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Effect of Sociocultural Attitude toward Appearance and Appearance Comparison on Appearance Management Behavior of Adolescents

청소년의 외모에 대한 사회문화적 태도와 외모비교가 외모관리행동에 미치는 영향

  • Kim, Soo Jin (Dept. of Home Economics Education, Chonnam National University) ;
  • Wee, Eun Hah (Dept. of Home Economics Education, Chonnam National University)
  • 김수진 (전남대학교 사범대학 가정교육과) ;
  • 위은하 (전남대학교 사범대학 가정교육과)
  • Received : 2013.02.27
  • Accepted : 2014.11.10
  • Published : 2015.02.28

Abstract

This study examines the effect of sociocultural attitude toward appearance and appearance comparison on appearance management behavior by adolescents. The study examines the differences of the effect relationships among the three variables according to adolescents' sex and school grade. The questionnaire was administrated to 575 middle school and high school students in Gwangju from September 2-8, 2011. Data were analyzed by descriptive statistical analysis, frequency analysis, factor analysis, reliability analysis, and regression analysis by SPSS for WIN program. The results were as follows. First, the sociocultural attitude toward appearance was composed of two factors: internalization and awareness. Adolescent's appearance management behavior was composed of four factors: hair and style, face, weight, and neatness. There are significant differences on sociocultural attitude toward appearance and appearance management behavior by gender, age (girl/middle, boy/middle, girl/high, boy/high). Second, the sociocultural attitude toward appearance significantly influenced appearance management behavior with significant differences among groups. Third, the sociocultural attitude toward appearance significantly influenced the appearance comparison and there are significant differences among groups. Fourth, appearance comparison significantly influenced appearance management behavior with significant differences among groups. Fifth, the sociocultural attitude toward appearance mediated by appearance comparison statistically did not influence appearance management behavior.

Keywords

References

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