• Journal of Digital Convergence
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• v.18 no.5
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• pp.411-416
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• 2020

This study is an empirical study to see if the existing media effects have an effect on the perception of the audience in the media such as newspapers, TV, movies, etc., and whether the viewing of YouTube, an internet-based new media without gatekeeper, can affect the perception of the audience. For this study, 76 university students were divided into two groups, one group was asked to watch YouTube videos about no-buy campaign of Japanese products, and the other group was asked to watch short films for four weeks each, and then the perception and attitude of the issue were measured and analyzed through a survey. The results of the analysis showed that the audience who watched YouTube videos thought that no-buy campaign was more important than the audience who did not watch YouTube videos, and that they would participate more actively in no-buy campaign. The results of this study can be meaningful in that it confirmed the effects of the agenda setting effect and the priming effect of YouTube. It is expected that the theory of the media effect of YouTube will be established as the study on the audience effect in various fields such as politics, economy, society, culture of YouTube continues.

• Journal of the Korean association of regional geographers
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• v.17 no.3
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• pp.259-269
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• 2011

The meaning of fengshui was another cultural ecological environment in the pre-modern in Korea. Village residents made interrelations with village natural environment by the medium of the geomantic landscape. The functions of cultural ecology through the village fengshui are as follows: the spatial location, the population inflow, the regulation of the community's production or construction or land-use, the adjustment of the environmental carrying capacity, the environmental management, the forming of the collective environmental perception and attitude. Village fengshui is a cultural adaptation strategy to the local environment for the village residents. Fengshui can be evaluated as a traditional cultural ecological way and knowledge system for keeping sustainable village environment in East Asia.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.153-169
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• 2016

This study aims to understand the background and characteristics of receiving Hallyu based on the cognitions and attitudes toward Korea and Korean culture in the Philippines. With the background of Business Hallyu and Cultural Hallyu between the two countries, this study conducted the Focus Group Discussion(FGI) research, literature research and analyzed the statistical resources. The economic and cultural exchanges between Korea and the Philippines have been increased by the effect of Hallyu, but the socio-cultural conflicts, such as Kopino issue, crimes related to Koreans have been also grown. Thus, the Hallyu research focused on the Philippines is necessary, and it will be a cruical variable to forecast the socio-cultural relationship between Korea and the Philippines. The FGI research recruited participants in both undergraduates in the Phillippines and the Filippino migrants in Korea. The FGI participants of each group shows the differences of cognitions, attitudes, and actions to consume Hallyu, and the participants of both groups agrees that experiences of contacting Koreans influence on understanding Korea and its culture. The FGI participants have tried to watching Korean dramas, learning Korean languages, and building relationships with Koreans in order to adjust Korean culture. In order to improve the relations between Korea and the Philipines, Hallyu needs to promote its values as the unique culture and also universal culture in the world. Korea should increase understanding of the Filippino culture to overcome cultural differences and make efforts on localize the Hallyu 3.0 in the Phillippines.

• Korean Journal of Culture and Social Issue
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• v.14 no.4
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• pp.39-69
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• 2008

The present study examined the overall receptivity of community members to migrant wives in Korea. A total of 23 community members from two regions, Ansan, an urban area and Youngam, a rural area, were selected for the interview based on their prior experience with migrant wives. Data were collected via a semi-structured interview method. The participants provided their personal feelings and thoughts on a variety of issues involving migrant wives, such as how they perceive migrant wives' original culture and lifestyles, the nature of their interaction experience with migrant wives, their overall evaluation of migrant wives, their opinions about migrant wives' cultural adaptation, and their opinions about the on-going transformation of the Korean society into a multi-racial, multi-cultural society. Interview results indicated that, although the participants' attitude toward migrant wives was positive, the overall receptivity to migrant wives was largely based on the traditional sex-role stereotypes typically found in the Korean society. Moreover, the vast majority of the participants endorsed a narrow-minded, uni-directional perspective on cultural adaptation which puts far greater emphasis on migrant wives' assimilation into the host culture than reciprocal influence process between the two cultures. Implications of the study and directions for future research were discussed.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.154-167
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• 2014

This study explored culture adaptive attitudes and donning practices of traditional dress among Chinese marriage immigrant women. Quantitative research was conducted on Korea-Chinese multicultural families. Participants were 291 married women in Seoul and Gyeonggi Province. The data was analyzed using frequency analysis, factor analysis, t-test and correlation analysis. The findings are as follows: First, positive relationship was found between Hanbok acceptance attitudes and Qipao transmission attitudes. The level of Qipao transmission attitudes was higher than Hanbok acceptance attitudes especially in the part of knowledge. Han Chinese showed stronger Qipao transmission attitudes than Korean Chinese. Immigrants without Korean nationality had stronger Qipao transmission attitudes. Higher education group and higher income group showed higher level both on Hanbok acceptance attitudes and Qipao transmission attitudes. Second, more than 50% of Chinese marriage immigrant women wore Hanbok once or twice per a year. On the other hand, only 24% of them wore Qipao. This result shows that there exists a gap in the Qipao transmission attitudes and donning practices. 44% of women wore both Hanbok and Qipao in their own wedding ceremony, 32% wore only Hanbok, and 19% wore only Qipao. 64% of women had an experience of wearing Hanbok on special days such as traditional holidays or family affairs, whereas only 29% had worn Qipao.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.9
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• pp.1419-1429
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• 2009

This study tests the validity of the Susceptibility of Global Consumer Culture (SGCC) Scale that is composed of three dimensions, conformity to consumption trend, quality perception, and social prestige, on Korean consumers. The study also identifies the relationships with consumer susceptibility to interpersonal influence and attitude toward purchasing global fashion brands. Utilizing the convenience sampling method, college students aged over 20 living in the Seoul metropolitan area were selected. Three hundred questionnaires were used in the statistical analysis, exploratory and confirmatory factor analysis, paired t test, and path analysis using structural equation modeling. Confirmatory factor analysis revealed that the SGCC scale measured by three dimensions fit well for young Korean consumers. Path analysis showed that identical conformity positively influences all three dimensions of the SGCC scale and that informational conformity positively influences purchasing intention toward global fashion brands. Among the three dimensions of SGCC, quality perception and social prestige positively influence purchasing intention toward global fashion brands.

• Journal of Hospice and Palliative Care
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• v.15 no.4
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• pp.212-221
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• 2012

Purpose: This study was performed to compare nursing students' attitudes toward death among South Korea, Japan and Indonesia, and to confirm the need for death education in nursing. Methods: A total of 294 nursing students completed a questionnaire titled as the Death Attitude Profile-Revised (Wong, Recker, Gesser. 1994). Participating students were from two nursing schools in South Korea, two in Japan and one in Indonesia. Data were analyzed by using descriptive statistics and inferential statistics including, ${\chi}^2$-test, ANOVA and multiple comparison analysis. Results: The total mean score of the DAP-R for the three countries combined was $3.84{\pm}0.73$. By country, the mean was the highest for Indonesian students ($4.32{\pm}0.71$), followed by Korean ($3.75{\pm}0.57$) and Japanese ($3.56{\pm}0.70$) respectively. In relation to subcategories, Indonesian students showed the highest mean score for death avoidance ($3.67{\pm}1.38$) and approach acceptance ($5.37{\pm}1.00$). Korean students marked the highest ($5.51{\pm}0.91$) in neutral acceptance and Japanese students scored the best ($3.63{\pm}1.46$) in escape acceptance. Nursing students who had an experience of caring terminally ill patients tended to be affirmative in approach acceptance (P=0.047). There were significant differences in each of the four subcategories except fear of death among the three countries (P<0.001). Conclusion: The above results indicate it is necessary to develop education programs based on each country's social and cultural background to help nursing students form desirable attitudes toward death.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.34-43
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• 2014

Young Chinese audience can select and watch TV dramas, movies and entertainment programs from many different nations, such as Korea, America, Japan, England, Thailand, India, and so on, through multiple channels, such as online video sites - iQiyi, Youku, LeTV, PPTV, and many others - which were induced by changes in media environment. Various genres of Korean popular culture have recently become popular in China, but this phenomenon differs from the early Korean Wave. During the earlier period (from 1997 to the early 2000s) of the Korean Wave, soap operas were popular among middle-aged women, but now various other genres, such as K-pop, entertainment programs, etc., are also popular in China. The purpose of this study is to explore how young Chinese audiences use foreign pop culture, including their preferred genres, reasons for preferring these genres, and the relationship between the preferred pop culture and national image in Korean, American, and Japanese pop culture were analyzed. According to the study results, similarities and differences between preferred genres and the reasons for preferring these genres, and also a close correlation between preferred pop culture and national image were found. These findings will be fundamental for supporting the continual development of the Korean Wave in China.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.405-415
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• 2011

The primary purpose of this paper is to identify the influencing factors on the new products adoption between countries and generations. For this purpose, a research is developed based on the relevant literature reviews. Data have been collected from 524 persons and were tested by t-test and various statistical methods. The results of this empirical study are summarized as follows. In the cultural factors, the groupism has high discretion in China old generation. The materialism and shopping preference have high discretion in two young generations. There is no difference between the two groups in the distance of power. In innovativeness of personality, Korea and China young generation have high discretion. Innovativeness has high discretion in Korea and China youngs. Cognition and sensory innovativeness are has low discretion in Korea old. In the social risk perception, physiological, functional general and financial risk has high discretion in China old. In risk reducing behavior, the normative taking level and ad, new product adoption has high discretion in Korea and China youngs. But, the influence of others has high discretion in China old generation. The safety and brand reputation are no influences. The findings have a several marketing strategies in generation and countries.

• The Journal of Information Technology
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• v.5 no.1
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• pp.13-28
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• 2002

This study examines the relationships between the adoption intention and ill results/"digital divide" of informatization. It is very important to enhance the ability to use the information around the country today. Government invested large sums in informatization. As a result, we became a leading country in the information and communication technologies (ICTs). But the speedy growth in information society enlarges the gab between 'information haves'and 'information have-nots', which results in decreasing the efficiency of informatization. Now, we have to consider the idea of "information welfare policy" to approach the problems of "information poor"which refers to those deprived of opportunities to access ICTS and use of the Internet. This paper shows that we can not reach the information welfare society without the solution of these problems, and which are obstacles to progress in informatization. It is hoped that the results from this study bridge and close so called "Digital Divide" within society and create the impartial information welfare society.e impartial information welfare society.