• Journal of Internet Computing and Services
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• v.16 no.4
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• pp.83-91
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• 2015

The purpose of this study was to examine the effect of trust toward digital risk management organization on risk perception and cognition of risk management focused on expert survey. The results were as follows. First, Trust toward digital risk management organization influenced negatively on risk perception. Second, Trust toward digital risk management organization influenced positively on cognition of risk management organization. Third, risk perception on digital risk influenced not significantly on cognition of risk management organization. Findings of this study requires an effort to increase trust of digital risk management organization and to develop trust-based decision-making on digital risk.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.105-114
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• 2014

There are many studies on the adoption intentions for mobile banking. But there are no apparent effect on the popularity of it. This is so because the users have resistance to innovation on Mobile Banking. Therefore, it is necessary to identify empirically the problem of user resistance. In this paper, we identified hindrance factors of mobile banking with previous papers. And then we conducted empirical study by survey reply from undergraduates and graduate students in China. The results of this study are as follows. Social Influence and Perceived Complexity have positive effect on Perceived Risk, and Trust has negative effect on Perceived Risk. Perceived Security and Perceived Protection of Private information have no effect on Perceived Risk. Perceived Risk has effect on User Resistance. The significance of this paper is that financial institutions and telecommunications companies of China could potentially establish new and more accurate strategies based on the resistance factors identified in this paper to gain more profits.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.10a
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• pp.325-328
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• 2000

LG 경제연구원이 발표한 보고서에 의하면, 국내 인터넷 쇼핑몰 시장이 2003년에는 1조 7000억원 규모를 상회할 것으로 예측되고 있다. 그러나 급격한 성장세를 보이고 있는 인터넷 쇼핑 시장규모에 비해 아직까지도 소비자와 관련된 연구는 많이 부족한 실정이다. 특히, 인터넷 쇼핑과 관련된 자료를 보면 소비자들은 인터넷을 통한 제품구매 시 여전히 불안감을 가지고 있는 것으로 나타나고 있음에도 불구하고 인터넷쇼핑에서의 지각된 위험에 대한 연구는 간헐적으로 이루어지고 있을 뿐이며, 이들 연구 역시 인터넷 쇼핑에서의 지각된 위험과 그 유형을 규명하는 데에만 초점을 맞추고 있어 지각된 위험수준에 따라 소비자의 구매행동이 어떻게 달라지는지에 대해서는 논의가 제대로 이루어지지 않고 있다. 따라서 본 연구에서는 지각된 위험수준에 따른 소비자의 구매행동을 브랜드와 가격 의존도로 한정시켜 이들 요인들간의 상대적 중요성 지각을 살펴볼 것이다. 본 연구에서 다룰 연구문제를 정리하면 다음과 같다. 첫째, 인터넷 쇼핑몰에서 제품 구매시 제품유형과 인터넷 쇼핑몰의 명성 그리고 인터넷 쇼핑경험의 세 변수는 소비자의 지각된 위험에 각각 어떤 영향을 미치며, 탐색재와 경험재, 인터넷 쇼핑몰 명성의 정도 그리고 인터넷 쇼핑경험의 유무에 따라 어떤 차이점이 존재하는가\ulcorner 둘째, 소비자의 지각된 위험의 수준과 브랜드와 가격의 상대적 중요성 지각과는 어떤 관계가 있는가\ulcorner 셋째, 브랜드와 가격의 상대적 중요성 지각정도에 두 매개변수인 제품 정보량과 제품 친숙도가 어떤 역할을 하는가\ulcorner 등이다.bition of severity of convulsions, decrease of seizures threshold, decrease of audiogenic seizures in rats of different strains and normalization of cerebral blood flow (measured by hydrogen test) were demonstrated in rats after i.c.v., intraperitoneally and orally administration, respectively. The antiepileptical effects by the combination of compounds from ginseng; were compared with the iuluence of Rg1, Rb1, Rc and with the well known antiepileptical drugs such as carbamazepine, valproic acid. The base for the research is obtained by using the WAG/Rij strain (Luijtelaar, Coenen, Kuznetcova), an excellent genetic model for human generalized absence epilepsy. The improving action of gensinosides was effectively demonstrated on the model of electrical kindling of amygdala of WA

• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.259-267
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• 2009

This study intends to figure out the variables affecting the degree of female undergraduates' perceived risk of smoking and utilize them as foundational data for educating them to quit smoking. Thereupon, it conducted a self-administered survey from May 18 till 25 of 2009 to 231 female undergraduates attending S University located in Gyeonggi-do. The study tool contains 19 items of general characteristics and 8 of the degree of perceived risk of smoking. The data collected were analyzed by SPSS program, and the following results were gained. 1. According to the result on the degree of female undergraduates' perceived risk of smoking, the degree was shown high as the average was 4.32 among the perfect score of 5; thus, the degree of perceived risk of smoking was high. 2. In terms of the household economic level, female undergraduates with the lower economic level indicated the higher degree of perceived risk of smoking. There existed significant difference by their economic level (F=7.14, p<.01). 3. In regard of whether the female undergraduate smokes or not, the non-smoker perceives the degree of risk of smoking more highly than the smoker does; there is significant difference by whether they smoke or not (t=-2.43, p<.05). 4. About the number of friends who smoke, female undergraduates with one smoking friend show the highest degree of perceived risk of smoking. Those haying three or more smoking friends indicate the low degree of perceived risk of smoking. There exists significant difference by the number of smoking friends they have (F=3.14, p<.05). 5. According to the degree of perceived risk of smoking by their school life satisfaction, the female undergraduates expressing 'dissatisfaction' show the highest degree of perceived risk of smoking while 'satisfaction' indicates the average level. This was statistically significant difference (F=4.81, p<.01). Therefore, it is thought that it will be necessary to develop programs based on this research which can allow female undergraduates to team the importance of quitting smoking and actively participate in the education for it.

• The Journal of Society for e-Business Studies
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• v.21 no.2
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• pp.97-119
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• 2016

Motion-sensing interface enhances the sense of reality of user experience in virtual reality context. This study analyzes the innovation resistance and adoption structure for Leap Motion, which provides a motion-sensing function, primarily considering the theory of perceived risk. Previous research regarding innovation resistance and adoption mainly addressed the resultant aspects of perceived risk, or the impact of perceived value on the adoption intention. This study synthetically reviews previous studies from a multi-dimensional view considering both resistance- and adoption-perspective. To do so, we identified important antecedents that affect perceived risk and value, and we analyzed the compound dynamics of perceived risk and value towards innovation resistance. As a result, we found that the antecedents included in the existent acceptance models from adoption-perspective can help reduce the level of perceived risk, and that higher perceived value leads to lower innovation resistance. Additionally, trialability can rather foster the perceived risk.

• Journal of Global Scholars of Marketing Science
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• v.12
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• pp.59-75
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• 2003

In order for electronic commerce to be successful, it must have a theoretical framework that considers the characteristics of the internet user who are consumers in the cyber space and impacts their purchase intentions. We were able to obtain participation of 350 people from across the country using 316 responses(34 responses removed), we derived statistics by means of SPSS/PC version 10.0 and AMOS 4.0 statistics package. We found that, the higher the degree of skill and the sense of challenge, the level of involvement and perceived service quality increased. And the degree of skill has a negative influence on awareness of perceived risk than the sense of challenge. Perceived service quality, perceived risk and involvement has a influence on purchase intentions.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.204-213
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• 2016

Crowd funding can be understood that consumers are participated in production process before real commercialization. These days there are some expectancy and worry about foreign capital influence to Korea Wave. This study is to find out the possibility that Korea Wave can lead to investment to make new cultural contents and find possibility as new investment funding source. Expecially this research did survey at Gwangjou in China with 20s and find their possibility to invest money for crowd funding related to Korea Wave and we evaluate consumer's Korea Wave preference. The results showed that with more preference of Korea Wave decrease consumer's perceived risk and increase consumer's perceived benefit. With this research we can find some possibility of motive for consumer's direct investment to Korea Wave project in Korea.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.490-502
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• 2021

Horticultural facility farmers subscribe to crop accident insurance and insurance products secured by horticultural facilities in preparation for possible risks in the facility. Insurance is purchased to prepare for natural disasters such as typhoons, hail, frostbite, heavy rain, and strong wind damage covered by the product. In order to find out the effect of risk perception, which is a subjective perception of the risks of a given situation, on horticultural facility farmers' intention to purchase horticultural facility insurance products, the risk perception and insurance purchase intention were analyzed. A t-test was conducted to determine the impact relationship between farm size, insurance coverage, and risk perception, and multiple regression analysis was conducted to verify the effect of personal characteristics and behavioral factors such as subjective perception, reference group, media exposure, and compensation understanding. In addition, a three-step regression analysis by Baron & Kenny was conducted to confirm the mediating role of personal characteristics and behavioral factors in the relationship between risk perception and insurance purchase intention. As a result of the study, although there was no difference in farm size, it was analyzed that policy holders had a higher degree of risk perception than non-subscribers, and that compensation understanding had the greatest influence and subjective knowledge had the smallest influence. In addition, these four factors were verified to have a mediating effect on the relationship between risk perception and insurance purchase intention. These results are expected to provide practical help to the development and marketing activities of horticultural facility insurance products.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.414-423
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• 2021

This study establishes a conceptual model that can clarify the causal relationship between self-efficacy, expected value and perceived risk, and trust for hydrogen Electric vehicles, which are expected to play an important role in activating hydrogen electric vehicles, and verify this through empirical research. As a specific research goal, first, the concepts of self-efficacy, perceived value, perceived risk, and trust were defined conceptually and operationally, centering on prior research. Second, a research model was presented and verified through an empirical analysis in order to confirm the influence relationship between the self-efficacy, perceived value, perceived risk, and trust derived through prior research. As a result of the study, it was found that self-efficacy had a significant effect on perceived value and trust. Also, perceived value and perceived risk were found to have a significant effect on perceived trust.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.703-708
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• 2023

The current study investigates VPA usage (i.e.,continuance intention of use, WOM intention) of by Theory of Planned Behavior (i.e.,attitude toward to VPA, subjective norm, perceived behavioral control) and perceived value/risk. The results show that (1) attitude toward to VPA, subjective norm, perceived behavioral control, and perceived value positively predicted the continuance intention of VPA use. Regarding WOM of intention, there were positively significant effects of the attitude toward to VPA, subjective norm, perceived behavioral control, and perceived value. The results of this study are expected to provide a variety of practical and theoretical implications in promising artificial intelligence market by the impact of TPB (i.e.,attitude toward to VPA, subjective norm, perceived behavioral control) and perceived values of VPA.