• Title/Summary/Keyword: Affective

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How Can We Approach the Affective Quality? : A Study on the Affective Response and Structural Approach to the Affective Quality (감성의 이해를 통한 감성품질의 구조적 접근 방법에 관한 연구)

  • Choe, Jaeho
    • Journal of Korean Institute of Industrial Engineers
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    • v.39 no.1
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    • pp.73-77
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    • 2013
  • Affective quality is considered one of the most influential factors for the competitive power of consumer products. Since the human affective response is very abstract and comprehensive, it is very difficult to understand and manipulate the Affective Quality in scientific method. This study suggested the three-level hierarchical structure of the human affection according to the human affective response process, and subdivided the Affective Quality into three subordinate concepts such as 'Organoleptic Quality', 'Affective Quality Factor' and 'Overall Affective Quality.' Also the categories of adjectives which used to express the human affections for the three levels of affective structure were suggested. The results of this study could be used as a frame of systematic approach method to the Affective Quality.

What are the Problems to Improve the Affective Quality using Six Sigma Process?

  • Choe, Jaeho
    • Journal of the Ergonomics Society of Korea
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    • v.31 no.6
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    • pp.793-800
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    • 2012
  • Objective: This study investigated the problems that could be faced with when engineers try to improve the affective quality using the DMAIC model. Background: Affective quality is considered one of the most influential factors for the competitive power of consumer products and many engineers make effort to improve the affective quality. Since the Six Sigma process is effective and wide-used method for quality improvement, it can also be used to improve the affective quality. However six sigma tools cannot be directly used for affective quality because of the subjective and qualitative characteristics of the human affection. Method: Investigate the goals, processes and key factors of DMAIC model and find the difficulties to use six sigma tools for the affective quality. Results: Most of the problems arise from measuring and quantifying the human affective response level and understanding the relationship between the human affective factors. Conclusion: Both the protocol for measuring human affection and the monitoring system to find the affective response change for the product or service are required. Application: The results of this study could be helpful for the engineers not specialized in ergonomics to improve the affective quality in systematic approach.

Analyzing Research Trend of Affective Aspects in Mathematics in Korea (수학 학습에서의 정의적 영역에 관한 국내 연구 동향 분석)

  • Cho, Hye Jung;Kim, In Su
    • Communications of Mathematical Education
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    • v.30 no.1
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    • pp.67-83
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    • 2016
  • Correcting an imbalance between cognitive and affective aspects of mathematics in schools is recognized as a crucial issue with regards to mathematics education in Korea. Therefore, research and studies about affective aspects have been increasing and themes relating to affective aspects were diverse. Their theme included the improvement of affective aspect, investigation of factors of affective aspect, and development of measurement tools for affective aspect. The purpose of this study is to analyze and organize the research that has been done with respect to affective aspect and drive trend, implication, and their instruction to mathematics education. This study has investigated 103 studies released from 2005 to 2015 on KCI, Korea Citation Index. The results of this study are as follow. First, since released research of affective aspects in mathematics has not increased in number in the last 11 years, academic interest in the affective aspects seems lower than recent interest arousing in Korea. Second, most studies utilized quantitative research as a tool to analyze phenomena and the cause and effect of affective aspects. Third, middle school students were the most common subjects of the studies, followed by elementary school students. Fourth, the studies had various themes such as analyzing the cause and effect of affective aspect, recognizing changes of affective aspects, and measuring affective aspects. The studies, especially, focused most on analyzing how to improve affective aspects by applying it to programs such as mathematic activities and solving mathematic problems. It is necessary for future research to have a long-term perspective and to provide a space for communication. Research should not only focus on how recognize affective aspects differently, which is based on its cultural background, but also to draw affective solutions from them.

The Influence of Nonconscious Affective Priming on Object Rating (의식되지 않는 정서 점화자극이 대상의 호감도에 미치는 영향)

  • 이수정
    • Korean Journal of Cognitive Science
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    • v.10 no.4
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    • pp.11-25
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    • 1999
  • The affective primacy hypothesis of Murphy와 Zajonc(1983) was replicated in this study. The results of experiment 1 and 2 expanded the affective priming effect by facial valence as well as affective events on object rating. Experiment 3 explored the affective priming effect of schizophrenics at the supraliminal level and their results compared with those of normal subjects. For normal subjects the effect of affective priming was found only at the subliminal level but schizophrenics showed the assimilation effects by affective priming even at the supraliminal level. Finally. principles of affective processing were discussed.

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The Impact of Cultural Orientation on the Effect of Perceived CSR on Affective Commitment: Evidence from Mexican Employees

  • HONG, Ga-Hye;KIM, Eun-Mi;LEE, Jae-Hak
    • East Asian Journal of Business Economics (EAJBE)
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    • v.9 no.2
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    • pp.21-30
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    • 2021
  • Purpose -The purpose of this paper is to advance the understanding of affective commitment in employees of Korean companies' subsidiaries in Mexico. Specifically, we study the moderating effects of cultural orientation on the relationship between perceived corporate social responsibility (CSR) and affective commitment among these Mexican employees. Research design and methodology - This study was designed to explore the impact of perceived CSR on affective commitment and the moderating roles of collectivism and power distance on the employer-employee relationship. We applied hierarchical regression to survey data collected from 296 employees working for Korean company subsidiaries in Mexico to examine the proposed hypotheses. Results - The results show a significant positive effect from perceived CSR on affective commitment. In addition, this study confirms a positive moderating effect from collectivism and a negative moderating impact from power distance on the relationship between perceived CSR and affective commitment. Conclusions - Drawing upon social identity theory, this study found that Mexican employees' perceptions of their company's CSR and their own cultural value orientations influence affective commitment to the organization. This study extends the understanding of perceived CSR and affective commitment, and particularly demonstrates that the relationship between perceived CSR and affective commitment is influenced by employee collectivistic and power distance orientation.

The Relationship between a Child's Affective Empathy, a Mother's Empathy, and the Child's Prosocial Behavior (유아의 정서적 공감능력, 어머니의 공감능력 및 유아의 친사회적 행동 간의 관계)

  • Song, Seung Hee;Jahng, Kyung Eun
    • Korean Journal of Child Studies
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    • v.36 no.3
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    • pp.59-75
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    • 2015
  • The purpose of this research is to understand the relationship between children's affective empathy, their mother's cognitive and affective empathy, and children's prosocial behavior; as well as to examine ways of enhancing children's prosocial behavior by analyzing the factors affecting its development. The results of this study may be summarized as follows. First, girls generally had higher levels of empathetic ability and pro-social behavior than boys. Secondly, there was not to be no significant correlation between the children's affective empathetic ability and the mothers' cognitive and affective empathetic abilities. However, there was a significant association between the affective empathy of the children and the mothers' cognitive empathetic abilities with the children's prosocial behavior. Thirdly, both the affective empathy of the children and the mothers' cognitive empathy predicted the level of the children's prosocial behavior.

Mediating Role of Consumer's Affective Respones and Store Image in Relationships between Perceived Store' Characteristics and Loyalty (지각된 점포특성과 충성도관계에서 소비자의 감정적 반응 및 점포이미지의 매개적 역할)

  • Choi, Chul-Jae;Min, Dae-Gyu
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.68-86
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    • 2016
  • This study confirmed structural causal relations among concepts such as characteristics of store, store image, affective satisfaction, affective commitment, and loyalty and surveyed mediating roles of affective commitment in grocery retailing. Analysis of structural equation modeling with SPSS18.0 and AMOS18.0 were performed to test the research hypothesis. The results are as follows. First, Perceived quality, product assortment and product price influenced satisfaction. Second, Store image influenced affective satisfaction, affective commitment and loyalty. Affective satisfaction influenced affective commitment but not loyalty directly. Third, affective commitment influenced loyalty through the powerful mediating role. The store characteristics was seen to have a positive impact on affective satisfaction through store image, and in turn related to affective commitment, ultimately leading to loyalty. Especially, It is meaningful result in this study which is confirmed affective commitment have a strong mediating role in between store image, affective satisfaction and loyalty. Finally, we discussed the role of affective commitment and the strategies of affective commitment development, and suggested future studies.

Influence of Head Nurses' Ethical Leadership on Job Satisfaction among Staff Nurses: Mediating Effect of Affective Commitment (수간호사의 윤리적 리더십이 간호사의 직무만족에 미치는 영향: 정서적 몰입의 매개효과)

  • Jung, Min
    • Journal of Korean Academy of Nursing Administration
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    • v.22 no.5
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    • pp.553-561
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    • 2016
  • Purpose: This study was conducted to identify the mediating effect of affective commitment on the relationship between ethical leadership and job satisfaction. Methods: Participants were 216 nurses drawn from three general hospitals in C city. Data were analyzed using descriptive analysis, t-test, ANOVA, Pearson correlation coefficient, and multiple regression. Results: The findings from multiple regression were as follows. First, people orientation, ethical guidance of ethical leadership factors showed significant positive effects on affective commitment. Second, people orientation, ethical guidance of ethical leadership factors showed significant positive effects on job satisfaction. Finally, when ethical leadership factors and affective commitment were entered into the regression model at the same time, ethical leadership factors showed no significant effects on job satisfaction, however, affective commitment showed a significant effect and so affective commitment had a mediating effect between ethical leadership and job satisfaction. Conclusion: Results of this study indicate that affective commitment with an effect on the relationship between ethical leadership and job satisfaction plays a full mediating role. Thus, developing ethical leadership training programs for head nurses would likely increase the affective commitment and job satisfaction of staff nurses.

A Longitudinal Trend Analysis of Affective Characteristics related to Science (초.중.고 학생들의 과학 정의적 특성 추이 분석을 위한 종단적 연구)

  • Kim, Hyo-Nam;Chung, Wan-Ho;Jeong, Jin-Woo;Yang, Il-Ho;Kim, Young-Shin
    • Journal of The Korean Association For Science Education
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    • v.19 no.2
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    • pp.194-203
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    • 1999
  • The purpose of this study was to longitudinally analyze Korean students' trend on science-related affective characteristics and provide descriptive data for improving the quality of Korean science education. In this longitudinal study. 3603 students and 4737 students were sampled in elementary and secondary schools. respectively in January 1997 and March 1998. The result showed that students' affective characteristics were decreased with statistical significance(p<0.05) during elementary and junior high school periods. but students' affective characteristics were increased during high school period. Affective characteristics of male were significantly higher than those of females' (p<0.05). Difference on affective characteristics between female and male students was being decreased by increasing grades. Students' affective characteristics in metropolitan areas were significantly higher than those in regional areas and difference between them was increased in 1999 comparing to 1997. The students' affective characteristics in 1999 were lower than those in 1997 totally.

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A Computational Model to Detect Affective Response Based on Narrative Agent's Knowledge

  • Kwon, Hochang;Kwon, Hyuk Tae
    • International Journal of Contents
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    • v.16 no.3
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    • pp.51-65
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    • 2020
  • Narratives arouse diverse and rich affective responses to recipients, and this is one of the reasons why narratives are universal and popular. Computational studies on narratives have established a formal model or system of the affective response based on the theory in psychology or media research, and have analyzed or generated a narrative that can evoke a specific affective response. In this paper, we propose a new computational model that can detect the affective response expected to appear in the narrative based on the narrative agent's knowledge. First, we designed a narrative representation model that can elaborately express the event structure and the agent's knowledge as well. Additionally, an analysis method was proposed to detect the three affective responses and the related situational information. Then, we validated the model through a case study about an actual movie narrative. Through the case study, we confirmed that the model captures the affective responses of the audience. The proposed model can be effectively used for the narrative analysis and the creation that must consider the affective responses of the recipient.