• Title/Summary/Keyword: 커뮤니케이션 방법론

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A Study on Civil Petitions & Complaints in Public Libraries with Relationship-centered/Structural Approach: A Qualitative Study (공공도서관 민원에 대한 관계·구조적 접근: 질적 연구)

  • Lee, Goeun;Kim, Giyeong
    • Proceedings of the Korean Society for Information Management Conference
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    • 2014.08a
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    • pp.217-220
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    • 2014
  • 본 연구는 공공도서관과 이용자 간 커뮤니케이션 채널인 민원을 청원/건의와 불만표현의 두 가지 성격을 지닌 행위로 이해하고, 영향을 미치는 요인을 도출하는데 그 목적이 있다. 이를 위해 질적방법론에 기반하여 6명의 공공도서관 이용자를 대상으로 심층 인터뷰를 진행하였다. 그 결과 민원에 영향을 미치는 요인으로 물리적 조건, 서비스 적절성, 장서 적절성, 소통빈도 및 방향성등을 도출하였다. 이러한 민원의 기능적, 관계 구조적 요인의 도출을 통해 도서관민원의 만족도 제고를 위한 기능개선 도구로서 뿐만 아니라, 도서관과 이용자간의 양방향 소통채널의 하나로 도서관에 대한 인식 제고의 도구로서의 가능성을 논의하였다.

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The effect of a learning organization within the enterprise to enhance program development capability (기업 내 학습조직이 개발역량강화 향상에 미치는 영향: L기업 사례를 중심으로)

  • Cho, Joonhee;Choi, Jinyoung
    • Proceedings of the Korea Information Processing Society Conference
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    • 2013.11a
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    • pp.933-935
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    • 2013
  • 국내 시스템 구축(System Integration) 및 유지보수(System Maintenance) 사업은 긴 사업 기간과 함께 하나의 사업을 다양한 업체와 함께 협력하여 개발을 하며 운영되고 있다. 이 중 대형 IT서비스업체는 컨설팅 및 제안을 통해 고객의 업무와 요구사항을 파악하며, 프로젝트를 이끌기 위해 방법론을 적용하여 사업 체계 관리 및 운영을 주로 담당한다. 그런데 이와 같은 관리 위주의 사업을 진행함으로써 임직원들의 개발 역량 부족 문제가 발견되고, 이것은 시스템에 대한 이해도 부족으로 다양한 업체와 협력하는데 있어 커뮤니케이션 문제로 직결되어 시스템의 품질 및 결함에 영향을 주기 때문에 이에 대한 대책 및 예방활동이 필요하다. 또한, 작은 국내 시장에서는 이미 경쟁이 심화 되어 포화 되었으며, 대부분의 IT서비스기업은 SI사업에서 솔루션사업으로 변모하기 위해 노력 중이고 국내 시장에서 해외 시장으로 눈을 돌리고 있으므로 직원들에 대한 기술 역량이 시급한 실정이다. 이와 같은 상황에 기업은 준비가 미흡할 뿐만 아니라 해당 활동을 수행하기 위한 필요한 지식 및 방법을 익히는데 어려움이 있는 상황이다. 본 논문에서는 이러한 상황을 극복하기 위해 대형 IT서비스업체에서 진행된 개발역량강화 학습조직 적용 사례에 대해 소개를 하고, 이에 대한 효과 검증을 해보고자 한다.

Consumers' Subjective Evaluation of the Benefits of On-line Game - Application of Q Methodology - (온라인 게임의 혜택요소에 대한 소비자들의 주관적 평가 -Q 방법론의 적용-)

  • Nam, Su-Jung;Hwang, Hye-Sun
    • Journal of Korean Home Economics Education Association
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    • v.19 no.4
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    • pp.119-135
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    • 2007
  • This study attempted to explore what are the benefits that online game consumers seek in their on-line game consumption. Nowadays many on-line game consumers are extremely absorbed in the on-line game. The purpose of this study was to find the benefits that make people enjoy on-line games enthusiastically based on the Q methodology. Q methodology is a way to understand a person's structure of subjectivity. This study applied Q methodology to clarifying consumers' subjective evaluation of the on-line game benefit s. 28 Q questions were prepared through literature review, and were offered to 30 consumers. The subjects were divided into the four types seeking different benefits with on-line games: communication, enjoyment, achievement, and escapism. The results suggested that the benefits of on-line game are beyond the general characteristics of the game including human network or achievement in the on-line game community.

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Perception Type of the South Korean Propaganda Broadcasts Experts about The Role of Broadcasts in The Process of Unification (남한의 대북방송 전문가들이 갖는 통일과정에서 방송의 역할에 대한 인식 연구 Q방법론을 이용한 북한자유화방송론과 남북교류협력방송론의 차이 규명)

  • Cho, Soojin;Lee, Chahyun
    • Korean journal of communication and information
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    • v.76
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    • pp.61-91
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    • 2016
  • This research is designed to evaluate perception of "the role of broadcasting in the process of unification" among South Korean propaganda broadcasting experts. This research used Q-methodology for in-depth evaluation of the experts' perception towards propaganda broadcasts. Total sixteen experts who work at the propaganda broadcasting company domestically or internationally as well as conduct related researches were selected as P-samples. This research listed sixty Q statements covering issues such as Perception of Unification, General Propaganda Broadcasts, Private Propaganda Broadcasts, Communication between North and South Korea. According to traditional way of Q-analysis, it drew two types of perception; Type 1: North Korean Liberal Broadcasts, Type2: Inter-Korean Exchange and Cooperation Broadcasts. For in-depth analysis, positive and negative statements were analyzed based on its tendency. As a result, positive statements tend to follow 'the Role of Unification Broadcasts' and negative statements followed 'the regulation of Private Broadcasts' When further researches were conducted on positive statements based on its axis of tendencies, Type 1 and Type 2 were categorized as follows; the Role of Unification Broadcasts- North Korean Liberal Broadcasts and Inter-Korean Exchange and Cooperation Broadcasts. On the other hand, when negative statements were analyzed based on its tendencies, the result of Type 1 and Type 2 were as follows; the Improvement of Private Broadcasts- Redeeming the Private Propaganda Broadcasts and Criticizing Private Propaganda Broadcasts. Regardless such differences, experts do agree on the idea which emphasize the role of broadcasts in the process of unification and also they share the same thought on the need to improve the private propaganda broadcasts. This research expected to contribute to society by making differences in analyzing propaganda broadcasting experts' perception in an objective and positive way compare to other existing researches. Therefore, it proposes several suggestions to consider when producing propaganda broadcasts.

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Influential Elements in Digital Character Casting Depending on the Traits of a Character (캐릭터 성격에 기반한 디지털캐릭터 캐스팅의 영향 요소)

  • Kim, Hyo-D.;Jin, Chang-Woo
    • The Journal of the Korea Contents Association
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    • v.10 no.9
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    • pp.190-200
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    • 2010
  • We wanted to search for the way to communicate smoothly among director, writer and character designer in process of digital character casting. First of all, we were concerned about what character factor tended to be expressed on character design when a character designer drew its sketch after analyzing the character. So we adopted HEXACO character model in order to sort out traits of a character, acquired related data from semi-quantitative method and found out how each respondent had completed the character design sketch through in-depth interview.

Perception of Rumor by Consumer and Brand Attitude (소비자의 루머 인식과 브랜드 태도)

  • Lee, Won-Jun
    • The Journal of the Korea Contents Association
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    • v.10 no.11
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    • pp.363-370
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    • 2010
  • This paper provides a review of the research on the relationship between consumer rumor and marketing management in general, and rumor's effects on brand in particular. Also corporations' efforts for managing negative rumor were discussed. In the subsequential article, this study analyzes the consumer's perception of the origin of rumors through contents analysis method, and performs ANOVA study in addition to identify if brand assets such as brand loyalty and brand involvement can affect rumor credibility perception significantly. Based on these results, this study considers some implications for brand crisis management and communications. According to the results, a brand rumor can affect both the corresponding brands and competitor's brands at a time and the relationships between existing favorable brand attitude of consumer and rumor credibility are not significant enough.

Analysis of Korean Design Study Tendency (한국 디자인학 연구 동향에 대한 분석)

  • Kim, Jong-Deok
    • Archives of design research
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    • v.17 no.4
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    • pp.159-168
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    • 2004
  • Theoratical and academic research of korean design study started from 1979, the year of establishment of the Korean Society of Design Science. From that point, social contribution and academic research of design study through the academic exchange has been brought up. I collected 2,065 thesises from the 'Journal of Korean Society of design Science' and 'Journal of Korean Society of Basic Design and Art' to analyze the design study tendency during last 24 years. The purpose of this paper is to show the Design study tendency and the direction of the design study with the empirical analysis. The frequency analysis and descriptive statistics were used for the data analysis, and the $X^2$ has been used to verify the differences between the observed frequency and expected frequency of items. The Original articles of design study has been increased steadily because of the growing importance of the design study in the society. The analysis shows Design Foundation Study, Design Application Study and Design Basic Study are the most frequently studied area in the Korean Design Study. Design Study utilize the research methodology of social science to get the reasonable and objective result. Because of this, the number of empirical research method has been increased in the research methodology in Korean Design Study.

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Mask Cognition Types of Korean in the COVID19 Era using the Q Methodology

  • Cha, Su-Joung
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.9
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    • pp.157-167
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    • 2022
  • This study attempted to investigate what kind of perception people in their 20s have about masks and to find out the characteristics of each type by categorizing the perception. The Q methodology was used for the study. The cognition types of masks were categorized into three. Type 1 was a 'always wear impact-important type' that always wears masks and thinks masks affect non-verbal communication and the wearer's image. Type 2 was a 'function-important negative recognition type' that wears masks to prevent germs and thinks that masks have a great negative impact. Type 3 was a 'concealment wear positive image type' that wears a mask to cover the face and thinks that a person looks young when wearing a mask. It is thought that the development of masks of various designs and functions reflecting the needs of consumers should be carried out. Also, it is thought that various products should be developed and sold so that consumers can choose according to important considerations such as design, fit, and function.

A Critical Reinterpretation of Dervin's Sense-Making Theory as Communication Theory (소통 이론으로서 Dervin의 의미형성 이론의 비판적 재해석)

  • Park, Seongwoo;Hong, Soram
    • Journal of Korean Library and Information Science Society
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    • v.53 no.3
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    • pp.193-214
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    • 2022
  • Sense-Making Theory gives persuasive power to information seeking behavior while acknowledging the diversity of subjects. It is being used as a theory and methodology to explain the phenomenon of information seeking in various temporal and spatial contexts related to the communication of individuals' inner realms, face-to-face, organization, and mass communication. However, it is not to be a theory to explain the information seeking behavior of a group in that it explains the individual epistemological interpretation of the subjects. Also, the purpose of the theory was to establish a receiver-centered communication theory that constructs sense-making by itself, away from the receiver who unilaterally accepts the sender's information from the perspective of communication theory. However, Dervin accepted the existence of object information without explaining the relationship between the recipient's external information and the receiver. Owing to the establishing his concept of information following the Popper(1972)'s world concept, its object of observation is not World III(objective content of thought), but the process of sense making in which World II(psychological world) receives information generated in World III. In this context, Dervin's theory is not to explain the communication behavior at a group level.

A Study on Audience Preference Types for Local Broadcasting Content : Focusing on the YouTube Channels of Terrestrial Broadcasters in Gwangju Metropolitan City (지역 방송사 콘텐츠에 대한 수용자 선호 유형 연구 : 광주광역시 지상파 방송사의 유튜브 채널을 중심으로)

  • Ji Yeon Park;Jong-Yoon Lee;Jang Sun Hong
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.4
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    • pp.501-508
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    • 2024
  • The rapid development of digital media has led to a swift transition of video content consumption to new media channels. Terrestrial broadcasters that have expanded their strategies to include YouTube channels have achieved significant success, even to the extent of restructuring their revenue models. Based on these successful examples, local terrestrial broadcasters have been striving to expand their presence on YouTube. However, the results have been modest thus far. This study examines how terrestrial broadcasters in Gwangju are utilizing YouTube and employs Q methodology to analyze the audience preferences for their YouTube content. The analysis identified three types of audience preferences: "Trend-Sensitive," "Emotionally-Focused," and "Regionally-Attached." Tailored content creation strategies were proposed for each type. This approach not only provides practical guidelines for establishing YouTube strategies for Gwangju's terrestrial broadcasters but also helps to develop policies for producing sustainable and evolving high-quality content in the new media era.