• Title/Summary/Keyword: Adoption and Diffusion of Innovation

Search Result 118, Processing Time 0.024 seconds

Factors That Influence the Adoption of the Internet Market (인터넷 상거래시장 진출결정에 영향을 주는 요인에 관한 연구)

  • 박흥국
    • The Journal of Information Systems
    • /
    • v.8 no.2
    • /
    • pp.129-143
    • /
    • 1999
  • A great number of companies are currently examining the opportunities made available through the internet. This research aims to identify the factors that influence the adoption of the internet market. The innovation-IT-diffusion theory provide the theoretical foundation for this study. Seven factors were found to influence the adoption level of the internet market. They are top management support, cost efficiency, inclination toward new technology, absorptive capacity, institutional support, competitors move and customer pressure. Nonparametric test was used to test hypotheses. The results shows that top management support is the most important factor, and institutional support is not related to the adoption of the internet market.

  • PDF

The Study of User Resistance to Fintech Payment Service: In the Perspective of Innovation Diffusion And Status Quo Bias Theory (핀테크 지급결제 서비스 수용 저항요인 연구 : 혁신저항이론과 현상유지편향이론을 중심으로)

  • Hwang, Sin-Hae;Kim, Jeoung-Kun
    • The Journal of Information Systems
    • /
    • v.27 no.1
    • /
    • pp.133-151
    • /
    • 2018
  • Purpose Global fintech industry is proliferating. Although domestic investment in fintech service is also increasing fast, user acceptance of fintech payment service seems slower than expected. Previous fintech literature mainly focuses on overall characteristics and technical aspects of fintech including security issues and explores factors affecting the service adoption. This study aims to examine crucial factors affecting user's resistance intention to fintech payment service adoption. The research model was formulated based on innovation diffusion theory and status quo bias theory and validated empirically. Design/methodology/approach The proposed research model was empirically validated with 149 responses from college students who have used fintech payment service. The component-based SEM was employed for data analysis. Findings The significant findings are as follow. First, compatibility has significant negative effect and complexity, and perceived risk has a positive effect on user resistance. Second, institutional trust does not show a significant effect on user resistance but has an indirect effect through the mediation of trust in service provider. Finally, trust in service provider shows the significant negative effect on user resistance.

An Analysis of Factors Affecting Fintech Payment Service Acceptance Using Logistic Regression (로지스틱 회귀분석을 이용한 핀테크 결제 서비스 수용 요인 분석)

  • Hwang, Sin-Hae;Kim, Jeoung Kun
    • Journal of the Korea Society for Simulation
    • /
    • v.27 no.1
    • /
    • pp.51-60
    • /
    • 2018
  • This study aims to understand crucial factors affecting user's Fintech payment service adoption. On the basis of innovation diffusion theory and prior Fintech literature, this study classifies the influence factors of users' adoption of Fintech payment service into two dimensions - service dimension containing complexity, perceived benefit, trust in service provider and user dimension containing personal innovativeness and security breach experience. The data analysis results using binary logistic regression shows the negative direct effects of perceived risk, complexity, security accident experience on user's service adoption are statistically significant. Personal innovativeness has a positive effect on user's Fintech payment service adoption. The moderation effect of security accident experience is also significant at p<0.05.

Diffusion or confusion of innovation - Smart clothing potential adopters' perspectives - (혁신의 확산 혹은 혼란 - 스마트 의류 잠재적 채택자 관점 -)

  • Lee, Kyu-Hye;Ju, Naan
    • The Research Journal of the Costume Culture
    • /
    • v.26 no.2
    • /
    • pp.157-171
    • /
    • 2018
  • As the next generation of smartphone and tablet computers, wearable devices are currently being developed and available in market in various forms. Smart clothing is a wearable device that holds the greatest potential for future development but low in market penetration. This study was designed to identify factors that influence adoption and diffusion of smart clothing. In-depth interviews with potential consumers who were knowledgeable about and interested in smart clothing were conducted. A semantic network analysis method was used. The results showed that consumers perceived smart clothing as a garment rather than as a type of wearable device and had a positive perception of smart apparel as more convenient and advanced than functional apparel. At the same time, however, consumers had a negative perception of smart clothing as unnecessary, ugly, and injurious to health. Consumers also worried that wearing smart apparel over long periods of time would negatively impact their health. Factors affecting resistance to smart apparel included low utility, perceived risk, and lack of aesthetic completeness. Usefulness and convenience were factors that affected the acceptance of smart clothing. The innovativeness of the product was more influential than consumer innovativeness in the process of adoption and diffusion of smart clothing.

An Empirical Study on the Factors Influencing the Adoption of Enterprise Architecture (아키텍처 노력 도입 수준의 영향 요인에 관한 실증적 연구)

  • Hong, Yong-Duck;Kim, Sung-Kun
    • Journal of Information Technology Applications and Management
    • /
    • v.14 no.1
    • /
    • pp.37-55
    • /
    • 2007
  • Enterprise Architecture (EA) is one of controversial subjects theses days. Some organizations, public or private, are very impetuous in adopting it and some are quite Indifferent to it. What makes this difference come about? This is our research question. One previous research has studied on this issue under the theory of diffusion of innovation. Instead, we here attempt to investigate, in the context of technology transfer theory, the influencing factors on the adoption of EA. We are especially interested In whether korea local organizations are more Influenced by 'need pull' factors than 'institutional push' factors or vice versa.

  • PDF

Diffusion Model을 활용한 온라인 게임 간 수요 확산패턴 연구

  • Choe, Jeong-Uk
    • Proceedings of the Korean Society for Quality Management Conference
    • /
    • 2006.11a
    • /
    • pp.17-22
    • /
    • 2006
  • Online game industry is one of the most value added industry and continues to grow rapidly nowadays. This paper classifies the diffusion patterns of online games according to online game genre, estimates coefficients of innovation and imitation using Bass model, extracts the Bass-based adoption life cycle model which reflects the properties of each game, and then analyzes the diffusion pattern of each game. Through the research on the diffusion pattern of online games, if we can identify the characteristics of changing market and consumers in accordance with the product life cycle, we will provide the implications to the marketing strategy, which have to change at every stage of adoption life cycle, not to mention to investment plan.

  • PDF

Combined Model of Technology Acceptance and Innovation Diffusion Theory for Adoption of Smartwatch

  • Choe, Min-Ji;Noh, Ghee-Young
    • International Journal of Contents
    • /
    • v.14 no.3
    • /
    • pp.32-38
    • /
    • 2018
  • This study examined the factors influencing the intention to use smartwatches using the integrated model of technology acceptance model (TAM) and innovation diffusion theory (IDT). An online survey was conducted and the data were analyzed using the structural equation modeling (SEM). The results showed that the research model had an acceptable fit, and all paths, except for the one from the perceived ease of use to the intention to use, were supported. Regarding paths from IDT to TAM, it was observed that higher the compatibility, the users perceived greater usefulness. Additionally, both observability and trialability influenced the perceived ease of use. However, perceived ease of use affected the intention only through the mediated effect of perceived usefulness. The implication of the study lies on the major focus on the effects of users' perceptions regarding innovative characteristics of smartwatches on the intention to adopt and attempted to increase the explanatory power of the TAM and IDT by combining both.

A study on technology diffusion trend considering technological performance enhancement and economics : case of technology evolution of 32nm, 22nm, 14nm logic semiconductors (기술적 성능향상 및 경제성을 고려한 기술 확산(Technology Diffusion) 추세에 대한 연구 : 32nm, 22nm, 14nm 로직 반도체의 기술진화 사례)

  • Park, Changhyun
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.18 no.2
    • /
    • pp.177-184
    • /
    • 2017
  • Understanding trends and drivers of technology diffusion is imperative to forecast new technology adoption and understand the process of technological innovation. Our research utilizes a quantitative trend analysis considering both technological and economic indicators for trends and drivers of technology diffusion for 32nm, 22nm, and 14nm logic semiconductor technology. In terms of technological performance, the technology diffusion curve showed an S-curve pattern during the stages of maturity and decline, and the diffusion curve showed evidence supporting the learning curve. The diffusion curve showed the life cycle duration of 2 years, and the rate of technological performance and obsolescence are observed quantitatively between generations. Architectural innovation is affected by technological drivers more significantly than economic drivers. This research has implications as empirical research on the trends and drivers of technology diffusion in the high-tech semiconductor industry, and is meaningful in forecasting new technology adoption or build technology strategy.

A Study on Forecasting the Diffusion of Certified Testing Service Institutions and Direction of Policy Making in Defense Industry (방산분야 공인시험기관의 수요확산 예측 및 정책 방향 연구)

  • Lee, Yong-Hak;Cho, Hyun-Ki;Kim, Woo-Je;Kang, Cho-Rong
    • IE interfaces
    • /
    • v.25 no.2
    • /
    • pp.255-263
    • /
    • 2012
  • In order to ensure the reliability and specialty of weapon system test results, a policy of extending certified testing service institutions has been driven by applying accreditation system of the ones in defense industry. Bass and Logistic models are used to apply the policy effectively and forecast the diffusion pattern of certified testing service institutions. The parameters for diffusion forecast are estimated using the diffusion pattern of certified testing service institutions in non-defense industry, and these are applied to forecast the diffusion of certified ones in defense industry. Coefficients of innovation and imitation of Bass model are analyzed to derive the factors influencing the early adoption and diffusion patterns. The more increasing the coefficients, the earlier adoption occurred. Diffusion pattern due to coefficient of imitation, internal factor, has larger effect on sensitivity of diffusion pattern. This means that the self recognition of necessity is more effectively worked than the policy or regulations driven by government.

Digital Health in Southeast Asia: Startups and Digital Technology Applications

  • Hoe, Siu Loon
    • Asian Journal of Innovation and Policy
    • /
    • v.11 no.2
    • /
    • pp.183-201
    • /
    • 2022
  • The purpose of this article is to provide preliminary findings on the state of digital technology applications of startups in Southeast Asia and to discuss issues related to digital health adoption in the region. This exploratory study is based on an empirical analysis of startups and digital technology applications information from various publicly available website databases. Public and private organizations would benefit from a better understanding of the current state of digital technology applications provided by startups and the challenges faced in digital health adoption. This article contributes to the existing literature by offering an overview of startups and digital technology applications in the digital health space in the fast-growing region of Southeast Asia. It offers advice to organizations intending to pursue healthtech initiatives on the types of health services provided by startups and issues that need to be addressed to increase the adoption rate.