• Proceedings of the KAIS Fall Conference
• /
• 2011.12a
• /
• pp.152-155
• /
• 2011

본 연구는 조직시민행동의 선행요인으로 조직관리 차원에서 주요하게 고려되고 있는 윤리경영 이라는 원인(외생, 독립)변수가 매개변수인 경영자 신뢰 및 조직냉소주의를 매개하여, 이들이 결과(내생, 종속)변수인 직무태도 및 행동(조직시민행동, 직무만족, 직무성과, 이직의도)과 어떠한 인과관계를 갖고 있는지 이들의 관계를 규명하는데 주력하였다. 이는 추 후 사회복지시설에서 사회복지조직 혹은 사회복지사를 대상으로 진행되는 연구의 이론적인 기반을 구축하는데 기여한 논문이라는 점에서 연구의 의의가 있다.

• Annual Conference of KIPS
• /
• 2008.05a
• /
• pp.44-47
• /
• 2008

본 논문에서는 유비쿼터스 환경에서 인간의 행동패턴을 인식하고 이 결과를 활용하여 사용자의 의도를 추론하는 방법론에 관해 기술한다. 인간행동의 예측에 관한 지식표현으로부터의 추론기능과 예제패턴 기반의 학습기능을 동시에 지원하는 모델을 제시하고 이론의 타당성과 유용성을 고찰한다. 의도 추론 문제에서 지식기반 기법이 갖는 불완전성을 극복하기 위하여 예제기반 학습능력의 필요성을 도출하는 한편, 다양한 변이가 존재하는 응용에서 학습데이터 선정의 어려움을 보완하기 위한 방법론을 제시한다. 세부적으로 인간행동에 관한 특징표현과 행동패턴 클래스를 정의하고 이들간의 관계를 고유한 지식표현 규칙으로 정형화 한다. 또한 제안된 지식표현을 수용하는 추론 메커니즘을 제시하며, 제시한 모델의 부수적 특징으로 학습과정을 통한 지식 정련기능의 유용성을 고찰한다.

• Korean Institute of Interior Design Journal
• /
• no.13
• /
• pp.45-49
• /
• 1997

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2002.11b
• /
• pp.80-81
• /
• 2002

• The Korean Journal of Community Living Science
• /
• v.16 no.4
• /
• pp.83-93
• /
• 2005

This study was conducted to provide information about the behavioral intentions to diet in adolescent females. To explain the behavior intention to diet, a conceptual framework based on the ' Social Support, Control and the Stress Process Model ' and the ' Theory of Reasoned Actio ' was used. The survey was carried out by self-questionnaires with 463 female high school and college students in Daegu. Analysis of data was done by using mean, correlation and multiple regression analysis with the SAS computer program. Subjects were divided into 3 groups-underweight, normal weight, and overweight-according to their current body size. The most powerful influencing factor related to perceived stress -that is dissatisfaction with body image- was the current figure, regardless of current body size. The fatter the current body size, the higher the score for the behavioral intention to diet. In attitude toward the behavior of dieting, the fatter the current figure, the higher the attitude score, and the belief of behavioral outcome was the main decision variable. For the score of the subjective norm, the overweight group was significantly higher than other groups. The influencing factors for the behavioral intention to diet were perceived stress and attitude toward dieting behavior, especially beliefs of behavioral outcome.

• 한국벤처창업학회:학술대회논문집
• /
• 2020.11a
• /
• pp.179-184
• /
• 2020

본 연구는 확장된 합리적 행동이론(ETRA)을 이용하여 주식투자 시 자본시장심리지수를 기반으로 한 어플리케이션의 선택행동에 영향을 끼치는 요인들과 투자자의 휴리스틱과의 관계를 알아보는데 있다. 연구자는 개별 투자자의 휴리스틱이 선택행동에 영향을 미칠 것으로 추정하고 대표성 휴리스틱, 가용성 휴리스틱, 감정 휴리스틱을 측정하여 선택행동에 영향을 미치는 매개변수로 분석을 하였다. 연구모델의 경로계수 분석결과는 다음과 같다. 첫째, 독립변수인 투자기회확장 그리고 매개변수인 휴리스틱 중 대표성 휴리스틱이 행동의도에 영향을 미치는 것으로 나타났다. 둘째, 행동의도가 종속변수인 선택행동에 영향을 미치고 매개변수인 가용성 휴리스틱이 선택행동에 영향을 미치는 것으로 나타났다. 연구모형에서 대표성 휴리스틱에 영향을 주는 독립변수는 혁신적 성향, 투자기회확장, 사용비용, 그리고 인지된 효익이며 반면에 가용성 휴리스틱에 영향을 주는 독립변수는 혁신적 성향과 투자기회확장으로 밝혀졌다. 매개효과 검증결과에 의하면 서비스다양성은 선택행동에 영향을 미치는데 휴리스틱의 매개효과가 없고 직접효과만 있는 것으로 밝혀졌다. 반면에 투자기회확장은 선택행동에 미치는 직접효과는 통계적으로 유의하지 않고 매개변수 휴리스틱의 간접효과 값이 0.217이고 통계적으로 유의하여 매개효과가 있는 것으로 밝혀졌다. 휴리스틱의 매개효과를 개별적으로 확인한 결과 첫째, 대표성 휴리스틱은 매개효과를 통한 간접효과가 없는 것으로 확인되었다. 둘째, 가용성 휴리스틱은 매개효과의 크기가 0.1360이고 경로계수가 통계적으로 유의하게 나타나 매개효과를 통한 간접효과가 있다는 것을 확인하였다. 따라서 독립변수 투자기회확장은 시장 심리지수를 기반으로 한 어플리케이션에 대한 선택행동에 영향을 미치는데 직접적으로 영향을 미치지 않고 투자자의 가용성 휴리스틱이 매개가 되어 간접적으로 선택행동에 영향을 나타내는 것을 실증적으로 확인하였다.

• Journal of Digital Convergence
• /
• v.14 no.3
• /
• pp.445-452
• /
• 2016

The purposes of this study were to examine the two processes of social comparison and self-comparison, and to suggest the applications of social comparison theories and self-comparison theories. For these purposes, social comparison theory, self-evaluation maintenance model, control theory, self-discrepancy theory, regulatory focus theory, and temporal comparison theory were reviewed. The processes of social comparison and self-comparison are different, but both comparisons are similar in that they have some effects on self-evaluation, emotion, motivation and behaviors. Suggestions on education, health, economic justice and interpersonal relationships were discussed.

• Management & Information Systems Review
• /
• v.38 no.2
• /
• pp.47-66
• /
• 2019

The purpose of this study is to investigate the mediating role of proactive behaviors in the mechanism which job crafting affects organizational effectiveness. Through this study, we tried to contribute to the following theoretical and practical aspects. First, we tried to extend the theoretical discussion by identifying the relationship between job crafting, proactive behavior, and organizational effectiveness. Second, we provide practical implications for Korean organizational members based on proven job crafting, proactive behavior, and organizational effectiveness, and contribute to creating a work environment that enhances job satisfaction and reduces turnover intention. The results of this study are as follows. First, increasing structural job resource, increasing social job resource and increasing challenging job demand, which are sub-factors of job crafting, had a positive effect on job satisfaction. Second, increasing structural job resource, increasing social job resource and increasing challenging job demand, which are sub-factors of job crafting, had a negative effect on turnover intention. Third, job crafting had a positive effect on proactive behavior. Fourth, proactive behavior mediated the relationship of increasing structural job resource, increasing social job resource, increasing challenging job demand, and job satisfaction. Fifth, proactive behavior mediated the relationship of increasing structural job resource, increasing social job resource and turnover intention. This study provides an understanding of the impact of job crafting on organizational effectiveness and is expected to contribute to future research on job crafting.

• 한국체육학회지인문사회과학편
• /
• v.58 no.1
• /
• pp.217-228
• /
• 2019

The purpose of this study is to test the mediating effect of coping plan and action plan in the relation between leisure-time physical activity(LTPA) intention and exercise behavior and to extend the literature in theory of planned behavior. We examined the mediating role of implementation plan-namely coping plan and action plan in the effect of intention to physical activity on exercise behavior. To attain the goal of study, we asked collegiate students (n=253; male=118, female=105) report their intention toward LTPA, coping plan, action plan, and self-reported exercise behavior. Collected data was analyzed using statistical program software (i.e., SPSS, AMOS) for SEM and mediation analyses. The results revealed that intention toward LTPA was positively related to implementation plan (coping plan and action plan) and exercise behavior. Collegiate students' intention toward LTPA positively predicted their exercise behavior mediated by implementation plans. Specifically, LTPA intention among collegiate students predicted their exercise behavior via coping plan and action plan. The findings showed that coping plan and action plan partially mediated in the relation between LTPA intention and exercise behavior. In conclusion, students' intention to be getting physical active in leisure-time physical activity explains lifetime physical activity or the level of recent exercise behavior possibly via coping plan (e.g., how to overcome barriers to exercise) and action plan (e.g., when and where I exercise and get physically active). The conceptualization of coping plan and action plan in implementation plans and test of its model better to explain the intention-behavior gap would help exercise instructors or practitioners effectively develop their plans and strategies toward targeted exercise behavior.

• Journal of the Korea Convergence Society
• /
• v.11 no.12
• /
• pp.207-224
• /
• 2020

With the gradual improvement of China's residents' economic level, the continuous improvement of the holiday system, and the main purpose of relaxing mood and experiencing life, rural tourism has developed rapidly. In order to further achieve the goals of farmers' entrepreneurship, agricultural income increase, rural prosperity, and tourism management departments and tourism enterprises' management and operation objectives, this paper puts forward research hypotheses on the basis of relevant literature review and references. Based on the previous research results, this paper designs a questionnaire on Residents' rural tourism behavior intention, and uses SPSS23.0 to conduct correlation analysis and hypothesis test on the sample data, and draws the following conclusions: (1) rural tourism attitude, subjective norms, and perceived behavior control have a significant positive impact on rural tourism behavior intention; (2) policy system and resource conditions have a significant positive impact on rural tourism behavior intention; (3) policy system has a significant positive impact on subjective norms and perceived behavior control, and resource conditions have a significant positive impact on rural tourism attitude, subjective norms, and perceived behavior control.