothing image.

• Journal of the Korea Safety Management & Science
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• v.10 no.4
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• pp.315-325
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• 2008

This study examines the effect of brand personality on consumer's attitude. Previous research has suggested that the greater the congruity between consumer personalities and brand personalities, the greater the preference for the brand. However, empirical explorations of this hypothesis revealed that the congruity between consumer personalities and brand personalities is limitedly related, if ever, to the preference for the brand. It is partly because of the views of the previous researchers who considered human personality as a uni-dimensional concept, and partly because of the lack of consensus regarding what brand personality really is. This study examines the relative effect of brand personality on company image. In this study, brand personality is represented by the 'Big Five' factors - Sincerity, Excitement, Competence, Sophistication and Ruggedness - which were suggested by Jennifer Aaker.

• Safety and Health at Work
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• v.8 no.1
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• pp.72-76
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• 2017

Background: Workplace victimization is considered a major social stressor with significant implications for the wellbeing of employees and organizations. The aim of this study was to examine the influences of employees' personality traits and organizational politics on workplace victimization among Ghanaian employees. Methods: Using a cross-sectional design, data were collected from 631 employees selected from diverse occupations through convenience sampling. Data collection tools were standardized questionnaires that measured experiences of negative acts at work (victimization), the Big Five personality traits, and organizational politics. Results: The results from hierarchical multiple regression analysis showed that among the personality traits neuroticism and conscientiousness had significant, albeit weak relationships with victimization. Organizational politics had a significant positive relationship with workplace victimization beyond employees' personality. Conclusion: The study demonstrates that compared with personal characteristics such as personality traits, work environment factors such as organizational politics have a stronger influence on the occurrence of workplace victimization.

• Journal of Korea Society of Digital Industry and Information Management
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• v.13 no.3
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• pp.133-147
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• 2017

This study aims to investigate the effect of personality traits (Big5) of local government officials on job exhaustion. First, we examine the correlation between personal characteristics of individual employees and self-efficacy and the correlation between factors of civil servants' personality characteristics and job stress. Also, it was confirmed whether self-efficacy had a significant effect on job exhaustion and whether job stress had a significant effect on job exhaustion. In order to empirically study this research model, we held a survey based on the employees of Gangnam-gu, Seoul. The main results of this study are as follows : First, it was confirmed that sincerity among personality characteristics affects positive self-efficacy and neuroticism affects negative self-efficacy. However, it was confirmed that extroversion, affinity, and openness were not correlated with self-efficacy. Second, neuroticism has a positive influence on job stress and openness has a negative effect on job stress. However, there was no correlation between extroversion, affinity, sincerity and job stress. Third, the relationship between self-efficacy and job exhaustion turned out to give a negative effect. Finally, job stress was positively influenced by job exhaustion. Therefore, it is necessary to apply the study on personality characteristics (Big5), job stress, and job exhaustion, which have been studied based on service industries, to local government officials. The purpose of this study is to suggest job training for enhancing personality traits that can help reduce the job burden of local government officials.

• The Journal of Information Systems
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• v.26 no.4
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• pp.303-325
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• 2017

Purpose The purpose of this study is to forage for the factors for explaining the adoption behavior of the mobile convenient payment system based on the Personality Trait, Unified Theory of Acceptance and Use of Technology, and Regulatory focus. Design/methodology/approach This study made a design of the research model by integrating the factors of Unified Theory of Acceptance and Use of Technology with the factors of Big five personality traits on the basis of Samrt device environment. In addition, this study, did empirical analysis of the structural equation model by PLS(Partial Least Squares) in order to find out the relationship of personal factors and mobile convenient payment system's features. Findings According to the empirical analysis result, this study confirmed that the acceptance of mobile convenient payment systems is influence by personality traits and factors based on Unified Theory of Acceptance and Use of Technology and trust. In addition, this study find out that the behavior of an adoption of mobile convenient payment systems according to the type of regulatory focus.

• Journal of Physiology & Pathology in Korean Medicine
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• v.19 no.6
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• pp.1491-1495
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• 2005

The purpose of this study was to investigate the personality traits in three constitutional types, So-yang, So-eum and Tae-eum, using NEO-PI-R. The Questionnaire for QSCC II and NEO-PI-R Korean version were completed by 155 university students (108 males and 47 females), Analysis of difference among groups was conducted by ANOVA and followed by Scheffe test. Significant differences of personality among three constitutional types were revealed with respect to NEO-PI-R scales such as Extroversion and Openness in the big five factors and Anxiety, Angry ,Gregariousness, Assertiveness, Excitement Seeking, positive Emotion, Fantasy, Feeling, Action, Values, Modest and Deliberation in subtypesof the big five factors. The score of So-yang is significantly higher than that of so-eum in Extroversion, Openness, Angry, Gregariousness, Assertiveness, Excitement Seeking, Positive Emotion, Fantasy, Action and Values. The score of So-yang is significantly higher than that of Tae-eum in Extroversion, Openness, Gregariousness, Assertiveness, Excitement Seeking, Feeling, Action and Values. The score of So-eum is significantly higher than that of So-yang in Anxiety, Modest and Deliberation. The results Suggst that NEO-PI-R is helpful to determine constitution type, especially in the level of personality.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.363-370
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• 2018

The purpose of this study was to investigate the relationship between big five factors and burnout in non-commissioned officers. To investigate this, 182 non-commissioned officers were surveyed and the data were analyzed. At first, the degree of burnout of the non-commissioned officer was examined. It was found that exhaustion was the highest and diminished personal accomplishment was the lowest among the three sub-factors of burnout. In the 20s and 30s, burnout(total) and cynicism were more severe than in the 40s and above. Then, the multiple regression analysis and the multivariate multiple regression analysis were conducted. As a result, extroversion and agreeableness were related to burnout(total) and extroversion was related to the three dimensions of burnout, The results are likely to help establish policies to prevent non-commissioned officers' burnout. Finally, the limitations of this study were discussed.