• Title/Summary/Keyword: Administration service

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Measuring the Service Quality of Mobile Internet and Studying the Effects on Marketing Performance (모바일 인터넷 서비스 품질 측정 및 마케팅 성과에 미치는 영향 연구)

  • Park, Yoon-Seo;Lee, Seung-In;Kim, Sam-Kwon;Yang, Liu
    • Journal of Korean Society for Quality Management
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    • v.35 no.2
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    • pp.63-83
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    • 2007
  • As the mobile internet service market is rapidly growing, measuring and managing the service quality become a more critical issue to the service providers. Thus the purpose of this study is to compare SERVQUAL, SERVPERF, and non-difference score measures and to determine which one is superior to measure the service quality of the mobile internet service. This study also aims to analyze the structural relationship between the service quality, customer satisfaction and behavioral intentions (repurchase intention and word-of-mouth). For the purpose, survey data were gathered from the respondents who have used the mobile internet services and an empirical test was conducted. As the first research result, it was revealed that the non-difference score measure showed a much better model than other service measuring models (SERVQUAL, SERVPERF). And the second result was that two service quality factors (tangibles and empathy) among the mobile internet service quality factors significantly influenced the customer satisfaction and also the customer satisfaction had a significant effect on the repurchase and word-of-mouth.

A Study on the Measurement of Service Efficiency using DEA - Focused on the SQI of Five Domestic Banks in Korea - (DEA를 이용한 서비스효율성 측정에 관한 연구 - 국내 5개 시중은행의 서비스품질지수를 중심으로 -)

  • Kim, Jin-Wang;Yoo, Han-Joo;Song, Gwang-Suk
    • Journal of Korean Society for Quality Management
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    • v.37 no.1
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    • pp.80-90
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    • 2009
  • Nowadays, there are many companies which employ the SQI measurement to assess service quality. The purpose of this study is to measure the service efficiency for Bank Industry. In this paper, we tried to measure the efficiency of service quality and overall customer satisfaction by using Data Envelopment Analysis(DEA). Rather than using the usual method of converting the Service Quality Index(SQI) into mean value, we applied CCR/BCC models in DEA to service quality efficiency. Also, DEA/PS Model is recommended as appropriate model for evaluating service efficiency by complementing the shortfalls of the weighted value of DEA Model. In this study, six dimensions of service quality were considered as input variables and output variables(overall customer satisfaction, reusing intention, and word of mouth). The result of this study statistically verifies that 5 DMUs are relatively efficient, and intensive activities for service efficiency are needed for 20 sample branches. Managerial implications based on the analysis were suggested.

A Study on the Effect of full browsing Service Quality (풀 브라우징 서비스 전략에 관한 연구)

  • Kim, Yong-Cheol;Hong, Suk-Min
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2009.10a
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    • pp.291-296
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    • 2009
  • This study is to find the changing need of Mobile internet users and to setup the full browsing service measure, while mobile internet service is greatly developing. Main attributes of mobile internet service quality and user needs will be defined. So here will be a chance of improving the efficiency of mobile service quality.

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University Service System for Students Using Group Technology : A Reengineering Case (그룹 테크놀로지를 이용한 대학에서의 학생 민원 서비스 리엔지니어링)

  • Choe, Byung-Don;Choi, Seog-Gyo
    • Korean Business Review
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    • v.11
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    • pp.67-81
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    • 1998
  • In this study, we discuss the possibility of applying the group technology to the service area. We analyze student service system to improve college student service and constructed new service cells using the group technology. To do so, we build service cells for the information technology support and related business in college student service with the standard of service cell formation process. This naturally leads us to the way to improve or to solve those problems such as waiting time and complexity of the related department to provide service to the student. The application of the group technology means the increase of the investment in the view point of the owner. However, to stand against the infinite competition and the open of the education market, university have to prepare. This preparation can be helped by applying the group technology for improving the college student service quality.

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Enhancing the Client Satisfaction through Improving the Quality of Hospital Administration Services (병원행정 서비스의 품질 향상을 통한 고객만족도 제고 방안)

  • Kim, Yoo-Ho;Lee, Ju-Ho;Ryu, Sang-Il;Lee, Jae-Eun
    • The Journal of the Korea Contents Association
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    • v.9 no.7
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    • pp.233-240
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    • 2009
  • The purpose of this study is to suggest plans to enhance client satisfaction through improving the quality of hospital administration services. For accomplishing the purpose, we conducted empirical research with classifying hospital administration services into administrative staff service, medical staff service, facility service, and institutional service. Based on the results of this study, suggestions were made as follows for improving the quality of hospital administration services. First, in administrative staff service, detailed explanations should be provided about the items of medical bills, and patients' waiting time should be reduced through fast processing and smooth cooperation among departments. Second, in medical staff service, the process of medical service should be simplified for the accurate observance of appointment schedules, and the time to start outpatient service and the time to complete the discharge process should be earlier than now. Third, in facility service, convenient facilities and resting places should be prepared, parking facilities should be expanded, and menus should be improved for clients. Fourth, in institutional service, detailed medical service costs contents should be disclosed and plans should be made for the efficiency of services.

The Effect of Service Qualities with University Hospitals in Daejeon on their Overall Service Satisfaction (대전지역 대학병원의 서비스 품질이 전반적인 병원 서비스 만족에 미치는 영향)

  • Suh, Jeong-Kyo;Jang, Seo-Kyeong
    • The Korean Journal of Health Service Management
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    • v.7 no.4
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    • pp.93-103
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    • 2013
  • The study investigated the major factors in regards to the effects of service qualities with university hospitals in Daejeon on their overall service satisfaction. In regards to service qualities, the hypothesis was verified through multiple regression analysis in terms of professionalism, kindness, credibility, and facilities/environment. As a result, all professionalism(0.462), kindness(0.142), credibility(0.258) and facilities/environment(0.184) showed positive effects on their overall service satisfaction level. In particular, professionalism showed the greatest effect by 0.462. As patients' and caretakers' desire to service quality becomes diversified, the analysis result is considered to help the future medical service management at university hospitals by analyzing the major factors which affect the service quality and by finding the methods to increase the service satisfaction.

A Service Management Model as the New Business Administration (새로운 경영으로서의 현대 서비스경영 모델)

  • Kim, Hyunsoo
    • Journal of Service Research and Studies
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    • v.10 no.2
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    • pp.91-108
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    • 2020
  • This study was performed to derive a modern service management model reflecting the philosophy of the new business administration. Service management as the modern business administration should be faithful to the spirit of modernity. In addition, service management must be faithful to the essence of service in service economy era. And since modern management is to manage organizations those are the central organizations of human society, it must be managed according to the common principles of the world. Management that satisfies these three management philosophy conditions is defined as modern service management. In this study, we analyzed that the existing service management framework does not meet these standards of modern management and derived an improved modern service management model. The modern service management model must be a management model that reflects the essence of intangible goods called service, it must be a management framework that reflects the modern spirit, and it must be a management model that reflects the common principles of the world required by the central organization of the modern economic society. Therefore, this study analyzed the modern spirit in addition to the service essence and the common principle of the world analyzed in the previous study, and presented a modern service management model with these three requirements. Also, examples of modern service management were presented. This study is a conceptual model, and analytical research is needed to demonstrate that this management model can consistently produce excellent management performance by strengthening empirical studies in the future.

A Empirical Study on Applying the BSC for Service Quality Development (서비스품질향상을 위한 BSC적용방안에 관한 실증연구 - 호텔기업을 중심으로 -)

  • Kim, Hyung-Wook;Kwon, Hyuck-Tae;Oh, Hyung-Seok
    • Journal of Korean Society for Quality Management
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    • v.37 no.1
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    • pp.20-28
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    • 2009
  • This study was designed to examine the existing studies on Balanced Score Card(BSC) which is being spot-lighted as the performance system in hotel industries. In addition, this study also examines the effects of BSC on service qualities when applied in service industries. Services business have different features from other manufacturing industries and also highly value the importance of service quality as a factor which can directly affect the performance in service industries. Therefore, the performance system measuring service Qualify need to be developed in terms of BSC. This study is to prove the need of strategic approach to achieve improvements in service quality using BSC. For this study, Statistical similarities were used to prove the interrelationship between service quality and four factor in BSC. However, there was a limit on the statistical and study model. To overcome the problems, more related studies need to be followed up for a general use.

An Exploratory Study on the Service Quality of University Administration : A Comparative Study (대학행정 서비스품질 차이에 관한 탐색적 연구 -대학규모별 비교연구-)

  • Kim Yong-Ho
    • Management & Information Systems Review
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    • v.8
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    • pp.147-166
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    • 2002
  • This study investigated four universities in Busan and compared each other about the dimensions of service qality and relevant concepts. For empirical study, 288 respondents re sampled and six hypotheses are analyzed by using regression analysis and ANOVA. A survey was conducted with four university's students to see if there were significant differences in their perception(expectation, performance, perceived service quality, customer satisfaction, intention of repurchase) of a university administration service quality. The principal findings of this study are as follows: (1) A comparison of universities in terms of their expectations about university administration service revealed no differences, but performance revealed differences in specialization and reliability. (2) All of service dimensions, tangibles, reliability and specialization had significant impact on overall service quality. Specialization had the most significant impact on overall service Quality in A and D university, but tangibles had the most significant impact in B university. (3) Overall service Quality has a significant positive effect on customer satisfaction, but the degree of effect is different from each other. (4) Customer satisfaction has a significant positive effect on intention of repurchase, but the degree of effect is different from each other. In conclusion this study, however has a limitation about questionnaire, offers some strategic directions for developing the specific marketing strategies of university.

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Service-Oriented Organizational Citizenship Behavior in Restaurants: An Empirical Study from Pakistan

  • BHUTTO, Sana Arz;JAMAL, Yasir;RAFIQ, Asim;NISA, Noor Un;SAIFULLAH, Saifullah;HUSSAIN, Munir
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.11
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    • pp.67-77
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    • 2021
  • The aim of this study is to investigate the role of employee engagement as a mediator between the High-Performance Work System and the Service-Oriented Organizational Citizenship Behavior (Service-Oriented OCB). Furthermore, work-life balance as a moderator, the impact Service-Oriented OCB on customer satisfaction will be investigated. This study employs a quantitative methodology for which questionnaires were distributed to sixty restaurants in Karachi, and a sample of 418 responses was collected for structural equation modeling analysis. Smart PLS software was used to analyze the structure model. The results show that HPWS has a positive impact on Service-Oriented OCB. It is assumed that the role of work engagement as a mediator between HPWS and Service-Oriented OCB is significant. This study found that Service-Oriented OCB has a positive impact on customer satisfaction. Work-life balance was also found to have a moderating influence. The findings confirmed the black box mechanism and the HPWS procedures in restaurants. This study suggests implementing effective HPWS practices to influence employees' work engagement, which leads to Service-Oriented OCB and employees being able to optimize their performance to influence customer satisfaction. The study contributes to the existing body of knowledge in human resource management.