• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.416-423
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• 2021

Drawing upon research in affect and social identity theory, this study examines when and how an individual's trait positive affect (TPA) exerts a significant effect on the person's organizational citizenship behavior directed toward individuals (OCBI). A moderated mediation model was tested by using the data of 293 employees nested in 66 work groups. Results demonstrate that the indirect effect of TPA on OCBI mediated by group identification (GI) is significantly positive only when perceived group positive affect (PGPA) is low, highlighting the substituting role of PGPA in the relationship between TPA and GI. The significant conditional indirect effects at the low level of PGPA suggest that TPA functions as significant, affective resources for enhancing GI and consequently increasing OCBI of the focal member when PGPA is low. By contrast, TPA's role in enhancing GI becomes redundant when PGPA is high. The current analysis reveals potential complementary functions of TPA and PGPA in explaining subsequent identity cognition and individual behavior.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.461-468
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• 2021

The Chinese classic 'The Great Learning' presents a guideline in which direction we should go for the character education and the realization of a just society. It conveys the message, 'Everyone must remain at the level of goodness for our community based on training our own mind and body.' Goodness is a generic concept that means universal truth in the right direction. This study aims to present the direction of communication education for how everyone should stay in goodness. Communication education about goodness could be conducted as follows. Based on the theory of interpersonal communication and persuasive communication, first the abstract concept of goodness is understood, brainstorming and schema activity for the good are performed for true communication, and then the teaching and learning method combining debate, flipped learning, and writing could be utilized. It is difficult to provide communication education with the message of goodness with students who have grown up on the basis of comparatively cramming education. However, through communication using discussion, a paradigm shift in education will take place, and it will not only help form human relationships, but also recognize the importance of the meaning of the community in the society in which we live, and ultimately it will help foster character.

• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.175-190
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• 2022

Abusive supervision occurs in a social context in which third-party observers react and interact with the abused victims and supervisors. Despite the importance of third-party observers' behavior in abusive supervision, research on abusive supervision has mainly focused on the dyadic relationship between direct victims and supervisors. Although in recent years research on third parties' reactions to peer abusive supervision has attracted growing attention, there are still insufficient studies examining the topic especially within domestic research in Korea. As such, this study comprehensively reviews empirical studies on third parties' reactions to peer abusive supervision and aims to broaden the scope of research in the field. Firstly, the results of previous studies show that the effects of observed peer abusive supervision are mediated by cognitive and affective processes. Secondly, previous studies are found to investigate the boundary conditions where the effects of observed peer abusive supervision can be amplified or mitigated with regard to various outcomes. Overall, compared to research on direct victims, research on third-party observers of abusive supervision is found to capture a wider spectrum of responses. In order to explain the mechanisms of this phenomena, this study thoroughly examines theoretical assumptions presented in previous studies and categorizes them into five theory types. Finally, this study identifies a couple of central methodological issues, including common method bias and inadequate model specification in the literature and suggests future research directions.

• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.277-284
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• 2022

In this study, some of the contents of the sentence " Ti-Yu zhi Yan-Jiu " written by young man Mao Ze Dong were directly interpreted and examined, and it was intended to summarize what the reasons for this sport, which influenced the formation of his sports thoughts in the future, had on sports development in modern China. As a research method, the original text "Ti-Yu zhi Yan-Jiu" contains young man Mao Ze Dong's unique thoughts on physical education some of the introductions and Articles 2 and 6 of the main text are mainly cited and excerpted. In conclusion, in this sentence, Mao Ze dong summarized that physical education is the way to overcome virtue and knowledge, and active physical education activities accelerate individual self-realization. First, he is a physical education in Salvation is the purpose of the evils of physical education at the time and that actual physical education must be a story, and make some comments. Second, identity theory, he suggested Mental and physical unity. Third, in accordance with the practice was unusually simple and practical, representatively, the six physical fitness practices suggested in "Ti-Yu zhi Yan-Jiu" are important examples.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.405-413
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• 2021

In this study, based on the theory of use and satisfaction, the motives of consumers who use Instagram accounts for luxury fashion brands were classified and the effect of the flow state experienced according to the motives on the purchase intention and the enjoyment was empirically studied. As a result of the analysis, the conclusions obtained through this study can be summarized as follows. First, it was found that the motive for using Instagram, a luxury fashion brand, had a significant positive effect on flow, followed by social interaction motive, informational motive, and enjoyment motive. Among the motivations for use, it was confirmed that the motivation for social interaction had the greatest influence on flow. Second, when using the luxury fashion brand Instagram account, the state of consumer flow induces positive emotions such as pleasure, which has a positive effect on purchase intention. Third, age, which is a characteristic of luxury fashion brand Instagram account users, had a significant positive moderating effect on the relationship between informational motives and flow, and had a significant negative effect with playful motives. Through the results of this study, we contributed to the flow of previous related studies by empirically showing the dynamics of consumer psychology related to the use of luxury Instagram accounts.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.303-311
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• 2022

Recently the telemedicine platform firms which have been temporarily permitted since COVID-19 outbreak have increasingly provided online prescription drugs delivery, causing concerns among incumbent providers of medicine, some of whom began to take aggressive actions again them. In this study, using game theoretic market entry - deterrence model, we show that although the incumbent medicine provider can effectively deter entry by the telemedicine platform firms by its preemptive action, accommodation could be a optimal action when telemedicine platform firms already have penetrated the market with their being permitted to do business due to the COVID-19. However, for the incumbent to cooperate for the successful change in the retail market for medicines, policies like placing a ceiling on the maximum number of taking prescriptions by the pharmacists a day in the telemedince platform network, providing favorable exposure of community pharmacists on the telemedicine platform user interface, and allowing community pharmacies to participate as shareholders of the telemedicine platform firms in its initial public opening of capital, are suggested.

• The Journal of the Convergence on Culture Technology
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• v.8 no.3
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• pp.297-304
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• 2022

The purpose of this study is to examine the characteristics and theatricality of everyday plays in Thornton Wilder's Our Town, and to re-examine this work that makes us recognize the importance of everyday life in the COVID-19 era. This work seeks to find a certain value in very trivial events with the subject matter of everyday life such as birth, love and marriage, and death. Grovers Corners, the background of this work, symbolizes the town and the universe where everyone lives today, and the action spans from 1901 to 1913, and this action shows universality in everyday life that takes place even today. Wilder won a second Pulitzer Prize for this work and is a leading figure in non-realist theater. Using an empty stage as the basic frame, this work shows theatricalism, a theory that acknowledges that the action on the stage is not true and shows that fact to the audience. In addition, he leads actors to act with mime instead of props, stimulating the audience's imagination and making them think of props that are not on stage as if they really exist. This work is an everyday play that makes people realize the importance of everyday life, and it has the effect of creating an opportunity for the audience to reflect on the play and life while keeping a distance.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.971-978
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• 2022

As a marketing method in a non-face-to-face society, the purpose of this study is to test how AR experience affects purchase intention in the process of consumers recognizing product information to purchase products and to secure the basis for the effectiveness of developing and introducing augmented reality functions in future product brand applications. Literary research methods and empirical research methods were used to verify the research purpose, and to measure this, an application of domestic tableware brand 'Odense', which implements augmented reality functions, was produced and used as an experimental tool. Also, a direct causal relationship was attempted by constituting a questionnaire by deriving a measurement scale for perceived usefulness, perceived ease, perceived pleasure, and purchase, which are factors of technology acceptance theory (TAM), and empirical analysis was conducted using the SPSS 25.0 statistical package to achieve the purpose of the study. As a result of the study, significant results were derived from all factors in the effect of perceived usefulness, ease, and pleasure on purchase intention, and several significant differences were found among factors according to gender, age, and internet shopping usage time in general characteristics. In conclusion, the user experience of the medium in which the augmented reality function is introduced in the information recognition stage of the product has a positive effect on purchase compared to the user experience of existing applications.

• Informatization Policy
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• v.29 no.3
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• pp.82-104
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• 2022

One of the interesting social phenomena in short-form video platforms is the hashtag challenge wherein ordinary users are encouraged to create by imitating short viral videos on a particular theme. Despite the increasing popularity of hashtag challenges, theoretical discussion on related user behavior is still very insufficient. In this study, we attempted to examine the impact of micro-influencers in order to understand users' willingness to participate in hashtag challenges. For this purpose, the para-social interaction theory and imitation behavior literature were adopted as key theoretical basis. In an empirical investigation using 243 survey data from TikTok users, our study found that a user's illusion of intimacy with a micro-influencer (i.e., para-social interaction) had significant positive impact on the intention to participate in a hashtag challenge. This study also showed that the degree of para-social interaction in a short-form video platform was determined by both media content-related factors and media character-related factors (i.e., content attractiveness, physical attractiveness, and attitude homophily). Our work in this study provided significant theoretical and practical implications on how to leverage micro-influencers for the success of hashtag challenges in a short-form video platform.

• Journal of Korean Port Research
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• v.11 no.2
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• pp.231-240
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• 1997

In the United States, a number of ocean outfalls discharge primary treated effluent into deep sea water and contribute for more efficient wastewater treatment. The long multiport diffuser connected by long pipe from a treatment plant discharge wastewater into deep water due to the steep slope of the sea bed. However, Plume discharged from the diffuser can have significant impacts on coastal communities and possibly immediate consequence on public health. Therefore, there have been growing interests about the dynamics of plume in the vicinity of the ocean outfalls. It is expected that the ocean outfall should be considered for more efficient and reliable wastewater treatments as soon as possible around coastal area in South Korea. A number of studies of plume ynamics have used various models to predict plume behavior. However, in many cases, the calculated values of plume behavior are in significantly poor agreement with realistic values. Therefore, in this study, it is recommended that improvements should be made in the application of the plume model to more simulate the actual discharge characteristics and ocean conditions. It should be noted that input parameters in plume models reflect realistic ocean conditions like waves as well as currents. In this study, as one of the new parameters, current and long wave-influenced plume rise and initial dilution have been taken into account by using simple linear wave theory under some specific assumptions for more reliable plume behavior description. Among the improved plume models approved by EPA (Environmental Protection Agency), the RSB(Roberts-Snyder-Baurngartner) and UM(Updated Merge) models were chosen for the calculation of plume behavior, and the variation calculated by both models on the basis of long period wave was compared in terms of plume rise and initial dilution.