• The Journal of the Korea Contents Association
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• v.7 no.9
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• pp.44-53
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• 2007

The purpose of this study is to identify the most efficient expression method by analyzing advertising expression method by 16 types of product in internet advertising. First of all, It made inquiries about expression method and attitude of internet advertising for this study and identified a conception, characteristics, and types of internet advertising through literature reviews about internet advertising. This study offered expression the korean alphabet, hangout about banners ads, sponsorship ads, interstitial ads and pop-up ads. This study analyzed advertising expression, advertising effectiveness and advertising attitude by 16 types of product in internet advertising. In conclusion, the marketers of internet advertising have to effort to make internet advertisements that suit their advertising purpose by using the right expression method of internet advertising because they know internet advertising are quite different the expression method, advertising effectiveness, and advertising attitude. And they have to convert negative attitude or medium size attitude of internet advertising into positive attitude in the future.

• Asia Marketing Journal
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• v.9 no.1
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• pp.23-41
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• 2007

The current study analyzed the relationship between expression type of humor ads and their advertising effects and the differences in advertising effects by expression type according to temperament as categorized by the Myers-Briggs Type Indicator (MBTI). Expression type of humor was classified into arousal-, incongruity-, and superiority-type humor ads. Advertising effects were measured by consumers' cognitive, affective, and conative responses. Three ads were created based on expression type of humor. A personality type, as measured by the MBTI, was categorized into four types of temperament, namely SP, SJ, NF, NT and used as moderating variables. As a result, the advertising effects varied according to the expression type of humor advertising. Interaction effects between ad expression type and temperament on ad feeling and ad preference were also found.

• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.629-638
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• 2014

Objective of this study is to be utilized as foundational data of expression methods and to increase children's dream and imagination by researching and analyzing differences of imaginative reaction from patterns of imaginative activities and verbal response for the expressive methods of illustrations. Study subjects are 253 children aged from six to seven years old, and four different types of research tool of which are screens with simple pattern, realistic pattern, omitted pattern and indirect pattern has been used in the empirical survey conducted over two times. Result from provided research tools has shown that difference of diversity can be observed from patterns of imaginative activities and verbal reaction patterns. Especially, in terms of imaginative activities, structural and creative imagination responses can be observed from screens with simple, omitted patterns and indirect and metaphorical patterns compares to screens with simple patterns and direct, realistic patterns, and positive affection to children's dream and creativity and imagination can be found from the result of high imaginative response observed from patterns of verbal reaction.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.195-212
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• 2022

Based on the kinetic typography principle and the structure features of Chinese characters, this study took the Chinese'24 solar terms' theme dynamic poster as the research object, explored the visual expression of dynamic Chinese characters, and tried to summarize the visual expression law of Chinese characters in dynamic poster design. It can be found that, there could be 6 different types of Chinese character expressions in the 24 solar terms poster design. Among them, 'Drawing' design method has the meaning of text structure and form expression, and 'Assembling' design method has the meaning of text stroke and texture association, also, 'Forming' design method bring its meaning through stroke deformation, 'Transforming' design method conveys the content through text disintegration, 'Replacing' design method mainly bring the meaning through simulation, while 'Rotation' design method always express through visual three-dimensional and space. Finally, the findings could not only provide analytical logic and methods for the expression of Chinese characters in dynamic poster design, but also fill the lack of formative research on dynamic Chinese characters, which hopefully provide basic information for the research related to dynamic Chinese character structure, as well as the dynamic poster designers.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.168-183
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• 2013

Contemporary era has witnessed a diversity of emotion and emotions being expressed through consumption. This paper examines the relationship between social paradigms and emotional design by means of literature study. In sections 2 and 3, I examine the prevalent social paradigms and the concept/development of emotional design. In section 4, I show the correspondence between social paradigms and specific types of emotional design. More specifically it is shown that "pluralism and decentrality" has led to fun design, individual design and participative design; "emotional revolution" has given rise to multi-sensory design, design with positive feelings, design with negative feelings and aesthetic design; "non-materialistic values" have their correspondence in design as performance and story-telling in design; and "organic worldview" finds its expression in ecological design with a wellness emphasis, and in interactive emotional design.

• Annual Conference on Human and Language Technology
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• 2008.10a
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• pp.103-108
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• 2008

주제어는 정보 서비스를 비롯한 여러 응용 분야들에서 유용하게 사용되는 지식이지만, 주제어 간 관계가 다양할 뿐만 아니라 목적에 맞도록 개별적으로 설계됨으로써 주제어 관계 속성 유형과 무관하게 공유가 가능한 주제어 공통 표현 모델이 제시되지 못하였다. 본 연구는 응용 분야, 온톨로지 종류와 무관하게 적용될 수 있으며 시맨틱 웹 서비스 간 공유가 가능한 주제어 공통 표현 모델을 제시하고자 한다. 이를 위해, 주제어 관계를 범용 클래스로 정의하고, 주제어 관계 속성 유형을 데이터타입 속성 (Datatype Property)으로 선언하였다. 또한, 주제어 역시 그 속성 유형을 데이터타입 속성으로 선언하였는데, 결국 다양한 유형의 관계들을 용이하게 표현할 수 있도록 하기 위한 것이다. 실험을 위해 주제어 간 관계수가 70,804,233개이며 주제어 관계 속성 유형이 4가지인 과학 기술 기반 정보 온톨로지와 주제어 간 관계수가 44,147개이며 주제어 관계 속성 유형이 13가지인 표준 정보 온톨로지를 대상으로 본 연구에서 제안한 주제어 공통 표현 모델을 적용하였으며 총 284,744,802개의 RDF(Resource Description Framework) Triple을 생성하였다.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.225-238
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• 2022

The purpose of this study is to explore the performance characteristics and laws of the symbol mark design of representative regional history museums in China, as well as the preferences of Chinese audiences for the symbol marks of different types of Chinese regional history museums. First, the performance theme, performance type, and type performance tendency of symbol mark modeling of the regional history museums among the top 100 museums in China are analyzed. Second, design laws based on the interrelationship of performance theme types and design performance types are explored. Finally, the questionnaire survey is carried out to explore preference from the aspects of attention, readability, closeness, originality, aesthetics and comprehensiveness. According to the results, the theme of regional history is the most in terms of themes. As for the modeling performance types, the concrete type and the visualization of Chinese character are the most. According to the content characteristics of different performance types, the following model characteristics are formed: expressing the theme of regional history, architecture, and regional natural ecological environment through the concrete type, expressing the concept through the abstract type, and expressing the concept and implying some building features through the geometric abstract figure. The three forms of the literal type, the concrete type expressing architecture, regional history, and regional natural ecological environment theme content, and the abstract type expressing concept are combined with each other, and expressed through the visualization of character, the mixture of abstract and literal type, the mixture of concrete and abstract type, and the mixture of concrete and abstract literal type in the mixture type. According to the survey results, Chinese audiences have higher preference for the concrete type in the symbol mark performance type and the regional historical theme in the performance content.

• Communications of Mathematical Education
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• v.24 no.2
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• pp.445-474
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• 2010

The results of performing first survey after learning linear equation and second survey after 5 months to find out whether there is change in solving process while seventh grade students solve linear equations are as follows. First, as a result of performing McNemar Test in order to find out the correct answer ratio between first survey and second survey, it was shown as $p=.035^a$ in problem x+4=9 and $p=.012^a$ in problem $x+\frac{1}{4}=\frac{2}{3}$ of problem type A while being shown as $p=.012^a$ in problem x+3=8 and $p=.035^a$ in problem 5(x+2)=20 of problem type B. Second, while there were students not making errors in the second survey among students who made errors in the solving process of problem type A and B, students making errors in the second survey among the students who expressed the solving process correctly in the first survey were shown. Third, while there were students expressing the solving process of linear equation correctly for all problems (type A, type B and type C), there were students expressing several problems correctly and unable to do so for several problems. In conclusion, even if a student has expressed the solving process correctly on all problems, it would be difficult to foresee that the student is able to express properly in the solving process when another problem is given. According to the result of analyzing the reaction of students toward three problem types (type A, type B and type C), it is possible to determine whether a certain student is 'able' or 'unable' to express the solving process of linear equation by analyzing the problem solving process.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.72-82
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• 2013

The present study explored types of Twitter-mediated communication and emotional responses of Twitter users toward celebrities. Three perspectives of para-social interactions, information hub, and fandom were proposed as communication types on Twitter. Celebrities were classified by entertainer, politician, specialist, and blogger. Communication patterns according to each category of celebrities were analyzed. The patterns of emotional responses, which represents the use of emoticons and emotional expressions were also analyzed. The results show that the type of para-social interactions was frequently accepted for the interactions with politicians and specialists, while fandom style was salient for the entertainers. For the power bloggers, the users tend to adopt the type of information hub interaction. The use of emotions and emotional expressions were most frequent in case of fandom style communication and the messages to the entertainers. Implications were further discussed.

• Journal of Digital Contents Society
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• v.16 no.4
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• pp.503-512
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• 2015

The purpose of this study is to examine facebook users' self-presentation on facebook in terms of narcissism and the relationship of narcissistic self-presentation and variables of self-esteem, using patterns, and information types. The results showed that facebook users' self-presentation were not likely to be narcissistic. In self-presenting on facebook users were likely to be exhibition but they are not likely to be ingratiating and competent. And this study failed to support the association of narcissistic self-presentation and self-esteem. But results suggested that facebook using patterns including frequency and period of use affected narcissistic self-presentation. Finally, profile information, but not posting information was correlated with narcissistic self-presentation.