• Title/Summary/Keyword: Analysis of behavior

검색결과 22,309건 처리시간 0.055초

화장품 소비자의 쇼핑성향 유형에 따른 화장행동 및 구매행동 (Cosmetics Behavior and Purchasing Behavior according to Female Cosmetics Consumer' Shopping Propensity Typology)

  • 박은희;구양숙
    • 패션비즈니스
    • /
    • 제15권5호
    • /
    • pp.28-42
    • /
    • 2011
  • The purpose of this study was to classify cosmetics shopping propensity and analyze the relationship between cosmetics shopping propensity typology, cosmetics behavior, and purchasing behavior of female cosmetics consumers. Questionnaires were administered to 455 famale consumers living in Deagu and Kyungbook province. Data were analyzed by using frequency, factor analysis, cluster analysis, correlation analysis, $X^2$-test, ANOVA, and Duncan-test. The findings are as follows. Cosmetics shopping propensity typologies of female consumers were classified into four groups such as economic, band loyalty, passive, and impulse display shopping. In the relationship of the cosmetics shopping propensity was related to the sub-variables of cosmetics behavior. Cosmetics shopping propensity groups showed different all the sub-variables of cosmetics behavior factors. Cosmetics shopping propensity groups showed connected with the sub-variables of cosmetics purchasing behavior factors.

의복관여도와 충성성향이 정보탐색 활동에 미치는 영향 (The Effect of Clothing Involvement and Loyalty Orientation on the Information Search Behavior)

  • 임경복
    • 한국의류학회지
    • /
    • 제31권9_10
    • /
    • pp.1396-1407
    • /
    • 2007
  • The purpose of this study was to identify the effect of clothing involvement, store and brand loyalty orientation on the information search behavior. The study subjects comprised 298 females living in Seoul and Kyung-gi area. The data were analyzed with factor analysis, regression, cluster analysis, ANOVA and correlation analysis. Clothing involvement and information search behavior consisted of various factors. Clothing involvement, store and brand loyalty influenced information search behavior. Fashion and clothing involvement was the most important factor which influenced all loyalty and information search behavior(i.e. brand and store loyalty, personal and nonpersonal information search behavior). According to store and brand loyalty factors, female consumers classified into three groups : low loyalty, brand loyalty and store loyalty group. Three groups showed different clothing involvement, information search, clothing purchasing behavior and demographic variables. Therefore, loyalty orientation is the important factor which can describe the consumer behavior more effectively.

아동행동평가척도(CBCL)의 타당화 연구 (The Validation of the Child Behavior Checklist)

  • 한미현;유안진
    • 아동학회지
    • /
    • 제16권2호
    • /
    • pp.5-21
    • /
    • 1995
  • The purpose of this study was to validate the Child Behavior Checklist(CBCL) with a population of Korean children. Subjects were 415 mothers of fourth and sixth graders selected from five elementary schools in Seoul. The CBCL(Achenbach, 1991) and the Child Behavior Questionnaire(CBQ; Rutter et als., 1970) were used as a methodological instrument. Statistics used for data analysis were ${\chi}^2$, Cramer's V, factor analysis, Pearson's r, and Cronbach's ${\alpha}$. The major findings were that 102 items of the 107-item scale were found acceptable through the item discriminant method. Nine factors (anxious behavior, hyperactive behavior, immature behavior, delinquent behavior, aggressive behavior, withdrawn behavior, thought problems, somatic complaints, other problems) were extracted by factor analysis. The correlation between the CBCL and the CBQ was examined to test criterion-related validity, and the coefficient was significant (r=.78, p<.001). Finally, the internal consistency of the CBCL appeared to be at an acceptable level (Cronbach's ${\alpha}$=.83).

  • PDF

전기절약방법의 효과에 대한 소비자인식과 실천행동에 관한 연구 (Consumer Perceptions on the Effects of Electricity Saving Methods and Electricity Saving Behavior)

  • 이성림;박명희;이은영
    • 가정과삶의질연구
    • /
    • 제26권4호
    • /
    • pp.1-11
    • /
    • 2008
  • This study investigated consumers' energy saving behavior and perceptions concerning the effectiveness of their energy saving behavior. A nation wide survey was conducted involving 2000 households in urban areas and the data from 1767 households were used for the analysis. excluding cases with incomplete responses. Descriptive analysis, factor analysis, and regression analysis were applied. The results were as follows. First, electricity saving behavior was classified into three categories: Thrift (reducing energy consumption), Purchase (buying energy saving appliances), and Control (checking the energy consumption). Second, consumers rated Thrift as the best way to save energy. Third, education, age, and household income were significantly related to energy saving behavior and perceptions on the effectiveness of energy saving behavior. Consumers using above average levels of electricity tended not to practice energy saving behavior and not to positively evaluate effectiveness of the energy saving behavior. Lastly, the implications for public policies to promote energy saving behavior are suggested.

서울ㆍ인천 중고등학생의 신체만족도와 선호 스타일에 따른 의복행동 및 의복구매행동 (Clothing Behavior, and Purchase Behavior on Body Cathexis and Clothing Style of Adolescence in Seoul and Inchon)

  • 최수빈;조우현
    • 한국의상디자인학회지
    • /
    • 제5권3호
    • /
    • pp.99-110
    • /
    • 2003
  • The purpose of this study is to examine the relationship among body cathexis, preference in style, clothing behavior and clothing purchase behavior. Based upon the effect of body cathexis and preference in style on adolescence clothing purchase behavior, this study suggests classification of the future adolescence consumers for fashion marketing. The questionnaire were administered to 1400 middle school and high school students living in Seoul and Inchon. Data were analyzed by Frequency, Factor analysis, Correlation analysis, Regression analysis, SPSS. This study used body cathexis and preference in style as Independent variables, clothing behavior and clothing purchase behavior as Dependent variables.

  • PDF

Gender Differences in the Association between Eating Behavior and Depression of Adolescents: Evidence from a National Korean Cross-sectional Survey

  • Hyun, Hye Sun
    • 지역사회간호학회지
    • /
    • 제27권2호
    • /
    • pp.106-113
    • /
    • 2016
  • Purpose: The purpose of this study was to determine the relationship between unhealthy eating behavior and depression in adolescents, with confounding variables adjusted. Methods: This study is a secondary analysis of the data collected from the 2013 Korean Youth Risk Behavior Web-based Survey (KYRBWS). The analysis included 72,435 participants (36,655 male and 35,780 female). The data were analyzed by $x^2$ test, t-test, and logistic regression analysis using SPSS Version 21 by complex samples analysis. Results: Compared with male adolescents with healthy eating behavior, those who with unhealthy eating behavior were more likely to suffer depression with other factors controlled (OR=1.37, 1.07~1.75). On the other hand, female adolescents with unhealthy eating behavior were less likely to feel depressed compared with female adolescents with unhealthy eating behavior and with other factors controlled (OR=0.98, 0.64~1.50). However, it was not statistically significant. Conclusion: Our findings suggest that healthy eating behavior may be a protective factor against depression in male adolescents, but not in female adolescents. Furthermore, our results suggest that the longitudinal associations between mental health and healthy eating behavior and other lifestyle factors are complex.

The Effects of Job Characteristics on Leadership Awareness and Organizational Citizenship Behavior: Focused on the Role of Motivating Potential Score

  • Choi, Beet-Na;Cho, Hee-Young;Yang, Hoe-Chang
    • 융합경영연구
    • /
    • 제6권2호
    • /
    • pp.21-29
    • /
    • 2018
  • Purpose - This study aimed to check the influence of job characteristics of members of small and medium businesses on authentic leadership awareness of superiors and organizational citizenship behavior, and if the MPS between awareness of authentic leadership and organizational citizenship behavior mediated. This study aimed to find the influence of job characteristics of SMEs members on leadership awareness and organizational citizenship behavior, and the role of motivating Potential Score. Research Design, Data, and Methodology - Total of 150 valid questionnaires were collected. Frequency analysis, descriptive statistical analysis, correlation analysis, simple & multiple regression analysis, and 3-step mediated regression analysis were conducted. Results - The sub-factors of job characteristics all had positive influence on authentic leadership except skill variety and positive awareness on authentic leadership enhances organizational citizenship behavior of members. Also, MPS partially mediates awareness of authentic leadership and organizational citizenship behavior. Conclusion - Providing skill variety such as expanding jobs to members of SMEs does not have influence of positive leadership awareness of leaders and partial mediation of MPS means that job characteristics along with positive leadership awareness on superiors enhance organizational citizenship behavior and contributes in developing the organization.

취학 전 아동의 친사회적 행동에 대한 아동의 기질, 부모의 양육행동 및 양육스트레스의 영향 (The Effect of Children's Temperament, Parenting Behavior and Parenting Stress on Preschool Children's Prosocial Behavior)

  • 김수경;장영애
    • 한국지역사회생활과학회지
    • /
    • 제21권4호
    • /
    • pp.605-618
    • /
    • 2010
  • This study was to investigate the effects of children's temperament, parenting behavior, and parenting stress on preschool children's prosocial behavior. The subjects were 190 children consisting of five and six years old and their mothers and fathers. They were selected from 6 kindergartens. Data was collected using the children's prosocial behavior index, the children's temperament index, the parenting behavior questionnaire, and the parenting stress questionnaire. The results were statistically analyzed using t-test, correlation analysis and multiple regression analysis. The study showed that there were some significant differences in children's prosocial behavior according to the children's gender, but there were no significant differences according to the children's age. Correlation analysis indicated that the children's prosocial behavior and children's temperament had significant correlation, especially the children's adaptability and activity indicated high positive correlations. In addition, the children's prosocial behavior and mother's warmth acceptance behavior had significant high positive correlation, and father's rejection restriction behavior had significant high negative correlation. Also, correlation analysis indicated that the children's prosocial behavior and the mother's and father's stress of parent-child dysfunctional interaction and educational distress had significant negative correlations. It was also found that children's gender, mother's permissiveness non- intervention behavior, mother's educational distress, mother's stress of parent-child dysfunctional interaction, and father's stress of parent-child dysfunctional interaction were all significant predictors of the preschool children's prosocial behavior.

청소년의 외모에 대한 사회문화적 태도와 외모비교가 외모관리행동에 미치는 영향 (Effect of Sociocultural Attitude toward Appearance and Appearance Comparison on Appearance Management Behavior of Adolescents)

  • 김수진;위은하
    • 한국의류학회지
    • /
    • 제39권1호
    • /
    • pp.1-14
    • /
    • 2015
  • This study examines the effect of sociocultural attitude toward appearance and appearance comparison on appearance management behavior by adolescents. The study examines the differences of the effect relationships among the three variables according to adolescents' sex and school grade. The questionnaire was administrated to 575 middle school and high school students in Gwangju from September 2-8, 2011. Data were analyzed by descriptive statistical analysis, frequency analysis, factor analysis, reliability analysis, and regression analysis by SPSS for WIN program. The results were as follows. First, the sociocultural attitude toward appearance was composed of two factors: internalization and awareness. Adolescent's appearance management behavior was composed of four factors: hair and style, face, weight, and neatness. There are significant differences on sociocultural attitude toward appearance and appearance management behavior by gender, age (girl/middle, boy/middle, girl/high, boy/high). Second, the sociocultural attitude toward appearance significantly influenced appearance management behavior with significant differences among groups. Third, the sociocultural attitude toward appearance significantly influenced the appearance comparison and there are significant differences among groups. Fourth, appearance comparison significantly influenced appearance management behavior with significant differences among groups. Fifth, the sociocultural attitude toward appearance mediated by appearance comparison statistically did not influence appearance management behavior.

대학생의 대학도서관 학술정보 탐색행동 연구 - 계획된 행동이론을 기반으로 - (A Study of Student Search Behavior in an Academic Library: Using Theory of Planned Behavior)

  • 곽철완
    • 한국문헌정보학회지
    • /
    • 제51권2호
    • /
    • pp.157-178
    • /
    • 2017
  • 본 연구의 목적은 대학생들의 다양한 생활태도와 특성이 대학도서관에서 학술정보 탐색행동에 어떤 영향을 미치는지 계획된 행동이론을 적용하여 조사하는데 있다. 설문지법을 이용하여 대학생을 대상으로 데이터를 수집하였으며, 데이터 분석을 위해 일원배치분산분석, 요인분석, 회기분석, 군집분석 등의 통계방법을 사용하였다. 연구결과 계획된 행동이론이 학술정보 탐색행동에 적용될 수 있음을 확인하였으며, 전공계열과 도서관 이용 빈도가 탐색행동에 대한 태도, 인지된 행동통제, 탐색행동 의사 변인에 있어서 유의미한 차이를 보여주었다. 학생 유형은 보수형, 독립형, 사교형, 유행형으로 구분되었는데, 이 중 사교형 학생 유형이 탐색행동에 영향을 미치고 있었다. 6개 군집으로 구분한 결과 사교형 및 독립형의 학생 유형과 도서관 이용 빈도가 높은 학생들이 많이 포함된 집단에서 학술정보 탐색행동에 적극적인 의사를 가지고 있었다.