• Title/Summary/Keyword: Acceptance model

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A Study on the Emotional Value Perception and Post Adoption Behavior of Mobile Service (모바일 서비스의 감성적 가치인식과 후기수용행동 요인 연구)

  • Lee, Sang-Ho;Kim, Young-Berm;Kim, Jai-Beom
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.237-245
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    • 2012
  • This study deals with the influencing factors for satisfaction and the emotional value perception of mobile voucher service user. Thus researcher examined a structural equation modeling methodology of the paths within word of mouth, satisfaction, and other exogenous variables (economic/rational value, trust, joyfulness, innovativeness). As a result of this study, First, it was confirmed that the emotional value, and innovativeness affected user's trust for coupon service and joyfulness for using mobile voucher. Second, it was confirmed that trust and joyfulness affected user's satisfaction and word of mouth activities. Therefore, in cases of utilizing the emotional appeal of mobile voucher as part of a marketing tool, corporate can maximize efficiency by using their mobile voucher service & event from the point of view of customer's satisfaction & voluntary word of mouth. Researcher's consideration is that this paper's theoretical and practical contribution point is the propose of the one of the post adoption model with the quantitative study of the mobile voucher service user's emotional perception in the initial development stages of high-tech industry.

A study on Architectural Characteristics of Exhibited Houses at the Choseon Exhibition(1929) - Focused on the Relationship of Exhibited Houses in Japan - (조선박람회 출품주택의 건축계획 특성에 관한 연구 - 일본의 박람회 출품주택과 관계를 중심으로 -)

  • Chung, Soon-Young
    • Journal of architectural history
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    • v.17 no.2
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    • pp.7-25
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    • 2008
  • This study aims to clarify the architectural characteristics of three houses of Choseon Exhibition. Exposition/exhibitions were thought to be a model for the world. It shows the real status of the development, and thinking with visions at that times; therefore, exhibited house models would be a good source for what to be considered for the ideal houses of that times. Through the study, we could find out as belows. 1. The houses exhibited conserved the sitting-on-floor living style, otherwise the most proposals for house improvement suggested a chair-and-table style because of its hygienic quality and integration of the life at home and at work(school, too). 2. The spacial scheme for-family prior over for-guest was emphasized, but models at the exhibition were structured with Japanese traditional spacial program, such as Jashiki(座敷), Kyakunoma(客の間) or Tsuginoma(次の間), which were all Tatami-floored. 3. Through this exhibition, it is clarified that the architectural society in colonial Korea also tried to improve the modern housings, not only direct reception of the developed proposals. These houses was planned with the acceptance of the locality, such like Ondol, a floor heating facility which the Japanese engineer improve the efficiency. 4. Also these exhibited houses became a start to recognize a house as a product, and spurred on commercialization. As the result, we could find out that these exhibited houses accepted the modern housing proposals selectively, and that even if the exhibitions shows the advance in usual these houses were planned with the very conservative notions.

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A Study on The Effect of 360 Product Photography Characteristics and Internal Innovation on Intention to Continuous Use (360 제품 사진의 특성과 내적혁신성이 지속이용의도에 미치는 영향에 관한 연구)

  • Sim, Hyun-Jun;Lee, Jong-Yoon;Kim, Hun
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.367-380
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    • 2020
  • 360 product photography is one of the realistic media technologies that can observe subjects from various angles as one of the real-world VR production methods. This study examined the effect of 360 product photography on the intention to Continuous Use through the technology acceptance model. The results of the online survey showed that informative, which is the characteristic of 360 product photography, affects both ease of use and perceived usefulness, while reliability and entertainingness affect only perceived usefulness. Internal innovation had an impact on perceived ease, but not on perceived usability. Ease of use, both mediators, had a positive effect on sustained use intention. These findings can be used as a reference for various studies in the field of 360 product photography which is still insufficient. In addition, it can provide strategic implications for the production direction of 360 product photos.

A study on the robust speaker recognition algorithm in noise surroundings (주변 잡음 환경에 강한 화자인식 알고리즘 연구)

  • Jung Jong-Soon
    • Journal of the Korea Society of Computer and Information
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    • v.10 no.6 s.38
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    • pp.47-54
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    • 2005
  • In the most of speaker recognition system, speaker's characteristics is extracted from acoustic parameter by speech analysis and we make speaker's reference pattern. Parameters used in speaker recognition system are desirable expressing speaker's characteristics fully and being a few difference whenever it is spoken. Therefore we su99est following to solve this problem. This paper is proposed to use strong spectrum characteristic in non-noise circumstance and prosodic information in noise circumstance. In a stage of making code book, we make the number of data we need to combine spectrum characteristic and Prosodic information. We decide acceptance or rejection comparing test pattern and each model distance. As a result, we obtained more improved recognition rate than we use spectrum and prosodic information especially we obtained stational recognition rate in noise circumstance.

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The Solutions of Problems in E-Commerce in China (중국 전자상거래의 문제점과 해결방안)

  • Choi, Seok-Beom;Lee, Young-Chan
    • International Commerce and Information Review
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    • v.8 no.2
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    • pp.187-210
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    • 2006
  • China continues to experience an expansion of its e-Commerce industry. This is true both for B2C and for B2B sectors. B2C websites are created by various players. B2C E-commerce is divided into three categories in China: online direct sale, online retail, and online booking services. Online retail remains the major form of B2C business, and online booking services and online direct sale also maintained rapid growth. The rapid growth of B2C E-commerce in China was due to three factors. Firstly, the number of Internet users is increasing, which expands E-commerce user base. Secondly, users' acceptance and recognition of E-commerce are gradually increasing. Lastly, improvement on payment, logistics and credit also provides a better and better industrial environment for B2C e-commerce. The B2C sector has seen a low transaction volume in spite of its large number of websites. The B2B sectors has seen a higher transaction volume and more stable growth than the B2C sector. There is a wide range of the total market size estimated by different sources. China's C2C market witnessed rapid growth in 2005, the market growth may slow down in 2006 and 2007, due to heavy market competition, challenges to the business model and slow corporate user growth. But there is the bottlenecks in E-commerce in China. The purpose of this paper is contribute to development E-commerce in China by finding the solutions of the bottlenecks in E-commerce in China.

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A Study on the Effect of Mobile Social Network Game Characteristics in Service Recovery - Focused on Kakaotalk Platform Game (모바일 소셜 네트워크 게임 특성이 서비스 회복에 미치는 영향에 관한 연구 : 카카오톡 플랫폼 기반 게임을 중심으로)

  • Kang, Moon-Young;Chi, Yong-Shou;Han, Kyeong-Seok
    • Journal of Korea Game Society
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    • v.15 no.1
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    • pp.171-184
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    • 2015
  • Looking at the existing game-related research, innumerable researches such as game acceptance, user satisfaction, continuance intention, wold-of-mouse intention have been carried out. However, there was no cases that applying the concept of service recovery in game researches. The purpose of this study is to evaluate the impact on the characteristic of the mobile social network game that based on domestic mobile social network game platform which focusing on KakaoTalk games on the service recovery. In addition, the study analyzed the characteristic factors of mobile social network game on the basis of Organizational Equity Theory and Innovation Diffusion Theory to identified the causal relationship between those factors and service recovery. As a result, except the independent variable-compatibility, all of the characteristics factors of mobile social network game showed direct or indirect effects on service recovery. The results of this study are expected as a reference for presenting a new business model, reducing risk factors and enriching the related research of the gaming industry.

Effects of a Cultural Competence Promotion Program for Multicultural Maternity Nursing Care: Case-based Small Group Learning (다문화 산모 간호를 위한 문화적 역량증진 프로그램의 효과: 사례기반 소그룹 학습방법 적용)

  • Park, Myung-Sook;Kweon, Young-Ran
    • Journal of Korean Academy of Nursing
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    • v.43 no.5
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    • pp.626-635
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    • 2013
  • Purpose: The purpose of this study was to examine the effects of a cultural competence improvement program for maternity nurses. Methods: A quasi-experimental study using a non-equivalent control group pre and posttest design was used. Participants were 67 maternity nurses caring for multicultural pregnant women in G city. The cultural competence improvement program was developed based on the 3-D Puzzle Model and was provided using case-based small group learning methods for the experimental group (n=31). The control group (n=36) did not receive any intervention. Data were collected using self-report structured questionnaires at two time points: prior to the intervention and after the intervention and were analyzed with descriptive statistics, ${\chi}^2$-test, and t-test. Results: Compared to the control group, the experimental group reported significant positive changes for cultural knowledge (t=6.39, p<.001), cultural awareness (t=3.50, p<.001), and cultural acceptance (t=4.08, p<.001). However, change in cultural nursing behaviors (t=0.92, p=.067) was not significantly different between the two groups. Conclusion: Findings from this study indicate that a cultural competence improvement program with case-based small group learning is a useful intervention strategy to promote multicultural maternity care. Further, strategies to improve cultural nursing behavior should be developed to promote culturally congruent nursing care.

Relationship of Avoid Fusion and concentration : Focused on mediative effects of emotion control and thinking control (인지융합과 집중력 간의 관계: 정서조절과 사고조절력의 매개효과를 중심으로)

  • Lee, JeongHwa;Son, ChongNak
    • Journal of Digital Convergence
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    • v.13 no.12
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    • pp.433-440
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    • 2015
  • This study was conducted to examine mediative effects of two factors, emotion control and thinking control, in the relationship between avoid fusion and attention. Participants (308 high school students) were asked to complete a questionnaire which contains items to measure some psychological properties such as emotion control (EC), thinking control (TC), avoidance avoid fusion (CF), conceration(Co) and learning attitude(LA). Structural equation model analysis showed that 8 of modified 9 paths were statistically significant; CF to Co and TC, TC to EC, Co, and LA, EC to Co and LA, and Co to LA. Limitations and suggestions were mentioned in the discussion.

A Study on Organizations Adopting Convergence-based Smart Work for Overcoming Constraints and Achieving Performance (ICT와 경영을 융복합적으로 활용한 스마트워크 도입 기업의 시·공간 제약 극복과 조직 성과 달성에 관한 연구)

  • Oh, Sang-Jo;Kim, Yong-Young
    • Journal of Digital Convergence
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    • v.13 no.6
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    • pp.113-124
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    • 2015
  • Convergence-based Smart Work in Korea started from 2010 with a purpose to improve work-life balance. Up to now the previous research on Smart Work has been studied in the context of the pre-adoption or the adoption stage, and shows some limitations not finding out the effort to manage change, the issues occurred in the process of adopting Smart Work, and the performance after adopting Smart Work. The period after adoption is when users continue to use ICT and intended objectives can be accomplished. Therefore, this study investigated the process that the organizations adopting Smart Work have overcome spatial and temporal constraints and the performance that they have achieved after adopting it. Though the framework integrating time-geography theory with technology acceptance stage, this research interviewed four managers of three organizations being responsible for adopting and operating Smart Work and provided its adopting process and performance of each organization.

A Process Analysis of the Employment Preparation of Chinese International Marriage Migrant Women (중국국적 결혼이주여성들의 취업준비 경험에 대한 과정분석)

  • Kong, Su Youn;Yang, Sungeun
    • Journal of Families and Better Life
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    • v.32 no.1
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    • pp.133-150
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    • 2014
  • This study is aimed at examining the employment preparation of Chinese migrant women and exploring measures to support their employment in a practical manner. To accomplish the objectives, in-depth interviews with 15 Han Chinese and Korean Chinese women, who represent the highest proportion in Korea, were conducted. Each interview lasted for about an hour and a half on average, and there were additional questionnaires and observations on vocational courses. Collected data was analyzed in 4 steps by utilizing the analysis methods suggested by Lichtman (the three C's of data analysis: codes, categories, concepts), which were transformed to fit the final data. The research findings are as follows. First, the fundamental reasons that Chinese migrant women seek employment in Korea are as follows: role model as a mother based on motherhood and the desire to be recognized as a member of society. Second, as for employment strategies, although all the respondents were only dependent on the referral of their acquaintances and national institutions, Han Chinese and Korean Chinese women had ambivalent attitudes toward each other. Third, they attributed the causes of unemployment to personal aspects such as the amount of effort made and luck, and social structural aspects, including employment instability and low acceptance of multi- cultural individuals. Fourth, the migrant women hoping for 'complete integration' in the future, suggested some practical employment support measures. Such measures should be established by comprehensively reflecting their reasons for getting a job, employment strategies, attributions of unemployment, and employment outlook, rather than as response measures to the low birth rate and aging issues in Korea.