• Title/Summary/Keyword: Audience Effect

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The Politics of Global English

  • Damrosch, David
    • Journal of English Language & Literature
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    • v.60 no.2
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    • pp.193-209
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    • 2014
  • Writers in England's colonies and former colonies have long struggled with the advantages and disadvantages of employing the language of the colonizer for their creative work, an issue that today reaches beyond the older imperial trade routes in the era of "global English." Creative writers in widely disparate locations are now using global English to their advantage, with what can be described as post-postcolonial strategies. This essay explores the politics of global English, beginning with a satiric dictionary of "Strine" (Australian English) from 1965, and then looking back at the mid-1960s debate at Makerere University between Ngugi wa Thiong'o and Chinua Achebe, in which Achebe famously asserted the importance of remaking English for hi own purposes. The essay then discusses early linguistic experiments by Rudyard Kipling, who became the world's first truly global writer in the 1880s and 1890s and developed a range of strategies for conveying local experience to a global audience. The essay then turns to two contemporary examples: a comic pastiche of Kipling-and of Kiplingese-by the contemporary Tibetan writer Jamyang Norbu, who deploys "Babu English" and the legacy of British rule against Chinese encroachment in Tibet; and, finally, the Korean-American internet group Young-hae Chang Heavy Industries, who interweave African-American English with North Korean political rhetoric to hilariously subversive effect.

Generation Z in Jakarta's Attitude Towards COVID-19 Ad Distribution on YouTube

  • CHRISTIAN, Michael;PARDEDE, Ratlan;INDRIYARTI, Eko Retno
    • Journal of Distribution Science
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    • v.20 no.3
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    • pp.13-22
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    • 2022
  • Purpose: Thisstudy aims to measure the attitudes of Generation Z in Jakarta towards advertisements containingCOVID-19 information. Research design, data and methodology: This study is a quantitative method with partial least square structural equation modeling (PLS-SEM) with SMART PLS as an analytical tool. The sample size is 216 participants was obtained randomly through a questionnaire distributed online. This study consisted of exogenous variables (advertising content, value, irritation, and economic benefits), endogenous variables (attitudes towards advertising), and some moderating roles. Results: The results of thi study explain that this generation's attitude towards advertising is affected by the content and value aspects embedded in advertisements. Value can be formed from creativity in making advertising content as interesting and informative as possible. Interestingly, this study also found that the irritation aspect and economic benefits had no effect on the audience's attitude towards the advertisement. Neither the irritating aspect of advertising nor the economic value that is formed acts as a moderator of the content and the value of the ad. Conclusions: The ongoing pandemic and periodic adjustments to government policies regarding COVID-19, these results can be compared with other advertisements for future studies, especially those using the same variables as this study.

Who Would Care for Post-Imperial Broken Society?: Harold Pinter's The Caretaker

  • Kim, Seong Je
    • Journal of English Language & Literature
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    • v.56 no.6
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    • pp.1339-1360
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    • 2010
  • An analogical reading of socio-historical context of Harold Pinter's The Caretaker employs some postcolonial discursive analyses of postimperial British capitalistic interests in their post war reconstruction. It is also concerned with causes of so-called broken society. The Caretaker dramatizes minimal actions: a tramp is invited by the elder brother; a job as caretaker is offered; he is reluctant to accept the first offer by the elder brother, but is willing to the second by the younger; eventually, he is excluded because he makes noises while dreaming. These trivial actions produce serious and critical speech acts with their socio-historical implications. The tramp Davies is socially and thereby existentially excluded from the centre of the cold, banished to even colder peripheries. The audience face to the question. Why is Davies excluded? This study tries to answer the question, uncovering deep-rooted capitalistic racism, and reading its symptoms. Even after 50 years The Caretaker was staged, post-imperial broken society tries to operate the betrayals of disparity between the cause and effect of what has gone wrong. Pinter confirms that the action of the play takes place in a house in west London. With the city of London as its capitalistic centre, British imperialism lavished much of its wealth which has only served sectional interests dividing people against themselves. Pinter dramatizes the root of broken society. On the one hand, Pinter foregrounds the very general conflicts between individuals and forms of power; on the other hand, he underlies the very specific strategies of socio-historical exploitation, domination and exclusion.

Design of Block Codes for Distributed Learning in VR/AR Transmission

  • Seo-Hee Hwang;Si-Yeon Pak;Jin-Ho Chung;Daehwan Kim;Yongwan Kim
    • Journal of information and communication convergence engineering
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    • v.21 no.4
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    • pp.300-305
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    • 2023
  • Audience reactions in response to remote virtual performances must be compressed before being transmitted to the server. The server, which aggregates these data for group insights, requires a distribution code for the transfer. Recently, distributed learning algorithms such as federated learning have gained attention as alternatives that satisfy both the information security and efficiency requirements. In distributed learning, no individual user has access to complete information, and the objective is to achieve a learning effect similar to that achieved with the entire information. It is therefore important to distribute interdependent information among users and subsequently aggregate this information following training. In this paper, we present a new extension technique for minimal code that allows a new minimal code with a different length and Hamming weight to be generated through the product of any vector and a given minimal code. Thus, the proposed technique can generate minimal codes with previously unknown parameters. We also present a scenario wherein these combined methods can be applied.

The Effect of Korean Wave (Hallyu) on the Music Industry

  • Woo-Jun JANG;Min-Ho, CHANG
    • The Journal of Industrial Distribution & Business
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    • v.14 no.11
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    • pp.11-18
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    • 2023
  • Purpose: This study aims to respond to essential queries regarding significant impacts the Korean Wave had on the music business especially in light of K-pop's explosive growth on the international scene and how to transform Hallyu into the global dynamics of the music business. Also, the study investigates what degree of cultural bridging through Music's universal language has Kpop achieved beyond its status as a purely musical genre. Research design, data and methodology: For the process of data collecting, the current investigators used a combination of keywords and controlled vocabulary terms to conduct in-depth searches across reputable academic databases, including PubMed, Scopus, Web of Science, and Google Scholar. Keywords are significant in searching databases such that the desired articles can be sought out wiith the keywords "Korean Wave," "Hallyu," and "music industry,". Results: The investigators found the globalization of K-pop, diverse audience engagement, digital transformation, and cultural exchange through Music as four critical effects of the Korean Wave on the music business. Conclusions: Lastly, this study concludes that As we end our investigation into Hallyu's effects on the music business, it is clear that Korean Music's cultural impact and international appeal have created new opportunities and particular difficulties for both professionals and artists.

The Impact of Celebrity Involvement in OTT Platforms on National Image and Visit Intentions: The Mediating Roles of Telepresence and Parasocial Relationships (OTT 플랫폼에서 연예인 관여도가 국가 이미지와 방문 의도에 미치는 영향: 원격 현장감과 준사회적 관계의 매개 역할을 중심으로)

  • Jang, Moonkyoung;Lee, Saerom
    • The Journal of Information Systems
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    • v.33 no.2
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    • pp.47-80
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    • 2024
  • Purpose With the rapid evolution of the OTT platform, this study addresses a notable gap in the existing literature by examining the impact of celebrity involvement in OTT contents on the intention to visit the country. We explore the intricate mechanisms through which the audience's sense of telepresence, facilitated by OTT technology, and parasocial relationships with celebirities contribute to the formation of the national image and, consequently, influence the intention to visit the country. Design/methodology/approach This study applied Partial Least Square Structural Equation Modeling (PLS-SEM) using survey data from 222 participants. Findings Our findings reveal a positive effect of celebrity involvement on both telepresence and parasocial relationship. Additionally, we observe a positive relationship between telepresence and parasocial relationship. The study further highlights the impact of these factors on the cognitive and affective national images. The cognitive and affective national images, in turn, positively influence the overall national image, ultimately impacting the intention to visit the country. This research contributes to the understanding of the interplay between psychological factors related to viewer-celebrity relationships and the technical characteristics of OTT contents in shaping national images and travel intentions.

A Study on the Persuasive Effect of Mobile Application: focusing on public interest content (모바일 어플리케이션의 설득효과 연구: 공익 콘텐츠를 중심으로)

  • Minjung Kim
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.24 no.1
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    • pp.43-48
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    • 2024
  • This study sought to examine the effectiveness of mobile applications, which have recently increased persuasion effects by stimulating consumer experiences. In particular, to determine how content for public interest affects users' attitudes and beliefs, we selected interactivity and public interest as characteristics of mobile applications and examined their relationship. One of the actual applications was selected for research and the reactions of subjects who experienced it were investigated. As a result, the interactivity and public interest of mobile applications were found to have a direct and indirect influence on content attitude and beliefs, and it was confirmed that content attitude can affect beliefs. These research results show that cognitive structure can be influenced by reinforcing the audience's attitude toward content.

Real Life Emotions in Koreeda Hirokazu's Still Walking (사실적인 감정의 미학 : 고레에다 히로카즈의 <걸어도 걸어도>를 중심으로)

  • Min, Hwan-Ki;Nam, Yeon-Kyoung
    • Cartoon and Animation Studies
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    • s.27
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    • pp.199-219
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    • 2012
  • An innovative narrative film-making always came out of conflict and negotiation between reality and film form. A lesson we learn from their film-making is a certain reality is no more possible to be dealt with by conventional narrative. A dialectic between a real life and a representation drives a certain film-makers to make films. Kore-eda Hirokazu is internationally known as developing his own method of meshing of so-called real life and the artifice of film. As He began his career as a documentary film-maker, made several documentaries for TV and then turned to his feature film-making, documentary film-making defines the basic stance in all of his film-making. He in particular emphasized that he considered the fundamental ethical standpoint of documentary to be filming from the standpoint that one does not - or cannot - know the person one is filming. And therefore even in his fiction films he avoids subjective cinematic structures that offer easy access to the internal states of his characters. He makes his audience observe the internal states of his characters from the outside with his narrative strategy. This article will analyse two documentary films of Koreeda Hirokazu in such a way that his documentaries meshes a real life and the artifice of film and then explores such a fiction film like that changes its documentary methods into narrative strategy for the same effect on the audience.

A Study on Classification System for Narrative use of Visual Effects in Film (영화 비주얼 이펙트의 내러티브에 의한 분류체계 연구)

  • Suk, Hae-Jung
    • Cartoon and Animation Studies
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    • s.13
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    • pp.237-253
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    • 2008
  • Visual Effects have been revered as 'Spectacular' film elements for a long time, and once there was a misunderstanding that they destroyed the actual 'Story'. But, now they are becoming a valuable tool for storytellers. A film pursues a perfect narrative structure and visual reality so that the audience can believe the story as a real. Giving a narrative motif to the audience, they use Visual Effects that provide the technical solutions and -at the same time- they create and preserve the diegetic world that Is either believable or not. This research suggests that we analyze precisely and make a classified table of the narrative use of Visual Effects based on the previous research of Shilo T. McClean. First, we can ask if the narrative motif would be there in front of the camera, From there, we then can get two desired answers. One is, if there is nothing to visually stand up, Visual Effects can intervene as an alternative tool for creating the diegetic world. The other is that Visual Effects can be used for preserving the diegetic world as a necessary tool. Then, in the latter, we can consider whether there is a storyteller's purpose to be added, so we can distinguish the details. This classified Visual Effects for the narrative is able to dispense proof that they can be worthy as to provide a 'Spectacuiar' aura as to create and preserve the diegetic world. I would like to argue that this research could be a foundation for the inter-progress of future studies for visual effects as well as for their amazing technological improvements.

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Demand for Classical Music Concerts from Transaction Cost Perspectives (거래비용 관점으로 본 클래식 음악공연 관람수요)

  • Lee, Chang Jin;Kim, Jaibeom
    • Review of Culture and Economy
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    • v.17 no.2
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    • pp.3-28
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    • 2014
  • The characteristics of performing arts differ from those of utilitarian goods in terms of economics. Factors other than price need to be considered to understand the demand for performing arts. Audience surveys as well as econometric demand studies have confirmed that socio-economic factors such as age, income, employment, and education are major determinants of the demand for performing arts. This study focused on the attributes of concerts rather than consumer characteristics to determine the concerts audiences select in terms of transaction cost. Genre, price, internet search trends, and the purpose of performance as well as price are tested as determinants of demand by using the data set for a major concert hall in Seoul. Genre and the specific purpose of concerts influence the demand for concerts. Internet search trends of the performer are used as indicators of popularity and information exposure, which are positively correlated with demand. This result supports the hypothesis that larger audiences would attend concerts that require lower information search costs. To note, price has a positive effect on demand in the higher price range, which means that concerts at higher prices attract larger audiences, whereas normal goods have a negative slope in the demand curve. This result can be explained by the hypothesis that consumers use price as an indicator of the quality expected of a concert. Transaction cost for selecting classical concerts thus forms an inverse-U shape curve against ticket price. These results provide some explanation of why audiences of classical music choose to attend concerts at high ticket prices while offering evidence in favor of the hypothesis that performing arts are selected in a social context.