• Archives of design research
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• v.15 no.3
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• pp.259-270
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• 2002

In 1995, When people read a poem, the image that a poet intends to convey to readers shows in various colors according to the status of their emotion. Poetry is a bridge as well as a text, which connects this world and the poet's world. In such relationship, the communication through Types occurs. The realm of application of modern typography is widening due to the development of the Internet and mass media, and the ways of expression of which are changing with the help of lots of softwares. So, the modern typography is re-born as an organic language which is alive, breathing. Therefore, Types has the structural character similar to that of Typography, which is a language of image, creating today's movement, time, and space. The already existing poetry contains meanings but has a descriptive structures. On contrary, compared with the former, the type appeared in Hangul Concrete Poetry., itself is a poem in another realm due to the formality native to Hangul, and which appears in non-linear structure. So, in this thesis, I will analyze the formality and non-linear structure of Hangul Typography in order to widen the realm of research on typography, which is a very meaningful trial to visualize the literature.

• The Korean Publising Journal, Monthly
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• s.350
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• pp.42-42
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• 2005

• Journal of the Korea Society of Computer and Information
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• v.5 no.4
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• pp.1-6
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• 2000

The research on applying of Typography has been active in a Monitor-environment, and the results have been used in designs. But editing design in imaginary space in the Web environment is still using the applying way in the program's allowed extent instead of editing design for print outs. In this treatise. we will look into appropriate method to apply typography under the Web environment through research, and limitation of applying typography as a method to apply typography into the Web environment appropriately, and discuss the alternative for it.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.86-93
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• 2012

The foundation of the development in modern typography is based on the era of International Typographical Style and Modern Typography that valued morphological functionality and rationality to achieve an accurate conveyance of meaning. However, with the advance of postmodernism, the view that the aesthetic and conceptual aspect must be included in its interpretation rather than its rational functionality was prominent. Indeed, the works of Dan Friedman and April Greiman, two graphic designers that are known to be the most representative of the post-modernistic era, displayed that graphic design works can also serve as a method for a more free artistic expression, unlike works of Modern Typography. This move towards aesthetic graphics was first started by Wolfgang Weingart. His various attempts at expanding the concept of typography had a significant impact on the development of New Wave and his experimentalist attitude brought about a ground-breaking change to the functional design and formative expression of modern typography. However, this thesis will consider the theoretical background of the typographical designs displayed in Wiengart's works and the experimental methods thereof, and will not attempt to evaluate Weingart's pioneering role and achievements. Furthermore, this thesis will shed new light on the argument that the Weingart's works are not based on the authorship view of post-modernistic typography and are rather utilized to expand the concept of typography based on a syntactical approach.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.916-919
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• 2007

The study is proposed. to understand diverse elements including visual elements and context in typography; to get an overall perspective on various aspects of gestalt; and to develop contents for appreciation design, study which aims to help learners comprehend values.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.91-94
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• 2010

본 논문은 국내 TV광고의 품목별 키네틱 타이포그래피 활용에 대하여 2009년 11월 기준 품목별 베스트 50위 내의 광고를 중심으로 총 388개의 광고를 비교, 분석 및 대조하여 각 품목별 키네틱 타이포그래피가 현재 어떠한 형태로 활용되고 있는지를 분석하였고, 결과적으로 품목별 키네틱 타이포그래피 활용에 대한 특징을 도출할 수 있었다.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06c
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• pp.364-366
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• 2012

키네틱 타이포그래피는 오늘날 다양한 분야에서 문자 및 텍스트에 시각적 효과를 주는데 사용되고 있다. 현재 키네틱 타이포그래피 제작을 위한 기존의 저작 도구에서는 주로 키프레임 보간 방식을 이용하여 텍스트에 애니메이션 효과를 적용한다. 그러나 키네틱 타이포그래피에서 자주 쓰이는 효과 중 하나인 텍스트의 일부가 다른 텍스트보다 먼저 특정 위치로 이동한 뒤 나머지 텍스트가 순서대로 도달하는 효과는 기존의 방법으로는 각각의 텍스트를 따로 조작하게 되어 불편하고 저작 시간이 길어진다는 문제가 있다. 본 논문에서는 텍스트 내에서 사용자가 원하는 부분만을 스케치로 선택한 뒤, 선택된 부분을 먼저 이동시키고 나머지 부분은 선형 보간을 활용하여 이동시키는 기법을 제안함으로써 복수의 텍스트를 개별적으로 조작해야만 하는 기존의 문제를 해결할 수 있는 스케치 기반의 인터페이스 및 시스템을 제안한다.

• Journal of Korea Multimedia Society
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• v.17 no.1
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• pp.77-93
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• 2014

Kinetic typography has been suggested to express emotions in computer-mediated communication (CMC) by empowering static texts with dynamic attributes, where conversations occur primarily in text-based forms. In this work, we investigate whether pre-defined kinetic typography effects are capable of delivering emotions, and further, which specific attributes of kinetic typography arouse such emotions. The results show that emotional response of users were corresponding to the emotions intended by experts, indicating that pre-defined kinetic typography is an applicable way to express emotions consistently in CMC. Also, results demonstrate some key attributes that derive certain levels of mood and energy respectively. Energy level turned out to be affected by the font size, transparency, direction of movement, amount of movement, velocity, and acceleration of the text, while mood level was influenced by the transparency, direction of movement, regularity in movement, and speed of the text.

• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.109-117
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• 2020

This study aims to analyze typographic expressions used in recent fashion trends from the perspective of conceptual art and thus identify a variety of meanings. Towards this end, theoretical considerations were made vis-à-vis the main concepts of research, such as typography and conceptual art, and the ready-made, documentation, intervention and language, which are the expressive features of conceptual art, were applied to fashion typography as analytical frameworks. The results are as follows. The ready-made appears in a way that borrows or transforms the visual identity of other brands, and documentation is utilized in a way that lays tautological or contradictory texts together. Intervention arises, while leading to more complex layers of meaning when borrowing the visual identity of the brand, which is conceptually irrelevant. The language is expressed as statements about contemporary social issues, such as environmental protection, ethical consumption and gender problems. Based on the findings of this study, it can be confirmed that in fashion design, typography serves as an effective marketing tool and a medium of social statements. Moreover, it can expand into the possibility of generating new meanings as a novel way of visual expression.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.203-214
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• 2015

Before the digital age, the main tools used for printing out letters were pen and brush. Therefore, forms and styles of the languages modelled out during the age also revolved around the pen and brush. However, new tools and techniques introduced in the digital age to express typography put this limit in the shade. In other words, the user can make expressive and experimental typography and typefaces quickly and easily, by learning and utilizing new tools efficiently. As such, this study is to explore those cases, to understand characters and meanings of expressive and experimental typography within the context of typography history, to introduce a new tool, 'Scriptographer' developed by means of the open-source scripting plug-in for Adobe Illustrator, and to discuss the advantages, disadvantages and applicability of this tool. Further on, through case analysis of successful preceding projects, the researcher arranges a practical foundation, and estimates the practicality of this research through experimental typography series, Rush Type and Celestial Type, created by using Scriptographer.