Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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An Analysis on the Application of Functional Mask for Protection in Fashion Mask

보호용 기능성 마스크를 응용한 패션 마스크 분석

  • Choi, Jung-Hwa (Dept. of Clothing & Textiles, Kyungpook National University)
  • Received : 2013.06.03
  • Accepted : 2013.11.01
  • Published : 2013.12.31
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Abstract

This study analyzed the fashionable characteristics of functional fashion mask types. This study reviewed the literature on masks and analyzed fashion photos found in fashion books, fashion collections and on internet fashion sites. The results were categorized into four characteristics. Integration of structure and function showed mask designs that connected to the hood and portable items. It represented the reflection of nomadic life, liberation, obscurity and the consciousness of discomfort. Signs of playfulness showed mask hybrids and animal images, the mask hybrids and humanoid images, the printing of animal characters, body parts and unusual material hybrids. It represented the liberation from a fixed identity, the loss of seriousness, the reduction of tension and the pursuit of pleasure and freedom. The duplicity of aggression and protection showed a futuristic or aggressive helmet facemask, an enclosed mask of intensive color, and the morphological hybrid of a disgusting or aggressive motif. It represented the end of human weakness, the desire of new self-expression and the longing of superhuman power. Fanciful decoration showed masks with glittery decoration, sunglasses with luxury decoration material, a medical facemask made of lace material and fanciful printing. It showed one facet of extreme consumption, the creation of new personality and value, the pursuit of high quality and a mutual coexistence of status and anonymity.

Keywords

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