• Title/Summary/Keyword: 패션 마스크

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Analysis of trends and meanings of fashion masks under the pandemic influence (팬데믹 영향 하의 패션 마스크 디자인 경향 및 의미 분석)

  • Li, Hongyan;Yim, Eunhyuk
    • The Research Journal of the Costume Culture
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    • v.29 no.3
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    • pp.406-421
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    • 2021
  • During the COVID-19 pandemic, the obligatory wearing of masks has led to increased consumer demand and the diversification of mask design. Accordingly, it is necessary to understand the inner meaning and characteristics of masks in the pandemic situation. Therefore, the purpose of this research is to analyze the characteristics of fashionable masks and their new cultural meaning under the COVID-19 pandemic. This research is based on literature review and empirical research. Drawing on an investigation of the historical evolution of masks and their transition under the pandemic (exhibiting differences in mask culture among countries and regions), this study analyzed 54 distinctive fashion masks designed by fashion brands and influencers that appeared from January 2020 to January 2021. The characteristics of fashion masks identified under the influence of the pandemic are as follows: Message delivery on political issues and human rights; psychological defense and expression of individuality; and conspicuous display via luxurious materials and luxury brand logos; moreover, the design of the mask uses the same material, color, pattern, decoration, and other methods as clothing to achieve the overall style. Over the course of the pandemic (and even in post-pandemic lifestyle), fashion masks are becoming more diversified conveying new social and cultural meanings.

Development and Image Sensibility Evaluation of Jacquard Fabric Fashion Masks with Traditional Patterns (전통 문양을 활용한 자카드 직물 패션 마스크 디자인 개발과 이미지 감성 평가)

  • Kim, Min Su;Kim, Han Na;Jeon, Sung Gi;Lee, Jung Soon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.5
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    • pp.825-839
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    • 2021
  • This study aims to develop jacquard fashion masks using traditional patterns and investigates the preference and emotions of consumers for them. Nine patterns were designed with the motifs of plum flower, turtle, and geometric patterns using an Adobe Illustrator program. After that, 20 kinds of jacquard fabrics were developed using those patterns, and prototype masks were made. Furthermore, data were collected using a survey of 231 adult consumers to understand the emotional images evoked by jacquard fashion masks with traditional patterns. The results of the research show that the emotional dimension derived from jacquard fashion masks with traditional patterns consists of seven factors: luxurious image, frugal image, feminine image, oriental image, sporty image, geometrical image, generous image. We found that consumers preferred the M6 with the plum flower pattern as the motif as the most preferred design, while M13 with the geometric pattern as the motif was the lowest preferred.

An Analysis on the Application of Functional Mask for Protection in Fashion Mask (보호용 기능성 마스크를 응용한 패션 마스크 분석)

  • Choi, Jung-Hwa
    • Fashion & Textile Research Journal
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    • v.15 no.6
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    • pp.851-861
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    • 2013
  • This study analyzed the fashionable characteristics of functional fashion mask types. This study reviewed the literature on masks and analyzed fashion photos found in fashion books, fashion collections and on internet fashion sites. The results were categorized into four characteristics. Integration of structure and function showed mask designs that connected to the hood and portable items. It represented the reflection of nomadic life, liberation, obscurity and the consciousness of discomfort. Signs of playfulness showed mask hybrids and animal images, the mask hybrids and humanoid images, the printing of animal characters, body parts and unusual material hybrids. It represented the liberation from a fixed identity, the loss of seriousness, the reduction of tension and the pursuit of pleasure and freedom. The duplicity of aggression and protection showed a futuristic or aggressive helmet facemask, an enclosed mask of intensive color, and the morphological hybrid of a disgusting or aggressive motif. It represented the end of human weakness, the desire of new self-expression and the longing of superhuman power. Fanciful decoration showed masks with glittery decoration, sunglasses with luxury decoration material, a medical facemask made of lace material and fanciful printing. It showed one facet of extreme consumption, the creation of new personality and value, the pursuit of high quality and a mutual coexistence of status and anonymity.

Development of Design Prototypes and Needs Analysis of Consumers of Fine Dust Mask -Focused on Children and Young Adults- (소비자 요구 분석 기반의 미세먼지 차단 마스크 디자인 개발 -어린이 및 청년층을 중심으로-)

  • Lee, Jeong sun;Koh, Ae-Ran;Ryu, Lim jeong;Hwang, Ye rin;Lee, Jee hyun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.4
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    • pp.579-591
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    • 2019
  • This research investigated the needs analysis on consumers of fine dust masks to effectively develop a design prototype. Data were collected through focus group interviews on 32 individuals who have used fine dust masks. As a result, there is a new demand by consumers for technology based design changes that better fit the nose and face. Consumers preferred the smell and feel of traditional Korean paper. Young adults expressed the importance of masks that can be used for protection as well as fashion. The prototype improved the drawbacks of existing models using an origami-inspired design in a variety of colors, patterns and in sizes that are customized to fit the wearer. The proposed prototype is made of Dak felt fibers and jersey materials. It is characterized by downward-facing ear bands made of polyurethane to improve the fit around the ears and chin to more effectively block incoming air. The mask is foldable and has a crease that goes along the chin to increase the amount of enclosed space against the face making it easier to breathe compared to existing mask designs.