• 제목/요약/키워드: Attitude toward City

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서울시민의 대기 환경에 관한 인식 및 태도 (A Study on Recognition and Attitude of Residents in Seoul City about Air Environment)

  • 이정주;김신도;이경용
    • 한국환경보건학회지
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    • 제21권4호
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    • pp.63-74
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    • 1995
  • The objective of this study were to identify the state of re. cognition and attitude of residents in Seoul city about air environment and to identify factors affecting attitude toward air environment. Study object was residents in Seoul city sampled by multistage random proportional sampling. Sample size was 0.0067%(500 persons) of total residents in Seoul city. The results were divided into two parts: (1) descriptive results of recognition and attitude toward air environment, (2) results of factor analysis to classify categories of attitudes toward air environment and regression analysis to identify factors affecting attitude toward air environment. Most of resident in Seoul city recognized that air environment in Seoul city was highly polluted and was not satisfactory. Experience of damage of air pollution was reported in about 70% of residents in Seoul city. More than 60% of residents in Seoul city had concern about air environment. Attitude toward air environment were classified into four categories using factor analysis: Necessity of intervention of local government for air environment conservation, Participation of residents and enterprises for air environment conservation, Optimistic attitude about air pollution, Preference of economy. Factors affecting the above attitudes were knowledge about air pollution, knowledge about policies and institutions related air environment conservation, concern about air environment, educational level, subjective assessment of air environment, sex, marital status. In conclusion this study suggested providing information of air environment in Seoul city to the residents and to educating residents for making positive attitude about air environment conservation.

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도시특성평가가 도시브랜드개성과 도시태도에 미치는 영향에 대한 탐색적 연구 (Exploratory Study on the Effects of City characteristics on City Brand Personality and City Evaluation)

  • 유창조;황태규;이상현
    • Asia Marketing Journal
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    • 제10권3호
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    • pp.31-57
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    • 2008
  • 본 연구의 목적은 도시브랜드 개성의 원인변수를 탐색하고, 도시브랜드 개성이 도시태도에 미치는 영향을 분석하는 것이다. 아직까지 도시브랜드와 관련한 선행 연구가 미흡하여, 도시브랜드와 관련한 변수들의 인과관계를 탐색적으로 연구하고자 하였다. 이를 위해 본 연구는 1) 선행 연구결과를 종합하여 도시를 평가하기 위한 평가특성을 정리하고, 2) 도시의 개성적 요인을 살펴본 후, 3) 도시특성, 도시개성, 도시 평가와의 구조적 관계를 분석하였다. 분석 결과, 도시의 문화 역사성과 생활 안정성은 도시의 역동적 개성에는 부정적인 영향을 미치지만, 안정적 개성에는 긍정적인 영향을 미치는 것으로 나타났다. 도시의 시설 편리성 및 경제적 풍요성이 높을수록 도시가 역동적인 것으로 인식한 반면, 도시의 환경 친화성이 높을수록 도시가 안정적인 것으로 인식하였다. 아울러 경관 이미지는 역동성과 안정성에 모두 긍정적인 영향을 미치는 것으로 나타났지만, 교양 교육성은 역동적 개성과 안정적 개성 모두에 영향을 미치지 않는 것으로 나타났다. 마지막으로 도시의 역동적 개성과 안정적 개성은 모두 도시 평가에 긍정적으로 영향을 미치는 것으로 나타났다. 또한 이 두 가지 도시 브랜드 개성은 도시특성과 도시태도를 매개하는 역할을 하는 것으로 나타났다.

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동물 이해 프로그램이 초등학생의 동물에 대한 태도에 미치는 영향 (The Effect of the Animal-Understanding Program for Elementary School Students on Attitude toward Animals)

  • 백성희;금지헌;이용환
    • 한국환경교육학회지:환경교육
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    • 제21권3호
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    • pp.59-65
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    • 2008
  • The purpose of this study was to development the Animals-Understanding Program in city park with zoo for elementary school students, futhermore this study evaluated changes of elementary school students' attitude toward animals. The Animals-Understanding Program was consisted of 10 units which are as follows: structure and history of Dalseong Park, preparation before out-door learning, out-door learning in Dalseong Park 1 2, basic understanding of animals 1 2 3, male and female of animals, vertebrates and invertebrates, relationship between animals and human. According to the results of this study, the Animals-Understanding Program has an effect on students' attitude toward animals. More specifically, students' attitude toward antiutilization was not affected, their attitude toward knowledge about animals, psychological aspects of animals, and empathy for animals were definitely showing the effect.

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가정봉사원의 노화사실 인지정도와 노인에 대한 태도 : 급여유무별 비교 (A Study on the Home Helpers' Knowledge about Facts on Aging and Attitude toward the Elderly in Korea)

  • 이혜원
    • 한국사회복지학
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    • 제43권
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    • pp.358-384
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    • 2000
  • The purpose of this study is to measure the home helpers' knowledge about facts on aging and attitude toward the elderly in Korea, and to find out the variables that may influence their attitude. Four hundred and thirty eight home helpers working in a home help agency were given the questionnaire containing the Kyung San Facts on Aging Quiz to measure the level of knowledge about aging and Yoon (1988)'s scale to find the direction of attitude toward the elderly. The results of this study are analyzed as follows: (1) The home helpers' level of knowledge about aging was 59.1%, which was lower than nurses' level (65.0%) and social workers' level (65.3%). And the paid home helpers' level of knowledge about aging was 61.2%, which was significantly different from the unpaid home helpers' level (57.0%). (2) Using 5 points scale, mean of home helpers' attitude toward the elderly was 2.56 (51.2%), which was different from nurses' attitude (40.6%) and social workers' attitude (62.0%). And the paid home helpers' attitude toward the elderly's action (29.9%) was significantly different from the unpaid home helpers' attitude (32.6%). (3) Using multiple regression analysis, the home helpers' levels of knowledge about aging was the most significant predictor to explain the home helpers' attitude toward the elderly. The other variables that are also statistically significant predictors of the home helpers' attitude were sex, voluntary experience for the elderly, age, city size, and personal experience with the elderly. Especially the significant predictors to explain the paid home helpers' attitude were their levels of knowledge about aging and city size. On the other hand, the significant predictors to explain the unpaid home helpers' attitude were sex and age. Based on the research results, implications for practice and future research are discussed, and education methods for making home helpers' attitude toward the elderly more positive are also suggested.

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Necessity of the Slow City Management and Distributional Values by Generations

  • Yooncheong CHO
    • 유통과학연구
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    • 제21권7호
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    • pp.21-31
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    • 2023
  • Purpose: The purpose of this study is to investigate how to perceive the role of the slow city and provide policy and managerial implications on the necessity of the slow city management and distributional values based on perspectives of millennials and generation Z. This study examined i) how do millennials and generation Z perceive economic, environment, cultural, community, and quality of life factors on attitude toward the slow city? ii) how does attitude affect overall satisfaction and intention to recommend the slow city to other cities' residents? iii) how do millennials perspectives on proposed factors differ from generation Z? Research design, data and methodology: This study conducted an online survey and applied t-test, factor, ANOVA, and regression analysis. Results: This study found that effects of economic and quality of life factors on attitude toward the slow city showed significance in cases of millennials and generation Z, while effects of environment factor on overall attitude showed significance in the case of generation Z. Conclusions: Governments should foster how millennials and generation Z understand the meanings of the slow city to form a better attitude in a society and put efforts to build a better image and management of the slow city.

Artificial Intelligence Application in City Marketing Strategies: Perspectives from Millennials and Generation Z

  • Yooncheong CHO
    • 한국인공지능학회지
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    • 제12권1호
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    • pp.7-16
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    • 2024
  • This study aims to explore driving factors of Artificial Intelligence application for city marketing strategy with perspectives of millennials and generation Z. This study proposed the following research questions: i) how perceived place branding factor, public service factor, affective factor, immersive experience factor, cognitive factor, cost benefit factor, social networking factor, and promotional value factor affect attitude toward AI application for city marketing; and ii) how attitude affect satisfaction and prospect toward AI application for city marketing? This study conducted an online survey with the assistance of a well-known research agency and applied factor and regression analysis to test hypotheses. The results found that effects of place branding, cognitive, social networking, and promotional value affect attitude significantly in the case of millennials, while effects of public service, affective, cost benefit, social networking, and promotional value affect attitude significantly in the case of generation Z. The results found that effects of attitude on satisfaction and prospect of AI showed significance. The results provide implications and different aspects for AI application of city marketing strategy with perspectives by generations, while millennials and generation Z perceived effects of promotional value as the most significant factor for AI application of city marketing strategy.

지역주민의 치매 인식도, 치매 태도 및 우울에 대한 조사연구 (A Study on Perception of and Attitude toward Dementia and Depression of Residents in a Community)

  • 이은자;조미경
    • 동서간호학연구지
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    • 제23권2호
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    • pp.180-189
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    • 2017
  • Purpose: This study was conducted to identify the perception of and attitude toward dementia and depression among residents in a community. Methods: Data were collected using the questionnaire from 226 residents in Incheon city from February to May, 2017. The data were analyzed using t-test, ANOVA and Scheffe's test to identify differences in perception of and attitude toward dementia and depression. Pearson correlation coefficients were used to identify the correlation between the study variables, and multiple regression was used to identify factors affecting depression. Results: There were significant differences in perception of dementia according to age, education, marital status, and exercise. Also, significant differences in attitude toward dementia were found in occupation, family history of dementia and education about dementia. Depression was significantly different depending on the type of health insurance coverage and alcohol drinking. The scores of perception of dementia and depression were 11.09, 2.37, respectively on a 2-point scale and for attitude toward dementia was 85.94 on a 7-point Likert scale. The perception of dementia was positively correlated with the attitude toward dementia and there were negative correlations between perception of dementia and age and between depression and attitude toward dementia. Conclusion: The results of this study suggest that we should improve perception of and attitude toward dementia and reduce depression to prevent and manage dementia effectively.

고등학생의 과학에 관련된 태도와 과학 성취도와의 관계 (The Relations between Science Related Attitudes and Science Achievement of High School Students)

  • 이경훈
    • 한국과학교육학회지
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    • 제18권3호
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    • pp.415-425
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    • 1998
  • 이 연구의 목적은 고등학생의 과학에 관련된 태도와 과학 성취도간의 관계와 차이를 알아 보기 위한 것이다. 과학에 관련된 태도와 과학 성취도간의 관계와 차이가 성별, 지역별, 학년별로 조사되었다. 404명의 학생들이 군집 표집에 의해 조사되었다. 본 연구의 조사를 위하여 2개의 도구가 사용되었는데, 하나는 이경훈(1996, 1997)이 개발한 과학에 대한 태도의 ABC 척도와 수정과 학적태도척도(MSAS) 이다. 1. 고등학생의 과학에 대한 태도는 5단계 평정 척도로 3.24로 중립적인 경향에서 약간 긍정적인 방향으로 나타났다. 2. 고등학생의 과학적 태도는 5단계 평정 척도로 3.37로 중립적인 경향에서 긍정적인 방향으로 위치하고 있으며, 개방성>비판성>판단유보>객관성>정직성의 순으로 나타났다. 3. 과학에 대한 태도는 대도시보다 중소 규모의 도시에서 높게 나타나고 있으며, 학년이 증가할수록 감소하고 있다. 그리고 여학생보다 남학생들의 과학에 대한 태도가 높은 것으로 나타났다. 과학적 태도 역시 대도시보다 중소 규모의 도시에서 높게 나타나고 있으며, 학년이 증가할수록 감소하고 있다. 그러나 여학생과 남학생틀의 과학적 태도는 차이가 나타나지 않았다. 4. 과학에 대한 태도와 과학적 태도는 0.5716 의 높은 상관을 보이는 반면에 과학에 대한 태도와 과학 성취도는 0.2940으로 나타났으며, 과학적 태도와 과학 성취도의 상관은 그보다 낮은 0.2340 올 나타냈다. 5. 조사 집단의 도시 유형별, 학년별, 성별에 따른 과학에 대한 태도와 과학적 태도의 차이를 알아 보기위해 변량분석(ANOVA)을 한 결과 집단간의 과학에 대한 태도와 과학적 태도의 차이가 있는 것으로 나타났다. 6. 집단별로 과학적 태도를 통제한 후 과학에 대한 태도의 차이를 알아 본 결과 집단간의 과학에 대한 태도의 차이가 있는 것으로 나타났으나, 과학에 대한 태도를 통제하고 과학적 태도의 차이를 알아 본 결과 집단간 차이가 없는 것으로 나타났다.

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치과 치료 경험이 아동의 치과의사와 치과 치료에 대한 태도에 끼치는 영향에 관한 조사 연구 (EFFECT OF DENTAL EXPERIENCE ON ATTITUDE OF CHILDREN TOWARD THE DENTIST AND DENTAL TREATMENT)

  • 문필성;허용욱;김대업;이광희
    • 대한소아치과학회지
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    • 제23권2호
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    • pp.461-476
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    • 1996
  • The purpose of this study was to investigate the effect of dental experience on the attitude of children toward the dentist and the dental treatment. The subjects of the study were 1,090 children from second grade to forth grade of three elementary schools of the Iksan city. The children were investigated by the questionnaire which consisted of seven items about the attitude toward the dentist, the attitude toward the dental treatment, the dental reatment experience, the number of times of dental treatment, the last time of the dental visit, pain of dental treatment, and fear of dental treatment. There were significant differences among the grades in the attitude toward the dental treatment and in the attitude toward the dentist (P<0.01). Second grade children had the most negative attitudes. But, there were no differences between boys and girls. Girls felt more pain and fear than boys (P<0.01). There were significant relationships between the pain and the attitude toward the dentist, between the pain and the attitude toward the dental treatment, between the fear and the attitude toward the dentist, and between the fear and the attitude toward the dental treatment (P<0.01, all). The number of dental visit had significant relationship with the attitude toward the dental treatment (P<0.05). There were significant relationships between the pain and the fear and between the attitude toward the dentist and the attitude toward the dental treatment.

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대학생의 허영심 유형에 따른 차이연령과 의복 가격태도 (Difference Age and Price Attitude toward Apparel Products according to College Students' Vanity Typology)

  • 박은희;구양숙
    • 한국의류산업학회지
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    • 제17권2호
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    • pp.203-215
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    • 2015
  • This study classifies vanity into groups, analyzes age differences and categorizes price attitudes toward apparel products. Questionnaires were administered to 461 college students living in Daegu City and Kyungbok province. Data were collected using frequency, factor analysis, cluster analysis, correlation analysis, regression analysis, ANOVA, Duncan-test, and t-test. The findings were as follows. College student vanity was classified into three groups of appearance/ achievement pride, low vanity, and appearance/achievement concern. Vanity showed a significant correlation with sub-variables of age difference and price attitude towards apparel products. Appearance pride and achievement concern (sub-variables of vanity) had a significant effect on the conspicuous of price attitude toward apparel products. Appearance pride and Appearance concern (sub-variables of vanity) had a significant effect on information of price attitude toward apparel products. Gender of college students showed a distinction insub-variables of vanity factors such as appearance concern and price attitude toward apparel products such as information, quality, and using coupons. Male students were distinct in look and health as well as age differences by group; female students were distinct in age perception differences (a sub-variable of age difference). Both male and female students showed differences in conspicuousness (a sub-variable of price attitude) toward apparel products by group.