• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.465-466
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• 2019

Storytelling marketing is attracting attention as a customer-oriented brand communication activity in an over-competitive marketing environment that is overflowing with products and without specification of brand and products. This case study is researched for USP strategies in terms of excitability, storytelling, and interactivity, which are components of storytelling marketing to positively interact with customers for effective and sustained competition. And this research could be helped effective and sustained competition for brand and productions.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.01a
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• pp.283-284
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• 2021

본 논문에서는 서로 다른 진화 전략의 병렬화를 구현하기 위해 섬 모델을 도입하고 자원 간의 균형을 유지하기 위해 Monod 모델을 활용하는 PDE-EM이라는 생태 모델 알고리즘을 기반으로 한 새로운 병렬 DE를 제안하도록 한다. 각 섬은 동일한 자원으로 서로 다른 전략으로 진화한다. 지정된 세대 수마다 섬의 진화 정도에 따라 등급이 매겨지고, Monod 모델을 활용하여 각 섬에 다양한 자원이 할당된다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2024.01a
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• pp.175-177
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• 2024

OTT(Over-The-Top) 플랫폼의 부상은 미디어 콘텐츠 소비 방식을 혁명적으로 변화시키고 있다. 본 논문은 Netflix, Amazon Prime Video, Disney+, Hulu 등 주요 OTT 플랫폼에 등록된 영화들을 IMDb 평점과 러닝타임, Rotten Tomatoes 지수를 중심으로 분석한다. 이를 통해 현재의 영화 시장 트렌드와 소비자 선택, 시장 전략에 중요한 정보를 제공하려 한다. 분석 결과, 플랫폼별로 제공하는 영화의 품질과 러닝타임이 다양하며, 소비자들이 선호하는 영화 테마를 시각적으로 파악할 수 있는 워드 클라우드를 포함한다. 이러한 결과는 OTT 플랫폼의 전략적 콘텐츠 제공과 소비자 행동 이해에 기여할 수 있는 중요한 통찰력을 제공한다.

• Journal of the Korea Convergence Society
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• v.10 no.2
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• pp.125-131
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• 2019

The purpose of this study is to investigate the relationship between attitude, purchase intention, and intention to share content and brand intention according to Influencer contents and branded content types. The results of this study are as follows: First, beauty products have a positive effect on the content intention and purchase intention as well as the sharing intention as compared to the branded contents. Second, V-commerce of innovative products showed that the branded content was more positive than the influencer content, but the purchase intention was lower. In addition, the content of sharing is higher than that of branded content. Third, the sharing intention was more positive than the beauty product, and the influencer content was higher than the branded content. The purpose of this study is to examine the attitude, purchasing intention, and sharing intention of beauty products and innovative products, which are most frequently used and most interested in users, to examine the content strategy of V-Commerce.

• Journal of Digital Contents Society
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• v.19 no.3
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• pp.529-535
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• 2018

Data is explosively growing, but many companies are still using data analysis only for descriptive analysis or diagnostic analysis, and not appropriately for predictive analysis or enterprise technology strategy analysis. In this study, we analyze the structured & unstructured patent data such as IPC code, inventor, filing date and so on by using big data analysis techniques such as network analysis and TF-IDF. Through this analysis, we propose analysis process to understand the core technology and technology distribution of competitors and prove it through data analysis.

• Journal of Digital Contents Society
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• v.10 no.4
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• pp.615-623
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• 2009

Games are usually composed with several units such as monsters, weapons etc.. There are often intransitive relationships between units, like the one among rock, scissors and paper. Intransitive relationships guarantee the variation of strategy choices while playing. But AIs in many games have been ignored intransitive relationships because decision making with those relationships is complex to model. This paper suggests how to use intransitive relationships to modify influence map. With the modified influence map game AI can make a different decision to win the game. With path-finding technique, this paper shows that the modified influence map makes AI's behaviors better.

• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.477-486
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• 2011

The purpose of this paper was to examine the teaching and learning activities using mobiles devices in a university. We analyzed the instructional methods, instructional strategies, devices types, and evaluation activities. In addition, we conducted deep interviews with the students who used the mobile devices in terms of their understanding on the mobile learning, mobile learning methods, evaluation methods, difficulties and their expectations. These findings will be used to improve the quality of the teaching and learning methods using mobile devices in higher education.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.390-400
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• 2011

Conducting a large-scale survey to tenants of domestic business incubators(BI) in diverse growth stages, this study investigates the level of importance, satisfaction, and expectation-fulfillment perceived by tenants on various services of BI. Results of the study show that highly ranked BIs' support services in terms of importance and satisfaction levels perceived by tenants in various growth stages are quite different than highly ranked BIs' support services in terms of the expectation-fulfillment level which is measured by the gap between the level of perceived importance and satisfaction. Such findings should help BI formulating effective support and resource allocation strategies.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.85-92
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• 2014

This study analyzes what kind of representation strategies make popularity in Silence. As audiences come together in cyber public sphere, 'participatory spectatorship' is made. Its sources are classical narrative mode and collective memories which are the devices to goad audience to anger. Silence reveals self-reflexivity because fact-based film has effect on allowing the audience to be aware of the reality constantly. However, the devices which maximize audience's anger aroused ethical controversy. Silence's unethical expression is the strategy for representing the popularity and the methodology for social ethics.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.458-461
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• 2008

For achieving urban regeneration project, systematic research and analysis about various urban activities are developed urban area. On the based of the research and analysis, a comprehensive regeneration system should be approached to support and manage of an urban regeneration project. This system can be utilized all phase of an urban regeneration project, and it is important link-up and utilization the related GIS. This study will offer that basic strategies of building a comprehensive system for urban regeneration project, and contribute to building a system to support all phase of an urban regeneration project. Also, this study will provide a opportunity to local gov. and central gov. that improve utilize built system.