• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1771-1781
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• 2008

The purpose of this study was to classify the casual image by clothing design elements. This research was done by survey method with 30 kinds of casual image photos selected in fashion magazines. The data was analyzed by Reliability Analysis, Factor Analysis, ANOVA, Duncan's test and MDS. The results of this study are as follows: 1. Casual image was classified by 6 factors. Those were classic-casual, modern-casual, romantic-casual, vintage-casual, sexy-casual and active-casual images. 2. Classic-casual image was well-expressed by A silhouette, fit, chromatic and chromatic color coordinations and hard texture. Modern-casual image was well-expressed by H silhouette, fit and achromatic and achromatic color coordinations. Romantic-casual image was well-expressed by A silhouette, fit and soft texture. Vintage-casual image was well-expressed by H silhouette, combination apparel-fit, chromatic and chromatic color coordinations and fade-out texture. Sexy-casual image was well-expressed by fitted silhouette, tight apparel-fit and combination texture. 3. Casual image was positioned into mostly dynamic and modern on image scale.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.1
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• pp.25-36
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• 2006

This paper investigates recent trend and characteristic of sports casual ware. By literature review and case study, it compares active sports casual ware with sports ware and analyzes how the latter has been applied to the former. Further, it attempts to assess future design trend of sports casual ware The result of the analysis of 2004 F/W season's trend is the following. Most brands emphasize classic factors and, at the same time, adopts recent trends. They effectively use splendid colors to expose brand identity, and take advantage of sports games as a marketing tool of special lines. In addition, designs emphasizing women's sexy and healthy style are popular in sports casual ware. Recent trend is characterized by cross-over or hybrid. Active sports ware is expanded to a mixture with casual ware or casual ware featured sportive details and images.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.3
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• pp.47-59
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• 2008

The recent trend of Sports Wear is seeking functionality and fashion at the same time, where the spread of sportism becomes caual style leading street fashion. Sports Wear is classified into active Sports Wear and Sports casual Wear, in which active Sports Wear is expanded to a mixture with Sports casual wear. The purpose of this study is to research the trend of materials used in active Sports Wear and Sports casual wear. Materials used for jacket/jumper, pants and t-shirts of active Sports Wear and Sports casual wear, and high-tech functional materials used for active Sports Wear have been analyzed. The results of the study are the following: a) Most of the materials used for Sports Wear are polyester, nylon, cotton, and a mixture of cotton and polyester. Active Sports Wear uses functional materials and texture such as Dri-Fit, which absorbs and dries fast, whereas Sports casual wear satin, cire and denim has been used to keep up with the trend rather than focusing in functionality: b) companies such as Nike and Adidas have used many high-tech materials to emphasize the functionality of Sports Wear, while Puma stresses on fashion rather than function, however uses spandex in order for the consumer to feel comfortable during physical activities; c) active Sports Wear in jacket/jumper, pants and t-shirts uses functional material and texture, however Sports casual wear uses satin and cire to keep up with the fashion trend rather than functionality; d) and Nike uses high-tech funtional materials for its Sports Wear in therma-fit, Clima-fit, Dri-fit and storm-fit, whereas Adidas uses Clirna-lite, Clirna-proof, Clima-warm, and Clirna-cool in their active Sports Wear.

• Fashion & Textile Research Journal
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• v.6 no.5
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• pp.549-557
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• 2004

The purpose of this study is to investigate design properties affecting in evaluated image by adult women's town wear in un-limited circumstance. The stimulus, adult women's town wear, were collected from shopping mall, department stores and churches and evaluated by 20's 150 people. Through the estimations, the 76 pictures of 'good image' and 65 pictures of 'bad image', were selected and analyzed by classification categories. The results were as follows : 1) 'Good Image' is classified 6 groups which are like active casual, feminine casual, adult casual, modern, sporty casual, and elegance. 2) "Bad Image' is classified 5 groups which are like easy casual, active casual, soft casual, modern casual, and feminine casual. 3) Central code of adult women's town wear from 'Good Image' are simple, bright, and harmony and 'Bad Image' are complicate, heavy, and inharmony. The coordination, how to wear, is very important to evaluate image of women's town wear with other properties. Also, body shape appeared by important variable in evaluation.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.18-29
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• 2014

Modern male has displayed an increased desire to express their social influence and image, and the male fashion market has had to provide various styles and images to fill these needs. The current domestic menswear market, however, is unable to satisfy the needs of male consumers who have a need for diversity in a rapidly changing society; more segmented fashion images and styles are needed. The purposes of this study are to classify fashion images and to establish character of the types. This study was done by performing a literature review and a survey. This study proposed 10 categories of fashion style images. Men's fashion style is classified into the classic image, sophisticated image, urban casual image, chic modern image, mods modern image, basic casual image, ethnic image, avant-garde image, active & outdoor image, and street-kitsch image. In the case of the classic images, common in formal setting, men's formal wear is the main focus with the classic suit. The sophisticated image is that of a colorful formal wear seasoned with elegance. Urban casual image is contemporary image, and therefore is meant for city life wear. Chic and modern image conveys an urban image by seeking a simple and chic feel. Mods modern image is retro yet dandy, giving off a sense of youthfulness compared to the other classic images. Ethnic image expresses the exotic quality of folklore as the main representatives of the character casual wear. Avant garde image portrays strong character casual wear with oversized silhouettes or exaggerated details. Active & Outdoor image is leisure life wear conveying active, functional images. Street Kitsch image is men's street casual wear with graphic patterns such as pop art and graffiti. This study's significance lies in its presentation of fashion style data, which can be utilized in the design and marketing of fashion targeted to males.

• The Research Journal of the Costume Culture
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• v.21 no.5
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• pp.765-779
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• 2013

This paper studied why middle-aged group is using active wear as casual wear. First, we can think of 'comfort', 'ideal body shape', 'trend', 'functionality', 'economy' for the reasons. We categorized the incentives as 'comfort/functionality pursuits', 'trend/economy pursuits', and 'ideal body shape pursuits'. Studies showed that statistically significant number of men pursue comfort and functionality, and statically significant number of women pursue trend and economy. Second, this study shows that the number of consumers who use the active wear in daily lives is greater than that of those who use it only for outdoor activities. The difference was statistically significant in T-shirts and pants. The most frequent usage was in social activities, and the next frequent usage was in cultural activities. The reason is that currently, middle-aged consumers are actively participating in social gatherings than any other activities. Especially, considering that the men wear active wear more than the women do, development of the product as men's casual wear that is compatible with other apparels will be necessary. We expect this study will be used as the preliminary data for a marketing strategy targeting the middle-ages.

• Journal of the Korean Society of Costume
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• v.33
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• pp.41-54
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• 1997

The objectives of this study were to find out the relationships between clothing style pre-ferences and self-image and to examine the differences in clothing style preferences ac-cording to marital status educational level and social stratification of women. The drawings of clothing style were designed referring to the catalogues for spring/summer of 1996 and printed by computer 6 styles of suit corresponding to clothing image were selected. Style A is a brown suit decorated with scarf style B a grey suit with stripes C a yellow suit with printed pattern D a grey and beige suit E a chanel suit decorated with corsage and F a blue suit with pleated skirt. The self-image was separated to the actual self-image and the ideal self-image. Samples were 226 women(ages 18 to 37) in Seoul Korea. The results of the study were the followings. 1. Clothing images of 6 styles were estimated; Style A was plain conservative formal and gentle image ; B masculine solid actual dark and plain image; C feminine romantic bright and splendid image; D actual ordinary un-fashionable and plain image; E feminine ten-der romantic and non-active image ; F indi-vidual fshionable open casual sprightly and active image. 2. There were significant relationships be-tween clothing style preferences and realistic self-image. The women who considered them-selves as masculine preferred style B mascu-line and plain image. The women feminine and conservative preferred style E feminine and tender image. The women not to follow the fshion preferred style D ordinary and plain image. The women informal and open pre-ferred the style F casual and active image. 3. There were significant relationships be-tween clothing style preferences and ideal self-image. The women who wanted to be-tween clothing style preferences and ideal self-image. The women who wanted to be con-sidered themselves as feminine and conserva-tive preferred style E feminine and tender im-age. The women who wanted gentle and con-servative preferred style D ordinary and plain image. The women who wanted sprightly pre-ferred the style F casual and active image. 4. There were significant differences in clothing style preferences according to marital status educational level and social stratifi-cation. The women with more eduacation pre-ferred the splendid and the plain image at the same time. The upper class preferred feminine image and lower class casual and active image.

• Journal of Fashion Business
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• v.26 no.3
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• pp.138-154
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• 2022

The purpose of this study is to identify the characteristics of domestic American casual fashion trends using big data text mining analysis. 108,524 posts and 2,038,999 extracted keywords from Naver and Daum related to American casual fashion in the past 5 years were collected and refined by the Textom program, and frequency analysis, word cloud, N-gram, centrality analysis, and CONCOR analysis were performed. The frequency analysis, 'vintage', 'style', 'daily look', 'coordination', 'workwear', 'men's wear' appeared as the main keywords. The main nationality of the representative brands was Japanese, followed by American, Korean, and others. As a result of the CONCOR analysis, four clusters were derived: "general American casual trend", "vintage taste", "direct sales mania", and "American styling". This study results showed that Japanese American casual clothes are influenced by American casual clothes, and American casual fashion in Korea, which has been reinterpreted, is completed with various coordination and creative styles such as workwear, street, military, classic, etc., focusing on items and brands. Looks were worn and shared on social networks, and the existence of an active consumer group and market potential to obtain genuine products, ranging from second-hand transactions for limited edition vintages to individual transactions were also confirmed. The significance of this study is that it presented the characteristics of American casual fashion trends academically based on online text data that the public actually uses because it has been spread by the public.

• Journal of the Korean Society of Costume
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• v.55 no.5 s.95
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• pp.28-42
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• 2005

Objectives of this study were to investigate about the avatar's fashion products efficiency on casual wear advertisements to study about the effect of avatar's clothing image provided by apparel industry and to investigate about the effort of avatar's fashion product on apparel advertisement for fundamental data on the avatar's fashion marketing. Following were the summaries of the results: First, in terms of the correlation between avatar's clothing and casual brand images of nate avatar's fashion marketing, avatar's clothing image of FUBU male, female and maru male, female that is reformative, characteristical, unique and sensitive to latest fashion has positive correlation with FUBU and maru brand images. Therefore, consumers' higher perception on avatar's clothing image that are 'reformative', 'characteristical' and 'unique', indicated higher casual brand image perception, proving avatar's clothing image is effective in suggesting the brand. Second, in terms of advertising the avatar by clothing them with garments of each brand and comparing avatar's clothing and casual brand images, active avatar's clothing image of FUBU male, female emphasized active brand image of FUBU. However, FUBU male avatar's clothing image did not emphasize 'reformative', 'characteristical', 'cool', or 'sensitive to latest fashion' images compared to FUBU female avatar's clothing image. Also, in case of maru, 'male', 'conseuative' and 'insensitive to latest fashion' image of male avatar clothing emphasized maru brand image. Maru female's 'unpractical' ,'female' and 'characteristical' images emphasized maru brand image.

• The Research Journal of the Costume Culture
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• v.18 no.4
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• pp.612-625
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• 2010

People have more expectations for arts and design and accordingly, various artworks were combined with fashion to meet the consumer needs. As people live a decent life, the development of leisure activities and industry has a much effect on apparel. With this phenomenon, a free and active casual look is making progress centering around the practical apparel, pursuing diversified efficiency irrespective of a season and considering sensibility not formality. In this study, paintings of Henri Matisse were analyzed in every respect and were applied in apparel design with diverse color arrangement and a motif originating in the phenomenon of modern fashion design which leads to the integration of arts and design. Painting image and color of Henri Matisse were used. Sportive casual and cultural casual was used in design as well. Originality of its color in the paintings which were used an a motif is coming from Gauguin and Gogh. Henri had influenced to the next generation with pursuit of violent color. The following conclusions were drawn from this study. First, the color of Henri Matisse's paintings has a strong contrast effect. It combines notable violent color with a simple yet decorative motif. Therefore color from Matisse's paintings suit for apparel of marked individuality with its free color arrangement. Second, free and active image in Henri Matisse's paintings is easy to express efficiency and popularity. It accords with the feature of casual wear. Third, through adding a flowing curved line in Henri Matisse's paintings to materials and applying various colors putting into a curved line image to a rib section, a decorative effect which goes with the whole shape is obtained. This study presents possibility of emergence of unique design using free color arrangement and motif from the image of paintings and aims development of modern fashion design in accordance with modern fashion giving importance to the difference and sensibility by integration of modern garments and artworks.