• The Journal of Korea Assosiation for Disability and Oral Health
• /
• v.7 no.1
• /
• pp.1-10
• /
• 2011

The purpose of this study was to examine the general attitude of dental hygiene students toward the disabled and their oral care in an effort to improve their awareness of the disabled and their accessibility to them and suggest some of the right directions for dental hygiene education related to dental treatment for the disabled. The subjects in this study were dental hygiene students at three different colleges located in South Jeolla Province. The general attitude of the selected students toward the disabled and their oral care were investigated from November 1 to December 20, 2007. The findings of the study were as follows: When their general attitude toward disabled people was checked, they agreed the most that there was nothing that the disabled lagged behind nondisabled people. Those who felt the need for that took a more positive attitude in eight items, and the differences between them and the others were significant. Whether they were cognizant of the necessity of dental treatment education for the disabled made the most significant differences to each variable of their attitude toward the oral care of disabled people, and those who were aware of the necessity showed a more positive attitude in five items. The differences between them and the others were significant. The findings of the study illustrated that the dental hygiene students took a relatively favorable attitude toward disabled people's oral health care, and that they hardly felt a sense of distance to them. So it can be predicted that they will get to take the right attitude to them in the future. Yet the dental hygiene curriculum should give more weight to dental treatment education for the disabled and offer more relevant information, since they didn't get high scores on positive attitude.

• Journal of the Korean Society of Earth Science Education
• /
• v.3 no.2
• /
• pp.124-131
• /
• 2010

The purpose of this study is examine relationship of attribution styles and attitude toward Science and Science Process Skills of Science-gifted, to understand unique characteristics of the Science-gifted and to give useful information that can be use in develop special programs for the Science-gifted. The result of this study were as follows: First, there was no difference between genders. But there was a significant difference in attribution of luck. Second, there was a correlation between internal tendencies and Scientific attitude. Especially attribution of effort correlated with sub - constituent of Scientific attitude. Internal tendencies correlated with the Cognition in Scientific Professions that sub - constituent of the attitude toward Science. Third, There was a correlation between external tendencies and the interest activity in Science that sub - constituent of the attitude toward Science. There are correlations between sub - constituent of the attitude toward Science and sub - constituent of external tendencies that attribution of luck and interest in Scientific Professions, attribution of task difficulty and Cognition activity in Science. Fourth There was no correlation between Attribution styles and Science Process Skills. But Internal tendencies correlated with classification that sub - constituent of Science Process Skills. And classification correlated with attribution of ability that sub - constituent of external tendencies. Attribution of effort that sub - constituent of internal tendencies correlated with Science Process Skills.

• The Research Journal of the Costume Culture
• /
• v.27 no.5
• /
• pp.524-537
• /
• 2019

The aim of this study was to explore the effect of combinations of diverse methods notifying price discounts (i.e., reference price, odd price, and discount rate signs) and the relationships among product attribute perception, discount perception, attitude toward product, and purchase intention of product. Experiments were conducted where 12 stimuli of different price discount information notifications regarding T-shirt advertisements were presented to 352 informants. The results showed that notification of each type of discount information increased discount perception, whereas no effect due to the size of letters used in the discount rate notification was found. As more price discount information notifications were used, discount perception tended to become stronger. The results of ANOVA analysis show that both product attribute perception and discount perception affected attitude toward the product. In addition, product purchase intention was determined by attitude toward the product as well as price discount perception. Based on these findings, marketers may want to use a combination of methods of price discount notifications in advertisements to deliver price discount information clearly to consumers. Confirmation of discount information using multiple cues would help consumers to notice and perceive price discount information provided by retailers more effectively. Discount information is crucial for increasing both purchase intention and favorable attitude, therefore, diverse strategies regarding discount information presentations should be developed, tested and applied in the real world of retailing.

• Journal of Fashion Business
• /
• v.15 no.3
• /
• pp.142-155
• /
• 2011

By developing attitude transfer model, this study examined the co-marketing alliance effect between fashion and other industries (i.e., service and product brands) based upon the information integration theory. In addition, it examined the product tangibility/intangibility effects of partner brands by controlling stimuli: two alliance cases of fashion and service brands and two alliance cases of fashion and product brands. A total of 1,037 Korean women aged 20 to 39 were surveyed to compare the prior- and post- attitudes toward fashion/partner brands under four fictitious co-marketing alliance cases. Confirmatory factor analysis (CFA), multi-group CFA, structural equation modeling (SEM) analysis, and multi-group SEM analysis were conducted to test the hypotheses. The results demonstrated that the prior-attitude toward fashion brand partially affected the alliance attitude, and the co-marketing alliance was affected by prior-attitudes partner brands. The result of multi-group SEM analysis supported the significant differences between service and product brands as alliance partners, which might refer to the effect of product tangibility, existing in brand alliance contexts. The alliance evaluation affected the subsequent evaluations on each participating brands. This study empirically provides the conceptual structure of how consumer attitudes toward the participating brands interact with the attitudes toward alliance and offer practical insights. Specifically, upon employing the manipulated co-marketing alliances cases, this study demonstrates the partnering effect according to product tangibility of partner brands.

• Educational Technology International
• /
• v.16 no.2
• /
• pp.111-140
• /
• 2015

Perceived control and use of Information and Communication Technology (ICT) has long been known as important aspects of students' achievement. The purpose of this study was to explore the relationship between adolescents' perceived achievement goals, their Individual ICT use, ICT use for government-sponsored educational programs on television or the Internet, academic achievement and the attitude toward learning. Most previous research has employed cross-sectional data analysis using relatively small samples. For this purpose, this study used the datasets of the Seoul Education Longitudinal Study (SELS 2011) from Seoul Educational Research & Information Institute. We analyzed structural equation modeling (SEM) a nationally represented sample (4,346 eighth-grade students). The results of this study showed that students' perceived achievement goals had a positive relationship with their individual ICT use, and their use of ICT programs for government-sponsored educational programs on television or the Internet. Also, students' individual ICT use had a positive relationship with their achievement, but ICT use for government-sponsored educational programs on television or the Internet did not have a significant relationship with their achievement. That is, students' individual ICT use mediated the relationship between their perceived goals and academic achievement. In addition, results indicated that students' individual ICT use and ICT use for government-sponsored educational programs on television or the Internet had a positive relationship with their attitude toward learning. That is, both students' individual ICT use and ICT use for government-sponsored educational programs on television or the Internet mediated the relationship between their perceived goals and their attitude toward learning.

• Korean Journal of Human Ecology
• /
• v.16 no.2
• /
• pp.285-298
• /
• 2007

The purpose of this study is to find out specific ways to invigorate the employment of the elderly. To achieve this goal, attitude and information about elderly employment were required, and the groups divided based on them were found. The results of the research are as follows: 1. Attitudes toward employment of the elderly was considerably positive. Among the attitudes, the attitude toward employment-support was the most positive, and the attitude toward employment-motive was relatively less positive. 2. The extent the elderly possessed information about employment was comparatively limited, and quite a low score was shown in knowledge of employment-information of the elderly, which means the elderly are not exposed to the ways to get employed. 3. The groups were divided in four type: passive-stagnation, positive-adjustment, lack of information-work oriented, retirement oriented. Of the employed, the positive-adjustment were the most and the passive-stagnation were the least, while the lack of information-work oriented were the most and the retirement oriented were the least of the unemployed. The result that the lack of information-work oriented were the most of the unemployed shows the choice of unemployment was not an intended one.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.7
• /
• pp.1137-1148
• /
• 2008

The purposes of this study were to investigate the differences in clothing consumption behaviors among female consumer groups in their twenties and to understand the type of consumer group pursuing fast fashion. Questionnaire survey was conducted to 230 female consumers residing in Seoul and Kyung Gi area from June 18 to 29 in 2007, and 178 were used for data analysis. Data analysis were conducted with SPSS 12 program on the reliability test, factor analysis, cluster analysis, correlation analysis, ANOVA, Duncan's multiple range test. Factors analyses were employed for the attitude toward fashion and shopping, and shopping motives. Four factors were formulated for the attitude toward fashion: interest in fashion, fashion-orientation, fashion leadership and fashion conformity. Six factors for the attitude toward shopping were found: information searching, shopping enjoyment, store patronage, impulse buying, brand-orientation and convenience. Buying motives for fashion goods were classified into 3 factors: for matching & occasion, to-be-in-fashion and for necessity. Four clusters were identified based on the attitude toward fashion: the fashion-interested, the fashion-indifferent, fashion leaders and the individuality-oriented. Among the groups, significant differences were found in information searching, shopping enjoyment and store patronage. Fashion leaders tended to spend more for expensive and up-to-dated fashion items, and for higher quantity than other groups. Consequently fashion leaders showed attractive customer characteristics for the fast fashion companies.

• Korean journal of communication and information
• /
• v.66
• /
• pp.273-297
• /
• 2014

This paper conducted a survey targeting online Korean drama viewers in Vietnam and Philippines, to investigate the relationships between viewing motivations of Korean drama, general attitude toward Korean drama, and Korea's national image. Factor analyses found six viewing motivations of Korean drama, and the most powerful viewing motivation of Korean drama were entertainment/relaxation(Vietnam) and longing for actor(actress)(Philippines), respectively. In addition, two path analyses showed that viewing motivations had a significant influence on general attitude toward Korean drama. Longing for actor(actress) and entertainment/relaxation motivations were critical factors in both countries' paths, but habit motivation was negatively related to general attitude toward Korean drama. In case of Korea's national image, the results showed that the more positive general attitude toward Korean drama, the more positive images of national image. Conclusions, implications, and limitations were also discussed.

• Journal of Digital Convergence
• /
• v.17 no.5
• /
• pp.391-398
• /
• 2019

This study aimed to investigate the factors that influence the attitude toward doping and to provide useful information for developing a doping prevention program suitable for Korean athletic players. One hundred and seventy-two players who enrolled in Korea Association of Athletics Federations were participated in this study and they filled in the questionnaire about demographic factors, information on doping, perfectionism, and perceived motivational climate. Collected data were analyzed by using stepwise multiple linear regression for exploring the main factor that affect the attitude toward doping depending on field and track events. All adult players have more permissive attitude toward doping than adolescents. In track event, while players who are sensitive to coach's criticism have more permissive attitude toward doping, players who focused on personal standards have more repressive attitude toward it. These results would be useful to develop anti-doping strategy for Korean field and track players.

• Journal of Digital Convergence
• /
• v.16 no.3
• /
• pp.553-560
• /
• 2018

This study aimed to quantify the attitude toward doping among handball players and to identify the influence of players' demographic information, knowledge of doping, education of anti-doping on the attitudes toward doping. 385 elite handball players (193 adolescent players, 165 adult players) were participated in this study and filled in the questionnaire about demographic information, knowledge of doping, education of anti-doping and Performance Enhancement Attitude Scale (PEAS). Collected data were analyzed by Stepwise multiple linear regression. Adult players were more generous about doping than adolescents, and, adolescent players' attitudes toward doping were influenced by their gender and age. In adults, attitudes toward doping were related with only the gender. These results would be useful information to develop the effective anti-doping strategy for handball play.