• Journal of the Korean Applied Science and Technology
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• v.39 no.6
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• pp.748-759
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• 2022

The purpose of this study is to investigate the mediating effect of job commitment and the moderating effect of job burnout on the relationship between the protean career orientation and subjective career success of hair designers. For this purpose, a survey was conducted on 163 employees working at a representative A brand hair salon in Korea, and statistical analysis was conducted using SPSS 21, and SPSS Process Macro v. 3.3. The results of this study are as follows: First, Protean career orientation affects job commitment to focus on oneself in all aspects related to their job, and as a result, it has a mediating effect on subjective career success that satisfies their career. Second, Through the interaction between protean career orientation and job burnout, the moderating effect on job commitment was confirmed. The significance of this study is to suggest a career success plan for hair salon workers with relatively high turnover rate in the service field by dealing with the understanding of the hair salon organizational culture and the lack of hair designer protean career orientation in terms of the mediating role of job commitment and job burnout in career success.

• Journal of the Korean Applied Science and Technology
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• v.39 no.6
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• pp.783-791
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• 2022

This Research is a descriptive study conducted to identify the academic stress, interpersonal relationships, and degree of adaptation to college life of nursing students who experienced COVID-19, and to identify factors influencing college life adaptation. The subjects of the research were sophomore students enrolled in 3 university nursing departments in G city. For data analysis, descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient, and multiple regression analysis were analyzed. The research result showed a significant negative correlation (r=-.584, p<.001) for academic stress and college life adaptation, and a significant positive correlation (r=.505, p<.001) for interpersonal relationships and college life adaptation. The regression model to confirm the influencing factors on college life adaptation was shown to be significant (F=64.462 p<.001). Academic stress (β=-.542, p<.001), interpersonal relationships (β=.339, p<.001), and housing type (β=.199, p<.001) were found to be significant predictive factors. The explanatory power of these variables was 54.6%. Through the results of this research, it will be possible to provide basic data for developing educational programs to reduce academic stress, improve positive and smooth interpersonal relationships, and improve emotional support for college life adaptation.

• Journal of the Korean Applied Science and Technology
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• v.39 no.6
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• pp.802-811
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• 2022

The purpose of this study is to confirm the relationship between growth mindset, professor support and school life adjustment of nursing college freshman in the era of COVID-19, and to understand the effect on school life adjustment. The subjects of this study were 248 nursing college freshman located in G Metropolitan City, and data collection was conducted from October 4 to October 31, 2022. The collected data were analyzed by descriptive statistics, t-test, ANOVA, Pearson's correlation coefficients and multiple regression analysis using the SPSS/WIN 28.0 program. As a result of the study, school life adjustment had a significant positive correlation with growth mindset(r=.51, p<.000) and professor support(r=.54, p<.000). Factors affectiong school life adjustment of nursing college freshman were professor support(β=.38, p<.001), subjects who answered very satisfied in major satisfaction(β=.31, p<.001), growth mindset(β=.26, p<.001), subjects who answered satisfied in major satisfaction(β=.16, p=.015), and female students(β=.14, p=.005), which explained 44.0% of variance. The results of this study will be usefully used to develop strategies to improve the school life adjustment of nursing college freshman. In the future, a follow-up study that can expand the subjects and explain the school life adjustment of nursing college freshman is suggested.

• Journal of Internet of Things and Convergence
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• v.9 no.6
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• pp.63-73
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• 2023

The purpose of this study is to identify the level of learning flow, learning satisfaction, academic self-efficacy, academic achievement, and academic stress of nursing students who experienced non-face-to-face online lectures, and to investigate the correlation between variables and the factors affecting academic stress. The data of this study was collected from 143 students at a nursing college in Seoul, through a Google online questionnaire from September 1, 2023 to September 25, 2023, and descriptive statistics, Student's t-test, analysis of variance, Pearson's Correlation, and linear multiple regression were conducted using SPSS Statistics 25.0. Following an analysis of the difference according to general characteristics, academic stress showed significant difference according to Motivation for applying to department(F=4.465, p=.005) and Major satisfaction(F=36.499, p=.000) of the subjects. The result of analyzing the correlation academic stress was negatively correlated with learning flow (r=-.464, p<.010), academic self-efficacy (r=-.522, p<.010), and academic achievement (r=-.379, p<.010), but learning satisfaction was not correlated with academic stress. Variables affecting academic stress were major satisfaction (𝛽=.367, p<.01), learning flow (𝛽=-.186, p<.05), and academic self-efficacy (𝛽=-.241, p<.05), and the explanatory power for academic stress was 40%. The results of this study can be used as basic data for intervention programs for relieving academic stress of nursing students.

• Journal of Venture Innovation
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• v.5 no.3
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• pp.41-55
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• 2022

The purpose of this study is to investigate the effect of Job Embeddedness of members of small and medium-sized construction companies on turnover intention through organizational commitment, targeting employees of small and medium-sized construction companies located in Seoul, Gyeonggi, and Incheon. The significance sampling method was applied as the sampling method, and the number of cases used in the final analysis was 316, and the input data was processed using the SPSS 20.0 program for statistical analysis. As a result of analysis, First, it was found to have a significant negative(-) effect on the turnover intention in suitability and sacrifice as sub-factors of Job Embeddedness of small and medium-sized construction company members, and the correlation between linkage and turnover intention was not significant. Second, it was found to have a significant positive(+) effect on the organizational commitment in suitability, links and sacrifice as sub-factors of job embeddedness of small and medium-sized construction company members. Third, organizational commitment was found to have a significant negative(-) effect on turnover intention. Fourth, organizational commitment was found to completely mediate the relationship between job commitment and turnover intention. Therefore, it was found that the higher the Job embeddedness of the members of small and medium-sized construction companies, the more influential the turnover intention. This suggests that it can have a negative effect on turnover intention by improving the suitability of values pursued by individual members of the organization, work passion, and attachment to the organization.

• Journal of Venture Innovation
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• v.6 no.3
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• pp.111-129
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• 2023

The purpose of this study is to empirically analyze the impact of job stress on job turnover intention through job satisfaction for vocational counselors working in private and employment centers in Korea. This study applied the significance sampling method, and the number of samples used in the maximum analysis was 167 copies, and statistical analysis was conducted using the SPSS 20.0 program. In order to verify the relationship between each variable, four hypotheses were established, and empirical analysis and surveys were conducted. As a result of the analysis, first, among the sub-factors of job stress of vocational counselors, job demands, organizational systems, and workplace culture had a significant positive (+) effect on turnover intention. Second, among the sub-factors of job stress, job demand, lack of job autonomy, and organizational system were found to have a significant negative (-) effect on job satisfaction. Third, job satisfaction was found to have a significant negative (-) effect on turnover intention. Fourth, it was found that job satisfaction partially mediates complete mediation with job factors, which are sub-factors of job stress, with the organizational system. Therefore, it can be seen that job stress of vocational counselors is a factor affecting turnover intention and job satisfaction. Based on these analysis results, the implications of the study, suggestions to reduce the intention to change jobs due to stress of vocational counselors, and limitations of the study were presented.

• Journal of Venture Innovation
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• v.6 no.3
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• pp.131-148
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• 2023

This study analyzed the effect of marketing ability of SMEs using online export marketing on market performance. Small and medium-sized enterprises (SMEs) are making efforts to expand their markets from the domestic market to the overseas market and increase sales. We studied the factors that can produce results in the fiercely competitive overseas market. A total of 400 export SMEs were surveyed, and 159 companies directly participating in online export marketing were selected as final targets. The survey was analyzed using SMART PLS 4.0 and SPSS 26.0 statistical programs, and research hypotheses were verified. The results of the study are as follows. First, it was found that the marketing ability of SMEs had a positive (+) effect on online export marketing. Second, it was confirmed that online export marketing had a significant positive (+) effect on market performance through its mediating role. In addition, the intensity of competition in the export market was found to have a moderating effect in online export marketing. The implications of this study are as follows. The theoretical basis was established that the marketing capabilities (product development capability, distribution capability, pricing capability, public relations capability) of exporting SMEs have a positive effect on overseas market performance through online export marketing. In the market, the use of online export marketing by SMEs can provide implications in that it can be an important means for overseas market development and performance. As a result, it is necessary to actively utilize online export marketing for SMEs to enter overseas markets and achieve results.

• Journal of Venture Innovation
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• v.6 no.2
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• pp.67-82
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• 2023

The purpose of this study is to investigate the effect of Rapport Building Behavior on Customer Loyalty through Customer Attitude in the banking service environment targeting bank customers residing in Seoul and the metropolitan area. This study applied a significant sampling method, and the number of samples used in the final analysis was 201, and statistical analysis was performed on the input data using the SPSS 20.0 program. As a result of the analysis, first, it was found that the sub-factors of Rapport Building Behavior in the banking service environment, Attentive, Courtesy, and Information Sharing, had a significant positive (+) effect on customer loyalty, and Connecting was found that there was no positive (+) effect on customer loyalty. Second, Attentive, Courtesy, and Information Sharing, which are sub-factors of rapport building behavior, were shown to have a significant positive (+) effect on customer attitude, and Connecting was found that there was no positive (+) effect on customer attitude. Third, customer attitude was found to have a significant positive (+) effect on customer loyalty. Fourth, customer attitude was shown to mediate the relationship between rapport building behavior and customer loyalty. Therefore, it was found that rapport building behavior is a factor influencing customer attitude and customer loyalty in the banking service environment. This means that rapport building behavior between customers and banks can change customer attitudes and have a positive effect on customer loyalty. It can be seen as implying that customer management is necessary to increase customer loyalty through rapport building between customers and banks even in the changing banking service environment.

• Industry Promotion Research
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• v.8 no.4
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• pp.91-99
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• 2023

The purpose of this study was to confirm the determination of the career attitude of multicultural youth, which will be the growth engine of Korean society in the future, and to determine the effect of parental support for multicultural youth on career attitude determination. Multicultural adolescents experience more difficulties in parental support and career attitude determination than ordinary adolescents due to confusion over biculturalism exposed at birth. Therefore, this study confirmed the effect of parental support of multicultural adolescents on career attitude determination and verified the effect of bicultural acceptance attitude. To this end, data from the 8th year of the Multicultural Youth Panel (MAPS) conducted by the Korea Youth Policy Institute were used, and a total of 1,229 multicultural teenagers in the 2nd year of high school participated in the study. For data analysis, frequency analysis, descriptive statistical analysis, correlation analysis, path model suitability verification, path model coefficient, and mediating effect verification were conducted. Based on the results of these studies, it was intended to provide basic data for developing an integrated program that improves parental support and career attitude determination of multicultural adolescents.

• Journal of Industrial Convergence
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• v.21 no.11
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• pp.117-124
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• 2023

This study is a descriptive research study to determine the relationship between nursing students' emotional intelligence, communication competence, interpersonal competence, and adaptation to college life, and to identify factors that adaptation to college life. The subjects of the study were 173 nursing students attending a university in G City, and data collection was conducted from September 10 to October 10, 2022 Descriptive statistics, t-test, ANOVA, Pearson correlation coefficient, and multiple regression analysis were performed on the collected data using SPSS 25.0 program. The results showed a significant positive correlation between emotional intelligence(r=.760, p<.001), communication competence(r=.600, p<.001), and interpersonal competence(r=.451, p<.001). Factors that have a significant impact on adaptation to college life include emotional intelligence(𝛽=.543, p<.001), communication competence(𝛽=.433, p=.001), and interpersonal competence(𝛽=.283, p<.031). The total explanatory power of these variables on adaptation to college life was 59.9%, and emotional intelligence was confirmed to be the main influencing factor.