• Title/Summary/Keyword: 커피산업

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Starbucks Growth Background Analysis: Based on STEEP analysis (스타벅스의 성장배경분석 : STEEP을 기초하여)

  • Lee, Jong-Hyeon;Park, Sang-Hyeon
    • Industry Promotion Research
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    • v.7 no.1
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    • pp.9-15
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    • 2022
  • This study tried to analyze the growth background of Starbucks, a competitive company in the Korean coffee industry. Therefore, by using the STEEP analysis technique, each company's competitiveness was analyzed and the results were used to derive competitive factors. And the research results are as follows. Looking at the social aspect, economic activity has been a catalyst for women as the standard of living has increased due to economic growth. In addition, in the case of coffee culture in the past, Starbucks' response strategy, which has seen the transformation from vending machine mixed coffee culture to a consumer market that emphasizes cultural and spatial aspects, was effective. Looking at the technical aspect, the deviation has been reduced by securing uniform standardization of the taste of coffee beans at franchise stores, and the operation of a standardized operating system was possible by operating the store directly. And looking at the economic aspect, as the coffee consumption market continues to expand, the overall size of the market has also grown proportionally, creating a stable growth environment. Lastly, looking at the environmental and policy aspects, it is that the marketing strategy direction based on the policy activities as an eco-friendly company as a market leader has been the main focus of the recent policy direction emphasizing eco-friendliness.

A Study on the Effects of Vocational Competencies Related to Coffee-Related Private Certificates on Job Satisfaction and Utilization Intention - Survey For Coffee-Related Industry Workers- (커피관련 민간자격증에 관련된 직업기초능력이 직무수행 만족도와 활용 의도에 미치는 영향에 관한 연구 -커피관련 산업체 종사자 대상-)

  • SHIN, Hye-Kyung
    • Journal of Digital Convergence
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    • v.15 no.11
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    • pp.9-21
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    • 2017
  • This study is aimed to evaluate the satisfaction level and effective value in acquiring the coffee-related private certificates for purpose of development and growth of the coffee industry in Korea. Analysis had being made to investigate on which parts of the vocational competencies designated by National Competency Standard are developed by the coffee-related private certificates implemented in Korea and the effect of such certificates on the job satisfaction and intent to utilize are further elaborated. While technical ability, self-development ability, problem-solving ability had a positive (+) effect on overall job satisfaction. Further, job satisfaction of vocational competencies had a positive (+) effect on the utilization intention. Through this study, it is found that the coffee barista private certificates have a considerable effect on the development of vocational competencies, improve the job satisfaction and are utilized as a material evaluating ability scales for recruitment and employment.

Optimization of Coffee Extract Condition for the Manufacture of Instant Coffee by RSM (인스턴트커피 제조를 위한 커피추출조건 최적화)

  • Ko, Bong Soo;Lim, Sang Ho;Han, Sung Hee
    • The Korean Journal of Food And Nutrition
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    • v.30 no.2
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    • pp.319-325
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    • 2017
  • In this study, we optimized the coffee extraction conditions for instant coffee production in two stage percolators, which is the most common coffee extractor for instant coffee production. A central composite design was used to build mathematical model equations for response surface methodology (RSM). In these equations, the yield and overall acceptability of the coffee extracts were expressed as second-order functions of three factors, the feed water temperature, draw-off factor (DOF), and extraction time (cycle time). Based on the result of RSM, the optimum conditions were obtained with the use of desirability function approach (DFA) which find the best compromise area among multiple options. The optimum extraction conditions to maximize the yield and overall acceptability over 40% of yield were found with $163^{\circ}C$ of feed water temperature, 4.3 of DOF and 27 minutes of extraction time (cycle time). These results provide a basic data for the coffee extraction conditions for the competitive instant coffee in the industry.

A Study on the Development of Educational Digital Media in Brewing Coffee Using 3D Animation (3D 애니메이션을 이용한 커피 추출 교육용 디지털 콘텐츠 개발 연구)

  • Seo, Hye-Seung;Baek, Hyeon-Gi
    • Journal of Digital Contents Society
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    • v.13 no.3
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    • pp.359-371
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    • 2012
  • The coffee market has been rapidly growing up recently as well as the coffee industry which makes the number of educational institutions increasing in Korea. On the other hand, the classes lean too much on the practical exercise so the coffee education is urgently needed to define precisely and systematize academically. This study is accomplished on the basis of the teachers and students requirement analysis. The features that sets this study apart from the existing educational digital media is that the definite teaching-learning methods and teaching strategies were developed first. Furthermore, the physical and chemical phenomenon of coffee brewing were simulated by 3D animation software based on the visual languages. The general process of this media production was composed by the mutual relationship of the teacher's needs, educationist's strategies and media producer. After applying the digital media to students in the lesson of coffee science theory it was effective to increase their concentrativeness, interesting and learning motive. This media is also receiving the positive evaluation by the teachers to help the students in understanding the coffee science.

Hydration Reaction and Strength Characteristics of Cement Mortar Mixed with Spent Coffee Ground (커피찌꺼기를 혼합한 시멘트 모르타르의 수화반응 및 강도 특성)

  • Choi, Yoon-Suk;Lim, Gwi-Hwan;Suh, Jung-Il;Kim, Sung-Bae;Park, Byoungsun
    • Journal of the Korean Recycled Construction Resources Institute
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    • v.10 no.1
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    • pp.15-22
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    • 2022
  • In this study, the hydration reaction and strength characteristic of cement mortar with spent coffee ground(SCG) was investigated. As a result of the study, it was found that as the firing temperature of the SCG increased, the mass loss due to the combustion of organic matter increased, but the density increased. In addition, when the SCG were mixed, SCG interfered with the hydration reaction and the compressive strength was significantly lowered. On the other hand, the coffee grounds ash(SCG_Ash) calcined at 800 ℃ showed a hydration reaction and a compressive strength equivalent to or higher than that of OPC mortar.

미국을 중심으로 본 자판기와 커피서비스의 역사

  • Korea Vending Machine Manufacturers Association
    • Vending industry
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    • v.7 no.1 s.19
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    • pp.86-87
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    • 2007
  • 세계 최대 자판기 대국인 미국의 저력은 오랜 전통에서 나온다. 자판기 산업과 문화가 가장 일찍이 태동을 했으며, 이를 기반으로 세계 자판기 시장의 흐름을 선도해 왔다. 이 흐름이 세계자판기 시장에 연쇄 파장을 불러일으키게 마련이다. 미국에서 개발 발전된 사무실 커피서비스 기기가 국내에서도 변형 발전되어 식당 같은 서비스업종에 대대적으로 보급된 것처럼 말이다. 미런 점에서 볼 때 미국 자판기 산업의 역사를 살펴보는 것도 의미 있는 일이다. 미국자판기협회 (NAMA)의 자료를 통해 미국자판기 시장의 역사가 어떻게 발전이 되어 왔는지를 살펴보자.

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Anti-inflammatory Activities of Cold Brew Coffee Using Dry Fermentation of Lactobacillus plantarum (건식발효를 이용한 유산균 더치 커피의 항염증 효과)

  • Go, Seok Hyeon;Monmai, Chaiwat;Jang, A Yeong;Lee, Hyungjae;Park, Woo Jung
    • Food Engineering Progress
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    • v.22 no.4
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    • pp.337-343
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    • 2018
  • Coffee is a commonly consumed beverage that contains anti-inflammatory compounds such as caffeine, chlorogenic acid, cafestol, trigonelline, and kahweol. Lactobacillus plantarum is a lactic acid bacterium most frequently used in the fermentation of food products of plant origin. L. plantarum is able to degrade some food phenolic compounds and provide high value-added compounds such as powerful antioxidants or food additives approved as flavouring agents. In this study, we investigated the anti-inflammatory effects of coffee extract fermented by L. plantarum on RAW264.7 macrophages. In lipopolysaccharide-stimulated RAW264.7 cells, these coffee extracts exhibited anti-inflammatory activities through the reduction of nitric oxide (NO) production and inducible NO synthase expression. Fermented coffee extracts significantly decreased the expression of inflammatory cytokines such as tumor necrosis factor ${\alpha}$, interleukin $1{\beta}$, interleukin 6, and interferon ${\gamma}$. Cyclooxygenase-2, which is one of the key biomarkers for inflammation, was significantly suppressed. These results might be helpful for understanding the anti-inflammatory mechanism of fermented coffee extract on immune cells and, moreover, suggest that fermented coffee extract may be a beneficial anti-inflammatory agent.

The Impact of Service Quality of Franchise Coffee Shop' s on Affective Commitment and Repurchase Intentions (프랜차이즈 커피전문점의 서비스품질이 정서적 몰입과 재구매의도에 미치는 영향 - 수도권 지역 대학생을 중심으로 -)

  • Ju, Yoon-Hwang;Lee, Young-Chul;Yang, Hoe-Chang
    • The Korean Journal of Franchise Management
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    • v.3 no.1
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    • pp.46-72
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    • 2012
  • Currently, the service industry share in domestic industry is increasing. Especially the size and marketability of the food service industry, which satisfies with basic human desire, is growing significantly. In this food industry, the coffee industry is recognized as a different area from the traditional food industry. The age of instant coffee at low price has gone. Today, more and more customers want to drink more delicious coffee and coffee that is good to their bodies. Especially as individualism has been rambling, more and more people enjoy individualism and want their personal space. This is why coffee speciality stores have been universalized. Also, as coffee speciality stores have been generalized, their own service quality is necessary and they should satisfy and affirm their loyalty to the customers in line with the enhancement of service quality. The purpose of this research is understanding of the impact of coffee specialty shop's service quality on affective commitment and repurchase intentions. The results of an empirical study in this research are as follows: First, compassion among the execution factors of coffee specialty shop's quality has a positive effect on both of affective commitment. But typicality and reactivity don't. Second, affective commitment have a positive effect on repurchase intentions. With a base of the above research result, we should comprehend that another service quality factor exists compared to other dining-out industry and establish marketing strategies in order to contribute to enhance repurchase intentions for the customers.