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Development and Image Sensibility Evaluation of Jacquard Fabric Fashion Masks with Traditional Patterns

전통 문양을 활용한 자카드 직물 패션 마스크 디자인 개발과 이미지 감성 평가

  • Kim, Min Su (Dept. of Clothing & Textile, Chungnam National University) ;
  • Kim, Han Na (Dept. of Clothing & Textile, Chungnam National University) ;
  • Jeon, Sung Gi (Korea Textile Smart Processing Institute) ;
  • Lee, Jung Soon (Dept. of Clothing & Textile, Chungnam National University)
  • 김민수 (충남대학교 의류학과) ;
  • 김한나 (충남대학교 의류학과) ;
  • 전성기 (한국섬유스마트공정연구원) ;
  • 이정순 (충남대학교 의류학과)
  • Received : 2021.06.04
  • Accepted : 2021.07.30
  • Published : 2021.10.31

Abstract

This study aims to develop jacquard fashion masks using traditional patterns and investigates the preference and emotions of consumers for them. Nine patterns were designed with the motifs of plum flower, turtle, and geometric patterns using an Adobe Illustrator program. After that, 20 kinds of jacquard fabrics were developed using those patterns, and prototype masks were made. Furthermore, data were collected using a survey of 231 adult consumers to understand the emotional images evoked by jacquard fashion masks with traditional patterns. The results of the research show that the emotional dimension derived from jacquard fashion masks with traditional patterns consists of seven factors: luxurious image, frugal image, feminine image, oriental image, sporty image, geometrical image, generous image. We found that consumers preferred the M6 with the plum flower pattern as the motif as the most preferred design, while M13 with the geometric pattern as the motif was the lowest preferred.

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