• Title/Summary/Keyword: Attitude and Behavior

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The Effects of Social Exclusion and Social Network on Parental Attitude and Behavior of Adolescents Female Single Parent - To Investigate Moderating Effects of Public Support for Single-parent Family - (청소년 여성 한부모의 사회적 배제와 사회적 관계망이 양육 태도 및 행동에 미치는 영향: 한부모가족 정책 지원의 조절효과)

  • Lee, Yoon-Jung
    • Korean Journal of Family Social Work
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    • no.57
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    • pp.125-157
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    • 2017
  • The purpose of this study was to analyse effects of public support for single-parent family for adolescent single-parent who experienced social exclusion and social network. This study utilized a part of National Youth Policy Institute's 'Research on the Actual Condition of the Adolescent Pregnancy, Birth and Rearing Children'. Participants of the study were 262 adolescent single-parents at the age of 24 and below. In order to understand the effect, this study verified the moderating effect of public support for single-parent family in the context of social exclusion and social network on parental attitude and behavior(parenting efficacy, parenting stress, negative parenting behavior). Results of this study are as follows; First, Nearly half of adolescent single-parent has economic hardship in original family and most they lived with preschool children on unemployed state that the average monthly income of them was about 600,000 won. It means that their financial independence difficult. Second, family support was only significant factor for parenting efficacy and positive relationship with family and acquaintances was major influence factor for causing positive parental behavior of adolescent single-parent. As a result, social network was verified more important factor than social exclusion on parental attitude and behavior. Lastly, public support for single-parent family was confirmed as social mitigation mechanism that has the moderating effect of social exclusion and social network on parental attitude and behavior.

The Effects of Job Vocational Calling on Job Behavior and Mediating Effect of Job Attitude of Child Care Teachers (보육교사의 직무소명의식과 직무행동 간 영향관계에서 직무태도의 매개효과 분석)

  • Lee, Jae-Moo;Cho, Kyung-Seu
    • The Journal of the Korea Contents Association
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    • v.19 no.7
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    • pp.574-586
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    • 2019
  • This study was conducted to obtain meaningful information about job management of child care center teachers, who take charge of child care policy at the front line, social meaning of which is being greatly highlighted these days. Especially, the research was designed with causal relationships in mind, in which certain job-related thoughts or consciousness forms attitudes, thus leading to behavior. In this light, the present study selected the following variables for analysis: job attitudes including job calling, job engagement, and job burnout; and job behavior such as creative behavior, active behavior, and ethical behavior. Data collected from 209 child care center teachers' response to structured questionnaires was analyzed, using t-test, one-way analysis of variance (one-way ANOVA), and hierarchical regression analysis. The results indicate that job burnout increased at a statistically significant level as extra workhours increased, and that only job engagement, among job attitude variables, and creative behavior and active behaviors, among job behavior variables, had significant effects. Moreover, job engagement was the only variable that was found to work as a mediator in relationships between job calling and active behavior.

Structural Relationship between Mobile Advertisement Characteristics, Personal Characteristics, Purchasing Attitude and Purchasing Behavior -Focus on Youth Consumers- (모바일 광고특성, 개인특성, 구매태도와 구매행동과의 구조적 관계 -청소년 소비자를 중심으로-)

  • Bae, Jong Seo
    • The Journal of the Korea Contents Association
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    • v.20 no.5
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    • pp.303-317
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    • 2020
  • As the penetration rate of smart phones has spread and functions have been developed variously, a new advertising medium called mobile advertising has emerged. In addition, various mobile advertisements targeting teenagers, where most of their daily lives are conducted using smartphones, have been activated. Adolescents in the modern society called Generation Z have the longest time to use a smartphone among age groups. Even during the economic downturn, adolescent consumers are an important consumer group that can overcome the economic recession, so mobile advertisements targeting their purchasing power are being created like a flood. Therefore, in this study, the influence of mobile advertisement characteristics and personal characteristics on purchasing attitudes for adolescents using smartphones was identified, and how this was linked to purchasing behavior again. To conduct the research, a survey was conducted on 324 high school students using smartphones, and the results are as follows: First, the higher the recognition of convenience in mobile advertising characteristics and brand preferences, the higher the brand preference. Characteristics and brand trust had a positive effect on acceptance as the awareness of convenience, information, and entertainment increased. Third, the influence of adolescents' personal characteristics on purchasing attitudes had a positive effect on brand preferences by pursuit of fashion, pursuit of personality, and practical pursuit. Fourth, as a result of analyzing the relationship between purchase attitude and purchase behavior, it was verified that brand preference and brand trust among purchase attitude have a positive influence on purchase behavior. This study has significance in that it has grasped the influence of mobile advertising on purchasing behavior among teenagers who are rapidly growing as mobile consumers.

A Study on the Attitudes of Preliminary Special Teachers toward Smart Education (스마트교육에 대한 예비특수교사들의 태도에 관한 연구)

  • Kang, Min-Chae
    • The Journal of the Korea Contents Association
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    • v.17 no.11
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    • pp.18-28
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    • 2017
  • The purpose of this study to understand attitude toward smart education of preliminary special teachers who major in special education and provide a foundation for establishing a systematic support strategy for preliminary teachers after graduation for applying smart education to their students. To this end, 230 students enrolled in special education programs were studied. The questionnaire to measure attitude toward smart education of preliminary teachers consisted of a total of 38 questions including cognitive, affective and behavioral attitudes. The questionnaire was analyzed using the SPSS Win 20.0 Program to calculated general statistic analysis such as mean and standard deviation, and the t-test, ANOVA and a post-verification method, Turkey were performed to determine if there was a difference between the individual variables. The analysis showed that the level of smart education behavior of prospective special teachers was 'moderate', and behavioral attitudes showed the highest level of behavior, and the affective attitude was the lowest. The result showed that the differences between grade is significant and attitude scores of seniors is higher than freshmen's. and there was a statistically significant difference in 'cognitive attitude' and 'behavioral attitude'as sub-factors of attitude by whether the practice teaching was conducted.

The Effect of Environment-friendly Consumption Consciousness, Consumption Behavior and Consumption Value of Adolescents on Attitude of School Uniform Recycling (청소년의 친환경 소비의식, 소비행동, 소비가치가 교복 재활용 태도에 미치는 영향)

  • Lee, Jung Woo;Kim, Jiyun;Park, Su Hee;Suh, Kyung Hwa;Shin, Yeoul;Ahn, Jee Hyun;Yang, Heesoon
    • Journal of Korean Home Economics Education Association
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    • v.26 no.2
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    • pp.1-14
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    • 2014
  • School uniform recycling has gained increasing attention as one of the solutions for environmental problems and improvement of home economics. The aim of this study is to investigate the effect of environment-friendly consumption consciousness, consumption behavior, and consumption value on attitude of school uniform recycling in adolescents. Using self-completion questionnaire, environment-friendly consumption consciousness, consumption behavior, and consumption value were examined in 426 middle- and high school female students in Seoul and Gyeonggi province. The results are as follows; first, although more than 60% students showed positive attitude for purchasing recycled school uniform, respondents have rarely been purchasing recycled school uniform. Second, environment-friendly consumption consciousness, consumption behavior, and consumption value of students had the significant effect on the attitude of school uniform recycling. Our results suggest that more efforts should be focused on the education of environment-friendly consumption consciousness and consumption behavior.

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Developing Standards for Measuring Consumers' Ability of College Student: Focus on the Consumer Education Effects (대학생 소비자능력 측정을 위한 척도개발: 소비자교육효과 측정을 중심으로)

  • Seo, In-Joo
    • Journal of Family Resource Management and Policy Review
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    • v.13 no.4
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    • pp.115-139
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    • 2009
  • This study focused on the development of a scale measuring the effect of consumer education. The purposes of this study were to develop a tool which could measure consumer knowledge, consumer attitudes and consumer behavior. Data were collected from 266 college students. Analysis was done using frequency, cross tabulation analysis, reliability test, principle components factor analysis, confirmatory factor analysis (Amos 5.0), and multiple regression analysis. The results from this study were as follows: 1) Nine consumer knowledge factors (23-items) were identified: consciousness of consumer education and evaluation, consumer rights and allowance management, methods of consumer education and consumer institutions, green energy and environmental consumption, essence and content of consumer education, consumer rights and consumer duty, critical consideration and consumer's damage salvation, buying minds and decision-making, independent consumers. Total variance was 58.4%. Cronbach's alpha for the nine factors ranged from .68-.79. 2) Five consumer attitude factors (26-items) were identified: green environmental consumption, consumer's role and rights, resources saving and consumer's damage salvation, consciousness of consumers, and right consumption. Total variance was 59.2%. Cronbach's alpha for the five factors ranged from .89-.94. 3) Seven consumer behavior factors (27-items) were identified: social role and rights of consumer and consumer movement, right buying and segregated garbage collection, green environmental consumption and resources saving, altruism and decision-making, allowance management and impulse buying, consumer's damage salvation, and consciousness of consumer. The total variance was 59.1%. Cronbach's alpha for the seven factors ranged from .77-.88. Finally, a scale measuring the effect of consumer education consisting of 76 items (consumer knowledge: 23 items (9 factors), consumer attitude: 26 items (5 factors), consumer behavior: 27 items (7 factors)) was constructed.

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Regional Differences of Clothing Consumption Behavior in Korean Adolescents

  • Lee, Myoung-Hee;You, Kyung-Sook
    • Proceedings of the Korea Society of Costume Conference
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    • 2003.10a
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    • pp.58-58
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    • 2003
  • The purpose of this study was to understand regional differences in clothing consumption behavior among Korean adolescents. For this, clothing consumption orientation was classified, and differences between gender and regions were compared in clothing consumption orientation, consumption attitude, and clothing experience.

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Consumer Innovativeness and Consumption Behavior of New Sauce Products for the Japanese Consumer (일본 소비자의 혁신성과 신제품 소스에 대한 소비 행동 분석)

  • Kim, Su Jin;You, Seon Young;Lee, Min A;Park, Eunju
    • Korean Journal of Community Nutrition
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    • v.24 no.5
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    • pp.374-383
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    • 2019
  • Objectives: This study analyzed Japanese consumers on their sauce consumption, and assessed the relationship between consumer innovativeness and consumption behavior for new sauce products. Methods: The survey was completed by local consumers visiting Korean restaurants in Osaka, Japan, in September 2018. The demographic characteristics, consumption of sauce, consumer innovativeness, and factors of theory of planned behavior were evaluated. Totally, 150 collected data were analyzed using the IBM SPSS Statistics 25.0 Program (IBM SPSS INC, Armonk, NY, USA). Results: Results of the survey indicate that Japanese consumers purchase a sauce by considering the taste and food utilization. Sauce purchases were maximum at mega markets and supermarkets. The consumer innovativeness for Japanese consumers was based on 3 factors: 'Purchasing adventurous products (3.51 ± 0.96)', 'Active information seeking (4.36 ± 1.11)', and 'Interactive information seeking (4.33 ± 1.02)', where the tendency of 'Active information seeking' was the highest innovativeness factor. Furthermore, higher values of perceived behavior control (4.68 ± 1.21), attitude (4.66 ± 1.41) and subjective norm (4.39 ± 1.28) were revealed, when assessing for theory of planned behavior factors. Correlating the variables of consumer innovation and factors of planning behavior theory, 'Active information seeking' is a positive attribute for attitude (p<0.016), subjective norm (p<0.001), and perceived behavior control (p<0.002). These 3 factors also had significantly positive effects on purchase intention for new sauce product (p<0.000, p<0.000, and p<0.002, respectively). Attitude was determined to be another very influential variable for purchase intention of a new sauce product (B=0.484, t=6.881). Conclusions: The results of this study determine the consumption patterns of sauce for the Japanese consumer, and the relationship between consumer innovativeness and consumption behavior for Korean traditional sauces. We believe the data generated from this study will help determine a marketing strategy to enter the Japanese market.

Study on Health Behavior of Private Security Guards Applying Planned Behavioral Theory (계획된 행동이론을 적용한 민간경비원의 건강행동연구)

  • Kim, Hae-Sun;Gwak, Han-Byeong
    • Korean Security Journal
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    • no.43
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    • pp.99-120
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    • 2015
  • This research aimed at analyzing health behavior of private security guards applying planned behavioral theory. In order to achieve the above purpose, this research conducted purposive sampling on the security guards who live in Seoul Gyeonggi region. Excluding unfaithful response and abnormal outlier, material of 187 persons was used for analysis. As the concrete analysis method, multiple regression analysis and logistic regression analysis to presume exploratory factory analysis(EFA), Polyserial Exploratory Factor Analysis(EFA), Polyserial correlation analysis, and causal relationship between each variable. The result can be summarized as follows. First, attachment, attitude subjective standard on behavior, perceived behavioral control appeared to positively influence affirmative(+) effect on health behavior continuance will. Second, attachment had no meaningful influence attitude toward behavior. Third, attachment had affirmative(+) influence on health behavior continuance will. Fourth, perceived behavioral control had affirmative(+) influence on realization of health behavior, possibility of practising health behavior increased by about 62.9% when perceived behavioral control increased by 1 unit.

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