• 통합자연과학논문집
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• 제4권2호
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• pp.158-165
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• 2011

Statistics by structural equation modeling techniques were used to assess a model of chemistry learning strategy based on performance goal orientation. In the optimal Model III of this research, Performance-approach goal was positively related to the use of learning strategy(p<.05) and achievement need(p<.05). Performance-avoidance goal was negatively related to learning strategy(p<.05) and was positively related to self-handicapping tendency(p<.15). Performance-approach goal affected learning strategy indirectly through achievement need(p<.05). Use of achievement need was positively related to learning strategy(p<.05) and self-handicapping tendency(p<.35). Self-handicapping tendency affected learning strategy negatively(p<.05). Implications of these findings for learning strategy in chemistry education are discussed.

• 한국유기농업학회지
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• 제19권3호
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• pp.309-327
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• 2011

The paper analyzed on the level of consumer member's awareness to green marketing strategies (4P's; product, price, place and promotion strategies) of Hansalim specialty shops for environmentally friendly agri-products. For the study, Hansalim-Cheonanasan members had been surveyed. Consumers purchase environmentally friendly agri-products because quality and freshness of those is good. The difference in amount of the average monthly purchase between loyal customers and disloyal customers is about 130,000 won. And customer's awareness is that the first is promotion strategy, the second product strategy, the third place strategy, the last price strategy. The average monthly purchase is related with product strategy in correlations between the 4P's each other. If Hansalim maintains a product strategy, promotes extensively and keeps their product standard, more consumers will purchase Hansalim products because the most important one of effect of green marketing strategies on consumer behavior is products. Hansalim needs to go into action to increase recognition. Some of consumers have misconcepts or don't know about the 4P's well. If Hansalim promotes positively considering interrelationship about 4P's strategies or other strategies, the consumers awareness will be changed more effectively. This study shows that balanced 4P's is better than only one superior strategy because of the correlation amomg green marketing strategies.

• 통상정보연구
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• 제10권3호
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• pp.391-406
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• 2008

Recently, U.S. beef completely is opened and a point of present time, beef import market is increased, the high branding and high quality of Korea's beef cattle is urgent for a brand-name of Korea's Meat got competitive superiority in world market. Also, for that situation, Producers and Distributors request successful marketing strategy establishment and in the concrete, I present a counterplan strategy based on 4P(price, product differentiation, sales promotion, distribution) strategy.

• 한국콘텐츠학회논문지
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• 제15권9호
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• pp.509-526
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• 2015

본 연구에서는 N-스크린 시대의 미국, 영국, 일본의 유력 신문사의 디지털 콘텐츠 유료화 전략을 비교, 분석했다. 분석의 틀로는 디지털 콘텐츠의 유료화 시점, 시장 세분화 여부, 4P 마케팅 믹스 전략이 활용됐다. 해외 주요 신문사들의 디지털 콘텐츠 유료화 전략은 2000년을 전후로 시작된 후, 2000년 초중반 캐즘을 겪었고 2010년 모바일 기기의 확산으로 본격화된 것으로 나타났다. 분석 대상 신문사 대부분은 상품 측면에서 시장을 세분화하는 모습을 보이진 않았다. 4P 전략의 관점에서 상품 전략의 경우, e-paper와 디지털 콘텐츠를 축으로 프리미엄 서비스가 부가되는 방식으로 전개되고 있었다. 가격 전략은 연성 체계와 혼합 체계가 주로 활용됐다. 유통전략은 디지털 콘텐츠에 대한 세분화 여부에 따라 대별됐다. 디지털 콘텐츠의 유통경로는 '디지털'로 묶어 하나의 대상으로 간주하면 단일 요금제, 그렇지 않고 각각의 단말기마다 세분화 한 경우에는 복합 요금제가 선택됐다. 판촉 전략에서는 종이신문과의 번들링 전략이 주로 채택되는 가운데, 시범 이용을 두고 분석 결과가 서구(미국과 영국)와 일본 간 상이하게 나타났다.

• Food Science and Biotechnology
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• 제18권4호
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• pp.954-958
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• 2009

Effects of controlled- and uncontrolled-pH operations on phenylalanine ammonia lyase (PAL) production by a recombinant Escherichia coli strain were investigated at uncontrolled-pH ($pH_{UC}$) and controlled-pH ($pH_C$) of 5.5, 6.0, 6.5, 7.0, 7.5, 8.0, and 8.5 in bioreactor systems. The results showed that the recombinant PAL activity was improved significantly by controlled pH strategy. Among the $pH_C$ operations, the highest PAL activities were obtained under $pH_C$ 7.5 strategy where cell mass ($OD_{600\;nm}$) and PAL activity was 1.3 and 1.8 fold higher than those of $pH_{UC}$, respectively. The maximum PAL activity reached 123 U/g. The $pH_C$ 7.5 strategy made recombinant plasmid more stable and therefore allowed easier expression of PAL recombinant plasmid, which increased PAL production. It was indicated that the new approach (controlled-pH strategy) obtained in this work possessed a high potential for the industrial production of PAL, especially in the biosynthesis of L-phenylalanine.

• 대한안전경영과학회지
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• 제10권4호
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• pp.259-265
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• 2008

Domestic industry has a long history, but it has been suffering for a long time due to its poor competitiveness in management ability, supply of materials, technological development, sales marketing, and distribution networks. Moreover, the industry has not established its strong presence in the world market but is exposed to increasingly greater agonies because of inactive domestic demands, increase rate of import versus export, diversified government policies, and non-selective introduction of high-quality and low-priced foreign named brands of ceramics into the country. Theses factors have partly contributed to consumers' low or negative recognition.

• 산업진흥연구
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• 제6권4호
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• pp.11-21
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• 2021

본 연구는 콘텐츠 산업 대표 기업인 CJ E&M를 대상으로 기업 성장성 요인을 분석하고자 하였다. 먼저 CJ E&M 성장 동력을 분석하고자 마이클 포터의 다이아몬드 모델을 활용하여 핵심요인을 검토하였으며, 이후 4P 모델을 기준하여 향후 기업 성장을 도모할 수 있는 방향을 제시하고자 하였다. 연구결과, 기업 성장요인으로는 생산조건 측면에 다양한 장르에 기준한 미디어 콘텐츠와 스타급 인재 영입을 제시할 수 있으며, 수요조건 측면에서는 중국시장 수요조건을 충족 시켜왔다. 또한 관련 산업 측면에 K-Culture를 겨냥한 한류 산업을 뽑을 수 있으며 경영 여건 즉 전략, 구조, 경쟁 측면에 '투 트랙 전략인 글로벌·글로컬 전략, 미디어 커머스 전략이 유효하였다. 향후 발전 방향을 제시해 보면, 계열사 협업체계에 기초한 다양한 제품, 가격 측면에서 넷플릭스를 벤치마킹한 티빙을 제시하고자 하며, 유통경로 측면에서는 OTT 플랫폼의 글로벌 확장과 촉진 측면에서는 틱톡 플랫폼을 활용한 챌린지 마케팅을 활성화 시켜나갈 필요성이 있다.

• 조명전기설비학회논문지
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• 제14권5호
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• pp.74-79
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• 2000

본 논문에서는 유도전동기의 손실을 고려한 최대 효율제어기법을 전기자동차 구동시스템에 적용하고, 그 효과를 검증하기 위해 최대 효율제어를 적용하였을 때와 기존의 일정자속 제어방식을 적용하였을 경우에 대해 각각 ­미국의 F.T.P-72와 E.P.A의 HWFET(Highway Fuel Effciency Test)에서 정한 시내 주행모드(LA-4 Mode) 와 고속 주행 모드에서의 주행시험을 통해 그 결과를 비교 제시하였다. 또한 시험을 통해 전기자동차의 주행거리 증대를 위해 최대 효율제어 적용시 효과를 검토하였다.

• 한국과학교육학회지
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• 제15권2호
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• pp.223-232
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• 1995

The purpose of this study is to investigate the effect of concept mapping strategies on the learner's achievement and their attitude change in science learning. The subject was 159 male students in a middle school in Seoul. Three experimental groups were instructed with different kinds of teaching methods about the unit of photosynthesis and digestive organs. Group I was instructed with traditional teaching method, GroupII was instructed with guided concept mapping strategy, GroupIII was instructed with student-centered concept mapping strategy. The major findings of this study are as follows. 1. Student-centered concept mapping strategy was observed effective at 0.05 significance level in achievement and retention. 2. Only student-centered concept mapping strategy changed students' attitude toward science learning positively. 3. It was observed that there was very significant correlation between the learning ability and science achievement (p<0.01). 4. Student-centered concept mapping strategy was found effective in upper learning-ability group, and guided concept mapping strategy in middle learning-ability group(p < 0.05). 5. Student-centered concept mapping strategy was effective to the groups of upper and middle learning-ability in changing students' attitude toward science learning(p < 0.05).

• 대한물리의학회지
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• 제12권1호
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• pp.113-120
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• 2017

PURPOSE: The purpose of this study is to provide the basic data for developing the self-leadership program by identifying the effect of self-leadership on intrinsic motivation among physical therapy students. METHODS: One hundred physical therapy students in E university of Gyeonggido were recruited by convenience sampling from October 4 to 14, 2016. Of them, 89% were chosen and 79% were analyzed after excluding the cases with wrong answers. The survey, using Likert's five scales was conducted with fifteen items of intrinsic motivation (Cronbach's ${\alpha}$, .84) and thirty-five items of self-leadership (Cronbach's ${\alpha}$, .90). Frequency analysis, correlation analysis regression diagnostics, and multiple regression analysis were done with SPSS 20.0 Statistics program (IBM, Korea). RESULTS: The total score of Self-leadership was 3.61 and of substrategies was 4.05 (Natural reward strategy), 3.38 (Behavior-focus strategy), and 3.43 (Constructive thought pattern strategy), respectively. The score of intrinsic motivation was 3.43. The substrategy of Self-leadership indicated positive correlation with intrinsic motivation. The correlation values in higher order were .75 (Natural reward strategy), .66 (Behavior-focus strategy), and .61 (Constructive thought pattern strategy). The Constructive thought pattern strategy (t=5.18, p=.00) and Natural reward strategy (t=2.10, p=.38), except Behavior-focus strategy were effective on intrinsic motivation, according to the multiple regression analysis. CONCLUSION: Before stepping up to the next level of being a physical therapist, students must go through the educational program to improve the Constructive thought pattern strategy and Natural reward strategy.