• Title/Summary/Keyword: 4P Strategy

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Statistics of Causal Relations among Performance Goal Orientation, Achievement Need, Self-handicapping Tendency and Learning Strategy in Chemistry Education (화학교과에서 수행목표지향성, 성취욕구, 자기핸디캡경향 및 학습전략 사이의 인과구조에 대한 통계)

  • Ko, Young Chun
    • Journal of Integrative Natural Science
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    • v.4 no.2
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    • pp.158-165
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    • 2011
  • Statistics by structural equation modeling techniques were used to assess a model of chemistry learning strategy based on performance goal orientation. In the optimal Model III of this research, Performance-approach goal was positively related to the use of learning strategy(p<.05) and achievement need(p<.05). Performance-avoidance goal was negatively related to learning strategy(p<.05) and was positively related to self-handicapping tendency(p<.15). Performance-approach goal affected learning strategy indirectly through achievement need(p<.05). Use of achievement need was positively related to learning strategy(p<.05) and self-handicapping tendency(p<.35). Self-handicapping tendency affected learning strategy negatively(p<.05). Implications of these findings for learning strategy in chemistry education are discussed.

An Analysison Consumer Member's Awareness to Green Marketing Strategies of a Consumer's Cooperative Shop for Environmentally Friendly Agri-product (생활협동조합 매장의 그린마케팅 전략에 대한 소비자회원의 인지도 분석 -한살림천안아산생협 매장을 중심으로-)

  • Kim, Ho;Lee, Na-Ra
    • Korean Journal of Organic Agriculture
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    • v.19 no.3
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    • pp.309-327
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    • 2011
  • The paper analyzed on the level of consumer member's awareness to green marketing strategies (4P's; product, price, place and promotion strategies) of Hansalim specialty shops for environmentally friendly agri-products. For the study, Hansalim-Cheonanasan members had been surveyed. Consumers purchase environmentally friendly agri-products because quality and freshness of those is good. The difference in amount of the average monthly purchase between loyal customers and disloyal customers is about 130,000 won. And customer's awareness is that the first is promotion strategy, the second product strategy, the third place strategy, the last price strategy. The average monthly purchase is related with product strategy in correlations between the 4P's each other. If Hansalim maintains a product strategy, promotes extensively and keeps their product standard, more consumers will purchase Hansalim products because the most important one of effect of green marketing strategies on consumer behavior is products. Hansalim needs to go into action to increase recognition. Some of consumers have misconcepts or don't know about the 4P's well. If Hansalim promotes positively considering interrelationship about 4P's strategies or other strategies, the consumers awareness will be changed more effectively. This study shows that balanced 4P's is better than only one superior strategy because of the correlation amomg green marketing strategies.

A Study on marketing strategy for the Brand-name of Korea's Meat in the globalization Era (세계화에 따른 한우브랜드의 마케팅전략에 관한 연구)

  • Yim, Ki-Heung
    • International Commerce and Information Review
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    • v.10 no.3
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    • pp.391-406
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    • 2008
  • Recently, U.S. beef completely is opened and a point of present time, beef import market is increased, the high branding and high quality of Korea's beef cattle is urgent for a brand-name of Korea's Meat got competitive superiority in world market. Also, for that situation, Producers and Distributors request successful marketing strategy establishment and in the concrete, I present a counterplan strategy based on 4P(price, product differentiation, sales promotion, distribution) strategy.

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Strategy for Paid Digital Contents after the Advent of N-screen Era: Focused on News-contents Business Models of Foreign Newspaper Companies (N-스크린 환경 도래에 따른 디지털 콘텐츠 유료화 전략 : 해외 신문사의 뉴스 콘텐츠 사업 모델을 중심으로)

  • Kim, Daewon;Woo, Hyejin;Kim, Seongcheol
    • The Journal of the Korea Contents Association
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    • v.15 no.9
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    • pp.509-526
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    • 2015
  • The study investigated the N-Screen strategies of paid digital contents of foreign newspapers belonging to advanced companies: USA, United Kingdom, and Japan. This research employed the time to launch paid digital content business, whether or not to segment market, and 4p marketing mix strategies for analyzing the strategies. The results show that the strategies, starting around the year 2000, had experience chasm, and then revived since the year 2010, when the penetration rate of mobile devices proliferated. Most newspapers still supply contents under the assumption that they paly in a mass market. The items of paid digital contents are mainly composed of e-paper and digital contents. Regarding the price strategy, soft paywall and combination paywall are largely used. Distribution strategy is subject to whether or not to discriminate the path of digital contents. As for promotion strategy, bundling strategy with newspaper is mostly utilized. The difference between western countries and Japan was found in term of the free trial service.

Influence of Controlled- and Uncontrolled-pH Operations on Recombinant Phenylalanine Ammonia Lyase Production in Escherichia coli

  • Cui, Jian Dong;Zhao, Gui Xia;Zhang, Ya Nan;Jia, Shi Ru
    • Food Science and Biotechnology
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    • v.18 no.4
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    • pp.954-958
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    • 2009
  • Effects of controlled- and uncontrolled-pH operations on phenylalanine ammonia lyase (PAL) production by a recombinant Escherichia coli strain were investigated at uncontrolled-pH ($pH_{UC}$) and controlled-pH ($pH_C$) of 5.5, 6.0, 6.5, 7.0, 7.5, 8.0, and 8.5 in bioreactor systems. The results showed that the recombinant PAL activity was improved significantly by controlled pH strategy. Among the $pH_C$ operations, the highest PAL activities were obtained under $pH_C$ 7.5 strategy where cell mass ($OD_{600\;nm}$) and PAL activity was 1.3 and 1.8 fold higher than those of $pH_{UC}$, respectively. The maximum PAL activity reached 123 U/g. The $pH_C$ 7.5 strategy made recombinant plasmid more stable and therefore allowed easier expression of PAL recombinant plasmid, which increased PAL production. It was indicated that the new approach (controlled-pH strategy) obtained in this work possessed a high potential for the industrial production of PAL, especially in the biosynthesis of L-phenylalanine.

Design of Sales Strategy according to 4P Characteristics (4P 특성치를 고려한 판매전략 설계에 관한 연구)

  • Kim, Chang-Shik
    • Journal of the Korea Safety Management & Science
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    • v.10 no.4
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    • pp.259-265
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    • 2008
  • Domestic industry has a long history, but it has been suffering for a long time due to its poor competitiveness in management ability, supply of materials, technological development, sales marketing, and distribution networks. Moreover, the industry has not established its strong presence in the world market but is exposed to increasingly greater agonies because of inactive domestic demands, increase rate of import versus export, diversified government policies, and non-selective introduction of high-quality and low-priced foreign named brands of ceramics into the country. Theses factors have partly contributed to consumers' low or negative recognition.

Growth factors and promotion strategies of CJ E&M: Focusing on the diamond model analysis and 4P (CJ E&M의 성장성 요인과 촉진전략: 다이아모델 분석과 4P를 중심으로)

  • Kim, JeongYeon;Park, SangHyeon
    • Industry Promotion Research
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    • v.6 no.4
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    • pp.11-21
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    • 2021
  • This study tried to analyze the factors of corporate growth potential of CJ E&M, a representative company in the content industry. First, in order to analyze CJ E&M's growth Engine, Michael Porter's diamond model was used to review key factors, and then, based on the 4P model, directions for future corporate growth were suggested. As a Result, Factors behind corporate growth included "Media content of various genres" and "recruitment of star-class human resources", in terms of Production Conditions, and "Gratification Chinese market demand" in terms of Demand Conditions. In addition, "Korean wave industry aiming at K-Culture" in terms of Related Industry and "Two track strategy: global·glocal strategy" and "Media commerce strategy" in terms of business environment: strategy, structure, and competition was able to analyze. For the direction of development, there are "various products through collaboration of affiliated companies" in terms of Product and "TVING Benchmarked Netflix" in terms of Price. In addition, "global expansion through OTT platform TVING" in terms of place and "challenge marketing utilizing the Tiktok platform" in terms of promotion must be carried out.

An Effect of Maximizing Efficiency Control of Induction Motor for Electric Vehicle Drive Systems(II) (전기자동차 구동시스템에서의 유도전동기의 최대효율제어 효과(II))

  • 최욱돈;김동희;노채균
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.14 no.5
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    • pp.74-79
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    • 2000
  • This paper presents the test result of electric vehicle to evaluate a point of difference between maximizing efficiency control and conventional constant flux control(CFX) strategy of induction motor driver. A proposed maximizing efficiency control(MEC) strategy is compared with th constant flux control strategy. The comparison test is carried out with two types of F.T.P-72 and E.P.A driving schedule. This research shown the effectiveness of an enlargement of driving distance of the electric vehicle when a maximizing efficiency control strategy adopted.

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THE EFFECT OF CONCEPT MAPPING STRATEGIES ON THE ACHIEVEMENT AND ATTITUDE CHANGE IN SCIENCE LEARNING. (개념도 활용이 과학수업에 대한 태도와 학업성취도에 미치는 영향)

  • Lee, Jeong-Yi;Hur, Myung
    • Journal of The Korean Association For Science Education
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    • v.15 no.2
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    • pp.223-232
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    • 1995
  • The purpose of this study is to investigate the effect of concept mapping strategies on the learner's achievement and their attitude change in science learning. The subject was 159 male students in a middle school in Seoul. Three experimental groups were instructed with different kinds of teaching methods about the unit of photosynthesis and digestive organs. Group I was instructed with traditional teaching method, GroupII was instructed with guided concept mapping strategy, GroupIII was instructed with student-centered concept mapping strategy. The major findings of this study are as follows. 1. Student-centered concept mapping strategy was observed effective at 0.05 significance level in achievement and retention. 2. Only student-centered concept mapping strategy changed students' attitude toward science learning positively. 3. It was observed that there was very significant correlation between the learning ability and science achievement (p<0.01). 4. Student-centered concept mapping strategy was found effective in upper learning-ability group, and guided concept mapping strategy in middle learning-ability group(p < 0.05). 5. Student-centered concept mapping strategy was effective to the groups of upper and middle learning-ability in changing students' attitude toward science learning(p < 0.05).

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Analyzing Correlation of Self-leadership and Intrinsic Motivation Among Some Physiotherapy Students (일부 물리치료 전공 대학생의 셀프리더십과 내재적 동기간의 관계분석)

  • Kim, Eun-Joo;Lee, Han-Suk
    • Journal of the Korean Society of Physical Medicine
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    • v.12 no.1
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    • pp.113-120
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    • 2017
  • PURPOSE: The purpose of this study is to provide the basic data for developing the self-leadership program by identifying the effect of self-leadership on intrinsic motivation among physical therapy students. METHODS: One hundred physical therapy students in E university of Gyeonggido were recruited by convenience sampling from October 4 to 14, 2016. Of them, 89% were chosen and 79% were analyzed after excluding the cases with wrong answers. The survey, using Likert's five scales was conducted with fifteen items of intrinsic motivation (Cronbach's ${\alpha}$, .84) and thirty-five items of self-leadership (Cronbach's ${\alpha}$, .90). Frequency analysis, correlation analysis regression diagnostics, and multiple regression analysis were done with SPSS 20.0 Statistics program (IBM, Korea). RESULTS: The total score of Self-leadership was 3.61 and of substrategies was 4.05 (Natural reward strategy), 3.38 (Behavior-focus strategy), and 3.43 (Constructive thought pattern strategy), respectively. The score of intrinsic motivation was 3.43. The substrategy of Self-leadership indicated positive correlation with intrinsic motivation. The correlation values in higher order were .75 (Natural reward strategy), .66 (Behavior-focus strategy), and .61 (Constructive thought pattern strategy). The Constructive thought pattern strategy (t=5.18, p=.00) and Natural reward strategy (t=2.10, p=.38), except Behavior-focus strategy were effective on intrinsic motivation, according to the multiple regression analysis. CONCLUSION: Before stepping up to the next level of being a physical therapist, students must go through the educational program to improve the Constructive thought pattern strategy and Natural reward strategy.