• Journal of the Korean Society of Floral Art and Design
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• no.45
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• pp.77-95
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• 2021

This study considers the problem of reality that our floral art has to overcome as a loss of the floral art spirit caused by the expansion of Western-centered formalism flower culture, and considers the discussion on the deformality of distancing and the free spirit of nomadism. The floral art, which works on the creator's aesthetic mental world through flowers, is an art of mental image that values the free mental world of the creator. It also refers to the importance of artist consciousness as an art of self-imago that makes the target world beyond the "expression of similarity" that reproduces the target world. In this context, the lack of concern about the identity of Korean floral art appears to be the creative training and work of Korean floral artists who are biased toward Western expression techniques and creative methods. It also expresses a problem with our cultural consciousness, which is dominated by the Western flower culture of flower design. Here, we are obliged to understand the reality of Korean floral art biased by Western flower design and to organize discussions to solve the problem. Therefore, this study examines the problems that our floral art has to overcome as part of seeking the identity of Korean floral art and enhancing the cultural value of Korean floral art through criticism of Western cultural acceptance. This is a historical consideration of the nature of Korean floral art to recover, while also a process of identifying the meaning of the free creative spirit that the artist should maintain as an aesthetic art. Furthermore, such criticism of the Korean floral art culture and discussion of introspection are expected to serve as an opportunity to further expand the academic discourse system for the floral art while embodying the "identity" of Korean floral art.

• Journal of the Korean Society of Floral Art and Design
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• no.40
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• pp.63-75
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• 2019

In this study, convergence art education which Based on the overall understanding of color, which is a field of science, the lecture model was constructed in order to operate a fusion curriculum which can be practically expressed by applying it to the artistic field of floral design. The learner was satisfied with the composition of the two lectures (floral design, color) and the way of conducting theory and practice. In addition, they felt that was able to access various areas through one subject. This indicates that learners themselves perceive the purpose and necessity of this study. On the other hand, it is pointed out that the background knowledge level between the majors and the non - majors is different. therefore Continuous feedback and adjustment of the degree of difficulty of the training seems to be necessary to enhance the learner's understanding. In order to develop the floral design, the curriculum development and education model should be built through convergence of various sciences. It is expected that this study will be used as basic data for the development of the curriculum for the artistic design education.

• Journal of the Korean Society of Floral Art and Design
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• no.43
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• pp.19-37
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• 2020

The purpose of this paper is to seek for a new exhibition form of floral art design that deviates from formalism by suggesting a planning exhibition with storytelling away from the unilinear exhibition composition method of floral art design currently being held in Korea. Storytelling in flower art exhibition is to construct an easy-to-understand exhibition through the use of the four-step construction method of introduction-development-turn-conclusion, or the three-step construction method of intro-body-conclusion. It is intended to efficiently propose interaction between creators and viewers. In order to seek for diversification of floral art design, it is necessary to secure a convergent view that has been blowing since the Millennial, collaborate with other fields, or attempt exhibition planning that reflects storytelling. The main function of the exhibition is to meet and communicate directly with the public. This study intends to propose the exhibition structure and implementation direction of floral art exhibition through the case of 'Hwawanggye' held at the Sungkyunkwan University Museum in 2017, focusing on the exhibition where storytelling is applied. Through this study, it is expected that the discourse in the field of floral art will be expanded, and various networks of aesthetic suggestions and floral art design with storytelling will be boosted.

• Journal of the Korean Society of Floral Art and Design
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• no.42
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• pp.63-96
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• 2020

The flower arrangement that human beings interact with the natural plants have characteristics according to their historical background and ethnicity and different aspects of culture related of the flower arrangements have been created by human inspiration and formative ability. The Korean flower arrangement is a product of civilization which originated in the natural environment of the four seasons. As background with the natural unity ideology, the Korean Flower Arrangement makes the life and philosophy of the naturalistic nature that flows in the mind of our nation to the relaxing beauty suited on cultures of ages by the Virtue, the Will, and the Vitality. The Literary Flower Arrangement is, based on the higher human personality and poetic sentiments as ideologies of our traditional oriental philosophy, the formative art made for aesthetic implications of philosophy by consisting plants' characters and tastes without expression of technical skills. In this study, focused on pine tree, in order to clarify that the flower arrangement of our spiritual culture is the Literary Flower Arrangement, make Identifying aesthetic characteristics through, the backgrounds and sources of being expressed by the Literary Flower Arrangement, poetic feelings, symbolism, metaphor, the formative form of flower arrangement, decoding of the flower arrangement genes, and the same time deduce the record of literary work and classify it each era, and establish the Literary Flower Arrangement theory which is the essence of Korean flower arrangement.

• Journal of the Korean Society of Floral Art and Design
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• no.41
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• pp.25-44
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• 2019

The purpose of this study is to identify the differences between consumers and suppliers about the necessity and effectiveness of hand-tied bouquet packaging in a retail shop and consumer needs of floristry packaging for sustainable condition were surveyed and analyzed using questionnaire format. In the introduction, the understanding and sustainability of floristry design were considered. The questionnaire consisted of general purchasing type, packaging related items, and consumer and supplier profile. Consumers were middle class residents living on Mokdong apartment complex, a small number of consumers who aren't living on Mokdong and workers and suppliers were florists currently active nationwide. This study suggests an effective and strategic packaging direction that reflects consumer needs, focusing on the similarity and difference of their needs and it presents them as business models. The results of the future research are expected to be the basis for producing and distributing packaging design.

• Journal of the Korean Society of Floral Art and Design
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• no.42
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• pp.97-116
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• 2020

In this paper, the need for lifelong education and distance education is increasing due to the decrease of population and the increase of life expectancy. In addition, the popularization and everydayization of education, which combines daily life and learning, is an educational feature. Individuals can more easily access knowledge, and video plays an important role. Video content is the most basic medium that leads to the popularization and daily life of education. With the development of information and communication technology, popularization of media content production and editing technology, anyone can easily create and share. The video education contents business is expected to increase globally through SNS. Especially, the video contents education industry related to flower design is regarded as a suitable content field in an era where environment is essential. In the modern era, characterized by the "one-person household, one-person media" era, the environment of plants protects people from stress by restoring human emotional efficiency, environmental comfort, and stability. In other words, because humans have a preference for nature, plants play an important role for humanity recovery. Against this backdrop, flower design is expected to be a promising industrial sector with high growth, high value added and high job creation effects. In the era of the fourth revolution of the human race, competitive video contents are expected to influence the growth of the future country. will be.

• Journal of the Korean Society of Floral Art and Design
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• no.41
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• pp.115-132
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• 2019

Today, the expansion of the possibility of new expressions of plastic arts is largely due to emergence and application of new materials. In the field of flower design, it is found that there is a tendency to seek a new expression by utilizing various new materials instead of natural material that used in the past. This study is an attempt of applying methodological approach in the creation of floral art works utilizing the characteristics of contemporary materials in such context. The researcher gathered cases of specific effect and sensation in the expression of art works using various contemporary materials and extracted the characteristics using descriptive sentences applying behavior setting analysis technique. Reporting detailed result of the research total 100 guidelines under 41 sub-categories, 24 mid-categories, and 6 top categories such as transparency, lighting, combination of objects, combination of materials, reflection, shape construction. The researcher tested the effectiveness of the theories by applying deducted theories as the guidelines in creation process of her own floral art works. The significance of this study lies at experimenting the possibilities of applying methodological approach which could supplement intuitive approach in pursuit of expression for artists in the field of floral art and design.

• Journal of the Korean Society of Floral Art and Design
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• no.41
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• pp.133-153
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• 2019

This study is about the development and creation of the public installation to enhance the contact chances with plants for the city dwellers who are living in the environment of limited green space. The researcher tried to create a floral art work at an island type bus stop on the central bus only lane, where the passers-by can enjoy the contact with plants for a second on that crowded space. The researcher made the study of various related cased world-widely and existing island type bus stop on the central bus only lane. The researcher also made pre-creation study of applicable forms and elements, and developed the prototype of the installation on the base of that study. Therefore the researcher created 1 installable screen type floral art work offering abundant contact experience to the viewers which has multiple shelves in the vertical frame to fit and be substituted by the designated wall unit of the island type bus stop structure. Also the researcher developed the prototypes of 2 small interior pieces. The meaning of this study can be found in the contribution of increasing visual experiencing rate of green space and chances of experiencing plants to create positive psychological, emotional effects by developing floral art works to be installed at crowded urban public space.

• Journal of the Korean Society of Floral Art and Design
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• no.44
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• pp.53-73
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• 2021

This study is on the creation of art works through the methodological process of deducting the experiences and inspired feeling which the researcher experienced in the subconscious level as well as the conscious level in the field of floral art creation. The scene setting technique was applied to seize inner experiences and feeling in subconscious level. More concretely, visual note technique and image research technique were applied to record and preserve scenes as the seized inner mental images. To delineate the contents, the researcher created art works based on the experiences during the preparation period at the small town of Tours in France as well as the competitive and tough every day life during the attendance at the fashion school of ESOMD International Paris. The researcher was able to create 5 art works of Deja Vu, 'ㅅ(Seoul-Paris)', '崩(A Mountain on Two Moons)', '燈 (Load out and Stay)', 'ㅇ'deducting the deep experiences and inspired feeling through the methodological process in the subconscious level as well as the conscious level. The researcher was able to explore inner experiences finding self in disquietude and process of personal realization through the creation. The meaning of this research could be found as a case of qualitative research which presents approaches utilizing method of deducting experiences in subconscious level and applying to the creation of art works.

• Journal of the Korean Society of Floral Art and Design
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• no.43
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• pp.39-56
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• 2020

This study is on the creation of floral art works based on the intuitive insight acquired by methodological process of ruminating the experienced meaningful events of the artists utilizing sensible perception. The researcher used the narration and visualization techniques. The narration process adopted the writing technique of subjective impression, emotion, stream of consciousness to capture sensations of subconscious state, which were applied in three steps of 'the exploration of experiences', 'the concretion of experiences', and 'the creation of meaning out of experiences'. The visualization process adopted collection, selection, classification, and interpretation of related images, which were applied in three methods of 'the creation of images', 'the utilization of intuition', and 'the perception through remembering'. Finally 5 art works of 'Hammock is Good', 'At the Rooftop with Warm Sunshine', 'Standing at the Waterside Alone', 'Dizziness at Hot Sand Field', and 'Having Good Time at a Botanical Garden'were created through the combination of these two methods mentioned above and complementary research and writing. The meaningfulness of this research lies in presenting methodological approaches of utilizing narration and visualization of experiences in art creation process.